What Marijuana Moment does

Marijuana Moment is an independent cannabis and drug policy news publication founded in 2017 and operated as Marijuana Moment LLC by editor Tom Angell, a 25-year veteran of the cannabis and drug law reform movement, with managing editor Kyle Jaeger based in Sacramento. The publication delivers comprehensive daily coverage across five editorial verticals: Politics, Science & Health, Culture, Business, and Newsletter, distributed through its website (marijuanamoment.net), a weekday morning email newsletter, social media (X/Twitter), and SEO-driven organic search traffic. Its core technology is a standard WordPress-based website hosting 14,781+ pages of content including 10,114+ featured articles, supplemented by an interactive Cannabis Bill Tracker that catalogs hundreds of cannabis and psychedelics legislative bills across state legislatures and Congress, with premium features (interactive maps, charts, hearing calendar) gated behind paid Patreon support.

The business model blends three revenue streams. First, third-party programmatic advertising is served by Google and Raptive (CMI Marketing, Inc.). Second, reader-supported Patreon memberships offer premium features for supporters pledging $25/month or more, including the ad-free experience and full Bill Tracker access. Third, custom sponsorship packages are sold to cannabis companies and related businesses, with editorial independence explicitly maintained (sponsorship does not influence coverage). The company serves four primary customer segments: cannabis industry professionals (primary), policymakers and politicians (primary), healthcare providers and researchers (secondary), and the general public (secondary). The publication is cited by lawmakers and recognized as a trusted source in cannabis policy discourse, with editor Tom Angell having received the Hunter S. Thompson Media Award from NORML and the Journalist of the Year award from Americans for Safe Access.

Name

Marijuana Moment

Legal name

Marijuana Moment LLC

Website

https://marijuanamoment.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Marijuana Moment is an independent cannabis and drug policy news outlet founded in 2017, delivering daily coverage of politics, science, health, business, and culture via its website, weekday newsletter, and interactive Bill Tracker. It serves cannabis industry professionals, policymakers, and the general public, monetized through advertising, Patreon memberships, and sponsorships.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Sponsorship: Marijuana Moment generates revenue through advertising and sponsorship deals. The site displays third-party advertisements and offers sponsorship opportunities to cannabis companies and related businesses. Sponsorship does not influence editorial coverage.
2. Patreon Supporters: Reader support through monthly Patreon pledges, with Patreon supporters at $25/month or more gaining access to interactive maps, charts, hearing calendar, and other premium features related to cannabis bill tracking.
3. Remove Ads Subscription: Users can pay to remove advertisements from Marijuana Moment articles by supporting journalism on Patreon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marijuana Moment is an independent digital news publication that covers cannabis policy, politics, science, health, business, and culture. It delivers daily newsletter coverage, maintains a proprietary Cannabis Bill Tracker for state and federal legislation, and operates a reader-supported funding model via Patreon.

Product overview

Marijuana Moment operates as a cannabis industry news publication offering a unified platform of content and services. The core product is its news website delivering daily coverage of marijuana politics, science, health, business, and culture. Supporting this are the Daily Newsletter (email-based news delivery), the Cannabis Bill Tracker (legislative monitoring tool with interactive features available to Patreon supporters), and Patreon Membership (reader-supported premium access with ad removal and visibility rewards). These offerings work together as an integrated journalism ecosystem serving cannabis industry professionals, advocates, policymakers, and general readers.

Differentiator

Problem solved

Functional benefit

Products and services

• Marijuana Moment News Website
• Marijuana Moment Daily Newsletter
• Cannabis Bill Tracker
• Patreon Reader Membership

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• GoogleminorGTM or Marketing PartnerGoogle uses advertising cookies to serve ads based on users' prior visits to the website through Google's advertising platform.
• Raptive (CMI Marketing, Inc.)minorGTM or Marketing PartnerRaptive is a service provider for placing advertising on the site and collects and uses certain data for advertising purposes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• High Times: High Times is a long-standing cannabis culture and news publication covering politics, business, and culture. It is a direct peer to Marijuana Moment, with overlapping cannabis policy and culture coverage, though with more of a consumer-culture tilt.
• The Cannigma: The Cannigma is a cannabis science and policy publication covering medical research, legalization, and harm reduction. It is a direct peer to Marijuana Moment, with comparable science/health and policy coverage aimed at informed readers and patients.
• MJBizDaily (Marijuana Business Daily): MJBizDaily is a leading B2B cannabis industry news and events outlet covering policy, business, and finance. It is a direct peer to Marijuana Moment in cannabis policy and industry journalism, with comparable audience of operators, investors, and policymakers.
• Ganjapreneur: Ganjapreneur is a cannabis business news and resources outlet covering policy, regulation, and entrepreneurship. It is a direct peer to Marijuana Moment in serving cannabis industry professionals with news and policy intelligence.
• Cannabis Business Times: Cannabis Business Times is a B2B trade publication covering cultivation, retail, and policy. It is a direct peer to Marijuana Moment in serving cannabis industry operators, with more cultivation-focused coverage and overlapping policy reporting.
• Benzinga Cannabis: Benzinga's cannabis desk covers marijuana stocks, policy, and industry news with a finance-leaning angle. It is a direct peer to Marijuana Moment in cannabis policy coverage; notably, Marijuana Moment's managing editor previously won Benzinga's Cannabis Policy Reporter of the Year award.
• The Bluntness: The Bluntness is a cannabis industry news outlet covering business, policy, and culture. It is a direct peer to Marijuana Moment in serving cannabis industry professionals with daily news and analysis.
• Cannabis Now: Cannabis Now is a cannabis news and culture publication covering politics, business, and lifestyle. It is a direct peer to Marijuana Moment with overlapping political and cultural cannabis coverage and a similar reader-supported journalism model.
• Leafly: Leafly is a cannabis media and discovery platform with a substantial news division covering policy, science, and industry. It competes for the same cannabis-curious reader and policymaker attention as Marijuana Moment, with a broader consumer-discovery focus.

Emerging players

• NORML: NORML is a cannabis law reform advocacy organization that publishes policy news and legislative updates. It is an emerging peer in cannabis policy journalism, with overlapping subject matter but a primarily advocacy rather than journalism orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marijuanamoment
• LinkedInlinkedin.com/company/marijuana-moment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marijuana Moment