Laku6
Laku6 is an Indonesia-based ReCommerce platform that enables consumers to sell, trade in, and upgrade preloved smartphones through Maujual, Laku6 Marketplace, Laku6 Trade Center, and OEM-branded trade-in apps, connecting individual sellers with 5,000+ business buyers and 1,000+ retail partners.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Laku6 does
Laku6 is an Indonesia-based ReCommerce (reverse commerce) platform that enables individual consumers to sell, trade in, and upgrade preloved smartphones and gadgets through a multi-sided ecosystem. The company operates as a C2B intermediary, connecting individual gadget owners with a network of more than 5,000 business buyers and a retail trade-in network spanning over 1,000 physical store locations across Indonesia. The company is a subsidiary within the Carousell Group and operates through PT. Laku6 Online Indonesia in Jakarta with a regional entity, Rebonics Pte Ltd, in Singapore.
The platform architecture comprises several integrated components: (1) Maujual, a consumer-facing mobile application that provides instant gadget buyback quotes and doorstep pickup with cash payment within 24 hours; (2) Laku6 Marketplace (beli.laku6.com), a C2C/B2C marketplace for purchasing warranted preloved smartphones; (3) Laku6 Trade Center, a B2B digital bidding platform for business buyers to source preloved gadget inventory; (4) Tukar Tambah, a nationwide trade-in service available at retail partner locations; and (5) four brand-specific trade-in applications (Galaxy Trade-In, O Trade-In, V Trade-In, Mi Trade-In) operating in partnership with Samsung, OPPO, VIVO, and Xiaomi Indonesia. An end-to-end logistics layer handles door-to-door pickup, device condition inspection, and delivery to buyers, addressing trust and convenience gaps that typically plague peer-to-peer gadget transactions.
Laku6 monetizes through a take-rate model: marketplace commissions on transactions, transaction processing fees (1.5% for credit card payments, 5-10% for installment plans), and trade-in facilitation fees. The company claims cumulative throughput of 500,000+ gadgets sold and $50 million in value passed to sellers, with no publicly disclosed GTV, ARR, or funding amounts. The company was founded in 2015/2016, employs 11-50 people, and serves primarily Indonesian middle-class consumers seeking affordable gadget upgrades and a long tail of small and medium gadget businesses sourcing inventory.
Laku6 firmographics
Firmographics- Name
- Laku6
- Legal name
- PT. Laku6 Online Indonesia
- Website
- https://laku6.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laku6 is an Indonesia-based ReCommerce platform that enables consumers to sell, trade in, and upgrade preloved smartphones through Maujual, Laku6 Marketplace, Laku6 Trade Center, and OEM-branded trade-in apps, connecting individual sellers with 5,000+ business buyers and 1,000+ retail partners.
- Ownership category
- akta.pro rank
Laku6 industry classification
Industry- Product category
- Recommerce Marketplace
- NAICS
- Electronics and Appliance Retailers (44921)
- akta.pro primary industry
- Home, Furniture & Appliances C2C (CRAFAKAD)
Keywords
Where Laku6 is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Laku6 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Laku6 charges commission fees on transactions conducted through the Laku6 website and mobile applications. The platform acts as an intermediary收取交易佣金 between sellers (individuals and businesses) and buyers.
- Transaction Processing Fees: Fees charged for payment processing including 1.5% service fee for credit card transactions and 5-10% fees for installment payments (3-month: 5%, 6-month: 7.5%, 12-month: 10%)
- Trade-In Services: Trade-in facilitation at over 1,000 retail locations across Indonesia, working with brand-specific trade-in programs (Samsung Galaxy Trade-In, OPPO Trade-In, VIVO Trade-In, XIAOMI Trade-In)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace Transactions - Commission-based |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Payment Processing |
| Transaction based/ take rate | Pay-as-you-go | Installment Plans |
| Unit Pricing | Pay-as-you-go | Price Ceiling |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Laku6 product offering
Product offeringCore offering
Laku6 operates a multi-platform ReCommerce ecosystem in Indonesia connecting individual sellers of preloved gadgets with thousands of business buyers. The company runs Maujual (instant cash payouts within 24 hours for sellers), Laku6 Marketplace (C2C/B2C marketplace for buying warranted preloved smartphones), Laku6 Trade Center (B2B digital bidding platform), brand-specific trade-in applications for Samsung, OPPO, VIVO and Xiaomi, and a nationwide trade-in service executed at over 1,000 physical retail partner locations.
Product overview
Laku6 is a leading ReCommerce platform in Indonesia operating a multi-product ecosystem for preloved gadget transactions. The platform architecture consists of: (1) Laku6 Marketplace - a C2C/B2C marketplace for buying and selling quality preloved gadgets with warranty; (2) Maujual - a direct buyback platform enabling individuals to sell gadgets for cash within 24 hours; (3) Laku6 Trade Center (LTC) - a B2B digital bidding platform for business users; (4) Tukar Tambah (Trade-In) - a nationwide trade-in service at 1,000+ retail locations; and (5) brand-specific trade-in applications for Samsung (Galaxy Trade-In), OPPO (O Trade-In), VIVO (V Trade-In), and Xiaomi (Mi Trade-In) enabling device exchanges both online and offline. The ecosystem connects consumers wanting to sell preloved gadgets with thousands of business buyers, providing services including price estimation, device inspection, pickup, and delivery. The platform was founded in 2016 as part of the Carousell Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Laku6 Marketplace Online marketplace platform connecting consumers who want to buy preloved gadgets with business sellers offering warranted, quality preloved phones.
- Maujual Platform enabling individuals to sell their preloved gadgets and receive cash payment within 24 hours, featuring doorstep pickup and device condition inspection services.
- Laku6 Trade Center (LTC) Platform enabling small and medium business users to purchase preloved gadgets through a digital bidding system that is easy, secure, and trustworthy.
- Tukar Tambah (Trade-In) Trade-in service allowing consumers to sell their used gadgets when purchasing new ones at over 1,000 participating national retail store locations, available both online and offline.
- Galaxy Trade-In Official Samsung-branded trade-in application enabling consumers to exchange their gadgets for Samsung devices both online and offline.
- O Trade-In Official OPPO-branded trade-in application enabling consumers to exchange their gadgets for OPPO devices both online and offline.
- V Trade-In Official VIVO-branded trade-in application enabling consumers to exchange their gadgets for VIVO devices both online and offline.
- Mi Trade-In Official Xiaomi-branded trade-in application enabling consumers to exchange their gadgets for XIAOMI devices both online and offline.
Quantifiable outcome
- 500,000+ gadgets sold through the platform
- +2 more outcomes
Companies that use Laku6
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Laku6 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Laku6 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Carousell GroupflagshipLaku6 is a company within the Carousell Group ecosystem. As part of the group, Laku6 benefits from Carousell's marketplace expertise, brand recognition, and operational infrastructure. Laku6's business conduct and code of ethics align with Carousell Group policies.
- Rebonics Pte LtdcoreSingapore-based entity listed as a contact entity for Laku6, indicating regional corporate structure under the Carousell Group umbrella.
- Samsung Electronics IndonesiacoreOfficial Samsung Galaxy trade-in program allowing consumers to exchange devices for Samsung smartphones online and offline through Galaxy Trade-In app. Promotional campaigns offering cashback up to Rp 1.7 million for Galaxy S21 series.
- OPPO IndonesiacoreOfficial OPPO trade-in program through O Trade-In app enabling online and offline device exchanges. Promotional campaigns offering additional cashback up to Rp 1.3 million for Reno5 series.
- VIVO IndonesiacoreOfficial VIVO trade-in program through V Trade-In app for online and offline device exchanges. BuyBack value up to Rp 250,000 for VIVO series devices.
- Xiaomi IndonesiacoreOfficial Xiaomi trade-in program through Mi Trade-In app enabling online and offline device exchanges for Xiaomi smartphones.
- Okeshop and Global TeleshopcoreMajor Indonesian electronics retail chains participating in trade-in programs. Okeshop and Global Teleshop offer cashback promotions up to Rp 400,000 for trade-ins of old phones and tablets to newer devices.
- FonelminorIndonesian electronics retailer offering trade-in promotions with Rp 200,000 cashback for exchanges to any new phone model.
- Top Selular MakassarminorRegional mobile phone retailer in Makassar offering trade-in promotions with Rp 100,000 cashback for exchanges to new phones.
- Asia JayaminorElectronics retailer offering trade-in promotions with cashback up to Rp 350,000 for exchanges of old phones and tablets to newer models.
- FelixindominorElectronics retailer offering extra cashback promotions for Samsung Galaxy Note 20 series and A series trade-ins.
- DigimapminorElectronics retailer offering additional cashback of Rp 200,000 for iPhone 12 series trade-ins.
- BumilindominorElectronics retailer offering cashback up to Rp 200,000 plus free gifts for trade-ins of old phones and tablets.
- Pakuwon Mall SurabayaminorShopping mall venue for Samsung Galaxy S21 series trade-in exhibition/promotion offering cashback up to Rp 1.7 million (February 2021).
- Tokopedia (Langsung Laku by Tokopedia)corePartnership with Tokopedia marketplace enabling individuals to sell preloved gadgets through 'Langsung Laku by Tokopedia' option.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Laku6 competitors and assessment
Company assessmentEmerging players
- SellCell: US comparison platform aggregating trade-in and resale offers for used smartphones. Comparable in pricing analytics and device valuation, though operates as a lead-generation layer rather than a direct buyer.
- Hyphen: US-based smartphone trade-in and lifecycle management platform focused on carrier and OEM channels. Comparable in trade-in mechanics and OEM relationships but at earlier stage and different geography.
Direct peers
- Reebelo: Singapore-headquartered recommerce marketplace for used smartphones, laptops, and consumer electronics across Southeast Asia. Closest comparable in product focus and SEA geographic footprint.
- Carousell: Parent company and broader C2C marketplace operating across Southeast Asia. Directly comparable as a peer-to-peer recommerce platform, though Carousell is generalist while Laku6 focuses on gadgets.
- Swappa: US marketplace for buying and selling used smartphones directly between consumers. Comparable C2C marketplace focused exclusively on mobile devices with quality controls.
- Refurbed: European recommerce marketplace for refurbished smartphones, laptops, and consumer electronics. Comparable business model combining buyback, marketplace, and warranty-backed resale.
- OLX Indonesia: Leading Indonesian C2C classifieds marketplace for used goods including smartphones and electronics. Directly competes for Indonesian sellers and buyers of preloved gadgets.
- Gazelle: US-based recommerce platform that buys and resells used smartphones and electronics. Directly comparable C2B direct buyback model with similar pricing, inspection, and instant-payout mechanics.
Broad incumbents
- Tokopedia: Indonesia's largest general marketplace (now part of GoTo). Comparable as a channel for used gadget transactions but operates as a generalist platform rather than a recommerce specialist.
- Back Market: Global refurbished electronics marketplace operating across multiple geographies. Comparable category focus on preloved devices but at significantly larger scale and broader product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Laku6 social profiles
Digital presenceLaku6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laku6 leadership team
Management profileNumber of profiles
Profiles1 record
Laku6 subsidiaries and ownership
Company hierarchySubsidiaries7 records
Laku6 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laku6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laku6
What does Laku6 do?
Laku6 operates a multi-platform ReCommerce ecosystem in Indonesia connecting individual sellers of preloved gadgets with thousands of business buyers. The company runs Maujual (instant cash payouts within 24 hours for sellers), Laku6 Marketplace (C2C/B2C marketplace for buying warranted preloved smartphones), Laku6 Trade Center (B2B digital bidding platform), brand-specific trade-in applications for Samsung, OPPO, VIVO and Xiaomi, and a nationwide trade-in service executed at over 1,000 physical retail partner locations.
Is Laku6 a public or private company?
Laku6 is a private company. It is classified as corporate owned and is currently operating.
When was Laku6 founded?
Laku6 was founded in 2016. It employs 11 to 50 people.
Where is Laku6 based?
Laku6 is headquartered in Jakarta, Indonesia, in the Asia region.
How does Laku6 make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are transaction Processing Fees and trade-In Services.
Who are Laku6's main competitors?
Emerging players on record are SellCell and Hyphen. Direct peers are Reebelo, Carousell, Swappa, Refurbed, OLX Indonesia and Gazelle. Broad incumbents are Tokopedia and Back Market.
Does Laku6 have an API?
No public API is recorded for Laku6.
What industry is Laku6 in?
Laku6's product category is Recommerce Marketplace. Its primary akta.pro industry code is CRAFAKAD, Home, Furniture & Appliances C2C. Its NAICS code is 44921.