Marie Morin France

What Marie Morin France does

Marie Morin France is a family-owned artisanal dessert manufacturer headquartered in Quessoy, Brittany, producing a portfolio of approximately 50 packaged dessert references in glass jars. Founded in the early 1990s by Marie and Alain Morin and formally branded in 1994, the company operates from a 4,300 m2 production facility built through a 2021 second-workshop expansion. Its core catalog spans chocolate mousses (the flagship traditional mousse is the company's identity-defining product), dessert creams (chocolate, Madagascar vanilla, Colombian coffee), entremets (rice pudding, crème brûlée, fondants), and pastry desserts (tiramisu, cheesecakes, Tarte Tatin, Fraisier, panna cotta). Products are prepared with simple, named ingredients — milk, free-range eggs, pure cocoa butter chocolate, salted butter, regional flour — without colorants, preservatives, or artificial flavorings, and packaged in 100% recyclable glass jars.

The business generates revenue through three channels. The dominant channel is sales into major French retail chains (GMS), managed by an in-house field sales organization of 18+ sector managers covering all French departments with product placement and shelf-management responsibilities. A second channel, Marie Morin Professionnel, was launched in 2022 to serve food service operators (chefs, restaurants, caterers) with products adapted for professional use. A third, smaller channel is direct-to-consumer factory sales at the Quessoy workshop on Fridays, which clears near-date inventory and reduces food waste. Distribution is concentrated in France, with an international extension via a family member developing the brand in North America (USA and Canada). Ownership remains with the Morin family in a simplified joint-stock company (SAS) structure with €300,000 stated capital; no external investors or parent entities are disclosed, and the company operates without public-market listing or institutional funding.

Operationally, the company employs ~89 people described as "créateurs de bonheur," added 20 hires in 2024, maintains a 12-person apprenticeship pipeline, and holds IFS food-safety certification (since 2019). Its commercial positioning rests on Breton regional authenticity, family recipe heritage, local sourcing (approximately 60% of raw materials from the Grand West region), and partnership-backed supply provenance through organizations such as Produit en Bretagne, Cacao Trace, Bleu-Blanc-Coeur, and Merci les Algues. Recognition includes 2026 gold and silver medals at the Concours Général Agricole (chocolate dessert cream and rice pudding), Prix Marmiton (dessert category), and Grand Prix Cuisine Actuelle awards for the traditional chocolate mousse.

Name

Marie Morin France

Legal name

MARIE MORIN – FRANCE

Website

https://marie-morin.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Packaged Desserts

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Artisanal French desserts
• Breton pastry products
• Packaged dessert manufacturing
• Premium chilled desserts
• Food service desserts

Headquarters

HQ city

Quessoy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Packaged Desserts: Core business generating revenue through sale of packaged desserts in glass jars. Products sold in major retail stores (GMS) across France including mousses, entremets, pastry desserts, cream desserts, cheesecakes, and tarts. Individual portions and sharing formats available.
2. Professional/Food Service Range: Marie Morin Professionnel range launched in 2022 targeting chefs and food service professionals. Products designed for professional kitchen requirements.
3. Direct Factory Sales: On-site sales at the Quessoy workshop on Fridays, selling unsold inventory and products with short use-by dates at reduced prices. Contributes to revenue while reducing food waste.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marie Morin France manufactures and sells an artisanal range of premium Breton desserts packaged in glass jars, including chocolate mousses, dessert creams, entremets (rice pudding, fondants, moelleux), and pastry desserts (tiramisu, cheesecakes, Tarte Tatin, Fraisier, panna cotta). Products are made with simple, natural ingredients (milk, eggs, chocolate, butter, flour) and free from colorants, artificial flavorings, and preservatives, and are sold primarily through French retail chains, with a dedicated food service range (Marie Morin Professionnel) launched in 2022.

Product overview

Marie Morin France is a family-owned artisanal Breton dessert company founded in 1994, producing a portfolio of around 50 dessert references. The core product lineup includes: (1) Traditional and flavored chocolate mousses (including à l'ancienne, noir intense, and milk chocolate variants) in individual and sharing formats; (2) Dessert creams in chocolate, vanilla (Madagascar), and Colombian coffee flavors, available in individual (2x100-130g) and 400g sharing formats; (3) Entremets including rice pudding, crème brûlée, fondants, and moist chocolate cakes; (4) Pastry desserts such as tiramisu, cheesecakes (caramel beurre salé, Corsican lemon), Tarte Tatin, Fraisier, and Panna Cotta. The company also operates a professional range (Marie Morin Professionnel) for food service clients. All products are made in Brittany with fresh, natural ingredients including free-range eggs, organic milk, and pure cocoa butter, without colorings, preservatives, or artificial flavorings.

Differentiator

Problem solved

Functional benefit

Brands

• Marie Morin Professionnel: A range of products created specifically for food service professionals and chefs

Products and services

• Mousse au chocolat à l'ancienne Traditional Breton chocolate mousse prepared with three ingredients: pure cocoa butter chocolate, eggs from free-range hens, and salted butter. Award-winning recipe with 42% chocolate content, targeted at general consumers seeking authentic homemade-style desserts.
• Mousse chocolat noir intense Intense dark chocolate mousse with 40% chocolate (73% pure cocoa butter), featuring powerful chocolate flavors with a slight bitterness and notes of salted butter, for consumers seeking a richer chocolate profile.
• Mousse chocolat au lait Milk chocolate mousse variant with 48% chocolate containing pure cocoa butter, delivering creamy and generous texture with sweet milky notes, for consumers preferring milk chocolate over dark.
• Mousse à l'ancienne à partager (400g) Family-size 400g pot of traditional chocolate mousse for sharing, with firm and melt-in-mouth texture that can be enjoyed directly with fingers or spoon, targeted at families and group occasions.
• Crème dessert chocolat noir Dark chocolate dessert cream with 18% pure cocoa butter dark chocolate, featuring intense cocoa aromas and smooth, creamy texture without thickeners, colorings, or preservatives, for consumers seeking premium clean-label dessert creams.
• Crème dessert vanille de Madagascar Madagascar vanilla dessert cream made with 43% fresh cream and pure natural ingredients, without carrageenans or preservatives, offering authentic vanilla and milk flavors for everyday consumption.
• Crème dessert café de Colombie Colombian coffee dessert cream made with 42.6% fresh cream and 2.7% Colombian coffee extract, combining the strength of coffee with smooth, creamy texture for coffee-flavored dessert lovers.
• Crème dessert chocolat à partager (400g) 400g family-size dark chocolate dessert cream with 18% pure cocoa butter chocolate, designed for sharing during convivial moments among families or groups.
• Crème dessert vanille à partager (400g) 400g family-size Madagascar vanilla dessert cream with rich vanilla and milk flavors, designed for sharing during indulgent and convivial moments.
• Crème brûlée vanille de Madagascar Madagascar vanilla crème brûlée made with 72% fresh cream, free-range eggs, and delicate vanilla, including caramel shards for topping to create a golden, crunchy surface.
• Riz au lait vanille de Madagascar Traditional rice pudding made with Brittany organic milk, Camargue short-grain rice, salted butter, and 0.8% Madagascar vanilla extract, slow-cooked for a creamy texture.
• Riz au lait vanille à partager (500g) 500g family-size vanilla rice pudding with Madagascar vanilla, presented in a large glass jar for sharing occasions.
• Fondant chocolat noir (400g) Dark chocolate fondant with 24% pure cocoa butter chocolate and a generously molten center, originally created for chefs and now available to the general public in a 400g tray format.
• Moelleux chocolat noir Dark chocolate molten cake (moelleux) made with 100% pure cocoa butter dark couverture chocolate, featuring salted butter and a steamed texture with molten center.
• Moelleux chocolat praliné Chocolate praline molten cake combining 100% pure cocoa butter dark chocolate with French hazelnut praline, featuring a soft texture with a gooey praline center.
• Tiramisu au café de Colombie Colombian coffee tiramisu with generous mascarpone (32%), thick fresh cream, melt-in-mouth sponge fingers made with fresh eggs, and a delicate bitter cocoa finish.
• Cheesecake caramel beurre salé Salted butter caramel cheesecake with Breton touch, featuring creamy cream cheese with a hint of salt, Guérande salted butter caramel, and a Breton shortbread crust.
• Cheesecake citron de Corse Corsican lemon cheesecake made with pure Corsican lemon juice, Breton creamy cream cheese, and free-range egg whites, with a hand-placed shortbread crust.
• Tarte Tatin caramélisée Caramelized apple Tarte Tatin with Breton tradition touch, featuring tender half-apples coated in salted butter caramel on Breton shortbread, with 76% caramelized apples.
• Dessert Fraisier French strawberry cake combining 100% French strawberries, soft madeleine sponge, and smooth pastry cream, offering the balanced freshness of ripe strawberries with creamy sweetness.
• Panna cotta Fraise Strawberry panna cotta made with 35% fresh cream, Breton milk, French flower honey, and French strawberries, naturally sweetened with honey without artificial flavors.
• Royal au chocolat Recipe-based dessert combining traditional chocolate mousse, crème brûlée, and crêpes dentelle biscuits in a layered presentation, inspired by Marie Morin's flagship products.
• Marie Morin Professionnel Dedicated product line for food service professionals, including chefs and restaurants, with products designed for professional kitchen requirements such as consistent quality desserts that can be used as ingredients or served directly.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cacao TracecoreStrategic or Co-development PartnerSustainable cocoa supply program guaranteeing traceability from bean to chocolate. Provides farmer support, fair income bonuses, and quality improvement programs across the supply chain from producer to consumer.
• Bleu-Blanc-CoeurcoreStrategic or Co-development PartnerPartnership for crème fraîche naturally richer in Omega 3, from animal and eco-friendly agriculture. Used in liégeois desserts and molten cakes.
• Merci les AlguesminorStrategic or Co-development PartnerAssociation ensuring better-quality wheat grown without fungicides or insecticides, with fair compensation for farmers.
• Lune de Miel FoundationminorStrategic or Co-development PartnerBee protection foundation supported by honey producers who provide honey for panna cotta products.
• Produit en BretagnecoreStrategic or Co-development PartnerActive member since 2011. Regional association promoting Breton products and supporting local economy through regional product sourcing and marketing.
• Biscuiterie de Saint-BrieuccoreStrategic or Co-development PartnerLocal biscuit factory in the Bay of Saint-Brieuc producing Breton specialties including salted butter caramel with Guérande salt cooked over open fire. Supplies caramel for cheesecake products.
• Paulic Flour MillcoreChannel Partner/ Reseller/ DistributorFamily-based wheat flour producer in Brittany approaching 4 generations. Supplies flour for Marie Morin's products.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Maison Fossier: French artisanal biscuit and confectionery maker in Reims with a long heritage, regional sourcing emphasis, and distribution through French specialty retail and GMS. Comparable in scale, family heritage, and artisanal positioning.
• La Fermière: French dairy desserts brand best known for yogurts and verrines packed in glass jars, directly competing for the same retail consumer in the premium chilled dessert segment. Uses similar recyclable packaging and family-recipe heritage positioning.
• Bonne Maman (Andros Group): French premium desserts brand also sold in glass jars across French GMS, with a similar family/heritage narrative and natural-ingredient positioning. Closest competitor in the chilled dessert aisle, with overlapping SKUs (yogurts, crème desserts, compotes).
• Mamie Nova (Andros Group): French dairy desserts and yogurt brand with strong heritage positioning and national GMS distribution. Similar target consumer and refrigerated dessert aisle placement, with comparable clean-label messaging.
• La Mère Poulard: Iconic French artisanal biscuit and cake brand with strong heritage narrative and presence in French GMS and specialty retail. Directly comparable in family heritage, regional positioning, and artisanal packaging.

Broad incumbents

• Andros Group: French family-owned food group producing dairy desserts, yogurts, and jams (including Bonne Maman). Parent of the closest direct peer and a broader incumbent with much greater scale and resources.
• Saint-Michel (Biscuiterie Saint-Michel): French family-owned industrial pastry and biscuit maker with national GMS distribution. A broader incumbent with overlapping channel relationships and a comparable French regional heritage story, but not focused on chilled dairy desserts.
• Brioche Pasquier: Major French family-controlled bakery and pastry manufacturer with national GMS presence in viennoiserie and patisserie. Larger scale and broader category, but operates in adjacent refrigerated pastry shelves under a similar family-business heritage.
• Lu (Mondelez International): Long-established French biscuit and cake brand now owned by Mondelez, with deep GMS distribution across the same refrigerated pastry shelves. A larger, more industrialized competitor that increasingly competes on premium-adjacent tiers.

Regional players

• Dalloyau: French premium patisserie and dessert house with strong heritage, focused on Paris and select premium retail. Comparable in craftsmanship and premium positioning, but distributed primarily through specialty rather than mass retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV7goSXe8mSYilZltXaCRpQ/featured
• Facebookfacebook.com/MarieMorinFR
• Instagraminstagram.com/mariemorinfr
• Pinterestpinterest.fr/MarieMorin_France
• TikToktiktok.com/@mariemorinfr
• LinkedInlinkedin.com/company/marie-morin-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marie Morin France