Site historique Marguerite-Bourgeoys

What Site historique Marguerite-Bourgeoys does

Site historique Marguerite-Bourgeoys is a non-profit cultural and religious heritage institution operating at 400 rue Saint-Paul Est in Old Montreal (Vieux-Montréal). It encompasses three integrated assets: the Musée Marguerite-Bourgeoys (permanent and temporary exhibitions on New France and the founder), the Notre-Dame-de-Bon-Secours Chapel (a 17th-century pilgrimage chapel marking its 250th anniversary in 2025), and an archaeological site documenting over 2,400 years of Montreal history. The institution serves four principal segments: heritage and history tourists, K-12 school groups, Catholic pilgrims, and event organizers seeking a distinctive venue.

The underlying technology footprint is modest and operational rather than differentiated. The site offers a 360° virtual tour and digital accessibility features designed for visitors who are blind or have visual impairments, and operates a WooCommerce-based online boutique. There is no proprietary platform, AI/ML capability, or data infrastructure disclosed; the core deliverable is physical heritage preserved and presented on-site.

The business model is multi-stream and non-profit. Revenue is generated through tiered museum admission ($5-$16; family $35), free chapel visits with voluntary contributions, chapel and meeting room rentals for concerts and corporate events, an online gift shop across roughly 135 SKUs (books, religious objects, souvenirs, stationery), religious offerings including $20 mass intentions and $2-$5 vigil lights, and donations via the Zeffy platform. Distribution combines walk-in traffic, the Musees Montreal consolidated ticketing platform, direct group sales via email, regional tourism partnerships (MTL Region), and reciprocal discounts with heritage and museum associations (Héritage Montréal, ICOM, CAM). The organization employs 23 staff and publishes an annual report (2025-2026).

Name

Site historique Marguerite-Bourgeoys

Legal name

Site historique Marguerite-Bourgeoys

Website

https://margueritebourgeoys.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Site historique Marguerite-Bourgeoys is a non-profit heritage institution in Old Montreal operating a museum, the historic Notre-Dame-de-Bon-Secours Chapel, and an archaeological site spanning 2,400+ years, serving heritage tourists, K-12 school groups, Catholic pilgrims, and event organizers through admissions, venue rentals, retail, and donations.

Ownership category

akta.pro rank

Product category

Heritage Museum and Cultural Site

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJACAC

Historic Sites, Heritage Landmarks & Archaeological Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJACAG

Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines)

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJACAE

Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles)

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJADAG

Archaeological Sites & Heritage Interpretation Centers

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAE

Historic Preservation & Landmarks Conservation

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Heritage museum services
• Historical site tours
• Religious heritage chapel
• Archaeological site visits
• Cultural education programs

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Museum Admission: Entry fees charged for museum and archaeological site visits. Chapel visits are free with voluntary contribution appreciated.
2. Chapel and Room Rentals: The chapel and meeting rooms are rented out for concerts and corporate events, generating venue rental revenue.
3. Gift Shop Sales: Online boutique selling books, religious objects (rosaries, medals, vigil lights), souvenirs, stationery, gift items, and Marguerite Bourgeoys-themed products. Multiple product categories including 55 books, 135 gift ideas, and various religious items.
4. Mass Intentions: Sale of mass intentions at $20 for prayer dedications, a traditional religious offering.
5. Vigil Lights (Lampions): Sale of vigil candles and lamps in two sizes - small ($2) and large ($5) for devotional purposes.
6. Donations: Charitable donations accepted through Zeffy platform to support the historical site's operations and mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Site historique Marguerite-Bourgeoys operates a heritage site in Old Montreal comprising the Musée Marguerite-Bourgeoys (permanent and temporary exhibitions), the Chapelle Notre-Dame-de-Bon-Secours (historic chapel with masses and pastoral services), an archaeological site, and a belvedere observation point. It sells museum admission tickets, chapel and meeting room rentals, religious objects and books via an online boutique, mass intentions, and vigil lights, and accepts charitable donations to support heritage preservation.

Product overview

Site historique Marguerite-Bourgeoys is a heritage institution comprising a museum, historic chapel, and archaeological site in Old Montreal. The offering consists of core heritage experiences (museum exhibitions, chapel visits, archaeological site, and belvedere), educational and pilgrimage services, venue rentals, and an online boutique. The boutique sells books (French, English, children's), religious objects (rosaries, medals, vigil lights, mass intentions), stationery, souvenirs, and gift items across multiple categories totaling over 135 products.

Differentiator

Problem solved

Functional benefit

Products and services

• Musée Marguerite-Bourgeoys (Museum) Permanent and temporary exhibitions showcasing the heritage of Marguerite Bourgeoys and the material culture of New France, covering over 2,400 years of Montreal history; targeted at heritage tourists, school groups, and the general public.
• Chapelle Notre-Dame-de-Bon-Secours (Historic Chapel) Historic chapel offering masses, liturgical celebrations, pastoral visits, and devotional services, free to visit with voluntary contributions appreciated; targeted at pilgrims, worshippers, and the Catholic community.
• Site archéologique (Archaeological Site) On-site archaeological site presenting major discoveries from the colonial period, showcasing more than 2,400 years of history; targeted at heritage tourists, school groups, and educational visitors.
• Belvédère (Observation Point) Observation point offering panoramic views of the St. Lawrence River, Old Montreal, and downtown Montreal; targeted at tourists and walk-in visitors.
• Visites scolaires (School Programs) Guided school visits and educational programs for elementary and secondary students, booked via email for groups of 10 or more; targeted at Quebec K-12 schools and teachers.
• Service des pèlerinages (Pilgrimage Services) Pastoral visits and pilgrimage services for religious visitors seeking spiritual experiences at the historic Notre-Dame-de-Bon-Secours Chapel; targeted at Catholic pilgrims, parishes, and spiritual group organizers.
• Location de salles et de la chapelle (Venue Rentals) Rental of the historic chapel and meeting rooms for concerts, corporate events, and private ceremonies; targeted at event organizers, concert promoters, and corporate event planners.
• Boutique en ligne (Online Gift Shop) WooCommerce-based online store offering books, religious objects (rosaries, medals, vigil lights, mass intentions), souvenirs, stationery, and gift items totaling more than 135 products; targeted at visitors, pilgrims, and online shoppers across Canada.

Quantifiable outcome

• Archaeological site spans over 2,400 years of history

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MTL RegionminorGTM or Marketing PartnerPartnership with MTL Region tourism platform to promote the Site Historique Marguerite-Bourgeoys as a Montreal experience destination on the regional tourism website.
• Musees MontrealcoreChannel Partner/ Reseller/ DistributorConsolidated ticketing partnership through Musees Montreal platform for museum admission tickets, streamlining visitor access across Montreal museum institutions.
• Héritage MontréalminorGTM or Marketing PartnerHéritage Montréal members receive 20% discount on admission, reflecting a mutual promotion partnership for heritage appreciation.
• ICOM (International Council of Museums)minorGTM or Marketing PartnerICOM members receive 20% discount on admission, providing reciprocal benefits within the international museum community.
• Maison Saint-GabrielminorStrategic or Co-development PartnerRelated heritage site museum; referenced together in historical context. Maison Saint-Gabriel was purchased by Marguerite Bourgeoys in 1668 and operates as a sister heritage museum.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sanctuaire Sainte-Anne-de-Beaupré: Major Catholic pilgrimage site in Quebec with devotional offerings, museum, and gift shop. Comparable pilgrimage services, religious retail (candles, medals, books), and chapel-based revenue model serving faith communities.
• Maison Saint-Gabriel Museum: Sister heritage museum purchased by Marguerite Bourgeoys in 1668, located in Pointe-Saint-Charles. Both sites share the same founder narrative, similar nonprofit governance structure, and curatorial mission around Bourgeoys and New France heritage.
• Basilique Notre-Dame de Montréal: Adjacent historic Catholic church in Old Montreal offering worship services, guided heritage tours, and concert programming. Directly competes for religious heritage visitors, school groups, and event venue rentals in the same neighborhood.
• Pointe-à-Callière, Montréal Archaeology and History Complex: Montreal's flagship archaeology and history museum located in Old Montreal directly adjacent to Site historique Marguerite-Bourgeoys. Both institutions share an archaeological focus, the same downtown tourist catchment, and overlapping school-group audiences, making them the closest direct competitor for visitor mindshare.
• McCord Museum (Musée McCord Stewart): Montreal social history museum with permanent and temporary exhibitions, retail shop, and educational programming. Operates a comparable nonprofit museum model with diversified revenue from admissions, retail, and venue rentals in the same Montreal heritage tourism market.
• Château Ramezay – Musée et site historique: Old Montreal historic house museum chronicling 500 years of Quebec history. Comparable in scale, nonprofit structure, admission-based revenue model, and target audience of heritage tourists and school groups in the same neighborhood.
• Musée de l'Amérique francophone: Quebec history museum located at the Old Quebec City seminary, focused on French-language heritage in North America. Comparable nonprofit museum model covering New France period and French-language cultural heritage, intersecting with Marguerite Bourgeoys content.

Others

• Héritage Montréal: Heritage advocacy nonprofit offering member discounts (20%) at Site historique Marguerite-Bourgeoys. Thematically aligned around Montreal heritage preservation and education, serving as both a partner and a curator of the heritage visitor pipeline.
• Regroupement des institutions muséales montréalaises: Consolidated Montreal museums ticketing and promotion platform of which Site historique Marguerite-Bourgeoys is a core partner. Functions as a distribution channel and peer network for the region's small and mid-sized heritage institutions.

Broad incumbents

• Canadian Museum of History: National museum in Gatineau covering Canadian social history with major permanent and traveling exhibitions, large-scale school programs, and retail. Operates at significantly larger scale than Site historique Marguerite-Bourgeoys but competes for the same school-group and tourist market in the Quebec–Ottawa corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mus%C3%A9e-marguerite-bourgeoys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Site historique Marguerite-Bourgeoys