Margheriti Piante

What Margheriti Piante does

Margheriti Piante is a third-generation, family-owned Italian plant nursery headquartered in Chiusi, Siena (Tuscany), operating as a Società Semplice under Enzo and David Margheriti. The company's core product is its Botanical Collection of more than 2,600 plant species — spanning trees, shrubs, conifers, perennial grasses, ferns, fruit and tropical fruit trees, palms, climbers, roses, and succulents — cultivated across six specialized nurseries (Vivai delle Torri, Vivai del Porto, Vivai del Monte, Vivai della Paccianese, Vivai di Val d'Acqua, Vivai di Querce al Pino) totaling over 160 hectares of growing area and 80,000 m² of covered greenhouse surfaces. Underlying technology centers on pot-grown cultivation enabling year-round transplantability, climate-adaptive nursery management across multiple altitudes (220–350 m a.s.l.) and microclimates, and controlled-environment infrastructure including the Combilux metal greenhouse delivered via partnership with Artigianfer. The business serves four distinct customer segments: landscape architects and designers, municipalities and public entities, luxury private clients, and hospitality (e.g., Meliá Milan); it distributes through direct project-based sales, international export beyond Europe, six physical nursery locations, and trade show presence (MyPlant&Garden Milan, Paysalia Lyon, Chelsea Flower Show). Revenue is generated primarily through one-time plant sales and project-collaboration professional services, with pricing conducted on a quote basis (not publicly disclosed), and is underwritten by quality and sustainability certifications (ISO 9001:2015, MPS Sustainable Quality, Global G.A.P., CISQ/IMQ-CSQ) and industry recognition including the Victoires du Paysage 2024 award.

Name

Margheriti Piante

Legal name

Margheriti Piante di Margheriti Enzo e David S.S. Società Agricola

Website

https://margheriti.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Margheriti Piante is a third-generation Italian family nursery in Chiusi, Siena, cultivating 2,600+ plant species across 160+ hectares. It supplies landscape architects, municipalities, private clients, and hospitality projects globally, with pot-grown specimens available year-round.

Ownership category

akta.pro rank

Product category

Ornamental Plant Nursery & Horticultural Production

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Seedling & Sapling Production (Bare-Root) (AFAMADAC)

Keywords

• Wholesale plant nursery
• Ornamental plant cultivation
• Pot-grown trees
• Landscape plant supply
• Botanical collection

Headquarters

HQ city

Chiusi (Siena)

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plant Sales: Wholesale and retail sale of plants including trees, shrubs, conifers, perennials, palms, tropical fruits, and Mediterranean species to landscape architects, municipalities, and private customers.
2. Landscape Project Collaboration: Direct collaboration with architects and landscapers for major public works and private garden projects, providing consultation and specimen selection services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Margheriti Piante cultivates and sells a botanical collection of more than 2,600 plant species — including trees, shrubs, conifers, palms, roses, succulents, tropical fruits, perennials and climbers — grown in pots and in the ground across six specialized nurseries totaling over 160 hectares in Chiusi (Siena), Italy. The pot-cultivation system makes specimens available for transplant throughout the year. The company also collaborates directly with architects, landscapers, municipalities and private clients on garden and major public-works landscape projects, providing individual specimen selection and consultation services.

Product overview

Margheriti Piante is a third-generation Italian plant nursery operating as a true green industry. The company offers a unified portfolio centered on its Botanical Collection of over 2,600 plant species and Garden & Major Works landscape services. The product range spans Trees, Shrubs, Conifers, Perennial Grasses, Ferns, Fruit Trees, Tropical Fruits, Grasses, Palms, Climbing Plants, Roses, and Succulents. Production occurs across seven specialized nurseries (Vivai delle Torri, Vivai del Porto, Vivai del Monte, Vivai della Paccianese, Vivai di Val d'Acqua, and Vivai di Querce al Pino) totaling over 160 hectares, with 80,000 m² of covered surfaces. The company serves architects, landscapers, green technicians, public entities, and private customers, providing pot-grown specimens available for transplant year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• Botanical Collection (Collezione Botanica) A wholesale and retail assortment of more than 2,600 plant species cultivated both in pots and in the ground, covering trees, shrubs, conifers, perennials, ferns, fruit trees, tropical fruits, grasses, palms, climbing plants, roses and succulents, with 80,000 m² of covered surfaces. The collection is suited to Mediterranean warm/dry and northern European cold/damp climates and is available via the downloadable PDF catalog.
• Garden and Major Works (Giardini e grandi opere) A landscape project collaboration service in which Margheriti Piante works directly with architects, landscape designers, green technicians, public entities and private clients to select and supply plants for major public works and private garden preparations. Customers can individually select particular specimens on-site to visualize the future garden before installation, with availability year-round due to pot-cultivation methods.

Quantifiable outcome

• Plants exported beyond Europe to international markets year-round due to pot-cultivation techniques

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Burncoose Nurseries: UK specialist nursery offering an unusually broad catalog of ornamental and exotic plants including Mediterranean and Southern Hemisphere species. Comparable in catalog breadth and exotic-species focus, though smaller scale and more retail-oriented than Margheriti.

Broad incumbents

• Ball Horticultural Company: Global horticulture company supplying ornamental plant genetics, seed, and young plants across multiple categories. Comparable as a horticulture industry incumbent with broad plant portfolio, though more upstream in genetics and propagation versus Margheriti's finished-specimen focus.
• Monrovia Nursery Company: Large US ornamental nursery with an extensive plant catalog serving landscape professionals and retailers at scale. Comparable in offering breadth and landscape-customer focus, but operates primarily in North America at significantly larger scale.

Direct peers

• Vivai Torsanlorenzo: Italian ornamental nursery specializing in large Mediterranean specimens, ornamental trees, and shrubs with comparable project-based sales to landscape architects and luxury clients. Directly comparable in scale, climate specialization, and customer base to Margheriti Piante.
• Viveros Guzmán: Spanish nursery specializing in Mediterranean and subtropical landscape plants for large-scale European landscape projects. Comparable in Mediterranean climate specialization and export-oriented large-specimen production.
• Baumschule Lorenz von Ehren: German nursery with deep heritage producing large transplantable trees for major European landscape projects. Comparable as a multi-generational, large-specimen supplier to architects, municipalities, and luxury projects across Europe.
• Pépinières Naudet: French nursery producing large ornamental trees and specimens for landscape architects, public works, and private gardens. Comparable in large-specimen cultivation, French/European customer base, and project-based sales model.
• Pépinières Bauchery: Major French nursery producing large landscape specimens and ornamental trees with a similar focus on transplantable, mature plants for landscape architects and public works. Comparable in pot-grown large-specimen strategy and European project customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?si=lwMEbyuIqlPb7uGl&v=MlOvc4ck6TU&feature=youtu.be
• Facebookfacebook.com/MargheritiPiante
• Instagraminstagram.com/margheriti_piante
• Pinterestit.pinterest.com/margheriti_piante
• LinkedInlinkedin.com/company/margheriti-piante

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margheriti Piante