What Hotel Mariënhage does

Hotel Mariënhage B.V. operates a luxury boutique hotel inside the historic Mariënhage monastery within the DOMUSDELA mixed-use complex in central Eindhoven, Netherlands. The property offers 5 distinctive room designs (Monastery Mystery, Modern Monk, Blue Virgin, Epic Eden, Heavenly White) across 5 sizes ranging from 15 m² standards to 52 m² suites, complemented by Auping beds, nearly 4-metre ceilings, and a permanent Studio Drift light art installation. Co-located F&B and event assets include Brasserie Rita (all-day brasserie/bar), Restaurant Goyvaerts (fine dining in the Refter), the 1,000-capacity Paterskerk, the 150-capacity De Kapel, five meeting rooms, a wellness and spa facility, a 24/7 fitness room, the 2,500 m² 'Garden of Eden' courtyard, and two on-site parking areas.

The hotel generates revenue primarily through overnight accommodation (rooms from €95/night, packages from €67-€78 per person per night), supplemented by F&B, event venue hire and meeting packages, wellness access (€20/hour exclusive block), parking (from €15/24h), and bicycle rental. Distribution is anchored on the hotel's own direct booking engine (book.marienhage.com) integrated with the Mews central reservation system, supported by OTAs, direct corporate sales for events, email marketing, and PR outreach. The property markets in Dutch, English, French, and German, and operates as part of the LBG Hotels group alongside sister properties in Maastricht, Amsterdam, and The Hague.

Customers fall into three primary segments: leisure travellers seeking a distinctive heritage stay (couples, friends, solo guests aged 30-65), corporate and MICE clients using the DOMUSDELA meeting and event venues for 10 to 1,000+ attendee gatherings, and celebrations/wedding hosts drawn to the Paterskerk and De Kapel ceremony spaces. Hotel Mariënhage B.V. is a privately held Dutch B.V. (limited liability company); no funding rounds, parent company, or subsidiaries are disclosed, and the firm employs 12 people. The property won the 2020 Audience Award 'Building of the Year' (Gebouw van het jaar 2020).

Name

Hotel Mariënhage

Legal name

Hotel Mariënhage B.V.

Website

https://marienhage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Mariënhage is a luxury boutique monastery hotel in central Eindhoven, Netherlands, operating inside the historic DOMUSDELA complex. It offers 5 room designs, two on-site restaurants, spa, fitness, meeting venues for up to 1,000 guests, and event spaces, serving leisure travellers, corporate clients, and wedding hosts, and is part of the LBG Hotels group.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel accommodation
• Wedding event venues
• Spa wellness facilities
• Corporate meeting spaces
• Fine dining restaurants

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: The hotel's primary revenue stream is overnight accommodation across five room designs (Monastery Mystery, Modern Monk, Blue Virgin, Epic Eden, Heavenly White) available in Standard, Large, Extra Large, Extra Extra Large, and Suite sizes. Rooms are sold per night with pricing starting from €95 per room per night for midweek/weekend packages.
2. Food & Beverage: On-site dining at Brasserie Rita (brasserie, bar, all-day service) and Restaurant Goyvaerts (fine dining in the Refter, open Tuesday–Saturday) generates F&B revenue. Breakfast is priced at €21.50 per person when booked with the room, rising to €24.50 for walk-ins.
3. Meetings & Events: The DOMUSDELA complex generates event revenue through venue rentals of the Paterskerk (up to 1,000 persons), De Kapel (up to 150 persons), and five meeting rooms (Walter, Louis, August, Jos, combined Walter+Louis). Meeting packages in 4- or 8-hour formats are sold, with catering add-ons.
4. Parking: Hotel guests and event attendees pay for on-site parking (from €15 per 24 hours) using automated license plate recognition at P1 Augustijnendreef 24 and P2 Tramstraat 37.
5. Packages & Add-ons: Curated stay packages (romantic weekend, wellness, cycling, city trip, wedding) bundle room + breakfast + extras at price points from €67–€78 per person per night. Wellness access can be reserved exclusively for €20 per person per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Mariënhage operates a luxury boutique hotel in the historic DOMUSDELA complex in central Eindhoven, offering overnight accommodation across five unique room designs (Monastery Mystery, Modern Monk, Blue Virgin, Epic Eden, Heavenly White) in five room sizes (Standard, Large, Extra Large, Extra Extra Large, and Suite). The hotel also operates on-site Brasserie Rita, Restaurant Goyvaerts, a spa and wellness facility, a 24/7 fitness centre, and meeting and event venues (Paterskerk, De Kapel, five meeting rooms) accommodating up to 2,000 persons.

Product overview

Hotel Mariënhage is a luxury boutique monastery hotel offering accommodation in the historic DOMUSDELA complex in central Eindhoven. The core product is hotel accommodation across five distinctive room designs (Monastery Mystery, Modern Monk, Blue Virgin, Epic Eden, Heavenly White) in five room sizes (Standard to Suite). Additional revenue streams include dining at Brasserie Rita (all-day brasserie/bar) and Restaurant Goyvaerts (fine dining), wellness and spa facilities, 24/7 fitness center, Garden of Eden courtyard, meetings and events venues accommodating up to 2000 guests, and various themed packages (romantic weekend, wellness, night away, midweek, wedding, cycling). The hotel also offers parking services and bicycle rental as ancillary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Mariënhage Accommodation Luxury boutique hotel accommodation in a former Augustinian monastery complex in central Eindhoven, featuring five unique room designs (Monastery Mystery, Modern Monk, Blue Virgin, Epic Eden, Heavenly White) across five room types (Standard 15-20m², Large 22-27m², Extra Large 28-33m², Extra Extra Large 34m², and Suites 35-52m²). All rooms include Auping beds, rain showers, free Wi-Fi, and air conditioning, with rooms from €95 per room per night.
• Brasserie Rita All-day brasserie and bar serving classic dishes with a modern twist under a slow food philosophy. Open Monday-Friday 10:00-00:00, Saturday-Sunday 11:00-00:00. Houses the hotel bar with wines, beers, cocktails, and bites. Breakfast priced from €21.50-€24.50 per person depending on booking timing.
• Restaurant Goyvaerts Fine dining restaurant in the Refter (dining hall) featuring internationally oriented cuisine with French culinary influences, run by ambitious brothers. Open Tuesday-Thursday 18:00-21:30, Friday-Saturday 12:00-14:30 and 18:00-21:30, closed Sunday-Monday.
• Spa and Wellness Facilities Wellness area in the basement featuring 2 saunas, hammam, infrared wall, foot baths, ice wall, showers, and changing rooms. Open daily 09:00-21:00. Swimwear, bathrobe, towel, and slippers required. Exclusive access with hotel overnight stay; €20 per person per hour for exclusive time block reservation.
• Fitness Centre 24/7 fitness facility with cardio equipment, strength equipment, large mirror wall, free water, and towels. Free access for hotel guests with reservation required.
• Meetings and Events Venues Event facilities accommodating up to 2,000 persons across the DOMUSDELA complex, including the Paterskerk (1,000 persons), De Kapel (150 persons), and five meeting rooms. All equipped with modern audiovisual equipment. Available for corporate meetings, conferences, product launches, weddings, and private celebrations.
• Parking Services On-site parking at two locations (P1 Augustijnendreef 24 and P2 Tramstraat 37) using automated license plate recognition. Rates from €15 per 24 hours; valet parking available for additional €5. Pre-reservation via MyWay app at €20.
• Bicycle Rental Bicycle rental service for guests to explore Eindhoven and the surrounding area. Available as part of stay packages or separately.
• Wedding Package Wedding celebration packages including bridal suites (Heavenly White Suite or Monastery Mystery Suite) and venues for ceremonies, receptions, and parties in De Paterskerk or De Kapel under the vaulted ceilings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DOMUSDELAcoreOthersHotel Mariënhage is an integral component of the DOMUSDELA mixed-use complex, which also houses Brasserie Rita, Restaurant Goyvaerts, event venues (Paterskerk, De Kapel, meeting rooms), and the Garden of Eden. DOMUSDELA manages event bookings and culinary services for the complex, while Hotel Mariënhage operates the guest rooms and guest wellness/fitness facilities. The hotel and DOMUSDELA share the historic monastery building, with the Sacred Heart statue as a shared landmark.
• Brasserie RitacoreOthersBrasserie Rita operates within the DOMUSDELA complex adjacent to Hotel Mariënhage. It serves breakfast, lunch, and dinner daily, and houses the hotel bar. The brasserie features a conservatory and summer terrace on the courtyard. Hotel guests receive priority access and preferential rates for pre-booked breakfasts.
• Restaurant GoyvaertscoreOthersRestaurant Goyvaerts is operated by ambitious brothers and is located in the 'Refter' (refectory) of the DOMUSDELA complex. It offers internationally oriented fine dining with French culinary influences, focusing on seasonal, high-quality ingredients. Open Tuesday through Saturday (lunch and dinner on Friday/Saturday).
• LBG HotelscoreStrategic or Co-development PartnerHotel Mariënhage is owned and operated by Hotel Mariënhage B.V. and is part of the LBG Hotels group, which includes Townhouse Hotels (Maastricht, The Hague), Mabi City Centre Hotel (Maastricht), Kaboom Hotel (Maastricht), The Green Elephant Hostels (Maastricht), and Qbic Hotel WTC Amsterdam. LBG Hotels provides centralised marketing, a press team, and a joint city-trip package programme across its hotel network. The group is headed by the marketing team reachable at [email protected].
• AupingminorOthersAuping is a Dutch mattress and bed manufacturer supplying Hotel Mariënhage with beds in all rooms. Auping mattresses are circular and designed for reuse and sustainability, aligning with the hotel's green initiative.
• WellmarkminorOthersWellmark supplies the hotel's toiletry and skincare products. Wellmark products are stylish, refillable, and produced with care for people and the environment.
• Hotels for Trees / Trees for AllminorOthersHotel Mariënhage partners with Hotels for Trees (Trees for All) to offer guests the option to skip daily housekeeping in exchange for tree planting. One tree is planted per skipped cleaning.
• Drip DropminorOthersDrip Drop supplies the hotel's guest room hydration solutions, supporting the hotel's sustainability goal of encouraging mindful water usage.
• Moyee CoffeeminorOthersMoyee Coffee supplies coffee to the hotel's restaurants and guest rooms, aligning with the hotel's sustainability and local sourcing philosophy.
• HotelPartner (Housekeeping & Cleaning)minorOthersHotelPartner provides professional housekeeping and cleaning services to Hotel Mariënhage, supporting the hotel's sustainability commitment through efficient cleaning practices.
• Studio DriftminorOthersStudio Drift is a Dutch design duo whose light art installation is displayed at the entrance of Hotel Mariënhage / DOMUSDELA, immediately catching the eye of guests upon arrival. This is a permanent artistic installation rather than a commercial partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• citizenM: International tech-driven boutique hotel brand with multiple Dutch properties (Amsterdam, Rotterdam, Schiphol). Comparable as a design-led boutique offering in the Dutch market competing for similar modern-traveller segments, though at larger scale and without heritage positioning.
• The Hoxton: International upscale lifestyle hotel brand with properties across Europe. Comparable as a design-led boutique hotel operator targeting design-conscious travellers, though it operates a much broader portfolio and does not focus on heritage adaptive-reuse.

Direct peers

• Hotel New York Rotterdam: Dutch heritage boutique hotel housed in the former Holland America Line headquarters in Rotterdam. Comparable as a heritage-adaptive-reuse boutique property with event spaces and a strong local landmark narrative.
• Qbic Hotel WTC Amsterdam: LBG Hotels design-led budget boutique property in Amsterdam. Comparable through shared ownership/marketing infrastructure and similar design-driven positioning targeting younger travellers.
• Pillows Hotels (Pillows Grand Boutique Hotel): Dutch boutique luxury hotel collection (part of IHG's lifestyle portfolio). Comparable as design-forward boutique hotels in Dutch heritage locations, competing for similar design-conscious leisure and corporate guests.
• Kaboom Hotel Maastricht: Sister property under LBG Hotels, offering a similarly design-forward boutique hotel concept in Maastricht. Directly comparable because it shares group-level marketing, distribution, and operational philosophy with Hotel Mariënhage.
• Townhouse Hotels (Maastricht & The Hague): LBG Hotels boutique properties in Maastricht and The Hague. Direct peer sharing group-level marketing, joint city-trip packages, and similar boutique positioning to Hotel Mariënhage.
• The Green Elephant Hostels (Maastricht): LBG Hotels hostel property in Maastricht. Direct peer under shared ownership, with comparable digital marketing and group-level distribution.
• Mabi City Centre Hotel: LBG Hotels boutique heritage property in a former Maastricht cinema/art-house venue. Comparable to Hotel Mariënhage as a heritage-adaptive-reuse boutique hotel operating within the same Dutch hotel group.

Regional players

• Park Hotel Eindhoven (now INNTEL Hotels): Heritage hotel located directly opposite Hotel Mariënhage in central Eindhoven. Comparable as a local four-star competitor operating in the same Eindhoven leisure and corporate event market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotelmari%C3%ABnhage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Mariënhage