What March On! does

March On! is a non-profit organization founded in 2013 that operates the March on Washington Film Festival, headquartered with a small team of approximately 5 employees. The organization's public web presence is anchored at marchonwashingtonfilmfest.org, indicating its core activity is hosting and curating a recurring film festival tied to civic, social, or documentary programming themes rather than operating a commercial technology platform. The firmographic record shows no proprietary technology stack, no disclosed AI/ML capabilities, and no enterprise software or product line beyond the festival itself.

The business model is consistent with a small U.S. non-profit arts/cultural organization: likely funded through a mix of donations, grants, sponsorships, ticket revenue, and in-kind support, with no disclosed pricing tiers, subscription revenue, or transaction-based economics. No named corporate sponsors, anchor donors, or institutional funders appear in the source material, and there is no evidence of a commercial retail or e-commerce operation attributable to March On! itself.

A notable data quality caveat: a substantial portion of the aggregated input describes an entity labeled MAWAR633 / Dream Teller, including Apple reseller (iStudio) product listings, trade-in partnerships with Laku6/Carousell, credit card integrations, and online gambling/slot content. This operational data appears inconsistent with the firmographic identity of March On! as a 5-person non-profit film festival and likely reflects either an unrelated entity surfaced during aggregation or a data contamination issue. The analytical conclusions above are grounded in the firmographic record of March On! as the company under analysis.

Name

March On!

Legal name

MAWAR633

Website

https://marchonwashingtonfilmfest.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

March On! is a non-profit organization founded in 2013 that hosts the March on Washington Film Festival. With a 5-person team, it focuses on film programming, civic storytelling, and cultural events in Washington, D.C.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

March On! (operating as MAWAR633 / iStudio) is an Apple Premium Partner retailer that sells Apple consumer hardware — iPhone, iPad, Mac, Watch, AirPods, TV & Home, and Accessories — through an online storefront and physical iStudio stores. The company layers services around the hardware: AppleCare+ extended warranty, a device trade-in programme operated with Laku6/Carousell, installment financing via Grab PayLater, and a corporate/business solutions line for organizational Apple purchases.

Product overview

March On! (MAWAR633) operates primarily as an Apple Premium Partner retailer through iStudio, offering a comprehensive portfolio of Apple hardware products including iPhone, iPad, Mac, Watch, AirPods, TV & Home, and Accessories. The company provides complementary services including AppleCare+ extended warranty, device trade-in programmes via Laku6, financing options including Grab PayLater, and corporate business solutions. The retail operation supports payment through major credit cards (American Express, Mastercard, Visa) and offers both online shopping with Click & Collect and local delivery services for orders over $250.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone Apple smartphones sold at iStudio retail locations and online, including current-generation iPhone models, available with trade-in credit and installment financing options.
• iPad Apple tablet devices sold at iStudio with trade-in eligibility and financing options.
• Mac Apple Mac desktop and MacBook laptop computers sold at iStudio with trade-in and financing options.
• Watch Apple Watch smartwatches available for purchase at iStudio with trade-in options for older models.
• AirPods Apple wireless earbuds and audio products available for trade-in and purchase at iStudio.
• TV & Home Apple TV and home entertainment products available at iStudio.
• Accessories Apple accessories including chargers, cables, cases, and other peripherals sold at iStudio.
• AppleCare+ Extended warranty and support service for Apple devices purchased at iStudio.
• Trade-in Programme Device trade-in service provided in partnership with Laku6, allowing customers to exchange old Apple devices for credit toward new purchases at iStudio stores.
• Financing Options Payment plans including PayLater by Grab enabling customers to purchase Apple devices with installment payments.
• Corporate / Business Solutions Business purchasing solutions and corporate sales for Apple products targeting organizational buyers.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• Laku6minorOthersThird-party trade-in program provider for iStudio. Laku6 provides device assessment and trade-in value determination for Apple products at iStudio retail locations.
• CarousellminorOthersParent company of Laku6 providing the trade-in program infrastructure for iStudio. Trade-in program is provided by Carousell through Laku6 subsidiary.

Recent moves1 record

Expansion highlights1 record

Direct peers

• Camden International Film Festival (Points North Institute): Non-profit documentary festival and year-round programming organization. Directly comparable in mission (documentary, social impact) and organizational structure (small non-profit running a festival plus ancillary programs).
• AFI Docs: Documentary-focused festival run by the American Film Institute in the Washington, D.C. area. Highly comparable on mission (documentary, social impact) and geography (D.C.), making it a direct competitor for filmmakers, audiences, and D.C.-based sponsors.
• DOC NYC: America's largest documentary festival, focused on non-fiction cinema with strong social-impact programming. Closely comparable to March On! in scale and documentary/social-justice orientation, and a direct competitor for documentary filmmakers and audiences.
• True/False Film Fest: Mid-size documentary festival focused on non-fiction cinema with a strong curatorial voice. A peer at similar scale to March On!, competing in the same niche for filmmakers and socially engaged audiences.

Broad incumbents

• Tribeca Festival: Major annual film festival in New York with curated programming and significant sponsor support. A peer in the non-profit / festival operator space, though considerably larger and more commercially oriented than March On!.
• Sundance Film Festival: Long-running independent film festival with a distinct editorial identity and non-profit parent (Sundance Institute). Comparable to March On! as a mission-driven film festival, but operates at materially larger scale, programming, and sponsorship footprint.
• Hot Docs: Large North American documentary festival with year-round cinema operations. A peer in the documentary festival space, considerably larger in scale and resources than March On!.

Others

• International Documentary Association (IDA): Non-profit membership and advocacy organization serving the documentary film community. Comparable as a mission-aligned non-profit supporting documentary filmmakers, though not a direct festival competitor — an adjacent ecosystem participant.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/marchonfest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about March On!