Marco Zero Conteúdo

What Marco Zero Conteúdo does

Marco Zero Conteúdo is a non-profit civil society organization (CNPJ 28.660.021/0001-52) founded in 2015 and headquartered in Recife, Pernambuco, Brazil (Casa Forte neighborhood). It operates an independent investigative journalism platform (marcozero.org) that produces in-depth reporting, interviews, and opinion pieces on human rights, socio-environmental issues, diversity, and the right to the city, with a stated focus on Northeast Brazil and on topics that the organization says are underreported by corporate media.

The organization is governed by a three-member Board of Directors and a Fiscal Council, with a team of roughly 11 editorial, product, and administrative staff; covered roles include Executive Director, Content Director, Product Director, Institutional Development Director, photojournalist, a dedicated TikTok creator, engagement coordinator, three reporters, and administrative staff. Its technology stack is intentionally lightweight: a WordPress-style website, Mailchimp for newsletter distribution, Google Analytics for traffic measurement, and Google Drive for document storage. All published content is released under the Creative Commons Attribution-NoDerivs 3.0 Brazil license, and the organization operates as a data controller under Brazil's LGPD.

Marco Zero Conteúdo is funded by a community-supported, donation-driven model rather than advertising or subscriptions for content access. Readers can contribute via the "APOIE" campaign at monthly tiers of R$10, R$30, or R$50 or through one-time payments via credit card, debit, or bank slip; the organization also receives institutional support from civil society associations and individual donors. Distribution and fundraising run through the website, email newsletter, Instagram, and TikTok, supplemented by participation in events such as Festival 3i. No revenue figures, funding rounds, or external investors are disclosed.

Name

Marco Zero Conteúdo

Legal name

Marco Zero Conteúdo

Website

https://marcozero.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Marco Zero Conteúdo is an independent nonprofit investigative journalism organization based in Recife, Brazil, producing in-depth reporting on human rights, socio-environmental issues, diversity, and the right to the city for readers in Northeast Brazil, funded primarily by small monthly reader donations and institutional support.

Ownership category

akta.pro rank

Product category

Nonprofit Investigative Journalism

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Investigative journalism
• Public interest reporting
• Nonprofit news media
• Reader-funded journalism
• Independent journalism Brazil

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Subscriptions: Reader donations through monthly subscriptions (R$10, R$30, R$50) or one-time contributions via credit card, debit, or bank slip. Recurring monthly or single payment options available.
2. Institutional Support: Support from civil society organizations and institutional partners for investigative journalism production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marco Zero Conteúdo produces and publishes independent investigative journalism reports, long-form interviews, and opinion pieces focused on public interest topics (human rights, socio-environmental issues, diversity, and right to the city) primarily in Northeast Brazil. The nonprofit civil society organization distributes this content for free via its website, email newsletter, and social media, and funds operations through reader donations, monthly support subscriptions, and institutional civil society partnerships.

Product overview

Marco Zero Conteúdo is a non-profit investigative journalism organization offering in-depth reporting, interviews, and opinion content. The organization operates a core news platform publishing investigative reports on human rights, socio-environmental issues, diversity, and urban rights. Supplementary offerings include a newsletter subscription service and a donation/support mechanism for reader funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Investigative Journalism Reports

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Alma PretaminorStrategic or Co-development PartnerPartnership with Alma Preta (another journalism outlet) to provide a media criticism course at the Festival 3i, promoting journalism education and media literacy.
• Associação, Apoiadores e AssociadoscoreOthersInstitutional support from civil society associations and individual supporters who fund the organization's investigative journalism through donations and grants.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ProPublica: U.S.-based nonprofit investigative newsroom and the most recognized model globally for donor-funded investigative journalism. While not a direct competitor (different geography and language), ProPublica serves as a structural reference point and aspirational model for outlets like Marco Zero.

Direct peers

• Ponte Jornalismo: Nonprofit investigative newsroom covering human rights, justice, and security in Brazil. Ponte shares Marco Zero's donor-supported nonprofit model and focus on public-interest journalism invisible to mainstream media.
• Mídia Ninja: Independent, decentralized Brazilian media collective with a focus on social movements and grassroots reporting. Operates with a similar nonprofit model and editorial focus on underreported public-interest stories.
• Repórter Brasil: Nonprofit investigative outlet focused on labor, socio-environmental, and human rights issues in Brazil. Repórter Brasil operates a comparable donor-and-grant funding model with a similar thematic focus to Marco Zero.
• The Intercept Brasil: Major investigative outlet in Brazil, part of the First Look Media network. Despite greater funding scale, Intercept Brasil competes directly with Marco Zero for investigative scoops, donor attention, and reader share in the Brazilian independent media market.
• Brasil de Fato: Brazilian media outlet producing investigative and popular journalism with a social movement perspective. Comparable to Marco Zero in nonprofit funding model and editorial focus on marginalized communities.
• Alma Preta: Independent Brazilian journalism outlet with a racial equity focus, also a Marco Zero partner via Festival 3i. Alma Preta shares the donor-supported, public-interest investigative model and similar team size.
• Agência Pública: Brazil's leading nonprofit investigative journalism outlet, founded in 2011. Publica operates on a similar donor-supported model producing in-depth investigative reporting on public interest issues, making it the most direct peer for Marco Zero Conteúdo.
• Portal Catarinas: Independent journalism outlet focused on gender, human rights, and diversity in Brazil. Shares Marco Zero's investigative reporting focus and donor-supported nonprofit structure.

Others

• Abraji: Brazilian Association of Investigative Journalism, an industry body rather than a news outlet. Comparable as an ecosystem enabler that Marco Zero's institutional development director engages with for training, partnerships, and grant access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marco-zero-conteudo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco Zero Conteúdo