Association des marchés publics du Québec

What Association des marchés publics du Québec does

The Association des marchés publics du Québec (AMPQ) is a non-profit industry association founded in 2004 and headquartered in Trois-Rivières, Quebec, with a seven-person operating team. Its mission is to support the emergence, development, and promotion of Quebec's public market network on behalf of local communities, food producers, and artisans. AMPQ serves as the unifying body for more than 70 public markets across the province, providing operational support, training, and visibility to public market managers, agricultural and agri-food businesses, and sector stakeholders such as regional food tables and cooperatives.

Its core offering is a platform and program portfolio rather than a unified software product. The flagship is the Marchés publics du Québec website, which includes an interactive map-based directory for discovering markets, complemented by the promotion of the government-backed Mangeons local mobile application. The portfolio also includes the Calendrier des récoltes (harvest calendar), the 'Tous au marché!' children's educational booklet, an Espace membre (member portal), and annual events — notably the Semaine des Marchés publics du Québec (16th edition in 2024) and the inaugural Forum national des Marchés publics du Québec in 2025.

Revenue is generated through recurring membership fees from public market managers, agricultural businesses, and sector stakeholders, supplemented by event-related income such as sponsorships and participant fees for the Semaine and Forum national. The association does not disclose pricing for its membership tiers. Its go-to-market is community-led: AMPQ builds awareness through its website, social media (Facebook, LinkedIn, Instagram, YouTube), newsletter, and signature events, while collaborating strategically with the Union des producteurs agricoles (UPA), the Association des producteurs maraîchers du Québec, CAPÉ, and the Regroupement des tables de concertation bioalimentaire.

Name

Association des marchés publics du Québec

Legal name

Association des marchés publics du Québec

Website

https://marchespublicsduquebec.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association des marchés publics du Québec (AMPQ) is a non-profit association that supports and promotes a network of more than 70 public markets across Quebec, serving market managers, agricultural producers, and sector stakeholders through events, an interactive market directory, and membership services.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: The association generates revenue through membership fees from public market managers, agricultural businesses, and sector stakeholders who join the AMPQ network.
2. Events and programs: Revenue is generated through the organization of signature events such as the Semaine des Marchés publics du Québec and the Forum national des Marchés publics du Québec, which may include sponsorships and participant fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Association des marchés publics du Québec (AMPQ) is a non-profit industry association that supports, develops, and promotes the network of public markets across the province of Quebec. Its core offerings include membership services for public market managers and agricultural businesses, an interactive online directory (carte interactive) for locating markets, signature annual events (the Semaine des Marchés publics du Québec and the Forum national des Marchés publics du Québec), professional support services (services d'accompagnement) for market operators, and consumer-facing educational resources such as the Calendrier des récoltes harvest calendar and the Tous au marché! children's booklet.

Product overview

The Association des marchés publics du Québec operates a network-focused platform and service organization rather than a unified technology product. The core offering consists of the Marchés publics du Québec website featuring an interactive map for discovering public markets, complemented by the Mangeons local mobile application. The portfolio also includes educational resources like the Tous au marché! children's activity booklet, the Calendrier des récoltes harvest planning tool, professional support services for market managers, the Espace membre member portal, and annual events including the Semaine des Marchés publics du Québec and Forum national. The organization functions as an association supporting the Quebec public market ecosystem through promotion, education, and professional development rather than as a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Marchés publics du Québec (Public Markets Platform / Carte interactive) An interactive website platform with a map-based directory that helps consumers and market managers find and discover public markets across Quebec, featuring seasonal information and event calendars.
• Forum national des Marchés publics du Québec An annual national forum bringing together public market managers, producers, and food sector stakeholders for networking, professional development, and coordination of the Quebec public markets movement.
• Semaine des Marchés publics du Québec A signature annual week-long celebration of public markets across Quebec, showcasing local producers, animating communities, and promoting consumer connection to local food systems.
• Services d'accompagnement (Support Services)

Quantifiable outcome

• Over 70 public markets across Quebec participate in the AMPQ network.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• World Farmers Markets CoalitionflagshipStrategic or Co-development Partner · 1 July 2024The AMPQ was the sole Canadian voice at the World Farmers Markets Coalition's third General Assembly held at the FAO headquarters in Rome, representing Canadian public markets among 28,000 markets globally. This participation positions the AMPQ as an international thought leader in the public market movement.
• Union des producteurs agricoles (UPA)coreStrategic or Co-development Partner · 31 May 2024The AMPQ collaborates with the UPA annually to launch the public market season and present the Semaine des Marchés publics du Québec. The UPA celebrated its 100th anniversary in 2024, with the AMPQ participating in the joint launch event at the Marché des Jardiniers in La Prairie.
• Association des producteurs maraîchers du QuébeccoreStrategic or Co-development PartnerThe Association des producteurs maraîchers du Québec co-launched the 2024 public market season with the AMPQ. Its president, Catherine Lefèbvre, served as host of the launch event.
• Regroupement des tables de concertation bioalimentaire du QuébecminorStrategic or Co-development PartnerThe Regroupement des tables de concertation bioalimentaire du Québec participates in the joint seasonal launch of public markets and collaborates on initiatives such as the Défi Je Mange Local.
• Coopérative pour une agriculture de proximité écologique (CAPÉ)minorStrategic or Co-development PartnerThe CAPÉ participates in joint seasonal launches with the AMPQ and advocates for direct-to-consumer food access models such as public markets, virtual markets, and farm stands.
• Aliments du QuébecminorStrategic or Co-development PartnerThe AMPQ collaborates with Aliments du Québec on initiatives such as 'Aliments du Québec – Kiosques Découvertes' to promote locally certified products at public markets.
• Gouvernement du QuébeccoreStrategic or Co-development PartnerThe AMPQ benefits from government backing, including the promotion of the Mangeons local application and participation in government-supported local food initiatives such as Les Portes ouvertes Mangeons local.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• British Columbia Association of Farmers' Markets: Provincial non-profit association representing farmers' markets in British Columbia with member accreditation, training, and consumer-facing campaigns. Directly comparable mandate to AMPQ within a different Canadian province.
• Farmers Market Coalition: U.S. national non-profit association supporting farmers markets with member services, training, and advocacy. Directly comparable to AMPQ as a coordinating body for public/farmers markets in a defined territory.
• Aliments du Québec: Quebec non-profit promoting locally certified food products, including the Kiosques Découvertes program co-promoted by AMPQ. Closely aligned mission around promoting Quebec local food and shared consumer campaigns.
• Farmers' Markets Ontario: Ontario-based non-profit association supporting farmers' markets across the province with member services, training, and promotional programs. Closest geographic and structural analog to AMPQ within Canada.
• CAPÉ – Coopérative pour une agriculture de proximité écologique: Quebec cooperative advocating direct-to-consumer food access including public markets, virtual markets, and farm stands. Strategic partner of AMPQ with overlapping mandate on short-circuit food models.
• Regroupement des tables de concertation bioalimentaire du Québec: Quebec-wide network of regional bio-food consultation tables collaborating with AMPQ on joint seasonal launches and the Défi Je Mange Local initiative. Comparable territorial coordination body for the bio-food sector.

Broad incumbents

• Union des producteurs agricoles (UPA): Quebec-wide agricultural union representing farmers and serving as the AMPQ's primary strategic partner. Operates broadly across agriculture with overlapping membership and shared advocacy on local food systems.
• Slow Food International: Global movement promoting local food culture, biodiversity, and traditional food production. Comparable mission around local food ecosystems, operating at much larger international scale.

Regional players

• Vancouver Farmers Markets: Non-profit operating multiple farmers markets in Metro Vancouver. Comparable as a market-operating non-profit, but primarily a venue operator rather than an industry-association model.

Emerging players

• Équiterre: Quebec-based environmental and local-food NGO running campaigns such as family-farm baskets and local-food advocacy. Overlaps with AMPQ on promoting short-supply-chain food systems in Quebec.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtwIcRX4_9l0XsOT7MgjFQQ
• Facebookfacebook.com/marchespublicsqc
• LinkedInlinkedin.com/company/marches-publics-du-quebec
• Instagraminstagram.com/marchespublicsqc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association des marchés publics du Québec