Maria Oiticica Biojoias

Name

Maria Oiticica Biojoias

Legal name

TURURI ARTESANATO EIRELI

Website

https://mariaoiticica.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisanal Sustainable Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Artisanal biojewelry
• Sustainable jewelry
• Handcrafted accessories
• Amazonian seed jewelry
• Natural fiber crafts

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales (E-commerce and Retail): One-time purchase model for artisanal biojewelry and accessories sold through the company's own e-commerce platform and physical retail location. Products include earrings, necklaces, bracelets, rings, bags, and home items. Payment options include credit card (up to 10 installments), Pix, and bank slip.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Maria Oiticica Biojoias handcrafts and sells artisanal jewelry (earrings, necklaces, bracelets, rings) and accessories (bags, hats, keychains, belts, home décor) made from sustainably sourced Amazonian seeds, fibers, and wood. Products are manufactured by a network of Brazilian artisans and indigenous communities, then sold directly to consumers through the brand's own e-commerce storefront and a single retail showroom at Shopping da Gávea in Rio de Janeiro.

Product overview

Maria Oiticica Biojoias is an artisanal biojewelry brand founded in 2003 by Amazonian designer Maria Oiticica. The company produces handcrafted jewelry and accessories made from sustainable Amazonian materials including seeds (açaí, jarina, inajá, paxiúba), bamboo, jatobá wood, fish scales, and natural fibers. The product portfolio centers on biojoias (earrings, necklaces, bracelets, rings) with various sub-collections including Arte Hélio Oiticica (artist-inspired prints on apparel and accessories), Bambu, Jatobá, Casulo, Cores do Samba, and Produtos Rio. Additionally, the brand offers sustainable accessories such as crochet bags, hats, keychains, and home décor items. Products are handmade by a network of Brazilian artisans, including women from vulnerable socioeconomic communities and indigenous groups. The brand operates on an e-commerce platform (Loja Integrada) and maintains a physical retail location at Shopping da Gávea in Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Products and services

• Biojewelry (Brincos, Colares, Pulseiras, Anéis)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Etsy (Handmade Marketplace): Global marketplace for handmade jewelry and crafts. Comparable as the primary alternative channel for artisan seed/natural-material jewelry buyers; many peer artisan brands sell alongside independent makers on Etsy.

Broad incumbents

• Vivara: Largest Brazilian jewelry retailer with broad gold and silver jewelry assortment. Comparable as the dominant domestic benchmark for branded jewelry distribution and pricing in Brazil, though its product mix is precious-metal based rather than artisan/seed-based.
• Natura &Co: Major Brazilian beauty and lifestyle company with a strong Amazonian biodiversity and community-sourcing narrative. Comparable in leveraging Brazilian biodiversity and sustainable-sourcing storytelling, though operating in personal care rather than jewelry.
• Ten Thousand Villages: Fair-trade retailer specializing in artisan-made jewelry and gifts from global artisan groups. Comparable as a fair-trade distribution channel and brand archetype for artisan bio-jewelry sold through mission-driven retail.

Direct peers

• Tumi (Peruvian Artisan Jewelry): Peruvian silver and natural-material artisan jewelry brand working with Andean communities. Comparable in artisan-network model, indigenous-community involvement, and Latin American cultural storytelling around handmade jewelry.
• Pichincha / Eco Jewelry Brands (e.g., Cielo, Pampillosa): Latin American artisan jewelry houses using natural and recycled materials with cultural storytelling. Comparable in materials approach (natural/found-object jewelry) and in selling through both DTC and curated retail.
• Andean Collection: Sustainable jewelry brand working with indigenous artisan communities in Ecuador to produce tagua seed and other natural-material jewelry. Closely comparable as a fair-trade, indigenous-empowerment, seed/natural-material jewelry brand operating in Latin America with similar ESG and storytelling positioning.

Emerging players

• Soko: Ethical jewelry brand working with artisan communities in Kenya and India to produce handmade jewelry sold via DTC. Comparable as a digitally-native artisan-jewelry brand using natural materials and artisan storytelling at a similar scale.
• Lua: Brazilian contemporary jewelry brand with a focus on design-led collections. Comparable as another independent Brazilian jewelry brand competing for the same conscious-consumer segment, though with a different aesthetic and material base.

Regional players

• Casa de Cultura / Feira da Gávea Artisan Collective: Rio de Janeiro artisan collectives and craft fairs where similar handmade Brazilian artisan jewelry is sold. Comparable as the local Rio artisan-retail competitive set for in-person Brazilian tourist and conscious-consumer spending.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maria-oiticica-biojoias

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maria Oiticica Biojoias