Marina Village Veterinary

What Marina Village Veterinary does

Marina Village Veterinary is an independent, single-location veterinary clinic founded in 2017 and headquartered at 943 Marina Village Parkway, Alameda, California, serving pet owners in Alameda and Oakland. The practice operates on a direct-to-consumer, appointment-based model (with same-day or next-day availability) and employs approximately nine staff, led by Dr. Ashley McCaughan (Veterinarian of the Year, Trupanion 2026) and Dr. Lisa Franzetta, L.Ac. (animal acupuncturist). Customer acquisition is driven by local SEO, social media, blog content, email newsletters, and community events such as the annual Pet Palooza, supplemented by a $1 new-client exam promotional offer.

The clinic's core offering is an integrative care model that combines conventional Western veterinary medicine (wellness exams, vaccinations, diagnostics, surgery, advanced dentistry, allergies/dermatology, nutrition) with Eastern and alternative modalities including Chinese herbal medicine, acupuncture, cold laser therapy, shockwave therapy, and regenerative medicine/therapy. The practice is Fear-Free Certified Professional across the care team, positioning low-stress patient handling as a service differentiator. Supporting services include behavioral counseling, PennHIP certification, ovary-sparing spay/vasectomy, and USDA-compliant domestic and international pet health certificates (via a Passpaw integration).

Revenue is generated primarily through professional service fees per visit and procedure (pay-as-you-go, quote-based), supplemented by retail/prescription product sales through a VetsFirstChoice-powered online store and by premium-priced alternative therapies. Customer financing is offered through CareCredit, Scratch, and Cherry payment plans. The business is privately held with no disclosed funding, no parent company, and no enterprise/corporate customer relationships; all revenue is from individual pet-owner households in a two-city Bay Area catchment.

Name

Marina Village Veterinary

Legal name

Marina Village Veterinary

Website

https://marinavillagevet.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marina Village Veterinary is an independent, single-location integrative veterinary clinic in Alameda, California, serving pet owners in Alameda and Oakland with Western medicine combined with acupuncture, Chinese herbal medicine, and alternative therapies, plus an online pharmacy and travel-certificate services.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Veterinary services
• Integrative medicine
• Pet acupuncture
• Animal healthcare
• Veterinary clinic

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Veterinary Services: Comprehensive veterinary medical services including wellness exams, vaccinations, surgery, dentistry, diagnostics, and alternative therapies. Revenue generated through professional service fees per visit and procedure.
2. Products and Retail: Sale of pet health products, supplements, prescriptions, and retail items through the online store powered by VetsFirstChoice.
3. Alternative Therapies: Specialized services including acupuncture, Chinese herbal medicine, cold laser therapy, shockwave therapy, and regenerative medicine offered at premium pricing.
4. Pet Health Certificates: USDA-compliant domestic and international health certificates for pet travel, issued after veterinary examination and documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marina Village Veterinary is a veterinary clinic providing integrative pet healthcare that combines conventional Western veterinary medicine with Eastern modalities including acupuncture, Chinese herbal medicine, and laser therapy. Services are delivered on-site at the Alameda, California clinic by a small team led by the founding veterinarian for dogs, cats, and other companion animals.

Product overview

Marina Village Veterinary is a full-service integrative veterinary clinic offering a unified approach that combines Western veterinary medicine with Eastern healing modalities. The practice operates as a single clinic with multiple specialized service lines: core medical services (Wellness & Vaccinations, Diagnostics, Surgery, Advanced Dentistry, Allergies & Dermatology, Nutrition & Weight Management); specialized therapeutic services (Regenerative Medicine, Regenerative Therapy, Shockwave Therapy, Cold Laser Therapy); alternative/holistic therapies (Chinese Herbal Medicine, Alternative Therapy including acupuncture); and support services (Behavioral Counseling, Fear-Free Care, PennHIP certification, Ovary Sparing Spay/Vasectomy, and Pet Health Certificate documentation). The clinic emphasizes an integrative model incorporating both traditional and holistic approaches to pet care.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrative Veterinary Examinations Comprehensive wellness and diagnostic exams for dogs, cats, and other companion animals, combining Western diagnostics with integrative assessment, delivered at the Alameda clinic.
• Veterinary Acupuncture Acupuncture treatment sessions for companion animals performed at the clinic as part of the integrative care approach, targeting pain management and chronic conditions.
• Chinese Herbal Medicine Prescription and administration of Chinese herbal formulas as part of an Eastern medicine treatment plan for pets, integrated with conventional Western care.
• Laser Therapy Class IV laser therapy sessions for companion animals delivered at the clinic to support pain relief, inflammation reduction, and tissue healing as part of the integrative service menu.
• Pet Health Certificate Examinations Veterinary health certificate examinations for traveling pets, performed by the clinic to satisfy airline and domestic/international travel documentation requirements.

Quantifiable outcome

• 23,458 stress-free visits recorded
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TrupanioncoreGTM or Marketing PartnerTrupanion is a pet insurance provider. Dr. Ashley McCaughan was named Trupanion's 2026 Veterinarian of the Year. The clinic holds Trupanion Certification 2025. Trupanion badges are displayed on the website indicating a partnership for pet insurance services.
• CareCreditcoreGTM or Marketing PartnerCareCredit healthcare credit card for veterinary financing. Logos displayed on website indicating financing partnership for pet parents to manage veterinary expenses.
• ScratchcoreGTM or Marketing PartnerScratch provides simple, friendly payment plans for veterinary care. Partnered to offer flexible payment options for pet parents.
• CherrycoreGTM or Marketing PartnerCherry offers monthly payment plans for veterinary services. Now offering payment plans with Cherry at Marina Village Veterinary.
• Purina ProPlan DirectminorGTM or Marketing PartnerPurina ProPlan Direct pet food brand partnership. Logo displayed on website indicating nutritional product partnership for pet owners.
• Fear Free Happy HomescoreOthersFear Free certification program for veterinary practices. The clinic is Fear Free Certified Professional, demonstrating commitment to reducing fear, anxiety, and stress in pets during veterinary visits.
• Friends of Alameda Animal Shelter - Skyla FundminorOthersLocal animal shelter financial assistance program providing up to $2,000 for local residents. Linked on the clinic's Resources page to help pet owners with veterinary costs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Modern Animal: Tech-enabled veterinary clinic chain with membership-based primary care model. Comparable on digitally driven acquisition and appointment convenience, though not on integrative medicine.
• PetVet Care Centers: Growing network of community veterinary hospitals including Bay Area locations. Comparable single-clinic service model with potential consolidation angle relevant to independent practices like Marina Village.

Others

• Trupanion: Pet insurance partner with which Marina Village holds a Trupanion Certification and whose 2026 Veterinarian of the Year award honored Dr. McCaughan. Strategic ecosystem partner, not a direct competitor.

Direct peers

• Adobe Animal Hospital: Bay Area veterinary hospital offering integrative and holistic care with multiple clinicians and service lines. Direct comparable to Marina Village Veterinary on geography, full-service veterinary model, and holistic offerings.
• Holistic Veterinary Care: Independently owned practice combining Western medicine with acupuncture, herbal medicine, and holistic therapies. Closest peer on integrative medicine model and service mix.
• Alameda Pet Hospital: Independent general veterinary practice located in Alameda, CA. Competes directly with Marina Village for the same local pet owner base on routine wellness and primary care.

Broad incumbents

• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain with Bay Area locations. Overlaps with Marina Village on advanced services like surgery and diagnostics, but focused on specialty/emergency rather than primary integrative care.
• Banfield Pet Hospital: Largest general veterinary chain in the US with locations across the Bay Area. Competes for the same pet owner customer base on wellness, vaccinations, and routine services.
• SAGE Veterinary Centers: Bay Area specialty veterinary group with locations in Concord, Dublin, and Redwood City. Comparable on advanced surgical and specialty services Marina Village offers at its single clinic.
• VCA Animal Hospitals: National network of general and specialty veterinary hospitals, including multiple Bay Area locations. Broad incumbent offering overlapping services but without an integrative/Eastern medicine focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@marinavillageveterinary
• Facebookfacebook.com/marinavillageveterinary
• Instagraminstagram.com/marinavillagevet
• LinkedInlinkedin.com/company/marina-village-veterinary

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Village Veterinary