Margretetorp Gästgifvaregården

What Margretetorp Gästgifvaregården does

Margretetorp Gästgifvaregården is a privately held Swedish historic inn operating continuously since at least the 1300s, with the current main building dating to 1956 on the Per-Anders farm in Hjärnarp on Hallandsåsen in Skåne. The integrated hospitality property comprises 57-58 country-style guest rooms (116 beds) with private courtyard entrances, a 240-seat restaurant serving traditional Scanian cuisine, a 120-seat banquet hall, and 11 conference rooms accommodating 8-250 attendees. The company also wholly owns Cezar Winery, a vineyard operation in Hungary spanning more than 100 hectares with annual production of approximately 1 million liters of red, white, rosé, still, and sparkling wines, which are served exclusively at the on-site restaurant, creating vertical integration on a key F&B input.

The company generates revenue across six streams: hotel accommodation, restaurant dining (à la carte, breakfast buffet, weekend brunch, summer lunch buffet), pre-packaged weekend and seasonal packages (Margretetorpspaket, Gästis Lyxweekend, Grilltoner, golf packages), conference and meeting services, wedding and celebration hosting, and gift certificates distributed through the Givito platform. Pricing is published in SEK for restaurant and add-on services (e.g., breakfast at SEK 175-225, weekend brunch at SEK 350/person, room extras such as sparkling wine at SEK 445, late checkout at SEK 250) while packages and conference bookings are quote-based. Distribution is direct-to-consumer primarily via the BookVisit online booking engine, phone reservations, dedicated conference sales, and gift certificate sales, with marketing executed through the company website, Facebook, Instagram, LinkedIn, email newsletter, TripAdvisor, and Svenska Mötet industry referrals.

The customer base spans individual leisure travelers, corporate meeting planners, wedding and celebration hosts, and golf/outdoor enthusiasts on the Bjäre peninsula, with no segment concentration disclosed. The company is certified as a Svenska Mötet conference venue, indicating alignment with quality standards within the approximately 130-member Swedish meetings network, and operates a 15-person core team supplemented by flexible service staff.

Name

Margretetorp Gästgifvaregården

Legal name

Margretetorp Gästgifvaregården

Website

https://margretetorp.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Margretetorp Gästgifvaregården is a historic Swedish inn (operating since the 1300s) in Hjärnarp offering 57-58 guest rooms, a Scanian restaurant, conference facilities for up to 250 guests, weddings and events, and own-vineyard wine from Cezar Winery in Hungary.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Wineries (312130), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Historic inn hospitality
• Hotel accommodation services
• Conference meeting venues
• Scandinavian restaurant dining
• Wedding event hosting

Headquarters

HQ city

Hjärnarp

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Overnight stays in 57-58 guest rooms including standard doubles and superior rooms with various amenities. Revenue from nightly rates plus extras like late checkout, pet accommodation.
2. Restaurant Dining: À la carte dining, breakfast buffet, brunch (weekends), summer buffet, and special events. Lunch buffet April-November. Wine service featuring own vineyard products.
3. Package Deals: Pre-packaged stays including Margretetorpspaket, Gästis Lyxweekend, seasonal packages, golf packages, and holiday packages combining accommodation, meals, and activities.
4. Conference Services: Eleven conference rooms for 8-250 people with equipment rental, catering, and activity add-ons. Meeting packages for corporate events.
5. Events & Celebrations: Wedding receptions, parties, bachelor/bachelorette events, memorial ceremonies. Venue rental with catering services.
6. Gift Certificates: Digital gift certificates sold through Givito platform for hotel stays, dining, and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Margretetorp Gästgifvaregården operates a historic Swedish inn on Hallandsåsen offering 57-58 country-style hotel rooms with private courtyards, a traditional Scanian restaurant with seasonal menus, eleven conference rooms for 8-250 guests, and a wedding and celebration venue. The company owns Cezar Winery in Hungary producing wines served exclusively at the restaurant, and bundles accommodation, dining, and activities into weekend packages such as Margretetorpspaket, Gästis Lyxweekend, and Grilltoner.

Product overview

Margretetorp Gästgifvaregården is a historic Swedish inn (gästgifvaregård) dating to the 1300s, offering an integrated hospitality portfolio centered on hotel accommodation, traditional Scanian dining, and conference services. The property features 57-58 country-style hotel rooms with private courtyard entrances, a restaurant serving seasonal Scanian cuisine with wines from their own Cezar Winery in Hungary, and eleven conference rooms accommodating 8-250 guests. Additional offerings include pre-packaged weekend and golf getaway bundles, outdoor spa facilities (hot tubs and sauna), wedding and celebration hosting, and a hotel shop. The business operates as a unified hospitality destination where rooms, dining, events, and activities are offered both individually and bundled into experience packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 57-58 country-style hotel rooms with private entrances to courtyards, non-smoking, with options for allergy-friendly, disabled-accessible, and pet-friendly accommodations. For individual leisure travelers, couples, and corporate guests.
• Restaurant Services Traditional Scanian restaurant serving seasonal à la carte, daily smorgasbord (April-November), breakfast buffet, weekend brunch, and holiday special menus featuring local ingredients and Cezar Winery wines. For hotel guests, walk-in visitors, and event attendees.
• Conference Facilities Eleven conference and seminar rooms accommodating 8-250 people with wireless internet, projectors, sound systems, whiteboards, and catering services. Also offers outdoor park meetings and team-building activities. For corporate groups and meeting planners.
• Wedding & Celebration Services Wedding and celebration venue hosting ceremonies and receptions in historic surroundings with dedicated event planning, festive dining rooms, and photo opportunities in the park and garden. For couples and families organizing milestone events.
• Margretetorpspaket Weekend Package Standard weekend package including 3-course dinner, overnight stay, and breakfast buffet. For couples and individuals seeking traditional Scanian weekend escapes.
• Gästis Lyxweekend Package Premium weekend package including afternoon coffee with cake, 3-course dinner, overnight stay with breakfast, Gästgifvare Brunch, late checkout Sunday 14:00, and outdoor spa access. For couples seeking all-inclusive luxury stays.
• Grilltoner Summer Package Summer evening experience featuring grilled buffet with live music, outdoor spa access, and overnight accommodation in a double room with breakfast buffet. Offered Fridays in July. For adults seeking summer getaways.
• Golf Packages Golf-themed accommodation packages combining hotel stays with access to nearby golf courses on the Bjäre peninsula. For golf enthusiasts visiting the Hallandsåsen area.
• Spa & Wellness Facilities Outdoor hot tubs and sauna in the garden with views over the park, available for pre-booking by hotel guests. For relaxation seekers and package participants.
• Cezar Winery Wholly-owned vineyard in Hungary near Lake Balaton producing red, white, and rosé wines (still and sparkling) across 100-110 hectares with annual production of approximately 1 million liters. The winery is visitable and wines are served at the inn's restaurant.
• Gift Certificates Gift vouchers available for purchase online for hotel stays, restaurant dinners, spa treatments, and package experiences at the inn. For gift-givers and customers purchasing experiences for others.
• Outdoor Activities & Experiences Nature-based activities including hiking trails (Margretetorpsrundan 12km, Vindrarpsrundan 26km), cycling on Kattegattleden, guided horseback riding with Icelandic horses, garden picnics, and tennis access. For active guests and outdoor enthusiasts.
• Hotel Shop On-site shop selling exclusive selected products including gifts, toiletries from Rituals, artisan ceramics, textiles, and regional specialties. For hotel guests and walk-in visitors.
• Garden Tea Experience Summer Garden Tea experience served on Sundays from July featuring traditional afternoon tea in the garden setting. For day visitors and hotel guests.

Quantifiable outcome

• 11 conference rooms serving up to 250 participants
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cezar WinerycoreStrategic or Co-development PartnerIntegrated vertical partnership with own winery operation in Hungary. Vineyard spans 100+ hectares near Nagyrada village overlooking Balaton lake. Produces approximately 1 million liters annually of red, white, rosé wines (still and sparkling). Wines served exclusively at restaurant, creating unique culinary identity and cost advantages. State-of-the-art facility with modern harvesting and production technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ullervad Herrgård: Heritage Swedish inn with hotel, restaurant and conference operations. Comparable boutique-heritage inn model targeting Swedish leisure and corporate segments.
• Hotel Skansen Båstad: Coastal Skåne hotel in the Bjäre/Båstad cluster offering rooms, restaurant, conference and spa — the closest geographic and product analog to Margretetorp, competing for overlapping corporate and leisure demand on Hallandsåsen-adjacent coast.
• Kulla Gunnarstorp Hotell: Castle/estate hotel in Skåne offering rooms, restaurant and event hosting. Direct peer in the Skåne heritage-venue category competing for weddings and corporate retreats.
• Tylösand Hotell & Resort: Historic Swedish seaside resort north of Halmstad with hotel rooms, conference facilities, spa and F&B. Comparable full-service leisure/corporate hospitality model in the same coastal Swedish corridor.
• Wärdshuset Spa Börringe: Skåne heritage inn pairing rooms, restaurant, spa and event hosting. Direct competitor for premium countryside weddings, conferences and weekend packages in southern Sweden.

Broad incumbents

• Scandic Hotels: Nordic hotel chain leader with deep conference infrastructure across Sweden. Competes for the same corporate meeting planner wallet but operates a standardized multi-property model rather than a single heritage venue.
• Elite Hotels of Sweden: Largest Swedish domestic hotel chain with broad conference and leisure capability. Overlaps on corporate conference demand but lacks Margretetorp's heritage positioning and in-house winery.

Emerging players

• Kullabergs Vingård: Skåne-based Swedish winery with vineyard tours, restaurant and event offerings. Adjacent comparable in wine-tourism/hospitality, illustrating both partnership and competitive overlap on Skåne wine-driven guests.
• Blaxsta Vin: Established Swedish winery with hospitality, tours and events. Comparable on the vineyard-as-hospitality model and useful benchmark for direct-to-consumer wine revenue economics.

Regional players

• Stora Hotellet i Fjällbacka: Historic boutique hotel on the Swedish west coast with restaurant and event facilities. Comparable boutique-heritage positioning, though in a different Swedish coastal region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Margretetorp
• LinkedInlinkedin.com/company/margretetorp-g%C3%A4stgifvareg%C3%A5rden
• Instagraminstagram.com/margretetorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margretetorp Gästgifvaregården