Marcelo Franco Arquitetura

What Marcelo Franco Arquitetura does

Marcelo Franco Arquitetura is a small architecture practice founded in 2014 by Marcelo Franco and headquartered in Fortaleza, Ceará, Brazil. The firm operates with approximately 8 employees and delivers architectural design and planning services across three categories: residential houses (Casas), hotels (Hotéis), and commercial and residential buildings (Prédios). Its portfolio contains more than 40 completed projects, including branded hotel projects (RCI Hotel Butique, Godem Tower, Manhattan Sun City), residential developments (Diagonal 1000, Villa Bella, Status Residence), and custom houses (Teixeira Oliveira Eusébio, Stelarium, Bosque).

The firm operates on a traditional project-based professional services model, with no proprietary technology, software platforms, or technical stack disclosed. Client engagement is conducted through a basic WordPress-based website featuring portfolio listings and a contact form (name, email, website, comments). There is no published pricing, no disclosed technology partners, no certifications or awards, and no formal partnerships on record. Customer relationships are concentrated among a small set of Northeast Brazilian developers (notably RCI, Manhattan, and Carneiro de Melo brands), serving a mix of enterprise and mid-market clients in the hospitality, real estate, and residential segments.

Marcelo Franco Arquitetura serves a regional market centered on Fortaleza and surrounding areas in Ceará and Northeast Brazil. The firm's go-to-market is entirely referral- and portfolio-driven, with no active digital marketing, no social media presence disclosed, and no geographic expansion signals beyond the existing regional footprint. The practice functions as a solo-practitioner studio where ownership and brand are concentrated with the founder.

Name

Marcelo Franco Arquitetura

Legal name

Marcelo Franco

Website

https://marcelofrancoarquitetura.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcelo Franco Arquitetura is a small Fortaleza, Brazil-based architecture practice founded in 2014, delivering residential house, hotel, and commercial building design services. With 8 employees and 40+ completed projects, the firm serves enterprise and mid-market developers in the Northeast Brazilian regional market.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architectural design services
• Residential architecture
• Hotel architecture
• Commercial building design
• Architectural planning

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architecture and Design Services: Project-based professional services revenue model typical of architecture firms. Services include design and architectural planning for residential houses, hotels, and commercial buildings. Revenue is generated through fees for architectural design, planning, and potentially project supervision services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marcelo Franco Arquitetura is a Brazilian architecture firm providing professional architectural design and planning services across three core categories: Casas (residential houses), Hotéis (hotels), and Prédios (commercial and residential buildings). The firm delivers concept-to-completion design work for property developers and individual clients in the Fortaleza region and beyond, with a portfolio spanning over 40 completed projects.

Product overview

Marcelo Franco Arquitetura is an architecture firm offering residential and commercial architecture services in Brazil. The firm provides three core service categories: Casas (houses), Hotéis (hotels), and Prédios (buildings). The portfolio contains over 40 completed projects across these categories, including residential houses (Casas) such as Teixeira Oliveira, Stelarium, and Bosque; hotel projects (Hotéis) including RCI Hotel Butique, Godem Tower, and Manhattan Sun City; and building projects (Prédios) such as Diagonal 1000, Villa Bella, Status Residence, and Manhattan Winter Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Casas (Residential House Architecture)

Named customers32 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• HKS Architects: Global architecture practice with strong hospitality and residential portfolio and active Brazilian project work. Broad incumbent because it competes for similar hotel and residential commissions but at much larger firm scale.
• Perkins&Will: Global architecture firm with established practice in Brazil covering hospitality, residential, and commercial buildings. Broad incumbent because it overlaps across all three of Marcelo Franco Arquitetura's service categories but operates at significantly larger scale and geographic reach.
• Gensler: Global architecture and design firm with hospitality, residential, and commercial building practices. Broad incumbent that overlaps with the firm's Prédios and Hotéis work but serves enterprise clients at a global scale.

Direct peers

• Triptyque Architecture: Brazilian-French architecture practice with work across residential, commercial, and mixed-use buildings. Direct peer because of the same design-services orientation and Brazilian market presence competing for similar developer-led commissions.
• Isay Weinfeld: Brazilian architect with strong portfolio in boutique hotels, high-end residences, and commercial buildings. Direct peer because of overlapping service categories (Hotéis and Casas) and similar design-led positioning targeting premium hospitality and residential clients.
• Bernardes Arquitetura: Rio de Janeiro-based Brazilian architecture studio with work spanning residential, hospitality, and cultural buildings. Direct peer because it competes for the same typology of commissions from Brazilian developers and operates with a comparable design-led boutique model.
• SB Architects: US-based architecture firm focused on hospitality and residential design. Direct peer for the firm's hotel and high-end residential work due to comparable boutique hospitality and resort/residential project expertise.
• Studio Arthur Casas: São Paulo-based Brazilian architecture practice known for residential, hospitality, and commercial buildings. Direct peer because it shares Marcelo Franco Arquitetura's core typology mix (houses, hotels, mixed-use buildings) and serves a similar enterprise developer client base in Brazil.
• WATG (Wimberly Allison Tong & Goo): Global architecture firm specializing in hospitality and residential design. Direct peer in the hotel architecture segment where Marcelo Franco Arquitetura has notable portfolio depth (RCI Hotel Butique, Godem Tower, Manhattan Sun City).
• FGMF Arquitetos: São Paulo-based Brazilian architecture firm with residential, commercial, and institutional projects. Direct peer due to similar portfolio composition and competitive positioning within the Brazilian architecture services market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/marcelo-franco-arquitetura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcelo Franco Arquitetura