Fundacja "Maraton Warszawski"

What Fundacja "Maraton Warszawski" does

Fundacja Maraton Warszawski is a Polish non-profit foundation established in the early 2000s to professionalize the organization of the Warsaw Marathon, which has been held continuously since 1979. The foundation operates a portfolio of mass-participation running events anchored by the flagship Maraton Warszawski (42.195 km), the World Athletics-certified Warszawska Dycha (10 km), the Nice To Fit You Mini Maraton for children aged 3-16, the Półmaraton Warszawski, and several ancillary national races (Bieg Konstytucji 3 Maja, Bieg Powstania Warszawskiego, Bieg Niepodległości, Maraton Sztafet/Ekiden, New Balance Bieg na Piątkę, Warsaw Dog Run). The foundation generates revenue through tiered race entry fees (early-bird, standard, late with senior discounts and charity path exemptions), merchandise sales via sklep-fmw.pl, and a multi-sponsor sponsorship portfolio led by New Balance and Nationale-Nederlanden, complemented by co-financing from the Polish Ministry of Sport and Tourism and the #BiegamDobrze charity fundraising platform. Its technology stack is third-party, relying on STS Timing for live results, LetsDoThis for European Marathon Classics historical verification, Google Analytics and Facebook Pixel for marketing, and Strava for community engagement. The foundation functions as a community-led, event-driven organization with strong volunteer culture (~2,000 per edition), 42 cheering zones, and 35,000-50,000 spectators producing an estimated 60M PLN annual economic impact for Warsaw, with the 47th edition (2025) drawing participants from 104 countries.

Name

Fundacja "Maraton Warszawski"

Legal name

Fundacja Maraton Warszawski

Website

https://maratonwarszawski.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundacja Maraton Warszawski is a Polish non-profit foundation that organizes mass-participation running events anchored by the Warsaw Marathon (held continuously since 1979) and a portfolio of 10K, half-marathon, children's, and themed races, serving recreational runners, charity participants, and elite competitors across 100+ countries through registration fees, sponsorship, and merchandise.

Ownership category

akta.pro rank

Product category

Mass-participation road running events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Race entry fees: Primary revenue stream from participant registration fees for the marathon, 10K, and Mini Marathon events. Pricing is tiered by registration window (early-bird, standard, late) with discounts for seniors (25%) and charity path participants (fee covered by charity organization for those raising ≥300 PLN).
2. Merchandise and additional services: Official merchandise including t-shirts, medals, medal engraving, and event gadgets sold through the sklep-fmw.pl online store. Technical New Balance t-shirts available as an add-on during registration.
3. Sponsorship: Corporate sponsorship from brands including New Balance (title/naming), Nationale-Nederlanden, DR WITT, NTFY, LuxMed, MultiSport, Accreo, Primaver, Sudocrem, Trec Endurance, and others. Sponsors receive brand visibility across the event, course, website, and expo.
4. Charitable fundraising platform: #BiegamDobrze charity platform generates indirect revenue by facilitating fundraising for partner NGOs. Runners raising ≥300 PLN receive a free race bib, with the charity organization covering the entry fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fundacja Maraton Warszawski organizes and delivers the annual Warsaw Marathon (42.195 km, held continuously since 1979) and a portfolio of complementary running events, including the certified 10K (Warszawska Dycha), the children's Mini Marathon (ages 3–16), the Warsaw Half Marathon, heritage races (Bieg Konstytucji 3 Maja, Bieg Powstania Warszawskiego, Bieg Niepodległości, Warsaw Dog Run), and the Ekiden relay. The foundation also operates the #BiegamDobrze charity registration platform and the Liga Mistrzów Warszawy ranking system, and participates in the European Marathon Classics multi-marathon challenge.

Product overview

Fundacja Maraton Warszawski operates a portfolio of running events centered around the main Maraton Warszawski (42.195km marathon established 1979), complemented by the Nice To Fit You Warszawska Dycha (10K certified by World Athletics) and Nice To Fit You Mini Maraton (children's races ages 3-16). Additional events include Półmaraton Warszawski, Bieg Konstytucji 3 Maja, Maraton Sztafet, Bieg Powstania Warszawskiego, Bieg Niepodległości, and Warsaw Dog Run. Supplementary services include the #BiegamDobrze charity initiative with 10-14 partner organizations, the European Marathon Classics multi-marathon challenge, and Liga Mistrzów Warszawy ranking system. The organization also runs the Running&Lifestyle EXPO trade fair and Marathon Fan Zone spectator areas.

Differentiator

Problem solved

Functional benefit

Brands

• Warszawska Dycha (Warsaw 10K): A 10 km run held in parallel with the Warsaw Marathon.
• Nice To Fit You Mini Maraton
• #BiegamDobrze (#IRUNWELL)
• Liga Mistrzów Warszawy

Products and services

• Maraton Warszawski Flagship annual 42.195 km road race held continuously since 1979; one of Europe's oldest marathons and the largest marathon in Central Europe. Open to individual amateur and elite runners of all nationalities, with tiered registration, qualifying status for the AbbottWMM Age Group World Championship, and integration into the Złota Seria 42 and EMC circuits.
• Nice To Fit You Warszawska Dycha (10K) 10 km road race held in parallel with the Warsaw Marathon weekend, certified by World Athletics and PZLA. Connects both banks of the Vistula River. Pricing is publicly tiered (26 EUR for first 500 bibs; 29 EUR until 30 June 2026; 32 EUR from 1 July to 14 September 2026; 35 EUR after 15 September 2026) with a 25% senior discount.
• Nice To Fit You Mini Maraton Children's and youth running event for ages 3–16, held the day before the main Warsaw Marathon. Distances are age-appropriate, ranging from 50 m to 1200 m.
• Półmaraton Warszawski (Warsaw Half Marathon) Annual half marathon (21.0975 km) held each April, integrated into the Złota Seria 42 and European Marathon Classics circuits.
• Bieg Konstytucji 3 Maja Annual 5 km race held on 3 May commemorating the Polish Constitution Day.
• Maraton Sztafet (Ekiden Relay) Team relay marathon event in which teams compete; 2026 edition scheduled for 23 May 2026.
• Bieg Powstania Warszawskiego

Quantifiable outcome

• Over 60 million PLN in annual economic impact for Warsaw
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• European Marathon Classics (EMC)coreStrategic or Co-development Partner · 25 February 2026European Marathon Classics is a partnership of eight iconic European marathons (Rome, Vienna, London, Madrid, Copenhagen, Warsaw, Lisbon, Frankfurt) launched in February 2026. Runners completing five different EMC marathons earn the 'European Marathon Classics Finisher' title and a collectible medal with magnetic coins. The Warsaw Marathon is the central European anchor of the EMC series. Historical results from Warsaw's nearly 50-year archive are being integrated into the EMC platform via LetsDoThis.
• Złota Seria 42coreStrategic or Co-development PartnerZłota Seria 42 (Golden Series 42) is a prestigious Polish domestic marathon circuit. The Warsaw Marathon is a flagship event in this series, and finishers of the full circuit receive special Pegaz (Pegasus) medals. The series is co-branded and cross-promoted on the foundation's website.
• New BalanceflagshipGTM or Marketing PartnerNew Balance is the title/naming sponsor of the Nice To Fit You brand for accompanying races (Warszawska Dycha, Mini Marathon). The partnership includes technical t-shirt offerings for participants and brand visibility across all event materials, the expo, and the course.
• Nationale-NederlandenflagshipGTM or Marketing PartnerNationale-Nederlanden was the title sponsor of the 47th Warsaw Marathon (47th Nationale-Nederlanden Maraton Warszawski) and the sponsor of the Nationale-Nederlanden Running Team competition within the event. Brand visibility throughout the event and in all communications.
• LetsDoThiscoreTechnology or IntegrationLetsDoThis is the technology partner enabling the European Marathon Classics historical results verification system. Runners can add and verify past marathon results from all eight EMC events through their individual EMC profiles, with historical results dating back nearly 50 years being processed.
• Ministerstwo Sportu i Turystyki (Ministry of Sport and Tourism of Poland)coreGTM or Marketing PartnerThe project is co-financed by the Polish Ministry of Sport and Tourism, providing institutional support and public funding for the event.
• DR WITTminorGTM or Marketing PartnerSponsor providing hydration or isotonic products along the course, with brand visibility in sponsor sections.
• NTFYminorGTM or Marketing PartnerSponsor and host city partner, with logo featured prominently across event materials.
• LuxMedminorGTM or Marketing PartnerHealthcare partner providing medical services and visibility at the expo and along the course.
• MultiSportminorGTM or Marketing PartnerSports benefits program partner with brand visibility at the event.
• AccreominorGTM or Marketing PartnerBusiness/financial services partner with visibility at the event.
• Primaver (San Benedetto)minorGTM or Marketing PartnerBeverage sponsor providing hydration products at the event.
• SudocremminorGTM or Marketing PartnerHealthcare/dermatology brand sponsor with expo presence and brand visibility.
• Trec EnduranceminorGTM or Marketing PartnerSports nutrition brand sponsor for endurance athletes, present at expo.
• Magazyn BieganieminorGTM or Marketing PartnerMedia partner - prominent Polish running magazine with coverage of the event.
• #BiegamDobrze charitable organizationscoreStrategic or Co-development PartnerThe #BiegamDobrze (I Run Well) charity platform partners with approximately 10-14 charitable organizations (NGO partner list changes annually). Runners raise funds for these organizations in exchange for free race bibs. In 2025, 1,739+ participants raised 850,000 PLN across 10 organizations.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prague Marathon (RunCzech): Direct peer - regional Central European marathon organizer operating a multi-event portfolio (Prague Marathon, Half Marathon, relay events). Comparable in scale, participant mix, and Eastern European heritage runner demographics.
• Frankfurt Marathon (runnea): Direct peer - EMC partner marathon in a comparable German-speaking/European capital market. Operates with similar mass-participation focus, multi-distance portfolio, and international runner recruitment approach.
• Copenhagen Marathon: Direct peer - EMC partner marathon and fellow Northern/Central European mass-participation event. Shares cross-promotion through the EMC Finisher program and similar mid-tier positioning.
• TCS Amsterdam Marathon: Direct peer - major European city marathon with comparable annual scale, multi-event portfolio, and international runner base. Operates a similar sponsor-driven model and charity integration programs.
• Barcelona Marathon (RPM Sports): Direct peer - major Southern European city marathon with comparable mass-participation positioning, tourism-driven international runner base, and multi-distance portfolio (marathon, half, 10K).
• Rome Marathon (AtleticaVillaGordiani): Direct peer - EMC partner marathon with comparable European capital-city positioning, similar participant profile, and shared cross-promotion infrastructure through the European Marathon Classics series.
• Vienna Marathon (Vienna City Marathon): Direct peer - fellow EMC partner marathon with similar mass-participation positioning in a Central European capital. Both target comparable European runner demographics and are part of the Złota Seria 42/EMC cross-promotion network.

Broad incumbents

• Berlin Marathon (SCC Events): Broader incumbent - Germany's largest marathon and one of the World Marathon Majors. Operates a wider portfolio of major running events and represents the premium tier that Warsaw's runners often upgrade to.
• TCS London Marathon: Broader incumbent - World Marathon Major and Europe's largest marathon. EMC partner and benchmark for premium European mass-participation events; represents the tier-up aspiration for serious international amateur runners.
• Paris Marathon (ASO): Broader incumbent - operates one of Europe's premier mass-participation marathons as part of ASO's broader portfolio (including Tour de France). Represents a tier-up benchmark in scale, sponsor revenue, and international prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCIGRQhiedi22EZ_rEedxKiA
• Facebookfacebook.com/MaratonWarszawski
• LinkedInlinkedin.com/company/fundacja-maraton-warszawski-
• Instagraminstagram.com/maratonwarszawski

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacja "Maraton Warszawski"