cvmi srl

What cvmi srl does

CVMI Srl, trading as Baia Holiday, is an Italian privately-held limited company that operates outdoor hospitality accommodations in premier Mediterranean destinations. Founded in 1974 and headquartered in Salò (Brescia), the company directly owns and manages 15 camping villages, holiday villages, and resorts spanning Italy (Sardinia, Veneto, Lake Garda, Friuli Venezia Giulia, Lazio, Puglia), Croatia, Spain, and France. The portfolio spans the full outdoor hospitality spectrum, from traditional camping pitches and mobile homes to bungalows, sustainable modular lodges (Concept Village Piccola Gardiola), masonry resort rooms, apartments, glamping units, and a 4-star superior hotel (The Green Park Hotel, 29 rooms near Venice). On-site amenities are vertically integrated and include water parks, the Panta Rei Spa, restaurants and beach bars, animation programs, pet-friendly infrastructure, EV charging stations, and 2,000 meters of fiber for workation guests.

The business model is asset-heavy direct-to-consumer hospitality with a supplementary B2B group channel. Revenue is generated from accommodation bookings (camping, mobile homes, lodges, resort rooms, apartments, hotel rooms) plus ancillary on-site services (F&B, water parks, spa, beach services, pet services, EV charging) and corporate/MICE events at venues such as Cavallino (280 sqm meeting hall) and Roma Capitol (up to 400-500 guests). Distribution is dominated by the company's own direct channels: the mybookingsite platform (Italian/English/German/Polish) and country-specific booking centers with local phone numbers in Italy, Poland, Austria, and Germany. Pricing is dynamic by accommodation type, season, and facility, with a 25% deposit on confirmation, balance 15 days before arrival, and a €2.90 environmental contribution; ancillary ferry packages to Sardinia are sold in partnership with Grimaldi Lines, Moby, Sardinia Ferries, and Tirrenia.

Baia Holiday serves primarily families and couples seeking outdoor vacations and secondarily tour operators, school groups, and corporate clients requiring group accommodations and event venues. The brand is positioned in the premium tier of European outdoor hospitality, validated by ADAC 5-star, ANWB Top Camping, GSTC sustainable tourism recognition, and Blue Flag beach certifications. The company has no disclosed external investors, parent company, or institutional capital; share capital is €100,000, and growth is financed organically through reinvestment, with a cumulative €20 million cited as invested in facilities and services to date.

Name

cvmi srl

Legal name

C.V.M.I. Srl

Website

https://baiaholiday.it

Company type

Private

Founded year

1974

Operating status

Operating

Short description

CVMI Srl (Baia Holiday) is a privately held Italian outdoor hospitality operator that owns and manages 15 camping villages, resorts, mobile home parks, glamping sites, and a 4-star hotel across Italy, Croatia, Spain, and France, serving families, tour operators, and corporate group clients through direct multi-country booking channels.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Resorts

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Traveler Accommodation (7211), Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

KOA/Chain & Franchise Campgrounds (THAMAJAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Outdoor hospitality
• Camping villages
• Holiday accommodations
• Mobile home rentals
• Glamping resorts

Headquarters

HQ city

Salò

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Revenue: Direct hospitality revenue from camping villages, mobile homes, lodges, resorts, apartments, and hotel rooms across owned facilities in Italy, Croatia, and France
2. Ancillary Services: Additional revenue from restaurants, bars, markets, water parks, wellness/spa services, beach services, and pet services
3. Group and Corporate Services: Revenue from group bookings (min. 20 people), corporate events, team building, meetings, and MICE services
4. Ferry Package Sales: Commission revenue from ferry booking services to Sardinia in partnership with shipping companies

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CVMI Srl, operating as Baia Holiday, directly owns and manages 15 camping villages and holiday facilities across Italy, Croatia, Spain, and France. The company sells outdoor hospitality accommodations including camping pitches, mobile homes, bungalows, sustainable lodges, resort rooms, apartments, glamping tents, and a 4-star superior hotel, along with on-site amenities such as water parks, spa, restaurants, animation programs, and pet-friendly services. It also operates integrated ferry booking services for Sardinia connections and dedicated event, meeting, and team building venues for groups and corporate clients.

Product overview

Baia Holiday operates as a unified platform offering outdoor hospitality across 15 owned camping village facilities throughout Italy, Croatia, France, and Spain. The core product portfolio consists of Camping Villages (traditional pitches for tents, caravans, camper vans), Mobile Homes & Bungalows (designer accommodations), Lodge Accommodations (sustainable concept lodges at Lake Garda), Resort Rooms (brick-and-mortar rooms at select villages), Apartments/Residences (full-kitchen units near Venice and Trieste), and The Green Park Hotel (4-star superior property). Premium add-on modules include Glamping (elevated lodge tents), Spa & Wellness (Panta Rei Spa), Water Parks, Garanzia Viaggia Sicuro travel insurance, Event & Meeting venues, Team Building programs, integrated Ferry Booking for Sardinia, Workation packages, Pet-Friendly services, Animation & Entertainment, and Restaurant/Dining options. The platform offers direct booking and assistance with group travel packages for tour operators and event planners.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Villages

Quantifiable outcome

• 50+ years of experience in outdoor hospitality
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sunêlia VacancescoreStrategic or Co-development PartnerBaia Holiday became partner of Sunêlia Vacances - a leading brand in high-end outdoor hospitality in Europe. This partnership expands Baia Holiday's market reach in Europe and aligns with a premium outdoor hospitality brand recognized across the continent.
• MongeminorGTM or Marketing PartnerPet food partnership providing welcome kits for pet-friendly accommodations. Monge supplies dog food and hygiene products for pets staying at Baia Holiday facilities.
• Grimaldi Lines (Grandi Navi Veloci)minorGTM or Marketing PartnerFerry service partnership for Sardinia connections. Grimaldi Lines provides ferry services from mainland Italy (Genoa, Livorno, Piombino, Civitavecchia) to Sardinia (Olbia, Golfo Aranci, Porto Torres).
• Moby LineminorGTM or Marketing PartnerFerry service partnership for Sardinia connections with advantage rates offered to Baia Holiday guests.
• Sardinia FerriesminorGTM or Marketing PartnerFerry service partnership providing discounted rates for Sardinia connections to Baia Holiday guests.
• TirreniaminorGTM or Marketing PartnerFerry service partnership for Sardinia connections serving Baia Holiday guests with ferry packages.
• EuropcarminorGTM or Marketing PartnerCar rental partnership offering vehicle hire services to Baia Holiday guests.
• Land of FashionminorGTM or Marketing PartnerPartnership providing shopping and retail experiences for Baia Holiday guests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunêlia Vacances: French-headquartered high-end outdoor hospitality brand operating campsites and villages across Europe. Direct strategic partner of Baia Holiday; comparable business model of multi-country owned/affiliated camping villages with similar upscale-outdoor positioning.
• Siblu Villages: European operator of campsite villages primarily in France and select Mediterranean destinations. Closely comparable to Baia Holiday in offering mobile homes, pitches, and on-site amenities across an owned network of family-oriented camping villages.
• Ciela Village: Italian camping villages operator with locations across Italy and the Mediterranean. Direct competitor in the Italian camping-village category with overlapping customer segments and similar product mix (pitches, mobile homes, glamping).
• Huttopia: French operator of nature campsites, lodges, and glamping villages across Europe and North America. Comparable to Baia Holiday on the lodge/glamping and family-camping intersection, with multi-country presence in similar destinations.
• VVF Villages: Major French state-affiliated operator of holiday villages and campsites. Comparable family-friendly outdoor hospitality platform with mixed-tenure accommodations (pitches, mobile homes, gîtes) across French and European destinations.
• Bluserena: Italian resort-village operator with clubs and villages across Italy. Comparable to Baia Holiday's resort/hotel and animation-led product, including beach villages with full meal plans and family entertainment.
• Eurocamp / Al Fresco Holidays: European camping holiday specialists with mobile-home and pitch offerings across France, Italy, Spain, and Croatia. Direct overlap with Baia Holiday's destination portfolio and mobile-home product mix.
• TH Resorts / TH Group: Italian hotel and resort group operating village-style properties, hotels, and clubs across Italy. Comparable family-vacation resort product in Italy with overlapping beach, pool, entertainment, and MICE offerings.

Regional players

• Valamar Riviera: Leading Croatian hotel and resort company operating along the Adriatic coast. Comparable lodging product in Croatia (where Baia Holiday operates Camping Village Poljana) and overlapping Adriatic source-market dynamics.

Broad incumbents

• Kampgrounds of America (KOA): Largest North American franchise system of campgrounds. Comparable in being a branded chain of campgrounds; broader geographic and franchise-based than Baia Holiday's owned-and-operated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xapi.whatsapp.com/send/?phone=393453988809
• YouTubeyoutube.com/channel/UC6UWXuLMJL187QUaPsGt9Jg
• Facebookfacebook.com/baia.holiday
• LinkedInit.linkedin.com/company/baiaholiday
• Instagraminstagram.com/baiaholiday

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cvmi srl