Jimmy Buffett’s Margaritaville

What Jimmy Buffett’s Margaritaville does

Jimmy Buffett's Margaritaville at Niagara Falls is a single-location, full-service tropical-themed restaurant and entertainment venue operated by 1834468 Ontario Inc. as a franchisee of Margaritaville Enterprises LLC (Orlando, Florida). The venue is located at 6300 Fallsview Blvd. in Niagara Falls, Ontario, one block from the Falls and across from Fallsview Casino Resort. Its operational footprint combines a dine-in restaurant (open daily 11:30AM–2:00AM), an on-site retail store selling location-specific Margaritaville-branded merchandise, a take-out service offering food and cocktails to go, a dedicated group events program accommodating parties up to 600 guests, and weekly Saturday-night karaoke programming.

The core technology layer is a standard hospitality and restaurant management stack: an online reservation system routed through a third-party platform (niagaracentralreservations.com), take-out ordering via phone or walk-up, retail point-of-sale operations, and a mailing-list/newsletter signup capturing first name, last name, email, postal code, and birthday. No proprietary AI, API, or SDK capabilities are disclosed. Signature menu items (Cheeseburger in Paradise, Who's To Blame margarita) and sub-brand concepts (Landshark Bar & Grill, 5 o'Clock Somewhere Bar) are licensed trademarks from the parent Margaritaville system.

Revenue is generated through transaction-based dine-in food and beverage sales, unit-priced retail merchandise, quote-based group event catering, and one-time gift certificate sales via the third-party reservation platform. The customer base is concentrated in Niagara Falls tourists, local entertainment seekers, and group event organizers (corporate, wedding, and special-occasion). Pricing is not publicly disclosed; transactions occur at point of sale for retail and F&B, while events are quoted per engagement. The franchise has no disclosed headcount, no funding activity, and no M&A signals in the source data.

Name

Jimmy Buffett’s Margaritaville

Legal name

Margaritaville Enterprises LLC

Website

https://margaritavilleniagara.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Jimmy Buffett's Margaritaville at Niagara Falls is a single-location tropical-themed full-service restaurant, retail store, and event venue operated as a franchisee of Margaritaville Enterprises LLC, serving tourists, locals, and group event customers on the Niagara Falls tourist corridor.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Supper Clubs & Dinner-Theater Restaurants (THAFACAL), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Tropical themed restaurants
• Island inspired cuisine
• Margarita cocktails
• Event venue rental
• Branded merchandise retail

Headquarters

HQ city

Niagara Falls

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food & Beverage Sales: Full-service restaurant offering dinner menu, appetizers, burgers, sandwiches, entrees, desserts, and extensive margarita and cocktail menu. Revenue generated from dine-in customers with daily operating hours 11:30AM-2:00AM.
2. Retail Merchandise Sales: On-site retail store selling Margaritaville-branded merchandise unique to the Niagara Falls location. Extends the island lifestyle experience to customers' homes.
3. Event Hosting & Private Dining: Group events and private dining services for parties up to 600 people. Customized menus for corporate outings, weddings, and special occasions with dedicated sales department.
4. Gift Certificates: Sale of gift certificates/vouchers for restaurant dining, providing pre-paid revenue and customer acquisition.
5. Take-Out Orders: Take-out food and beverage service including margaritas, beer, and specialty cocktails available to go with food orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Jimmy Buffett's Margaritaville at Niagara Falls operates a full-service tropical-themed restaurant serving island-inspired American cuisine, signature burgers (Cheeseburger in Paradise), and an extensive margarita and cocktail menu. The venue supplements dining with group event hosting for up to 600 guests, an on-site retail store selling Margaritaville-branded merchandise, take-out food and beverage service, and Saturday night karaoke entertainment.

Product overview

Jimmy Buffett's Margaritaville at Niagara Falls operates as a single-location tropical-themed hospitality destination offering a unified portfolio of related services. The core product is the full-service restaurant (Margaritaville Café) providing island-inspired American cuisine and signature margaritas. This core is supplemented by several connected services: a comprehensive food and beverage menu with signature items like the Cheeseburger in Paradise and various margarita varieties; Group & Events catering services accommodating parties up to 600 guests; an on-site retail store selling Margaritaville merchandise; take-out service for food and drinks to go; and weekly karaoke entertainment. The restaurant, retail store, and events services are marketed together as parts of a complete Margaritaville Lifestyle experience, with the restaurant serving as the anchor with retail and events extending the customer relationship beyond individual dining visits.

Differentiator

Problem solved

Functional benefit

Brands

• Landshark Bar & Grill: A beach-themed bar and grill brand under the Margaritaville umbrella offering draft beer and casual dining.
• 5 o'Clock Somewhere Bar
• Air Margaritaville
• Margaritaville at Sea
• Margaritaville Hotels & Resorts

Quantifiable outcome

• Guests can enjoy entertainment and dining experience with views of Niagara Falls

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Fallsview Casino ResortminorOthersFallsview Casino Resort is located across the street from Margaritaville Niagara Falls. While not an official partnership, the proximity creates mutual benefit as a major nearby attraction driving tourist traffic to both establishments.
• Margaritaville Enterprises LLCcoreOthersMargaritaville Enterprises LLC is the parent company and franchisor based in Orlando, Florida. The Niagara Falls location operates as a franchisee under license. The parent company provides brand identity, marketing support, and operational standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Cheesecake Factory: Large-scale casual full-service restaurant known for extensive menu, generous portions, and high-volume locations; comparable on dine-in experiential dining and group event capability though not tourist-themed.
• Outback Steakhouse: Casual full-service themed steakhouse chain with strong bar program and group/private event capabilities; broadly comparable on service model and event-revenue stream though without destination/tourist anchoring.

Direct peers

• Hard Rock Cafe Niagara Falls: Iconic music-themed full-service restaurant at the same Niagara Falls tourist corridor; directly comparable as a destination, themed, brand-anchored casual dining experience targeting tourists with extensive bar/margarita-equivalent programs and live entertainment.
• Rainforest Cafe: Themed full-service restaurant with immersive dining environments and on-site retail, often co-located in tourist destinations and entertainment complexes; directly comparable as a high-experience destination restaurant.
• Bubba Gump Shrimp Co. Forrest Gump-themed casual dining chain located in major tourist cities; same playbook of movie/cultural IP driving branded menu items, retail merchandise, and tourist foot traffic.
• TGI Fridays: Casual themed full-service bar-and-grill chain with strong cocktail program, late-night operating hours, and group event capabilities; directly comparable on service style, bar-led menu mix, and experiential positioning.
• Planet Hollywood Restaurant: Celebrity/movie-themed full-service casual restaurant chain with locations in major tourist destinations; comparable business model of themed dining, memorabilia retail, and group event hosting in tourist hubs.

Emerging players

• Landshark Bar & Grill: Sister concept within the Margaritaville family operating as a beach-themed bar and grill; same brand parent (Margaritaville Enterprises LLC), directly comparable menu and bar offerings, and operates at tourist destinations.

Others

• 5 O'Clock Somewhere Bar (Margaritaville): Sub-brand of the same Margaritaville parent company; useful as an ecosystem peer for understanding how the licensor allocates bar/dining concepts across its portfolio, though not a standalone third-party operator.

Regional players

• Boston Pizza: Leading Canadian casual full-service restaurant chain and sports bar operator with group event hosting capabilities; comparable as a Canadian-market casual dining peer though without the destination/brand-IP layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/margaritaville
• YouTubeyoutube.com/margaritaville
• Facebookfacebook.com/margaritaville
• Instagraminstagram.com/margaritaville
• LinkedInlinkedin.com/company/jimmy-buffett%E2%80%99s-margaritaville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimmy Buffett’s Margaritaville