What Markant Theater Maashorst does

Markant Theater Maashorst is a regional event venue and cultural facility located in Uden, North Brabant, Netherlands. Founded in 2004, it operates as a multi-space complex combining a main theater (capacity up to 2,500), secondary halls, foyers, and an in-house restaurant (Restaurant Cusco) under a single operating entity. The venue serves a mixed customer base that includes corporate event organizers, cultural programmers, private-party hosts, and direct consumer audiences purchasing tickets for theatrical performances, concerts (including a documented jazz festival), and ceremonies (including funeral/afscheid services).

The core product is physical and hybrid event hosting, supported by an integrated technical infrastructure that includes a 120-channel lighting rig, stage tower, SIAP systems, and Phonak hearing-loop accessibility equipment. The venue has extended its offering into digital event production through in-house livestream and hybrid-event capabilities, allowing remote attendance and recorded event delivery alongside traditional in-person programming. It also holds Erkend Leerbedrijf (recognized learning company) status, formalizing apprenticeship pipelines in hospitality and event production.

Revenue is generated through a combination of venue rental packages (corporate and private), per-ticket consumer sales via its own website and SIXT-integrated purchase flow, in-house F&B via Restaurant Cusco, and AV/technical production services bundled into bookings. Go-to-market spans both direct-to-consumer ticketing for programmed cultural events and direct B2B sales for corporate, association, and community-event rentals, with no disclosed channel partners or external distribution intermediaries beyond standard ticketing infrastructure.

Name

Markant Theater Maashorst

Legal name

Markant Theater Maashorst

Website

https://markantevents.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Markant Theater Maashorst is a regional Dutch event venue in Uden, founded in 2004, hosting up to 2,500 guests across theaters, halls, and an in-house restaurant for corporate, cultural, and private events.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event venue rental
• Conference hosting services
• Corporate event spaces
• Theater performances
• Wedding and banquet hosting

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rental: Rental of various spaces including Event Hall, Theater Hall, Podium, Foyers, and smaller meeting rooms. Pricing varies by space, duration, and services included.
2. Event Organization Services: Full or partial event organization including planning, coordination, and execution support
3. Catering & Hospitality: In-house catering with various options from snacks to full dinners, managed by hospitality team
4. Restaurant Cusco: In-house South American à-la-carte restaurant operated separately, generating food and beverage revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Markant Theater Maashorst is a multi-functional event venue and theater in Uden, Netherlands that rents out nine distinct physical spaces (from a 700m² blackbox Event Hall to intimate 65m² La Bodega) for events ranging from 10 to 2,500 persons. The venue sells integrated event services combining space rental, in-house catering, professional technical production (audio, lighting, and livestreaming), and on-site event organization, marketed under the commercial name Markant Events.

Product overview

Markant Theater Maashorst operates as an event venue rental business offering multiple scalable, multifunctional spaces under one roof. The portfolio includes the Evenementenzaal (700m² blackbox for up to 1,000 guests), Theaterzaal (685-seat authentic theater), Kleine zaal (200-seat flexible hall), Podium (424m² stage area), various Foyers (504m² Large Foyer, 62m² Foyer Oost & West, 110m² Oase), and Restaurant Cusco with La Bodega (260m² and 65m² respectively). Add-on services include high-quality technical equipment with an expert team, comprehensive catering (in-house and external options), livestream and hybrid event capabilities, funeral ceremony hosting, and guided tours. The venue accommodates events from 10 to 2,500 persons, ranging from intimate meetings and workshops to large concerts and corporate congresses.

Differentiator

Problem solved

Functional benefit

Products and services

• Evenementenzaal (Event Hall)
• Theaterzaal (Theater Hall)
• Kleine zaal (Small Hall)
• Podium (Stage)
• Grote Foyer (Large Foyer)
• Foyer Oost & West
• Oase
• Restaurant Cusco with La Bodega
• Livestream & Hybrid Events

Quantifiable outcome

• 8.8/10 guest satisfaction rating based on 239 Google reviews
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Restaurant CuscocoreStrategic or Co-development PartnerIn-house South American à-la-carte restaurant located within Markant Theater Maashorst. Provides on-site dining options for events including El Salon (30 guests) and main restaurant (100 guests) spaces. Cuisine features South American specialties with full bar service. Chef available for custom catering at events.
• Roem EventsminorStrategic or Co-development PartnerEvent production company collaborated with Markant for BAS Trucks employee celebration (650 guests). Roem handled event programming while Markant provided venue, technical, and catering services.
• OonivoominorStrategic or Co-development PartnerEvent partner mentioned in vintage café to nightclub transformation case study. Collaborated on event concept and execution.
• Entertainment Book (Entertainmentboek.nl)minorGTM or Marketing PartnerEnterment booking platform referencing Markant Uden for entertainment options. Provides access to professional entertainment network for event clients.
• Professional Entertainment NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of entertainment providers, producers, caterers, and facility services that extend Markant's service capabilities. Includes external food caterers (due to extensive banqueting kitchen on-site), technical specialists, and event producers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beurs van Berlage: Iconic Amsterdam event venue offering multiple event halls, theaters, and foyers for corporate events, congresses, and galas. Comparable as a multi-space Dutch event venue with on-site catering and technical services targeting enterprise clients.
• Tivoli Vredenburg: Large multi-hall music and events complex in Utrecht combining concert halls, theaters, and event spaces for diverse programming. Shares Markant's multi-functional venue model with strong technical infrastructure and central Dutch positioning.
• De Effenaar: Eindhoven-based live music and event venue with multiple halls and event programming. Comparable as a Brabant-region venue with strong technical infrastructure serving concerts, corporate events, and theater.

Broad incumbents

• Postillion Hotels & Event Centers: Dutch chain of conference hotels with event halls and meeting rooms across multiple locations. Comparable as a Dutch corporate-events-focused operator with quote-based pricing and event organization services.
• AFAS Live: Major Amsterdam concert and event arena hosted by Legend Events Group. Comparable as a Dutch live-event venue operator with strong technical capabilities targeting concerts and large corporate events.
• Ahoy Rotterdam: Major Rotterdam convention and entertainment complex hosting concerts, corporate events, and exhibitions at much larger scale. Comparable as a Dutch regional event venue with mixed corporate/entertainment programming.

Regional players

• MECC Maastricht: Conference and event center in southern Netherlands hosting corporate events, congresses, and exhibitions. Comparable as a regional full-service Dutch venue with multiple spaces, catering, and corporate event focus.
• Martiniplaza Groningen: Northern Netherlands entertainment and convention venue combining a theater, event hall, and conference center under one roof. Directly comparable as a mid-size Dutch multi-purpose venue with diverse programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/markantmaashorst

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markant Theater Maashorst