Marine- und Automatisierungstechnik Rostock GmbH

What Marine- und Automatisierungstechnik Rostock GmbH does

Marine- und Automatisierungstechnik Rostock GmbH (MAR) is a German industrial-automation and software services provider founded in 1996 in Rostock and operating as a wholly-owned subsidiary of SEAR GmbH since January 2019. The company delivers manufacturer-neutral automation, production-management, maritime, and cyber-security solutions from two German offices (Rostock headquarters since 2019 and a southern branch in Heidelberg opened March 2024), serving enterprise customers in maritime/offshore, automotive wire-harness, food and beverage, chemicals, energy, semiconductors, medical technology, and water/wastewater segments across Europe, Asia, Africa, the Americas, and the Middle East.

MAR's technology stack centres on programmable logic controllers (PLCs) with a Siemens and WAGO focus, four SCADA platforms (WinCC, Wonderware/AVEVA, Codesys, Atvise), and its own proprietary MES product family (the modular ISYS platform with eight functional modules and the PMS suite covering tracking, logging, printing, archiving, OPC UA, and web applications), all connected via Wonderware Communication Drivers supporting more than 400 industrial protocols. Adjacent offerings include Cliptest (a 15+ year-old quality-assurance solution for cable harness assembly), maritime ship-handling and engine simulators, offshore converter-platform equipment (navigation, radio, environmental sensors), and an IT/OT cyber-security practice covering ISO 27001, IEC 62443, NIS 2.0, and SOC services.

The business model is full-service professional services plus proprietary software: MAR operates as a direct, full-lifecycle systems integrator handling consulting, engineering, programming, hardware installation, commissioning, and 24/7 service, with ISYS/PMS sold as one-time licenses (with implementation services) and hardware resold as part of project delivery. Revenue is project-based and quote-driven with no public pricing; the company runs enterprise field sales supplemented by trade-fair participation (Hannover Messe, Wiretech Mexico), AVEVA-ecosystem events, and self-hosted webinars. Go-to-market is direct-only with no reseller channel, and the customer base includes BASF, LEONI (multiple global sites), Siemens, TenneT, Dr. Oetker, AIDA Cruises, Infineon, Continental Foods, Quest One, Olympus, and Zweckverband Radegast.

Name

Marine- und Automatisierungstechnik Rostock GmbH

Legal name

Marine- und Automatisierungstechnik Rostock GmbH

Website

https://mar-hro.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Marine- und Automatisierungstechnik Rostock GmbH (MAR) is a German full-service industrial-automation and MES software provider (founded 1996, ~19 staff, SEAR-owned) delivering manufacturer-neutral PLC/SCADA systems, the proprietary ISYS and PMS MES platforms, maritime simulation, and OT cyber-security solutions to enterprise customers across maritime, automotive wire-harness, food, chemicals, and energy sectors.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Industrial Machinery Manufacturing (33324), Other General Purpose Machinery Manufacturing (3339)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial automation solutions
• PLC control systems
• MES software platforms
• Maritime simulation systems
• Industrial cyber security

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Engineering and System Integration Services: MAR offers complete project management from planning and project planning, design and programming to production, assembly and installation, including commissioning, service and maintenance. Services are delivered worldwide (24/7 if required) as a full-service provider.
2. Industrial Software (ISYS/PMS MES Platforms): Sale and implementation of proprietary MES software platforms (ISYS and PMS modules) for production management, tracking, energy data management, and related industrial software solutions.
3. Hardware Sales: Sale and installation of IT and OT hardware including servers, workstations, network components, switchgear, and components for maritime simulation facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MAR delivers full-service industrial automation solutions including PLC-based control systems (Siemens, WAGO), SCADA systems (WinCC, Wonderware, Codesys, Atvise), and switchgear manufacturing. The company also sells proprietary production management software through its modular ISYS MES platform and PMS suite, provides maritime simulation systems and offshore platform equipment, and offers digitisation and IT/OT cyber security services. Services span consulting, engineering, programming, assembly, commissioning, and 24/7 support from offices in Rostock and Heidelberg.

Product overview

MAR-Rostock operates as a full-service provider offering four interconnected core business areas: Automation (process and production automation with PLC-based control systems), Industrial Software (ISYS and PMS modular platforms built on Wonderware/AVEVA foundation), Maritime Systems/Simulation (ship simulators and offshore solutions), and Digitisation/Information Security (IT/OT security and cloud infrastructure). The product portfolio centres on the ISYS modular MES platform (with eight functional modules: Basic Functions, Manual Data Acquisition, Order Management, Resource Planning, Energy Data Management, Maintenance, Warehouse Management, and Reporting) and the complementary PMS suite (PMS.Track, PMS.logging, PMS.PrintProcessor, PMS.clip test, PMS.Archiving, PMS.operator, PMS.UA, PMS.QL). Supporting solutions include Cliptest quality assurance software for cable harness production, SCADA systems (WinCC, Wonderware, Codesys, Atvise), sMARt Automation for Industry 4.0 conversions, and cyber security services under a dedicated portal. The company provides end-to-end services from consulting and planning through programming, assembly, installation, commissioning, and maintenance—offering manufacturer-neutral design with a focus on Siemens and WAGO PLCs.

Differentiator

Problem solved

Functional benefit

Products and services

• Process and Production Automation
• ISYS Modular MES Platform
• PMS Production Management Modules
• Cliptest
• Maritime Systems and Simulation
• Digitisation and Information Security

Quantifiable outcome

• Offshore wind farm maintenance expenses reduced by at least 25% through standardised and efficient operation and maintenance strategies (OWS-MV joint project with Fraunhofer IGP)

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Quest OneminorStrategic or Co-development Partner · 10 December 2024MAR is developing the control centre (Leitwarte) for the gigahub in Hamburg for Quest One, a global leader in PEM electrolysis. This represents a new hydrogen energy project entering its final phase as of late 2024/early 2025.
• Wonderware (AVEVA)coreTechnology or IntegrationMAR holds the Wonderware System Integrator Certificate. MAR uses Wonderware Communication Drivers (400+ protocols), Wonderware Historian, Wonderware System/AVEVA Inside, Wonderware InTouch/OMI, Wonderware Insight Performance, Wonderware MES, and Wonderware Workflow Management as the software basis for its industrial software solutions. MAR also participates in the AVEVA ecosystem events.
• Siemens AGcoreTechnology or IntegrationMAR is a certified Siemens Solution Partner. MAR develops automation solutions with a focus on Siemens PLCs (Simatic S5/S7) and uses WinCC for SCADA systems. MAR has supplied solutions for multiple Siemens offshore converter platforms (HelWin, BorWin, SylWin).
• WAGOcoreTechnology or IntegrationMAR holds the WAGO Solution Provider Certificate and develops automation solutions with a focus on WAGO PLCs and WAGO Cloud for IIoT and cloud-based SCADA solutions.
• Factory Software GmbHcoreChannel Partner/ Reseller/ DistributorFactory Software GmbH is the distributor of AVEVA software in the DACH region. MAR cooperates with Factory Software on the EnergieImpuls roadshow and joint events. Factory Software distributes Wonderware/AVEVA software that MAR uses as the foundation for its industrial software solutions.
• SoneparminorGTM or Marketing PartnerMAR partnered with Sonepar for the EnergieImpuls 2025 event, a joint initiative to provide new impulses for energy management in companies. Kristian Richter, Managing Director of MAR, co-presented at the event.
• FIDSA GROUPminorGTM or Marketing PartnerMAR and FIDSA GROUP co-exhibited at the Expo Wiretech trade fair in Chihuahua, Mexico — the second largest market for the wire harness industry globally. MAR presented its Cliptest solution for wire harness quality assurance with support from FIDSA GROUP.
• Schneider ElectriccoreTechnology or IntegrationMAR works with Schneider Electric and exhibited at Hannover Messe on the Schneider Electric stand (Hall 13, C34). Schneider Electric Innovation Days Alliance Forum 2024 featured a presentation by MAR Süd on cyber security. MAR is also deploying Schneider Electric cobots in its automation solutions.
• Fraunhofer IGPcoreStrategic or Co-development PartnerMAR collaborates with Fraunhofer IGP on multiple R&D projects including OWSplus (Floating Offshore Wind Solutions MV) for installation management platforms for floating offshore wind farms, and OWS-MV for an offshore information platform. Fraunhofer IGP is also involved in the IPMS 4.0 project for an Integrated Production Management System.
• University of RostockcoreStrategic or Co-development PartnerMAR collaborates with the University of Rostock on the IPMS 4.0 project to develop an Integrated Production Management System (IPMS) combining VDI 5600 and ISA 88/95 approaches for Industry 4.0 requirements.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• ABB AG: ABB is a broad industrial automation incumbent offering PLCs, SCADA, robotics, and electrification. ABB Marine & Ports competes with MAR's maritime simulator and offshore converter platform business, while ABB Process Automation competes in food, chemicals, and water/wastewater.
• Krones AG: Krones is a much larger German industrial machinery and automation incumbent serving food and beverage producers globally. Its IT/automation subsidiary (Syskron) directly competes with MAR's MES, line-integration, and IIoT offerings for food-and-beverage customers such as Dr. Oetker, Pfanni, and Rügenfisch.
• AVEVA Group: AVEVA is the global vendor of the Wonderware SCADA/HMI/MES platform on which MAR's ISYS and PMS solutions are built. It competes indirectly with MAR's MES implementations by offering direct cloud MES, Operations Management, and Plant SCADA products to the same enterprise customers.
• Siemens AG (Digital Industries): Siemens is the dominant industrial automation incumbent and a key MAR partner (Siemens Solution Partner certification). Its Simatic PLC, WinCC SCADA, and MindSphere cloud compete with MAR's manufacturer-neutral offerings even as MAR delivers Siemens-based solutions.

Direct peers

• BÄHR Automation GmbH: BÄHR Automation is a German system integrator focused on PLC programming, SCADA visualization, drive technology, and control cabinet construction for industrial customers. Its full-service automation offering and mid-market enterprise customer profile directly overlap with MAR.
• HAHN Automation GmbH: HAHN Automation is a German industrial automation specialist providing bespoke assembly automation, robotics integration, and control systems. Its custom engineering, manufacturer-neutral PLC/SCADA approach, and automotive-and-industrial customer base closely mirror MAR's service profile.
• Schubert Group (Gerhard Schubert GmbH): Schubert is a German packaging automation specialist providing complete automated packaging lines including controls, robotics, and digital services. Its full-lifecycle engineering, manufacturer-neutral controls integration, and food/beverage customer base (Pfanni, Dr. Oetker overlap) make it a comparable custom-automation peer.
• Heitec AG: Heitec is a mid-size German industrial automation system integrator offering PLC, SCADA, MES, and digital factory solutions across multiple industries. Like MAR, Heitec delivers turnkey projects combining engineering services with proprietary software modules and operates multi-site in Germany.
• Trebing & Himstedt Prozessautomatisierung GmbH: Trebing & Himstedt is a German system integrator specializing in SCADA, MES, PLC, and Historian solutions (similar to MAR's ISYS/PMS stack). It is a long-standing Wonderware/AVEVA System Integrator serving food, chemical, and energy customers in the same DACH mid-market.

Emerging players

• COPA-DATA GmbH (zenon): COPA-DATA is an Austria-based SCADA/MES software vendor whose zenon platform is a direct alternative to MAR's Wonderware/WinCC SCADA stack. It targets the same mid-market industrial customers and competes with system integrators like MAR who build MES on top of SCADA platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marine--und-automatisierungstechnik-rostock-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine- und Automatisierungstechnik Rostock GmbH