Marie Morin France
- Company typePrivate
- Founded1994
- HeadquartersQuessoy, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Marie Morin France does
Marie Morin France is a family-owned artisanal dessert manufacturer headquartered in Quessoy, Brittany, producing a portfolio of approximately 50 packaged dessert references in glass jars. Founded in the early 1990s by Marie and Alain Morin and formally branded in 1994, the company operates from a 4,300 m2 production facility built through a 2021 second-workshop expansion. Its core catalog spans chocolate mousses (the flagship traditional mousse is the company's identity-defining product), dessert creams (chocolate, Madagascar vanilla, Colombian coffee), entremets (rice pudding, crème brûlée, fondants), and pastry desserts (tiramisu, cheesecakes, Tarte Tatin, Fraisier, panna cotta). Products are prepared with simple, named ingredients — milk, free-range eggs, pure cocoa butter chocolate, salted butter, regional flour — without colorants, preservatives, or artificial flavorings, and packaged in 100% recyclable glass jars.
The business generates revenue through three channels. The dominant channel is sales into major French retail chains (GMS), managed by an in-house field sales organization of 18+ sector managers covering all French departments with product placement and shelf-management responsibilities. A second channel, Marie Morin Professionnel, was launched in 2022 to serve food service operators (chefs, restaurants, caterers) with products adapted for professional use. A third, smaller channel is direct-to-consumer factory sales at the Quessoy workshop on Fridays, which clears near-date inventory and reduces food waste. Distribution is concentrated in France, with an international extension via a family member developing the brand in North America (USA and Canada). Ownership remains with the Morin family in a simplified joint-stock company (SAS) structure with €300,000 stated capital; no external investors or parent entities are disclosed, and the company operates without public-market listing or institutional funding.
Operationally, the company employs ~89 people described as "créateurs de bonheur," added 20 hires in 2024, maintains a 12-person apprenticeship pipeline, and holds IFS food-safety certification (since 2019). Its commercial positioning rests on Breton regional authenticity, family recipe heritage, local sourcing (approximately 60% of raw materials from the Grand West region), and partnership-backed supply provenance through organizations such as Produit en Bretagne, Cacao Trace, Bleu-Blanc-Coeur, and Merci les Algues. Recognition includes 2026 gold and silver medals at the Concours Général Agricole (chocolate dessert cream and rice pudding), Prix Marmiton (dessert category), and Grand Prix Cuisine Actuelle awards for the traditional chocolate mousse.
Marie Morin France firmographics
Firmographics- Name
- Marie Morin France
- Legal name
- MARIE MORIN – FRANCE
- Website
- https://marie-morin.fr
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Marie Morin France industry classification
Industry- Product category
- Premium Packaged Desserts
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
- akta.pro secondary industries
- Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Patisseries & Viennoiserie (French-Style) (THAFAFAB)
Keywords
Where Marie Morin France is headquartered
LocationHeadquarters
- HQ city
- Quessoy
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Marie Morin France business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Packaged Desserts: Core business generating revenue through sale of packaged desserts in glass jars. Products sold in major retail stores (GMS) across France including mousses, entremets, pastry desserts, cream desserts, cheesecakes, and tarts. Individual portions and sharing formats available.
- Professional/Food Service Range: Marie Morin Professionnel range launched in 2022 targeting chefs and food service professionals. Products designed for professional kitchen requirements.
- Direct Factory Sales: On-site sales at the Quessoy workshop on Fridays, selling unsold inventory and products with short use-by dates at reduced prices. Contributes to revenue while reducing food waste.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Field Sales Position |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Marie Morin France product offering
Product offeringCore offering
Marie Morin France manufactures and sells an artisanal range of premium Breton desserts packaged in glass jars, including chocolate mousses, dessert creams, entremets (rice pudding, fondants, moelleux), and pastry desserts (tiramisu, cheesecakes, Tarte Tatin, Fraisier, panna cotta). Products are made with simple, natural ingredients (milk, eggs, chocolate, butter, flour) and free from colorants, artificial flavorings, and preservatives, and are sold primarily through French retail chains, with a dedicated food service range (Marie Morin Professionnel) launched in 2022.
Product overview
Marie Morin France is a family-owned artisanal Breton dessert company founded in 1994, producing a portfolio of around 50 dessert references. The core product lineup includes: (1) Traditional and flavored chocolate mousses (including à l'ancienne, noir intense, and milk chocolate variants) in individual and sharing formats; (2) Dessert creams in chocolate, vanilla (Madagascar), and Colombian coffee flavors, available in individual (2x100-130g) and 400g sharing formats; (3) Entremets including rice pudding, crème brûlée, fondants, and moist chocolate cakes; (4) Pastry desserts such as tiramisu, cheesecakes (caramel beurre salé, Corsican lemon), Tarte Tatin, Fraisier, and Panna Cotta. The company also operates a professional range (Marie Morin Professionnel) for food service clients. All products are made in Brittany with fresh, natural ingredients including free-range eggs, organic milk, and pure cocoa butter, without colorings, preservatives, or artificial flavorings.
Differentiator
Problem solved
Functional benefit
Brands
- Marie Morin Professionnel: A range of products created specifically for food service professionals and chefs
Products and services
- Mousse au chocolat à l'ancienne Traditional Breton chocolate mousse prepared with three ingredients: pure cocoa butter chocolate, eggs from free-range hens, and salted butter. Award-winning recipe with 42% chocolate content, targeted at general consumers seeking authentic homemade-style desserts.
- Mousse chocolat noir intense Intense dark chocolate mousse with 40% chocolate (73% pure cocoa butter), featuring powerful chocolate flavors with a slight bitterness and notes of salted butter, for consumers seeking a richer chocolate profile.
- Mousse chocolat au lait Milk chocolate mousse variant with 48% chocolate containing pure cocoa butter, delivering creamy and generous texture with sweet milky notes, for consumers preferring milk chocolate over dark.
- Mousse à l'ancienne à partager (400g) Family-size 400g pot of traditional chocolate mousse for sharing, with firm and melt-in-mouth texture that can be enjoyed directly with fingers or spoon, targeted at families and group occasions.
- Crème dessert chocolat noir Dark chocolate dessert cream with 18% pure cocoa butter dark chocolate, featuring intense cocoa aromas and smooth, creamy texture without thickeners, colorings, or preservatives, for consumers seeking premium clean-label dessert creams.
- Crème dessert vanille de Madagascar Madagascar vanilla dessert cream made with 43% fresh cream and pure natural ingredients, without carrageenans or preservatives, offering authentic vanilla and milk flavors for everyday consumption.
- Crème dessert café de Colombie Colombian coffee dessert cream made with 42.6% fresh cream and 2.7% Colombian coffee extract, combining the strength of coffee with smooth, creamy texture for coffee-flavored dessert lovers.
- Crème dessert chocolat à partager (400g) 400g family-size dark chocolate dessert cream with 18% pure cocoa butter chocolate, designed for sharing during convivial moments among families or groups.
- Crème dessert vanille à partager (400g) 400g family-size Madagascar vanilla dessert cream with rich vanilla and milk flavors, designed for sharing during indulgent and convivial moments.
- Crème brûlée vanille de Madagascar Madagascar vanilla crème brûlée made with 72% fresh cream, free-range eggs, and delicate vanilla, including caramel shards for topping to create a golden, crunchy surface.
- Riz au lait vanille de Madagascar Traditional rice pudding made with Brittany organic milk, Camargue short-grain rice, salted butter, and 0.8% Madagascar vanilla extract, slow-cooked for a creamy texture.
- Riz au lait vanille à partager (500g) 500g family-size vanilla rice pudding with Madagascar vanilla, presented in a large glass jar for sharing occasions.
- Fondant chocolat noir (400g) Dark chocolate fondant with 24% pure cocoa butter chocolate and a generously molten center, originally created for chefs and now available to the general public in a 400g tray format.
- Moelleux chocolat noir Dark chocolate molten cake (moelleux) made with 100% pure cocoa butter dark couverture chocolate, featuring salted butter and a steamed texture with molten center.
- Moelleux chocolat praliné Chocolate praline molten cake combining 100% pure cocoa butter dark chocolate with French hazelnut praline, featuring a soft texture with a gooey praline center.
- Tiramisu au café de Colombie Colombian coffee tiramisu with generous mascarpone (32%), thick fresh cream, melt-in-mouth sponge fingers made with fresh eggs, and a delicate bitter cocoa finish.
- Cheesecake caramel beurre salé Salted butter caramel cheesecake with Breton touch, featuring creamy cream cheese with a hint of salt, Guérande salted butter caramel, and a Breton shortbread crust.
- Cheesecake citron de Corse Corsican lemon cheesecake made with pure Corsican lemon juice, Breton creamy cream cheese, and free-range egg whites, with a hand-placed shortbread crust.
- Tarte Tatin caramélisée Caramelized apple Tarte Tatin with Breton tradition touch, featuring tender half-apples coated in salted butter caramel on Breton shortbread, with 76% caramelized apples.
- Dessert Fraisier French strawberry cake combining 100% French strawberries, soft madeleine sponge, and smooth pastry cream, offering the balanced freshness of ripe strawberries with creamy sweetness.
- Panna cotta Fraise Strawberry panna cotta made with 35% fresh cream, Breton milk, French flower honey, and French strawberries, naturally sweetened with honey without artificial flavors.
- Royal au chocolat Recipe-based dessert combining traditional chocolate mousse, crème brûlée, and crêpes dentelle biscuits in a layered presentation, inspired by Marie Morin's flagship products.
- Marie Morin Professionnel Dedicated product line for food service professionals, including chefs and restaurants, with products designed for professional kitchen requirements such as consistent quality desserts that can be used as ingredients or served directly.
Companies that use Marie Morin France
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Marie Morin France technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Marie Morin France partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cacao TracecoreSustainable cocoa supply program guaranteeing traceability from bean to chocolate. Provides farmer support, fair income bonuses, and quality improvement programs across the supply chain from producer to consumer.
- Bleu-Blanc-CoeurcorePartnership for crème fraîche naturally richer in Omega 3, from animal and eco-friendly agriculture. Used in liégeois desserts and molten cakes.
- Merci les AlguesminorAssociation ensuring better-quality wheat grown without fungicides or insecticides, with fair compensation for farmers.
- Lune de Miel FoundationminorBee protection foundation supported by honey producers who provide honey for panna cotta products.
- Produit en BretagnecoreActive member since 2011. Regional association promoting Breton products and supporting local economy through regional product sourcing and marketing.
- Biscuiterie de Saint-BrieuccoreLocal biscuit factory in the Bay of Saint-Brieuc producing Breton specialties including salted butter caramel with Guérande salt cooked over open fire. Supplies caramel for cheesecake products.
- Paulic Flour MillcoreFamily-based wheat flour producer in Brittany approaching 4 generations. Supplies flour for Marie Morin's products.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Marie Morin France competitors and assessment
Company assessmentDirect peers
- Maison Fossier: French artisanal biscuit and confectionery maker in Reims with a long heritage, regional sourcing emphasis, and distribution through French specialty retail and GMS. Comparable in scale, family heritage, and artisanal positioning.
- La Fermière: French dairy desserts brand best known for yogurts and verrines packed in glass jars, directly competing for the same retail consumer in the premium chilled dessert segment. Uses similar recyclable packaging and family-recipe heritage positioning.
- Bonne Maman (Andros Group): French premium desserts brand also sold in glass jars across French GMS, with a similar family/heritage narrative and natural-ingredient positioning. Closest competitor in the chilled dessert aisle, with overlapping SKUs (yogurts, crème desserts, compotes).
- Mamie Nova (Andros Group): French dairy desserts and yogurt brand with strong heritage positioning and national GMS distribution. Similar target consumer and refrigerated dessert aisle placement, with comparable clean-label messaging.
- La Mère Poulard: Iconic French artisanal biscuit and cake brand with strong heritage narrative and presence in French GMS and specialty retail. Directly comparable in family heritage, regional positioning, and artisanal packaging.
Broad incumbents
- Andros Group: French family-owned food group producing dairy desserts, yogurts, and jams (including Bonne Maman). Parent of the closest direct peer and a broader incumbent with much greater scale and resources.
- Saint-Michel (Biscuiterie Saint-Michel): French family-owned industrial pastry and biscuit maker with national GMS distribution. A broader incumbent with overlapping channel relationships and a comparable French regional heritage story, but not focused on chilled dairy desserts.
- Brioche Pasquier: Major French family-controlled bakery and pastry manufacturer with national GMS presence in viennoiserie and patisserie. Larger scale and broader category, but operates in adjacent refrigerated pastry shelves under a similar family-business heritage.
- Lu (Mondelez International): Long-established French biscuit and cake brand now owned by Mondelez, with deep GMS distribution across the same refrigerated pastry shelves. A larger, more industrialized competitor that increasingly competes on premium-adjacent tiers.
Regional players
- Dalloyau: French premium patisserie and dessert house with strong heritage, focused on Paris and select premium retail. Comparable in craftsmanship and premium positioning, but distributed primarily through specialty rather than mass retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marie Morin France social profiles
Digital presenceMarie Morin France financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marie Morin France leadership team
Management profileNumber of profiles
Profiles5 records
Marie Morin France funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marie Morin France M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marie Morin France
What does Marie Morin France do?
Marie Morin France manufactures and sells an artisanal range of premium Breton desserts packaged in glass jars, including chocolate mousses, dessert creams, entremets (rice pudding, fondants, moelleux), and pastry desserts (tiramisu, cheesecakes, Tarte Tatin, Fraisier, panna cotta). Products are made with simple, natural ingredients (milk, eggs, chocolate, butter, flour) and free from colorants, artificial flavorings, and preservatives, and are sold primarily through French retail chains, with a dedicated food service range (Marie Morin Professionnel) launched in 2022.
Is Marie Morin France a public or private company?
Marie Morin France is a private company. It is classified as family owned and is currently operating.
When was Marie Morin France founded?
Marie Morin France was founded in 1994. It employs 51 to 100 people.
Where is Marie Morin France based?
Marie Morin France is headquartered in Quessoy, France, in the Europe region.
How does Marie Morin France make money?
Three revenue lines are on record. Retail Packaged Desserts are the primary driver. The others are professional/Food Service Range and direct Factory Sales.
Who are Marie Morin France's main competitors?
Direct peers on record are Maison Fossier, La Fermière, Bonne Maman (Andros Group), Mamie Nova (Andros Group) and La Mère Poulard. Broad incumbents are Andros Group, Saint-Michel (Biscuiterie Saint-Michel), Brioche Pasquier and Lu (Mondelez International). Dalloyau is listed as a regional player.
Does Marie Morin France have an API?
No public API is recorded for Marie Morin France.
What industry is Marie Morin France in?
Marie Morin France's product category is Premium Packaged Desserts. Its primary akta.pro industry code is AFAKAAAB, Pastry, Cakes & Tortes Manufacturing, with a secondary code of THAFAFAL, Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons). Its NAICS code is 31135 and its SIC code is 2050.