Union Lido Mare

What Union Lido Mare does

Union Lido Mare is a privately held Italian luxury outdoor resort operated by S.I.T.L.A. S.r.l., founded in 1955 in Cavallino-Treporti near Venice on a 60-hectare beachfront property. It is the first 5-star camping in Italy (2015) and the first multi-thematic camping in Europe (2020), operating seasonally from late April to late September with more than 2,500 camping pitches, glamping units, mobile homes, a 4-star Superior Art&Park Hotel, two themed wellness facilities, two water parks spanning over 15,000 m², a 1 km private Blue Flag beach, 25+ on-site shops, multiple restaurants, sports facilities, and dedicated themed areas (Classic Camp, Dog Camp, Speedy Camp, Wild Camp, Timeless Camp) targeting families, children, seniors, and pet owners.

Revenue is diversified across accommodation rentals (pitches, lodging units, glamping, hotel), food and beverage, beach equipment rentals, wellness and spa services, excursions (including Magic Night in Venice), branded retail merchandise, and tiered loyalty/membership card revenue (Union Lido Card at €15, Leading Card at €10, Sport Activity Card €18-60). Distribution is direct-to-consumer via mare.unionlido.com, the MyUnionlido iOS/Android app, on-site Info Point, and a partner network including the Leading Campings association (45 European 5-star campgrounds), the new 2026 UnitedByQuality partnership with Caravan Park Sexten, and the Village for All accessibility network.

Technology and process investment centers on a digital guest-management ecosystem (MyUnionlido App for digital check-in, loyalty, activity booking, real-time information), free Wi-Fi across the property, and operational sustainability systems (solar water heating, LED lighting with ~75% energy savings, photovoltaic panels, low-flow water systems, Ecocamp-certified cleaning). The company is ISO 9001- and ISO 14001-certified, Ecocamping-affiliated, Blue Flag-certified on its beach, and a member of Village for All. In 2024 the brand expanded beyond the flagship property into thermal-spa (Union Lido Terme, Montegrotto) and art-city (Union Lido City, Padova/Venezia) offerings, and in 2026 launched multi-destination partnerships targeting the German, Austrian, Dutch, and Scandinavian markets alongside EU-funded promotional projects (PR Veneto FESR 2021-2027).

Name

Union Lido Mare

Legal name

S.I.T.L.A. S.r.l.

Website

https://mare.unionlido.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Union Lido Mare is Italy's first 5-star camping resort (founded 1955), a 60-hectare luxury seasonal open-air property at Cavallino-Treporti near Venice serving European families, seniors, pet owners, and luxury travelers with pitches, lodging, a 4-star hotel, water parks, wellness facilities, and branded loyalty programs.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality / Camping Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Outdoor hospitality
• Camping resort
• Holiday accommodation
• Water park attractions
• Wellness spa services

Headquarters

HQ city

Cavallino-Treporti

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation rentals: Union Lido Mare generates the majority of its revenue from renting pitches (campsites for tents, caravans, RVs), lodging units (mobile homes, camping homes, family homes, glamping tents, The Wild accommodations), and Art&Park Hotel rooms (4-star Superior). The season runs from late April to late September annually. Prices vary by pitch size (up to 200 m²), location (beach-adjacent vs. forested), and unit type.
2. Retail and merchandise: Over 25 shops and commercial activities within the resort generate revenue from fashion boutiques, Murano glass artisan products, grocery/supermarket, bakery, tobacco, pharmacy, and the Union Lido Store selling branded merchandise (t-shirts, caps, mugs, plush toys, gadgets). The store is located at the Info Point.
3. Food & beverage: Multiple on-site restaurants, pizzerias, buffet bars, creperie, and bars offer Italian, Mediterranean, and Oriental cuisine. Catering includes gluten-free options (AIC-certified) and dog-friendly venues. Revenue from dining is supplemented by take-away services using bagasse/paper containers.
4. Wellness, spa and recreational services: Marino Wellness&SPA and W10 Leisure Building offer thalasso treatments, spa circuits, massages, beauty programs, and water fitness classes (Sport Activity Card from €18/week to €60/season). Both facilities feature accessibility equipment including pool lifts.
5. Beach set rentals and water activities: Revenue from beach umbrella and sunbed rentals (Beach Set purchased at Beach Points or Info Point), plus water sports including canoe, pedalò, SUP, windsurf, and diving center services.
6. Loyalty and membership programs: Union Lido Card sold for €15, Leading Card for €10, and Sport Activity Card ranging from €18 (weekly) to €60 (seasonal). These programs generate direct revenue and drive repeat bookings and cross-spending across all resort services.
7. Organized excursions and events: Revenue from organized excursions including Magic Night in Venice (adults €40, children 4–10 €10, under 3 free, every Tuesday June–September 2026), Venice tours, lagoon trips, and event-based experiences. Also venue rental for weddings and civil ceremonies on the beach.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Union Lido Mare operates a 5-star open-air resort in Cavallino-Treporti, near Venice, offering 2,500+ camping pitches across themed zones, furnished lodging units, a 4-star Superior Art & Park Hotel, two water parks, wellness and spa facilities, sports amenities, and multiple restaurants. The resort spans 60 hectares with a 1 km private beach and operates seasonally from April to September. Supporting services include loyalty cards, a mobile app, an excursion booking Info Point, and an on-site retail store.

Product overview

Union Lido Mare is a five-star camping resort operating as a single unified property since 1955, comprising multiple interconnected accommodation types and leisure services on a 60-hectare coastal estate. The core product consists of over 2,500 camping pitches (Classic Camp) and rented lodging units (Lodging, Art & Park Hotel), supplemented by five themed camping areas (Dog Camp, Speedy Camp, Wild Camp, Timeless Camp) targeting specific guest segments. On-site leisure includes two aquaparks (Aqua Park Laguna, Speedy Island), two wellness facilities (Marino Wellness & SPA, W10 Leisure Building), a sports center, private beach, restaurants, and shops. Supporting services include the My Union Lido mobile app and three loyalty/benefit cards (Union Lido Card, Leading Card, Sport Activity Card), with reciprocal partnerships through the UnitedByQuality program with Caravan Park Sexten.

Differentiator

Problem solved

Functional benefit

Brands

• Dog Camp: Pet-friendly camping area with 156 pitches and 44 housing units, dedicated services, dog beach and pool.
• Speedy Camp
• Wild Camp
• Timeless Camp
• Classic Camp
• Art & Park Hotel

Quantifiable outcome

• First 5-star camping in Italy (2015) and first multi-thematic camping in Europe (2020)
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caravan Park SextencoreStrategic or Co-development Partner · 1 January 2026Union Lido Mare and Caravan Park Sexten (Dolomites) operate the UnitedByQuality (UBQ) partnership — a reciprocal guest benefit program between two leading 5-star Italian campgrounds. Guests staying 3–6 nights at the partner property receive complimentary fitness center access, W10 pool entries, and beach umbrellas/loungers. Guests staying 7+ nights receive expanded benefits including multiple pool entries, sauna access, and daily gym access. The partnership is designed to promote cross-destination travel between sea (Union Lido Mare) and mountain (Caravan Park Sexten) destinations, targeting the high-end open-air tourism market across Europe.
• BaiaholidayminorStrategic or Co-development Partner · 1 January 2025Listed as a Destination Partner alongside Caravan Park Sexten, Baiaholiday on Lake Garda represents the third destination in Union Lido's expanding multi-destination strategy (sea, mountains, lake). The partnership enables guests to experience different premium outdoor destinations across Italy under the Union Lido brand umbrella.
• Audi TraditionminorStrategic or Co-development Partner · 1 January 2025Audi Tradition preserves the historical connection between Union Lido Mare and the NSU brand (which merged into Audi). Union Lido was founded in 1955 as 'NSU Lido' for NSU motorcycle and automobile company employees. Audi Tradition collaborates with Union Lido Mare to celebrate this shared heritage through historical displays, the annual NSU Club International Rally, and special anniversary events. This partnership provides a unique historical narrative that differentiates Union Lido Mare from competitors.
• Village for All (V4A)coreStrategic or Co-development Partner · 1 January 2024Union Lido Mare is a partner of Village for All, Italy's leading accessible tourism network. V4A helps Union Lido Mare certify and promote its accessibility features, including the 2024 pilot project to equip a bungalow with specific facilities for visually impaired or blind guests, using visuo-tactile maps with QRCode and NFC tags. V4A also provides staff training support through La Girobussola. The partnership positions Union Lido Mare as a destination for travelers with disabilities and special needs.
• La GirobussolaminorImplementation/ SI/ Consulting Partner · 1 January 2024La Girobussola is the official V4A partner for training Union Lido Mare staff in accessible hospitality. Through a structured training program, staff members acquired professional competencies to welcome and support guests with disabilities, enabling Union Lido Mare to deliver on its accessible tourism promise.
• Consorzio di promozione turistica 'Parco Turistico di Cavallino-Treporti'coreStrategic or Co-development Partner · 1 January 2024Union Lido Mare participates as a member enterprise in the Consorzio di promozione turistica 'Parco Turistico di Cavallino-Treporti', the official tourism promotion consortium of the Cavallino-Treporti municipality. The consortium coordinates EU-funded projects (PR Veneto FESR 2021-2027) that benefit the entire destination, including Union Lido Mare. Projects include Cavallino-Treporti: Capitale Europea Open-Air (€566,535 total, €95,118 support), La Vacanza Open-Air verso la Sostenibilità (€212,077 total, €39,299 support), and Open-Air & Sostenibilità – Il Viaggio Continua (€209,775 total, €5,496 support). These fund cross-border marketing, digital campaigns, and sustainable tourism infrastructure.
• OGD Cavallino-TreporticoreStrategic or Co-development Partner · 1 January 2024The Organismo di Gestione della Destinazione (OGD) Cavallino-Treporti serves as the strategic governing body for the destination, coordinating between institutions, businesses, and the local community. It leads the EU-funded sustainable tourism projects that Union Lido Mare participates in, with the goal of achieving GSTC (Global Sustainable Tourism Council) certification for the destination and pursuing destagionalization beyond the traditional May–September season.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Orbitur: Portuguese multi-site camping chain operating around 25 parks, primarily along Portugal's coast. Comparable on multi-site camping-village operations and family European tourism, but focused on the Iberian Peninsula rather than competing directly with Union Lido Mare in Italy.

Broad incumbents

• Sandaya: One of Europe's largest premium camping and holiday village operators with roughly 30+ sites across France, Spain and Italy. Shares Union Lido's positioning around 4-5 star family resort campings with water parks, but at broader, multi-country portfolio scale rather than a single resort focus.
• Club Med: Global all-inclusive resort operator with a growing premium family resort portfolio in Europe and the Mediterranean. Comparable on the all-inclusive premium beach-resort value proposition (water parks, kids clubs, F&B bundled), but at much larger scale and broader geographic scope.
• Center Parcs (Pierre & Vacances): European family holiday-park operator owned by Pierre & Vacances, with forest-based resorts across the Netherlands, France, Germany and Belgium. Highly comparable on the multi-segment family holiday-park model, indoor water park attractions and direct-to-consumer loyalty ecosystem.
• Tohapi: European camping and mobile-home operator with sites mainly in France and southern Europe. Comparable on the camping/lodging hybrid business model and family European guest base, though more scale-focused and less single-resort-deep than Union Lido Mare.

Direct peers

• Caravan Park Sexten: 5-star mountain camping resort in the Dolomites (Sesto/Sexten), Union Lido's reciprocal UnitedByQuality partner. Comparable in quality tier, segment focus (premium outdoor) and partnership-driven cross-selling, providing a 'sea-plus-mountains' dual destination offer.
• Camping Village Marina di Venezia: Large coastal camping village on the Cavallino-Treporti peninsula (same micro-market) operating pitches, mobile homes, water parks and multiple restaurants. Direct head-to-head competitor to Union Lido Mare for the same family and beach-going Italian and European guest base on the Adriatic coast near Venice.
• Camping Village Cavallino: Mid-market family camping village in the Cavallino-Treporti municipality, in the same destination as Union Lido Mare. Direct competitor on price-sensitive family and pitch-based demand on the Venetian coast.
• Jesolo International Camping Club: Established multi-star camping village in the Jesolo/Cavallino-Treporti corridor on the Venetian Adriatic coast. Competes for the same family, beach and water-park demand as Union Lido Mare, with overlapping accommodation mix (pitches, mobile homes) and similar European source markets.
• Baiaholiday (Camping Village San Francesco): Premium Italian camping network on Lake Garda, already a Union Lido destination partner under the UnitedByQuality program. Direct comparability on premium open-air hospitality, multi-segment positioning (families, pets, sport), and Italian coastal/lake tourism brand-building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sitla-srl-camping-union-lido-mare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Lido Mare