Mariá Plaza Hotel

What Mariá Plaza Hotel does

Mariá Plaza Hotel is a privately held, single-property hospitality business operating in Araçatuba, in the interior of São Paulo state, Brazil. Founded in September 2005, the hotel offers three accommodation tiers (Apartamento Luxo, Apartamento Super-Luxo, and Suíte Master) with complimentary breakfast, targeting travelers visiting Araçatuba and the surrounding region. The property is strategically located at the city entrance with direct access via Rodovia Marechal Rondon, four minutes from downtown.

The hotel's core technology stack centers on the third-party Omnibees online booking platform (book.omnibees.com/hotel/9110) for reservation management, supplemented by phone reservations, walk-in inquiries, and active Instagram and Facebook social channels for direct-to-consumer engagement. Ancillary infrastructure includes complimentary high-speed Wi-Fi throughout the premises and an unusually broad sports complex comprising eight beach tennis courts, a tennis court, squash court, swimming pool, sauna, gym, game room, and an arborized running track.

Revenue is generated across four streams: nightly accommodation stays across the three room tiers, a full-service restaurant offering international cuisine and traditional Saturday feijoada open to the public daily from 12:00 to midnight, event venue rental covering social, corporate, and themed functions, and in-house banquet/buffet services. The company serves four customer segments — travelers and tourists, social event organizers, corporate clients, and restaurant patrons — with no disclosed parent, investors, funding history, or acquisition activity, operating as an independent regional hospitality establishment.

Name

Mariá Plaza Hotel

Legal name

Mariá Plaza Hotel

Website

https://mariaplazahotel.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mariá Plaza Hotel is a privately held single-property hotel in Araçatuba, interior São Paulo, Brazil, offering three room tiers, a full-service restaurant, an event venue, and a sports complex. It serves travelers, social event organizers, corporate clients, and local restaurant patrons since 2005.

Ownership category

akta.pro rank

Product category

Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Hotel accommodations
• Event venue rental
• Restaurant services
• Sports recreation facilities
• Hospitality services

Headquarters

HQ city

Araçatuba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Room rentals across three accommodation tiers: Apartamento Luxo, Apartamento Super-Luxo, and Suíte Master. Revenue generated through nightly stays with included breakfast.
2. Restaurant Services: International cuisine restaurant serving breakfast, lunch, and dinner. Open to public daily from 12h to midnight. Features traditional Saturday feijoada. Revenue from food and beverage sales including wines.
3. Event Venue Rental: Spaces available for rental including social events (weddings, birthdays, anniversaries), corporate events (meetings, conferences, trainings), and themed events. Includes buffet services (coffee break, breakfast, lunch, dinner, cocktails).
4. Banquet and Buffet Services: Own buffet and qualified staff available for events including self-service, feijoada, cocktails, and breakfast service for event attendees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mariá Plaza Hotel is a single-property hotel in Araçatuba, São Paulo, Brazil, offering three tiers of guestroom accommodations (Apartamento Luxo, Apartamento Super-Luxo, and Suíte Master) with complimentary breakfast and Wi-Fi. The property also operates a full-service international-cuisine restaurant open to the public and rents event spaces for social and corporate functions with in-house catering.

Product overview

Mariá Plaza Hotel offers a unified hotel service portfolio consisting of three accommodation tiers and ancillary services. The core offerings are three room categories (Apartamento Luxo, Apartamento Super-Luxo, and Suíte Master) that differ in size, amenities, and price point. Supporting services include a full-service restaurant with international cuisine, an events venue with catering capabilities, and extensive sports/recreation facilities. The hotel operates as a single-property hospitality business rather than a platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartamento Luxo Entry-level hotel accommodation room featuring a King or single bed, air conditioning, hair dryer, and standard 110v electrical outlets (NBR 14136). Targeted at travelers and tourists seeking quality lodging in Araçatuba.
• Apartamento Super-Luxo Mid-tier hotel accommodation featuring a King-size bed, positioned between the Luxo and Suíte Master categories. Targeted at travelers seeking upgraded room features within the hotel's three-tier offering.
• Suíte Master Premium hotel suite featuring a Super-King bed, stocked minibar, anteroom, jacuzzi bathtub, balcony with pool view, LCD TV with cable channels, high-speed Wi-Fi, telephone, and 110v outlets (NBR 14136). Targeted at travelers seeking the highest-tier accommodation with premium amenities.
• Restaurante Mariá Plaza Full-service restaurant offering international cuisine with an extensive menu, open daily from 12:00 to midnight. Services include à la carte dining, a traditional Saturday feijoada, daily breakfast (06:00–10:30), lunch (11:00–16:00), and a selection of wines. Open to the public as well as hotel guests.
• Eventos Mariá Plaza Event venue rental service for social events (weddings, birthdays, baptisms, anniversaries, engagements) and corporate events (meetings, conferences, trainings, workshops, symposia, lectures, team-building). Includes buffet services (coffee break, breakfast, lunch, dinner, cocktails, self-service, feijoada) and audiovisual equipment (data projector, projection screen, sound system, microphone, flip chart, notebook, high-speed Wi-Fi).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• OmnibeescoreChannel Partner/ Reseller/ DistributorIntegration with Omnibees booking platform (book.omnibees.com/hotel/9110) for online reservation management. Platform handles booking flow, rate management, and distribution for the hotel.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Atlantica Hotels: One of the largest hotel operators in Brazil with full-service and limited-service brands across regional markets; a broader incumbent whose interior São Paulo properties compete for corporate and event business.
• Slaviero Hotéis: Brazilian hotel chain with strong presence in interior and southern Brazil; comparable full-service model with mixed-use amenities and event hosting.
• Accor (Ibis, Mercure) - São Paulo Interior portfolio: Major international operator with multiple economy and midscale brands across interior São Paulo; relevant comparison for chain-affiliated alternatives targeting the same regional corporate travel segment.

Direct peers

• Nacional Inn Araçatuba: Brazilian regional hotel chain with a property in Araçatuba, offering full-service accommodation and event facilities; comparable model mixing rooms, restaurant, and MICE services.
• Atrium Hotel Araçatuba: Independently operated hotel in Araçatuba offering rooms and event spaces; comparable full-service independents positioned in the interior São Paulo market.
• Araca Hotel: Long-standing independent hotel in Araçatuba-SP serving business travelers and events; directly competes for the same regional demand pool.
• Hotel Riviera Araçatuba: Independent mid-scale hotel based in Araçatuba-SP, competing for the same regional traveler base with accommodation and event services; closely comparable in scale and positioning to Mariá Plaza.
• Ibis Araçatuba: Accor-operated economy hotel in the same city of Araçatuba, directly competing for the same business and leisure travelers in interior São Paulo; comparable room-based revenue model with standardized chain service levels.

Emerging players

• Hotel Dan Inn São José dos Campos: Brazilian mid-scale chain with regional properties offering accommodation, restaurant, and events; comparable full-service model with regional expansion strategy.

Regional players

• Hotel Ibis Budget Araçatuba: Accor's economy-tier property in the same city, focused on price-sensitive business travelers; competes at the lower end of the segment that Mariá's Luxo category targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mariaplazahotel
• Instagraminstagram.com/mariaplazahoteloficial
• LinkedInlinkedin.com/company/mariaplazahotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariá Plaza Hotel