The Mariner
The Mariner is a privately held, single-location Mediterranean restaurant and bar in Kuala Lumpur's LaLaport BBCC, serving tapas, pasta, pizza, seafood, and curated cocktails to local consumers, tourists, and corporate/event groups with up to 120-cover capacity.
- Company typePrivate
- Founded-
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Mariner does
The Mariner Sdn Bhd operates a single-location full-service Mediterranean restaurant and bar branded as Marinero Mediterranean Dining & Bar (also Marinero Kuala Lumpur), situated on the Gourmet Street of Mitsui Shopping Park LaLaport at BBCC, 2 Jalan Hang Tuah, Kuala Lumpur, Malaysia. The venue operates daily from 11:30 AM to 12:00 AM, with a breakfast service launched in 2023 from 9:30 AM to 12:00 PM. Core offerings span a broad Mediterranean menu — Spanish paella, Moroccan lamb, Italian pasta and pizza, Greek salads, and tapas-style appetizers — complemented by an extensive beverage program covering cocktails, wine, beer, whiskey, and non-alcoholic options. Capacity extends to 120 covers, including two combinable private rooms seating up to 12 guests and full-restaurant buyout availability for larger events.
The company's underlying technology stack is minimal: a WooCommerce-based restaurant website supporting online reservations and menu presentation, plus WhatsApp as the primary booking channel. There is no proprietary software, no public API, and no AI/ML components. Customer-facing marketing is concentrated on organic social media (Instagram @marinero.kl, Facebook, TikTok), branded community events, and a third-party loyalty programme (Eber.co) that drives repeat visits via points, daily rewards, sign-up rewards, birthday vouchers, and referrals.
The business model is direct-to-consumer and transaction-based, with revenue generated across four streams: dine-in food sales, beverage sales (including premium spirits with bottles priced up to RM1,490), private event and group bookings (a professional-services revenue layer), and a recurring-visit loyalty programme. Customer segments are deliberately horizontal — individuals and families (primary), corporate clients for business meetings and team events, and event celebrations such as birthdays, anniversaries, and Valentine's/Mother's Day occasions. Pricing is unit-based across menu tiers ranging from RM13.90 beer glasses to RM145 seafood paella and RM120 herb-crusted lamb rack, with happy-hour promotions on Carlsberg between 11 AM and 5 PM. The Mariner is privately held with no disclosed institutional investors, no funding history, and no parent entity, and is led in the kitchen by Chef Fyruz Hassan.
The Mariner firmographics
Firmographics- Name
- The Mariner
- Legal name
- The Mariner Sdn Bhd
- Website
- https://marinerokl.my
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Mariner is a privately held, single-location Mediterranean restaurant and bar in Kuala Lumpur's LaLaport BBCC, serving tapas, pasta, pizza, seafood, and curated cocktails to local consumers, tourists, and corporate/event groups with up to 120-cover capacity.
- Ownership category
- akta.pro rank
The Mariner industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
- akta.pro secondary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where The Mariner is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
The Mariner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food Sales: Revenue from selling Mediterranean cuisine including appetizers, main dishes, pizzas, pasta, seafood, and desserts to dine-in customers.
- Beverage Sales: Revenue from alcoholic beverages including cocktails, wine, beer, whiskey, rum, vodka, and non-alcoholic drinks including coffee, tea, juices, and mocktails.
- Event Hosting Services: Revenue from hosting private events including birthdays, anniversaries, corporate meetings, with private rooms available for groups up to 12 people and full restaurant buyout for up to 120 guests.
- Loyalty Programme: Earn points and get access to exclusive member daily rewards, sign-up rewards, birthday vouchers, referral rewards and other promotions via Marinero Loyalty Programme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast Items (RM15.90 - RM24.90) |
| Unit Pricing | Pay-as-you-go | Appetizers and Small Plates (RM25 - RM47) |
| Unit Pricing | Pay-as-you-go | Main Dishes (RM34 - RM145) |
| Unit Pricing | Pay-as-you-go | Pizzas (RM38 - RM55) |
| Unit Pricing | Pay-as-you-go | Pasta Dishes (RM38 - RM49) |
| Unit Pricing | Pay-as-you-go | Cocktails (RM22 - RM30) |
| Unit Pricing | Pay-as-you-go | Beer (RM13.90 - RM32.90) |
| Unit Pricing | Pay-as-you-go | Whiskey (RM24 - RM1,490) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Mariner product offering
Product offeringCore offering
The Mariner operates a single-location Mediterranean restaurant and bar in Kuala Lumpur serving authentic regional dishes (Spanish paella, Moroccan lamb, Italian pasta, Greek salads, tapas, pizzas) alongside a curated wine, cocktail, and spirits program. Beyond standard dine-in service, the venue hosts private events in dedicated rooms and full-restaurant buyouts for groups of up to 120, supported by WhatsApp reservations and an Eber.co-based customer loyalty programme.
Product overview
Marinero operates as a single-location Mediterranean dining establishment offering a unified restaurant and bar experience. The core product is the full-service dining venue serving breakfast, tapas, pasta, pizza, and main courses, complemented by a bar program featuring cocktails and beverages. Additional offerings include private event spaces for group bookings up to 120 guests and a loyalty rewards program. The restaurant does not operate as a platform with separate modular products—all offerings are part of a single integrated dining experience located at LaLaport BBCC in Kuala Lumpur.
Differentiator
Problem solved
Functional benefit
Products and services
- Marinero Mediterranean Dining & Bar
Companies that use The Mariner
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Mariner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mariner partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Mariner competitors and assessment
Company assessmentDirect peers
- Marble 8 KL: Upscale grill and European-leaning restaurant in KL with a strong bar program and steakhouse-style pricing tier that overlaps Marinero's higher-ticket mains and whiskey list.
- Troika Sky Dining: Multi-concept upscale dining destination in central KL covering European/Mediterranean cuisines with full bar service, competing for higher-spend diners and private-event bookings in the same city.
- The Olive Kitchen + Bar: Kuala Lumpur-based Mediterranean-leaning restaurant and bar with a similar upscale-casual positioning, comparable menu breadth across European small plates and mains, and a bar-led experience — the closest like-for-like competitor in the same city.
- Sage Restaurant & Wine Bar KL: KL-based dining venue combining modern European menu with a curated wine and cocktail bar, serving the same occasion-driven customer (celebrations, date nights, group bookings) as Marinero.
- El Cerdo KL: European-themed upscale-casual restaurant in KL focused on hearty mains and a curated bar program, competing for the same occasion-driven dining occasion and price point as Marinero.
- Opium KL: KL-based upscale dining and cocktail venue with a curated Mediterranean/Asian-influenced menu and a bar-led concept, competing for the same celebration and after-work occasions.
- Skillet @ 163: Modern European casual-fine restaurant in Kuala Lumpur offering multi-cuisine small plates and mains in a similarly styled setting — directly comparable premium-casual positioning to Marinero.
- ATAS Modern Malaysian Eatery: Upscale KL eatery targeting occasion-led dining with curated menus and a strong bar program, sharing the same premium-casual price band and event-hosting appeal as Marinero.
- Rosso Vino KL: Italian-Mediterranean restaurant and wine bar in KL with a comparable Mediterranean menu structure (pasta, pizza, mains) and wine-led bar experience — overlapping menu and target occasion with Marinero.
Broad incumbents
- Thirty8 (Grand Hyatt Kuala Lumpur): Hotel-operated upscale restaurant and bar in KL offering European-leaning menus and bar service as part of a broader hospitality portfolio, competing for premium casual dining occasions but backed by hotel infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mariner social profiles
Digital presenceThe Mariner financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mariner leadership team
Management profileNumber of profiles
Profiles1 record
The Mariner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mariner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mariner
What does The Mariner do?
The Mariner operates a single-location Mediterranean restaurant and bar in Kuala Lumpur serving authentic regional dishes (Spanish paella, Moroccan lamb, Italian pasta, Greek salads, tapas, pizzas) alongside a curated wine, cocktail, and spirits program. Beyond standard dine-in service, the venue hosts private events in dedicated rooms and full-restaurant buyouts for groups of up to 120, supported by WhatsApp reservations and an Eber.co-based customer loyalty programme.
Is The Mariner a public or private company?
The Mariner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mariner founded?
The Mariner was founded in -1. It employs 1 to 10 people.
Where is The Mariner based?
The Mariner is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does The Mariner make money?
Four revenue lines are on record. Dine-in Food Sales are the primary driver. The others are beverage Sales, event Hosting Services and loyalty Programme.
Who are The Mariner's main competitors?
Direct peers on record are Marble 8 KL, Troika Sky Dining, The Olive Kitchen + Bar, Sage Restaurant & Wine Bar KL, El Cerdo KL, Opium KL, Skillet @ 163, ATAS Modern Malaysian Eatery and Rosso Vino KL. Thirty8 (Grand Hyatt Kuala Lumpur) is listed as a broad incumbent.
Does The Mariner have an API?
No public API is recorded for The Mariner.
What industry is The Mariner in?
The Mariner's product category is Casual Dining Restaurants. Its primary akta.pro industry code is HSACAMAJ, Exclusive Dining Access & Chef’s Table Reservations, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511 and its SIC code is 5810.