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Marc Austin Properties at EXIT First Realty

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uuid004ugok

Namestring
Marc Austin Properties at EXIT First Realty
Legal namestring
Marc Austin Properties at EXIT First Realty
Websiteurl
marcshomes.com
Company typeenum
Private
Founded yearint
2006
Descriptiontext

Marc Austin Properties at EXIT First Realty is a privately held residential real estate brokerage founded on June 2, 2006 by Marc Austin Highfill and headquartered at 11207 Nuckols Road in Glen Allen, Virginia. The firm operates under the EXIT Realty franchise and provides residential buying, selling, and listing services to individual consumers and SMB clients across the Richmond Metro area, including Glen Allen, Chesterfield, Henrico, Midlothian, Powhatan, New Kent, Williamsburg, Mechanicsville, and Petersburg. The company runs a team-based sales motion with approximately 20 licensed agents plus dedicated listing, transaction, and closing coordinators, and has been ranked in the top 20 sales teams by the Richmond Association of Realtors every year since 2004 and in the top 5 of EXIT Realty in North America since 2016.

The technology stack centers on a website-based property search platform with IDX integration, supplemented by a free online home valuation tool and a proprietary buyer matching program that pairs sellers with pre-qualified buyers from the team's network, enabling as-is purchases and flexible closing timelines. Lead generation is driven by an extensive blog covering Richmond-area real estate topics, 20+ neighborhood-specific community pages, email listing alerts, and client testimonials. Distribution is direct via licensed agents (phone, email, in-person) with a self-serve website layer for browsing and lead capture.

The revenue model is transaction-based commission on residential property sales, with rates not publicly disclosed. The company is entirely founder-owned and controlled, with no external investors, no funding rounds, no subsidiaries, and no parent company. A core operating partnership with Alcova Mortgage (Eric Craig) provides integrated financing services to buyer clients from pre-qualification through closing, extending the firm's value chain beyond pure brokerage.

Short descriptiontext

Marc Austin Properties at EXIT First Realty is a privately held residential real estate brokerage serving the Richmond Metro area with a team of licensed agents, IDX property search, and a buyer matching program, generating commission-based revenue on home sales.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersGlen Allen, United States
HQ citystring
Glen Allen
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential real estate brokerage, home buyer representation, home seller services, property valuation services, real estate listing services
Industry3 codes
1Traditional Residential Brokerage (Existing Homes)
CodeBPAJAAAAPrimaryYes
2Buyer Representation Services
CodeBPAJAAAJPrimaryNo
3Real Estate Buyer Representation
CodeFSAEAJAGPrimaryNo
NAICS code1 code
  • Offices of Real Estate Agents and Brokers53121
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Residential Real Estate Brokerage
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Real Estate Commission
TypeTransaction Fee
Description

Traditional real estate brokerage earning commissions on residential property transactions for both buyers and sellers in the Richmond Metro area

marcshomes.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Pricing details1 tier
1Standard real estate brokerage services
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Commission-based pricing; rates not publicly disclosed. Free home analysis and valuation services provided as lead generation.

marcshomes.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Marc Austin Properties at EXIT First Realty is a residential real estate brokerage providing buyer and seller representation services across the Richmond, VA metro area. The firm offers property search, home valuations, listing marketing, transaction coordination, and closing coordination through a team of licensed agents. Its signature Buyer Matching Program connects sellers directly with pre-qualified buyers from the team's network to enable as-is sales.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Homes sold in less than 48 hours after listing
+1 more record
Product overview1 text field

Marc Austin Properties at EXIT First Realty is a real estate brokerage offering residential home buying and selling services. The company provides home valuation tools, marketing services for sellers, and buyer representation. Services include property search, home valuations, listing services, transaction coordination, and closing coordination. The company operates as a team of licensed real estate agents serving the Richmond, VA metro area across multiple communities.

Product and service5 records
1Buyer Representation Services
CategoryResidential Real Estate Brokerage
Description

Licensed agent representation for residential home buyers in the Richmond Metro area, including property search guidance, offer negotiation, and transaction management through closing.

2Seller Listing Services
CategoryResidential Real Estate Brokerage
Description

End-to-end listing services for residential home sellers in the Richmond Metro area, including pricing strategy, marketing, showings coordination, and negotiation through closing.

3Buyer Matching Program
CategoryResidential Real Estate Brokerage
Description

Proprietary program that pairs home sellers with pre-qualified buyers from the team's network, allowing sellers to avoid extensive home preparations and multiple showings and enabling as-is purchases with flexible closing timelines.

4Free Home Valuation Service
CategoryResidential Real Estate Brokerage
Description

Online home valuation tool providing custom home valuations, pricing analysis, equity calculator, and access to the team's buyer database, offered free to potential sellers in the Richmond Metro area.

5Transaction Coordination and Closing Services
CategoryResidential Real Estate Brokerage
Description

Dedicated transaction coordination through Listing Coordinators, Closing Coordinators, and Transaction Managers who liaise between agents, lenders, attorneys, inspectors, and clients from contract through closing for both buyers and sellers.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Eric Craig serves as Branch Partner at Alcova Mortgage, providing financing services and mortgage guidance to the team's home buying clients. He offers pre-qualification services and coordinates with the real estate agents to ensure smooth transactions from pre-approval through closing.

Strategic tierCoreTypeOthers
Description

The company operates under the EXIT Realty franchise brand, providing branding, technology platforms, and national recognition. EXIT Realty provides marketing resources, lead generation tools, and a network of real estate professionals across North America.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global residential brokerage franchise with strong presence in Virginia. Competes for the same agents and consumers in Richmond Metro with a comparable commission-based transaction model.

TypeBroad incumbent
Description

Largest US real estate franchise with significant Richmond Metro agent count and similar team-based production model. Competes directly for agent recruitment and listing inventory across the same submarkets.

TypeBroad incumbent
Description

National residential franchise operating across multiple US markets including Virginia. Comparable franchise-style brokerage serving similar residential buyer/seller segments.

TypeEmerging player
Description

Tech-enabled brokerage operating in Richmond with consumer-direct tools and salaried-plus-bonus agent model. Comparable as a competitive alternative in the same buyer/seller pool, differentiated by technology rather than team scale.

TypeDirect peer
Description

Regional residential brokerage operating in the Richmond Metro area with a comparable team-based production model. Directly comparable local peer competing for the same agents, listings, and clients in Richmond submarkets.

TypeEmerging player
Description

Cloud-based brokerage franchise with an aggressive agent attraction model and growing Virginia presence. Competes for productive agents and listings in the Richmond market with a lower-overhead operating model.

TypeEmerging player
Description

Tech-enabled national residential brokerage expanding agent count in secondary metros like Richmond. Comparable as a competitive threat offering modern tech stack and agent incentive models that may attract top Richmond producers.

TypeBroad incumbent
Description

Established national real estate franchise operating across Virginia including the Richmond market. Competes with Marc Austin Properties for residential listings and buyer representation.

TypeBroad incumbent
Description

National residential brokerage franchise with Virginia operations including Richmond. Directly comparable franchise-style brokerage competing for similar agents and clients in the same metro.

TypeDirect peer
Description

Large Mid-Atlantic residential brokerage with deep Richmond and Virginia presence and a comparable team-based agent model. Directly comparable as a regional competitor for the same buyer/seller pool in the Richmond Metro area.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Marc Austin Properties at EXIT First Realty

Residential Real Estate Brokeragemarcshomes.com

Marc Austin Properties at EXIT First Realty is a privately held residential real estate brokerage serving the Richmond Metro area with a team of licensed agents, IDX property search, and a buyer matching program, generating commission-based revenue on home sales.

What Marc Austin Properties at EXIT First Realty does

Marc Austin Properties at EXIT First Realty is a privately held residential real estate brokerage founded on June 2, 2006 by Marc Austin Highfill and headquartered at 11207 Nuckols Road in Glen Allen, Virginia. The firm operates under the EXIT Realty franchise and provides residential buying, selling, and listing services to individual consumers and SMB clients across the Richmond Metro area, including Glen Allen, Chesterfield, Henrico, Midlothian, Powhatan, New Kent, Williamsburg, Mechanicsville, and Petersburg. The company runs a team-based sales motion with approximately 20 licensed agents plus dedicated listing, transaction, and closing coordinators, and has been ranked in the top 20 sales teams by the Richmond Association of Realtors every year since 2004 and in the top 5 of EXIT Realty in North America since 2016.

The technology stack centers on a website-based property search platform with IDX integration, supplemented by a free online home valuation tool and a proprietary buyer matching program that pairs sellers with pre-qualified buyers from the team's network, enabling as-is purchases and flexible closing timelines. Lead generation is driven by an extensive blog covering Richmond-area real estate topics, 20+ neighborhood-specific community pages, email listing alerts, and client testimonials. Distribution is direct via licensed agents (phone, email, in-person) with a self-serve website layer for browsing and lead capture.

The revenue model is transaction-based commission on residential property sales, with rates not publicly disclosed. The company is entirely founder-owned and controlled, with no external investors, no funding rounds, no subsidiaries, and no parent company. A core operating partnership with Alcova Mortgage (Eric Craig) provides integrated financing services to buyer clients from pre-qualification through closing, extending the firm's value chain beyond pure brokerage.

Marc Austin Properties at EXIT First Realty firmographics

Firmographics
Name
Marc Austin Properties at EXIT First Realty
Legal name
Marc Austin Properties at EXIT First Realty
Website
https://marcshomes.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
1–10 employees
Short description
Marc Austin Properties at EXIT First Realty is a privately held residential real estate brokerage serving the Richmond Metro area with a team of licensed agents, IDX property search, and a buyer matching program, generating commission-based revenue on home sales.
Ownership category
akta.pro rank

Marc Austin Properties at EXIT First Realty industry classification

Industry
Product category
Residential Real Estate Brokerage
NAICS
Offices of Real Estate Agents and Brokers (53121)
SIC
Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry
Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries
Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)

Keywords

  • Residential real estate brokerage
  • Home buyer representation
  • Home seller services
  • Property valuation services
  • Real estate listing services

Where Marc Austin Properties at EXIT First Realty is headquartered

Location

Headquarters

HQ city
Glen Allen
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Marc Austin Properties at EXIT First Realty business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions for both buyers and sellers in the Richmond Metro area

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goStandard real estate brokerage services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Marc Austin Properties at EXIT First Realty product offering

Product offering

Core offering

Marc Austin Properties at EXIT First Realty is a residential real estate brokerage providing buyer and seller representation services across the Richmond, VA metro area. The firm offers property search, home valuations, listing marketing, transaction coordination, and closing coordination through a team of licensed agents. Its signature Buyer Matching Program connects sellers directly with pre-qualified buyers from the team's network to enable as-is sales.

Product overview

Marc Austin Properties at EXIT First Realty is a real estate brokerage offering residential home buying and selling services. The company provides home valuation tools, marketing services for sellers, and buyer representation. Services include property search, home valuations, listing services, transaction coordination, and closing coordination. The company operates as a team of licensed real estate agents serving the Richmond, VA metro area across multiple communities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Buyer Representation Services Licensed agent representation for residential home buyers in the Richmond Metro area, including property search guidance, offer negotiation, and transaction management through closing.
  • Seller Listing Services End-to-end listing services for residential home sellers in the Richmond Metro area, including pricing strategy, marketing, showings coordination, and negotiation through closing.
  • Buyer Matching Program Proprietary program that pairs home sellers with pre-qualified buyers from the team's network, allowing sellers to avoid extensive home preparations and multiple showings and enabling as-is purchases with flexible closing timelines.
  • Free Home Valuation Service Online home valuation tool providing custom home valuations, pricing analysis, equity calculator, and access to the team's buyer database, offered free to potential sellers in the Richmond Metro area.
  • Transaction Coordination and Closing Services Dedicated transaction coordination through Listing Coordinators, Closing Coordinators, and Transaction Managers who liaise between agents, lenders, attorneys, inspectors, and clients from contract through closing for both buyers and sellers.

Quantifiable outcome

  • Homes sold in less than 48 hours after listing
  • +1 more outcomes

Companies that use Marc Austin Properties at EXIT First Realty

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Marc Austin Properties at EXIT First Realty technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Marc Austin Properties at EXIT First Realty partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Alcova Mortgage (Eric Craig)coreStrategic or Co-development PartnerEric Craig serves as Branch Partner at Alcova Mortgage, providing financing services and mortgage guidance to the team's home buying clients. He offers pre-qualification services and coordinates with the real estate agents to ensure smooth transactions from pre-approval through closing.
  • EXIT Realty FranchisecoreOthersThe company operates under the EXIT Realty franchise brand, providing branding, technology platforms, and national recognition. EXIT Realty provides marketing resources, lead generation tools, and a network of real estate professionals across North America.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Marc Austin Properties at EXIT First Realty competitors and assessment

Company assessment

Broad incumbents

  • RE/MAX: Global residential brokerage franchise with strong presence in Virginia. Competes for the same agents and consumers in Richmond Metro with a comparable commission-based transaction model.
  • Keller Williams Realty: Largest US real estate franchise with significant Richmond Metro agent count and similar team-based production model. Competes directly for agent recruitment and listing inventory across the same submarkets.
  • Better Homes and Gardens Real Estate: National residential franchise operating across multiple US markets including Virginia. Comparable franchise-style brokerage serving similar residential buyer/seller segments.
  • Coldwell Banker: Established national real estate franchise operating across Virginia including the Richmond market. Competes with Marc Austin Properties for residential listings and buyer representation.
  • Berkshire Hathaway HomeServices: National residential brokerage franchise with Virginia operations including Richmond. Directly comparable franchise-style brokerage competing for similar agents and clients in the same metro.

Emerging players

  • Redfin: Tech-enabled brokerage operating in Richmond with consumer-direct tools and salaried-plus-bonus agent model. Comparable as a competitive alternative in the same buyer/seller pool, differentiated by technology rather than team scale.
  • eXp Realty: Cloud-based brokerage franchise with an aggressive agent attraction model and growing Virginia presence. Competes for productive agents and listings in the Richmond market with a lower-overhead operating model.
  • Compass: Tech-enabled national residential brokerage expanding agent count in secondary metros like Richmond. Comparable as a competitive threat offering modern tech stack and agent incentive models that may attract top Richmond producers.

Direct peers

  • Joyner Fine Properties: Regional residential brokerage operating in the Richmond Metro area with a comparable team-based production model. Directly comparable local peer competing for the same agents, listings, and clients in Richmond submarkets.
  • Long & Foster Real Estate: Large Mid-Atlantic residential brokerage with deep Richmond and Virginia presence and a comparable team-based agent model. Directly comparable as a regional competitor for the same buyer/seller pool in the Richmond Metro area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Marc Austin Properties at EXIT First Realty social profiles

Digital presence

Marc Austin Properties at EXIT First Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Marc Austin Properties at EXIT First Realty leadership team

Management profile

Number of profiles

Profiles11 records

Marc Austin Properties at EXIT First Realty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Marc Austin Properties at EXIT First Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc Austin Properties at EXIT First Realty

What does Marc Austin Properties at EXIT First Realty do?

Marc Austin Properties at EXIT First Realty is a residential real estate brokerage providing buyer and seller representation services across the Richmond, VA metro area. The firm offers property search, home valuations, listing marketing, transaction coordination, and closing coordination through a team of licensed agents. Its signature Buyer Matching Program connects sellers directly with pre-qualified buyers from the team's network to enable as-is sales.

Is Marc Austin Properties at EXIT First Realty a public or private company?

Marc Austin Properties at EXIT First Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Marc Austin Properties at EXIT First Realty founded?

Marc Austin Properties at EXIT First Realty was founded in 2006. It employs 1 to 10 people.

Where is Marc Austin Properties at EXIT First Realty based?

Marc Austin Properties at EXIT First Realty is headquartered in Glen Allen, United States, in the North America region.

How does Marc Austin Properties at EXIT First Realty make money?

One revenue line is on record: real Estate Commission.

Who are Marc Austin Properties at EXIT First Realty's main competitors?

Broad incumbents on record are RE/MAX, Keller Williams Realty, Better Homes and Gardens Real Estate, Coldwell Banker and Berkshire Hathaway HomeServices. Emerging players are Redfin, eXp Realty and Compass. Direct peers are Joyner Fine Properties and Long & Foster Real Estate.

Does Marc Austin Properties at EXIT First Realty have an API?

No public API is recorded for Marc Austin Properties at EXIT First Realty.

What industry is Marc Austin Properties at EXIT First Realty in?

Marc Austin Properties at EXIT First Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.

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