Leafly
- Company typePublic
- Founded2010
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Leafly firmographics
Firmographics- Name
- Leafly
- Legal name
- Leafly Holdings, Inc.
- Website
- https://leafly.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Leafly industry classification
Industry- Product category
- Cannabis Marketplace
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD), On-Demand Cannabis Delivery (Courier-to-Consumer) (CRANAGAA)
Keywords
Where Leafly is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Leafly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction/Marketplace Fees: Leafly facilitates orders between consumers and dispensaries, earning transaction-based fees on completed orders. Users place free online orders and pay when picking up or upon delivery.
- Listing Fees: Dispensaries, brands, and CBD stores pay to list their inventory on the platform, enabling B2B revenue from the supply side of the marketplace.
- Advertising: The platform sells advertising placements to cannabis brands and businesses seeking visibility among consumers, including promoted products and featured placements.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Leafly product offering
Product offeringCore offering
Leafly operates a two-sided cannabis marketplace that connects consumers with licensed dispensaries, brands, and CBD retailers. The platform provides a strain database (5,000+ strains), dispensary discovery, online ordering for pickup and delivery, user reviews (1.3M+), and educational content. Revenue is generated through dispensary/brand listing fees, transaction commissions on orders, and advertising placements.
Product overview
Leafly is a consumer-focused cannabis discovery and commerce platform offering a comprehensive suite of products. The core offering consists of a strains database (5,000+ strains with 1.3M+ reviews), a shop/menu platform connecting users with licensed dispensaries for pickup and delivery, a deals aggregation service, and a dispensary directory with authentic reviews. Supporting products include the Leafly mobile app (iOS/Android), Leafly Picks curated recommendations, a CBD/hemp stores directory, a medical marijuana doctors finder, Cannabis 101 educational content, and a Social Impact initiative focused on cannabis equity. The platform operates as a unified marketplace where consumers discover strains, read reviews, compare products, find deals, order online, and access cannabis education.
Differentiator
Problem solved
Functional benefit
Brands
- Leafly Picks: Curated product recommendations by Leafly editors
- Leafly Learn
- Leafly.ca
Products and services
- Leafly Mobile App (iOS)
Quantifiable outcome
- 14,981+ products available through the platform
- +1 more outcomes
Companies that use Leafly
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Leafly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leafly partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Leafly competitors and assessment
Company assessmentDirect peers
- Weedmaps: Weedmaps is the largest direct competitor to Leafly, operating a comparable two-sided cannabis marketplace connecting consumers with dispensaries for pickup, delivery, and order-ahead. Both platforms monetize via listing fees and advertising and target the same legal-state consumer base.
- Dutchie: Dutchie is a leading cannabis e-commerce and point-of-sale platform powering online ordering for dispensaries. It competes directly with Leafly's dispensary ordering functionality and has scaled aggressively via integrated POS and menu technology.
- Jane Technologies (iAnthus): Jane operates a cannabis marketplace and e-commerce platform similar to Leafly, offering dispensary menus, online ordering, and brand/retailer marketing tools. It targets the same consumer and dispensary audience across U.S. legal states.
- LeafLink: LeafLink is a B2B cannabis marketplace connecting brands with dispensaries for wholesale ordering. It is comparable to Leafly on the supply side of the cannabis ecosystem, addressing the same dispensary customer base but with a B2B rather than B2C focus.
- Eaze: Eaze is an on-demand cannabis delivery marketplace connecting consumers with licensed dispensaries in California and other states. It is a direct competitor to Leafly's same-day delivery offering and Weed Delivery platform.
Emerging players
- Headset: Headset is a cannabis data and market intelligence platform serving retailers and brands. It overlaps with Leafly's role in connecting dispensaries and brands to consumer demand, though Headset focuses on analytics and retail insights rather than consumer marketplace ordering.
- BudSense: BudSense provides digital menu and marketing solutions for cannabis dispensaries, including online ordering and customer engagement tools. It competes with Leafly in dispensary-facing software and online-ordering functionality.
Broad incumbents
- Canopy Growth: Canopy Growth is a major publicly traded cannabis producer and brand owner that uses marketplaces like Leafly to reach consumers. It is a broad incumbent relevant to Leafly as both a potential platform partner and as an indicator of cannabis-industry economics.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Leafly social profiles
Digital presenceLeafly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leafly leadership team
Management profileNumber of profiles
Profiles6 records
Leafly subsidiaries and ownership
Company hierarchySubsidiaries4 records
Leafly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leafly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leafly
What does Leafly do?
Leafly operates a two-sided cannabis marketplace that connects consumers with licensed dispensaries, brands, and CBD retailers. The platform provides a strain database (5,000+ strains), dispensary discovery, online ordering for pickup and delivery, user reviews (1.3M+), and educational content. Revenue is generated through dispensary/brand listing fees, transaction commissions on orders, and advertising placements.
Is Leafly a public or private company?
Leafly is a public company. It is classified as public and is currently operating.
When was Leafly founded?
Leafly was founded in 2010. It employs 101 to 250 people.
Where is Leafly based?
Leafly is headquartered in Seattle, United States, in the North America region.
How does Leafly make money?
Three revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are listing Fees and advertising.
Who are Leafly's main competitors?
Direct peers on record are Weedmaps, Dutchie, Jane Technologies (iAnthus), LeafLink and Eaze. Emerging players are Headset and BudSense. Canopy Growth is listed as a broad incumbent.
Does Leafly have an API?
No public API is recorded for Leafly.
What industry is Leafly in?
Leafly's product category is Cannabis Marketplace. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator).