Marina Park Hotel

What Marina Park Hotel does

Marina Park Hotel is a privately held, horizontal-style 5-star beachfront resort operated by Marina de Iracema Park S/A (CNPJ 07.334.600/0001-35) in Fortaleza, Ceará, Brazil. Founded in 1994 and structured as a Brazilian Sociedade Anônima, the property occupies 40,000 m² (26,000 m² built) on Praia de Iracema with 200 meters of direct Praia Formosa beachfront and a 150-vessel marina supplying water and energy. The hotel holds the position of largest hotel in Fortaleza, with 315 accommodation units distributed across seven categories — from Standard and Luxo rooms up to Suíte Executiva, Master, Presidencial, and Imperial suites — supported by five dining outlets (Coffee Shop buffet, La Marine French à la carte, Pool Bar, Room Service, Casa de Chá), a fitness center, a 2km running track, Marina Kid's children's club, and eight event venues anchored by the 1,000-person Atlântico Hall.

The business model blends four revenue streams: room accommodation across the seven tiers, event venue rental (conferences, weddings, social gatherings with capacities from 40 to 1,000 persons), food and beverage across multiple outlets, and recurring marina service fees for boat crews. Pricing is quote-based by room type, season (Baixa vs. Alta Estação), and special events (Réveillon), with a 10% service charge and season-dependent cancellation windows (15 days low season, 60 days high season). Corporate and group bookings are handled through a dedicated commercial department offering negotiated billing with 15-day terms and factoring.

Go-to-market is direct-to-consumer plus omnichannel: direct reservations through the hotel's own website with an integrated Omnibees booking engine, broader marketplace distribution via Omnibees for international leisure travelers, and direct enterprise sales for corporate and MICE clients. Customer segments split across leisure travelers (beach, family, romantic getaways), corporate and business events (conferences, seminars, product launches up to 1,000 persons), and social celebrations (weddings, baptisms, anniversaries). Architectural design is inspired by a transatlantic ocean liner, and the property sits approximately 15 km from the Fortaleza airport.

Name

Marina Park Hotel

Legal name

Marina de Iracema Park S/A

Website

https://marinapark.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Marina Park Hotel is a privately held 5-star beachfront resort in Fortaleza, Brazil, operating 315 rooms across seven tiers with five dining outlets, eight event venues, and a 150-vessel marina on 40,000 m² of Praia de Iracema waterfront.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Marinas (71393)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Beachfront hotel accommodations
• Conference and event venues
• Resort and leisure hospitality
• Marina and boat services
• Hotel food and beverage

Headquarters

HQ city

Fortaleza, Ceará

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from room rentals across 315 units in seven categories (Suíte Imperial, Suíte Presidencial, Suíte Master, Suíte Executiva, Suíte Júnior, Luxo, and Standard), with check-in at 14:00 and check-out at noon. Breakfast included when served at Coffee Shop.
2. Event Venue Rental: Revenue from renting multiple event halls: Atlântico Hall (up to 1,000 persons), Salão Iracema (500 persons), Salão Catamarã/Veleiro (100 persons each), Salão Marina (100 persons), Salão Iate (40 persons), Salão Escuna (120 persons), and Casa de Chá (90 persons).
3. Food and Beverage: Revenue from multiple dining outlets: Coffee Shop (buffet restaurant), La Marine (French à la carte restaurant), Pool Bar e Restaurante, Casa de Chá (tea house for events), and 24-hour room service.
4. Marina Services: Revenue from marina services providing water and energy to boats, with capacity for 150 vessels.
5. Group/Corporate Bookings: Revenue from negotiated invoices with factoring for corporate accounts, with 15-day billing terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Marina Park Hotel is a 5-star beachfront resort in Fortaleza, Brazil that rents 315 guest rooms across seven categories (Suíte Imperial, Presidencial, Master, Executiva, Júnior, Luxo, Standard) and operates four restaurants (Coffee Shop buffet, La Marine French à la carte, Pool Bar, Casa de Chá) plus 24-hour room service. It rents eight event spaces including the Atlântico Hall (up to 1,000 persons), Salão Iracema (up to 500), and smaller salões for conferences, weddings, and social celebrations, and provides marina services (water and energy) for up to 150 vessels.

Product overview

Marina Park Hotel is a 5-star beachfront resort hotel in Fortaleza, Brazil, featuring 315 accommodation units across 7 room categories (Suíte Imperial, Suíte Presidencial, Suíte Master, Suíte Executiva, Suíte Júnior, Quarto Luxo, Suíte Standard). The hotel offers a comprehensive portfolio of services including 5 restaurants and dining options (Coffee Shop, La Marine French restaurant, Pool Bar, Room Service, Casa de Chá), extensive event and conference facilities with 7 event spaces (Atlântico Hall, Salão Iracema, Salão Marina, Salão Catamarã, Salão Veleiro, Salão Iate, Salão Escuna) plus Casa de Chá, leisure amenities (fitness center, running track, Marina Kid's children's club), and a 150-boat marina. The hotel is architecturally inspired by a transatlantic liner, built on 26,000m² with 40,000m² total area, situated on Iracema Beach with direct beachfront access.

Differentiator

Problem solved

Functional benefit

Brands

• Atlântico Hall: Event venue installed beside the bosque (woods) with 5m ceiling height and capacity for up to 1,000 people in auditorium format, suitable for fairs, exhibitions, and medium-sized shows.
• La Marine
• Coffee Shop
• Pool Bar e Restaurante
• Casa de Chá
• Room Service

Products and services

• Suíte Imperial

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• OmnibeescoreTechnology or IntegrationOmnibees provides the hotel's online booking engine and reservation management system. The platform enables direct booking functionality on the hotel website and distributes inventory through the Omnibees marketplace. The partnership powers both standard and mobile booking experiences.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tivoli Ecoresort Praia do Forte: Luxury 5-star beachfront resort in Praia do Forte, Bahia — one of Brazil's most established Northeast resort properties. Comparable scale, leisure and event positioning, multiple dining outlets, and full-service amenities for leisure and MICE segments.
• Vila Galé Cumbuco: Portuguese-brand5-star beachfront resort in Cumbuco, Ceará — same state as Marina Park. Comparable full-service property with beach access, multiple F&B outlets, event venues, and leisure amenities targeting leisure and corporate segments in Northeast Brazil.
• Salinas Maragogi Resort: Beachfront all-inclusive resort in Alagoas, Northeast Brazil. Comparable horizontal-style property with large room inventory, multiple dining outlets, event facilities, and leisure amenities (pools, kids' club, beach access) targeting families and groups.
• Pestana Natal Beach Resort: International-flagged beachfront full-service resort in Natal, Rio Grande do Norte. Comparable Northeast Brazil positioning, large room inventory, multiple F&B outlets, event/conference venues, and leisure facilities targeting leisure and corporate demand.
• Hotel & Resort Nannai: Luxury beachfront resort in Ipojuca, Pernambuco. Compares to Marina Park on5-star positioning, beachfront footprint, multiple suite categories, F&B venues, and leisure infrastructure targeting premium leisure travelers in Northeast Brazil.
• Coral Beach Resort: Beachfront full-service resort in Aracaju, Sergipe, Northeast Brazil. Compares on 5-star positioning, multiple accommodation categories, F&B outlets, event venues, and family-oriented leisure amenities in the regional leisure market.
• Iberostar Selection Praia do Forte: International 5-star beachfront resort in Praia do Forte, Bahia. Comparable full-service property with large room inventory, multiple restaurants, event spaces, and integrated leisure amenities for premium leisure and corporate travelers in Northeast Brazil.
• Gran Hotel Stella Maris: 5-star beachfront resort in Salvador, Bahia. Comparable horizontal-style property with beachfront access, multiple room types, F&B venues, and event facilities targeting leisure and corporate clients in the Northeast Brazilian market.

Regional players

• Mabu Thermas Grand Resort: Large resort operator with properties in Foz do Iguaçu and other Brazilian regions. Comparable in scale of operations, multi-outlet F&B, and event capacity, but primarily a non-beach destination resort chain rather than a direct Fortaleza competitor.

Broad incumbents

• AccorHotels Brazil (Novotel/Mercure/Tivoli Northeast portfolio): International hospitality group with multiple full-service and midscale properties throughout Northeast Brazil. Comparable on room inventory scale and full-service amenities, though operating under a global flag with broader distribution advantages versus Marina Park's independent status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marinaparkhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Park Hotel