Association des producteurs maraîchers du Québec

What Association des producteurs maraîchers du Québec does

The Association des producteurs maraîchers du Québec (APMQ) is a non-profit agricultural association founded in 1945 and headquartered at 9244 boulevard Pie-IX in Montréal, Québec. It represents approximately 400 member producers accounting for roughly 70% of Quebec's vegetable production, providing government advocacy, market-access infrastructure, and member services to Quebec market gardeners. APMQ is affiliated with the Union des producteurs agricoles (UPA) and Les Producteurs de fruits et légumes du Canada (PFLC), giving it institutional influence over agricultural policy and risk management programs at the provincial and federal levels.

APMQ's core operating asset is La Place des producteurs (PDP), a 277,000 sq ft wholesale and semi-wholesale fruit and vegetable market located at the same Montréal address, open 365 days per year and described as the largest market of its kind in eastern Canada. PDP hosts over 100 Quebec market gardeners alongside four major wholesalers (Fruits et légumes Gaétan Bono, Essex Continental, Pierre Dagenais & Fils, Aliments Bercy) and serves retailers, wholesale distributors, public markets, restaurants, and public institutions from across Quebec, eastern Ontario, and the Atlantic provinces. The facility holds CanadaGap, HACCP, and Ecocert certifications and offers refrigerated storage, transshipment, and handling services.

APMQ generates revenue primarily through tiered annual membership dues (ranging from $100/year for small-scale producers to $521.78/year for affiliate members) and commercial operations at PDP, supplemented by event sponsorship. Members receive access to Vendre Futé, an exclusive market-intelligence platform providing Canadian retail price and volume data, weekly newsletters, seasonal publications (Primeurs maraîchères), an arrival calendar, and member-exclusive events. The association also coordinates Mangez Québec, the largest generic promotional campaign for Quebec produce, which it uses to drive consumer demand for member products. APMQ operates with a small staff of 18 and pursues no venture or private equity funding, functioning as a member-driven sector body.

Name

Association des producteurs maraîchers du Québec

Legal name

Association des producteurs maraîchers du Québec

Website

https://apmquebec.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association des producteurs maraîchers du Québec (APMQ) is a non-profit association representing approximately 400 Quebec market garden producers, accounting for roughly 70% of provincial vegetable production, and operating La Place des producteurs, the largest wholesale produce market in eastern Canada.

Ownership category

akta.pro rank

Product category

Agricultural Producer Association & Wholesale Market Services

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Vegetable and Melon Farming (11121)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industry

Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD)

Keywords

• Agricultural producer association
• Wholesale produce market
• Producer advocacy services
• Vegetable industry collective
• Horticulture member services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: APMQ generates revenue primarily through annual membership fees from producer members ($405.83/year regular, $100/year small-scale) and affiliate members ($521.78/year). Membership renewals are invoiced annually by mail.
2. La Place des producteurs wholesale market operations: La Place des producteurs operates as a wholesale/semi-wholesale market for fruits and vegetables, open 365 days/year, providing refrigeration, transshipment, and handling services to producers and buyers. The market generates revenue through commercial activities at the facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

APMQ is a non-profit producer association representing nearly 400 Quebec market gardeners (about 70% of provincial vegetable production), delivering government advocacy, member services, and operating La Place des producteurs (PDP), the largest wholesale and semi-wholesale fruit and vegetable market in eastern Canada. It sells annual membership subscriptions (regular, affiliate, and small-scale rates) and coordinates the Mangez Québec generic produce promotion campaign, while members receive exclusive access to the Vendre Futé market intelligence platform, refrigerated storage, industry publications, and member-exclusive events.

Product overview

The Association des producteurs maraîchers du Québec (APMQ) operates a membership-based organization serving approximately 400 vegetable producers. Its primary offering is La Place des producteurs (PDP), a major wholesale market at 9244 boulevard Pie IX in Montréal, open 365 days per year. The association also coordinates Mangez Québec, the largest generic promotional campaign for Quebec produce. Members receive access to Vendre Futé (a market intelligence platform), Primeurs maraîchères (seasonal publications), and the annual arrival calendar. The organization is affiliated with the Union des producteurs agricoles (UPA) and represents producers in government relations, research funding, and industry advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Mangez Québec: The most important generic promotional campaign for Quebec fruit and vegetable arrivals, coordinated by APMQ

Products and services

• APMQ Producer Membership (annual subscription) Annual membership subscription for persons or agricultural businesses producing fresh vegetables, fruits, or horticultural products in Quebec, granting access to La Place des producteurs market, refrigerated storage, the Vendre Futé market intelligence platform, weekly newsletter, member-exclusive events, and government advocacy.
• APMQ Affiliate Membership (annual subscription) Annual membership subscription for any person or organization interested in APMQ activities who is not itself a market garden producer, providing access to association events, publications, and the industry network.
• La Place des producteurs (PDP) — wholesale and semi-wholesale market access Year-round (365 days/year) wholesale and semi-wholesale market facility at 9244 boulevard Pie-IX, Montréal, where more than 100 Quebec market gardeners and four major wholesalers sell fruits and vegetables to retailers, wholesale distributors, public markets, restaurants, and public institutions across Quebec, eastern Ontario, and the Atlantic provinces; includes 234,000 sq ft of refrigerated warehousing and food-safety-certified handling/transshipment services.

Quantifiable outcome

• ~70% of Quebec's vegetable production sourced from APMQ members
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered major partner, collaborating partner, associated partner, core and minor.

• Bono Fruits et Légumesmajor partnerStrategic or Co-development Partner · 14 May 2026Major partner (Partenaire Major) of APMQ's Rendez-vous plaisirs maraîchers 2026 event. One of four major wholesalers represented at La Place des producteurs.
• Equipement Capitalmajor partnerStrategic or Co-development PartnerMajor partner (Partenaire Major) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, providing agricultural equipment solutions.
• Lareau, courtier d'assurancemajor partnerGTM or Marketing PartnerMajor partner (Partenaire Major) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, providing insurance brokerage services to agricultural sector.
• Univercomajor partnerStrategic or Co-development PartnerMajor partner (Partenaire Major) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, specializing in agricultural equipment.
• Zéro Cmajor partnerStrategic or Co-development PartnerMajor partner (Partenaire Major) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Acti-solcollaborating partnerStrategic or Co-development PartnerCollaborating partner (Partenaire Collaborateur) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Association québécoise de la distribution de fruits et légumes (AQDFL)collaborating partnerStrategic or Co-development PartnerCollaborating partner of Rendez-vous plaisirs maraîchers 2026. Co-locates at La Place des producteurs with APMQ. Represents produce distribution sector interests.
• Canawidecollaborating partnerStrategic or Co-development PartnerCollaborating partner (Partenaire Collaborateur) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Carrousel, emballage et équipementcollaborating partnerStrategic or Co-development PartnerCollaborating partner (Partenaire Collaborateur) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, specializing in packaging and equipment.
• Dixmocollaborating partnerStrategic or Co-development PartnerCollaborating partner (Partenaire Collaborateur) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Sig-Naturecollaborating partnerStrategic or Co-development PartnerCollaborating partner (Partenaire Collaborateur) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Syngentacollaborating partnerStrategic or Co-development PartnerCollaborating partner (Partenaire Collaborateur) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, providing crop protection and seeds solutions.
• Botsis, fruits et légumesassociated partnerStrategic or Co-development PartnerAssociated partner (Partenaire Associé) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Courchesne Laroseassociated partnerStrategic or Co-development PartnerAssociated partner (Partenaire Associé) of APMQ's Rendez-vous plaisirs maraîchers 2026 event.
• Dubois Agrinovationassociated partnerStrategic or Co-development PartnerAssociated partner (Partenaire Associé) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, specializing in agricultural innovation.
• EPL Lazure, drainage agricoleassociated partnerStrategic or Co-development PartnerAssociated partner (Partenaire Associé) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, providing agricultural drainage services.
• Les distributeurs Essex Continentalassociated partnerStrategic or Co-development PartnerAssociated partner (Partenaire Associé) of APMQ's Rendez-vous plaisirs maraîchers 2026 event. One of four major wholesalers represented at La Place des producteurs.
• Emballages Mitchel Lincolnassociated partnerStrategic or Co-development PartnerAssociated partner (Partenaire Associé) of APMQ's Rendez-vous plaisirs maraîchers 2026 event, providing packaging solutions.
• Aliments du QuébeccoreStrategic or Co-development PartnerAPMQ maintains a partnership with Aliments du Québec through which APMQ members producing asparagus benefit from free membership to support promotion of their products.
• Association des marchés publics du QuébeccoreStrategic or Co-development PartnerAPMQ maintains close ties with the Association des marchés publics du Québec, which supports a leading market channel for several market gardeners. Received the Prix Mélior in 2026.
• Union des producteurs agricoles (UPA)coreStrategic or Co-development PartnerAPMQ is affiliated with the Union des producteurs agricoles (UPA). Through the Syndicat des producteurs maraîchers du Québec, APMQ sits on UPA's General Council, Table des marchés de proximité, and Table horticole.
• Producteurs de fruits et légumes du Canada (PFLC)coreStrategic or Co-development PartnerAPMQ sits within Les Producteurs de fruits et légumes du Canada (PFLC), allowing the voice of Quebec market gardeners to be heard across the country.
• Stratégie nationale d'achat d'aliments québécoiscoreStrategic or Co-development PartnerAPMQ maintains active participation in the Stratégie nationale d'achat d'aliments québécois — an initiative aimed at encouraging local sourcing by public institutions.
• AgrijobcoreGTM or Marketing PartnerAPMQ members receive 20% discount on account opening with Agrijob, an agricultural employment platform.
• Willy Haeck et FilsminorGTM or Marketing PartnerContributed floral arrangements for centerpieces at Rendez-vous plaisirs maraîchers 2026, with Gina Haeck coordinating the contribution.
• Réseau d'expertise en innovation horticolecoreStrategic or Co-development PartnerAPMQ is a founding member of the Réseau d'expertise en innovation horticole, which aims to validate, democratize, and promote adoption by Quebec producers of commercially-ready horticultural technologies that address labor and productivity challenges and reduce input usage.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Others

• Conseil de la transformation alimentaire du Québec (CTAQ): CTAQ is the Quebec food-processing industry council. It represents the buyer side of APMQ's downstream value chain, working with retailers and processors that purchase from Quebec producers, making it an adjacent ecosystem participant rather than a direct competitor.

Emerging players

• Équiterre: Équiterre is a Quebec sustainable-food and agricultural advocacy organization. While broader in scope (encompassing environment, transportation, and food sovereignty), it influences the same Quebec local-food narrative and overlaps with APMQ on family-farm and local-sourcing priorities.

Direct peers

• Ontario Food Terminal Board: Ontario Food Terminal is Canada's largest wholesale produce market, serving Ontario and eastern Canada. It is the closest operational analog to La Place des producteurs in terms of wholesale-market infrastructure, buyer base, and regional produce aggregation, making it a direct facility-level peer.
• Association québécoise de la distribution de fruits et légumes (AQDFL): AQDFL represents Quebec's fruit and vegetable distributors and co-locates with APMQ at La Place des producteurs. It serves the wholesale/distribution side of the same produce value chain in Quebec, sharing the same buyer base and advocacy forum, making it a tightly coupled partner-competitor.
• Les Producteurs de fruits et légumes du Canada (PFLC): PFLC is the national Canadian producer association for fruits and vegetables, of which APMQ is a member. It carries the same producer-representation mission at the federal level, including policy advocacy, research funding coordination, and national promotion — making it the closest national analog to APMQ.
• Ontario Fruit and Vegetable Growers' Association: Ontario's provincial counterpart for fruit and vegetable growers, providing advocacy, research coordination, and member services to Ontario producers. Directly comparable to APMQ in mission and structure at the provincial level, serving the neighboring Canadian province in APMQ's secondary geographic reach.
• Aliments du Québec: Aliments du Québec is the provincial local-food labeling and promotion organization, and an explicit partner of APMQ (offering free membership for asparagus producers). It operates the consumer-facing local-food certification and promotion function that complements APMQ's Mangez Québec campaign.
• Association des marchés publics du Québec: This association represents Quebec's public/farmers' markets and recently received APMQ's Prix Mélior award. It supports a key alternative market channel for APMQ members, sharing the same producer-consumer connection mission at a complementary distribution tier.

Broad incumbents

• Union des producteurs agricoles (UPA): UPA is APMQ's parent/affiliated federation representing all Quebec agricultural producers. It is the larger umbrella organization under which APMQ operates through the Syndicat des producteurs maraîchers du Québec, with shared advocacy, political reach, and member-service infrastructure across multiple agricultural sectors.
• Canadian Produce Marketing Association (CPMA): CPMA is the national trade association representing the entire Canadian produce supply chain — from growers to retailers. It operates broader industry events (CPMA Convention), government relations, and food-safety programs, overlapping APMQ's mandate at a wider industry level but without the regional depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-des-producteurs-mara%C3%AEchers-du-qu%C3%A9bec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association des producteurs maraîchers du Québec