Marbles.io

What Marbles.io does

155 Media Studios, operating as 155.io / Marbles.io, is a private live content studio founded in 2024 that builds real-world, real-money betting products for online gaming operators. The company streams 24/7 from dedicated studios using CCTV, drone, POV and slope-side cameras to convert authentic, unscripted real-world events (traffic patterns, marble races, plastic duck races run by robotic arms, ski counts, fish tanks, coin flips) into prediction-based betting games with formats including Pick Winner, forecast, Tricast, fixed odds and equal odds. Its core product slate includes themed 24/7 tracks (Snow Run, Duck River, Plinko, Rolling Dunes, Snake, Stairpong), the CCTV.Game genre with debut title Rush Hour, plus standalone products Fish Tank and Coin Flip and a wholly-owned sub-brand Ducks.io.

The platform is built as a B2B integration layer for operators: it ships a Free Bets API, supports fixed and equal odds, major fiat and crypto currencies, and 15+ languages out of the box, and layers player retention mechanics (Lightning Rounds with Common-to-Legendary rarities, Streak Multipliers, Player Leveling XP, Daily Check-Ins, Player Inventory) on top of the live content. Reported technical specs for Snow Run include Max Win of 18x, Effective RTP of 91.50-93.50%, and a race frequency of approximately 55 seconds.

The business model is B2B content licensing and recurring platform fees, distributed through an exclusive aggregation partnership with Hub88 (covering 100+ operators) and direct content deals with 20+ named operators including Stake, Roobet, Shuffle, Betsson, Cloudbet, Dafabet, Bitcasino, Gamdom, Empire.io and others, plus an exclusive African-market partnership with Betika covering Uganda and Kenya with broader continental plans. The company has raised a seed round from industry veterans in March 2025 and a second undisclosed round in mid-2025 earmarked for regulated-market expansion.

Name

Marbles.io

Legal name

155 Media Studios

Website

https://marbles.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

155 Media Studios (155.io / Marbles.io) is a B2B live content studio founded in 2024 that streams real-world CCTV footage and physical events (marble races, duck races, fish tanks, coin flips) as 24/7 betting content for mobile-first iGaming operators via Hub88 and direct partnerships.

Ownership category

akta.pro rank

Product category

iGaming Live Content

NAICS

Software Publishers (5132), Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports/Racing Game Studios (MPAFAAAJ)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Live dealer content
• Real-world betting
• IGaming content
• Marble racing games
• CCTV betting

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Content Licensing to Operators: 155.io provides live real-world betting content (marble races, CCTV games) to online gaming operators. Revenue is generated through licensing agreements with casino/ betting operators and aggregation platforms like Hub88.
2. B2B Platform Fees: Operators pay for access to the 155.io content library including CCTV Game genre titles and 24/7 marble racing tracks.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Marbles.io (operating as 155.io / 155 Media Studios) is a live content studio that creates and licenses real-world betting games streamed 24/7 from its own studios, including marble racing tracks, CCTV-based prediction games (debut title Rush Hour), duck races, coin flips, fish tank footage, and related titles. The studio distributes this content library to online gaming operators and aggregators as a B2B offering, with built-in retention mechanics, multi-currency support, and full API integration.

Product overview

155.io is a live content studio offering a mobile-first real-world gaming platform featuring multiple game tracks. The core offering centers on the CCTV Game genre, with flagship title Rush Hour using live traffic footage, alongside marble racing tracks (Snow Run, Duck River, Plinko, Rolling Dunes, Snake, Stairpong) and unique real-world betting products like Fish Tank and Coin Flip. All content is streamed 24/7 from studios, with games featuring retention mechanics including Lightning Rounds, Streak Multipliers, Player Leveling, and Daily Check-Ins.

Differentiator

Problem solved

Functional benefit

Brands

• Ducks.io: Live plastic duck racing game platform launched as a sub-brand for chaotic real-world gaming content.
• CCTV.Game

Products and services

• 155.io Platform Core live content studio platform that delivers 24/7 real-world betting games streamed from state-of-the-art studios, including marble racing and CCTV-based prediction games, for mobile-first iGaming operators.
• CCTV Game Genre A novel genre of live games built around real-world CCTV footage (traffic, public spaces) that lets players make real-time predictions on authentic, unscripted events.
• Rush Hour Debut title in the CCTV Game genre; players use predictive skills on live traffic footage captured from POV, drone, and street-level cameras in cities around the globe.
• Snow Run CCTV skiing game where players predict skier counts via POV, drone, and slope-side cameras; supports over, under, range, and exact count bets with a max win of 18x and RTP of 91.50-93.50%, with race frequency around 55 seconds.
• Duck River Live duck racing game operated by robotic arms with plastic ducks, delivering chaotic real-world race betting content to mobile platforms.
• Ducks.io Standalone duck racing platform and sub-brand of 155 Media Studios offering live plastic duck races operated by robotic arms.
• Fish Tank Real-world fish tank betting game offering immersive live aquatic footage for in-game predictions.
• Coin Flip Machine-run coin-flipping live game offering chaotic unpredictability for betting.
• Plinko Ball-dropping betting game featured as part of the 155.io track lineup.
• Rolling Dunes Rolling dunes betting game included in the 155.io track collection.
• Snake Snake-themed live betting game featured as part of the 155.io track collection.
• Stairpong Stairpong betting game included in the 155.io track lineup.
• Free Bets API Operator-facing integration API that allows players to use bonus/free bet funds seamlessly within 155.io games on the operator's platform.

Quantifiable outcome

• Max Win up to 18x on Snow Run game
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Hub88coreChannel Partner/ Reseller/ Distributor · 26 February 2026Hub88 is the exclusive aggregation partner for 155.io's CCTV Game genre, specifically for the Rush Hour title. Hub88 distributes 155.io content to their operator network, significantly expanding reach to multiple iGaming operators globally.
• StakecoreChannel Partner/ Reseller/ Distributor · 18 February 2026Major crypto casino operator Stake went live with 155.io's CCTV Game genre, specifically the Rush Hour title based on real-world traffic footage.
• RoobetcoreChannel Partner/ Reseller/ Distributor · 18 February 2026Roobet, a leading online gaming platform, launched 155.io's CCTV Game Rush Hour, offering players real-world traffic-based betting content.
• ShufflecoreChannel Partner/ Reseller/ Distributor · 18 February 2026Shuffle partnered with 155.io to offer the CCTV Game Rush Hour title, expanding the reach of the real-world traffic betting game.
• Hub88coreChannel Partner/ Reseller/ Distributor · 16 January 2026Hub88 exclusively launched 155.io's (Marbles.io) physical marble race games, making 24/7 marble races available across a variety of tracks to their operator network.
• BetikaflagshipChannel Partner/ Reseller/ Distributor · 26 August 2025Exclusive partnership for African market launch. 155.io entered Africa through Betika, launching its 24/7 mobile gaming portfolio in Uganda and Kenya, with plans for broader expansion across the continent.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Stakelogic Live: Stakelogic Live is a newer live-casino studio (spin-off of Stakelogic slots) producing streamed table games and live game shows — an emerging peer building a content library aimed at the same operator distribution channels as 155.io.
• Bombay Live / Super Spade Games: Bombay Live (formerly Super Spade Games) is a live-dealer studio targeting both traditional and crypto operators with streamed table games — an emerging peer in the same B2B live-content category, particularly relevant given 155.io's crypto-operator exposure.

Direct peers

• Pragmatic Play (Live Casino): Pragmatic Play Live offers a B2B live casino studio portfolio (live game shows, roulette, blackjack) distributed through aggregator networks — directly comparable to 155.io as a multi-vertical live content supplier targeting the same operator channels.
• Authentic Gaming: Authentic Gaming streams real-world roulette wheels from physical casino floors for online operators — the closest analogue to 155.io's 'live real-world footage as betting content' thesis, applying the same authenticity-over-polish positioning.
• BetGames.TV: BetGames.TV builds live betting products around real-world events (dice, wheels, card draws, lotteries) streamed 24/7 to operators — the closest conceptual peer to 155.io's real-world event and CCTV-based betting format, sharing both product ethos and B2B aggregator-led distribution model.
• Vivo Gaming: Vivo Gaming produces live-streamed casino content (roulette, blackjack, baccarat) for online operators — a comparable B2B live-content studio at similar scale and distribution channels to 155.io.
• Ezugi: Ezugi is a live-casino studio supplying streamed dealer games (roulette, blackjack, baccarat, live game shows) to operators globally — a same-tier B2B live content provider competing for the same operator shelf space as 155.io.
• OnAir Entertainment: OnAir Entertainment produces live-streamed casino content and game-show style products for iGaming operators — a tightly comparable live-content B2B studio with a similar focus on differentiated live formats.

Broad incumbents

• Evolution Gaming: Evolution is the dominant B2B live-casino content studio, supplying live-dealer tables, game shows and live-streamed products to thousands of operators globally — a broad incumbent whose catalogue overlaps with 155.io's live-streamed betting content from a different category angle.
• Playtech Live: Playtech Live is the live-casino arm of Playtech, one of the largest iGaming suppliers, offering live-streamed tables and game-show content — a broad incumbent with overlapping B2B live-content distribution and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marbles
• LinkedInlinkedin.com/company/marbles-io
• Instagraminstagram.com/marbles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marbles.io