What OONIVOO does

OONIVOO, trading as Oonivoo Wines & More, is a privately held Dutch wine retailer founded in 2017 and headquartered in Uden, Netherlands. The company operates a dual-channel model combining a physical showroom at Markt 21 in Uden (open Wednesday through Saturday) with a nationwide e-commerce storefront at wijnwinkeloonivoo.nl, offering free shipping on orders above €75 and same-day dispatch for orders placed before 14:00 on working days. Its core proposition is a curated assortment of approximately 2,500 wines organized by color, taste profile, country, region, and grape variety, spanning major European origins (France, Italy, Spain, Germany, Austria) and South Africa, complemented by distilled spirits (cognac, whisky, gin, grappa, rum, tequila) and accessories including Riedel glassware, Murano openers, Private Preserve systems, and olive oil.

Beyond retail, OONIVOO delivers wine and food pairing advisory services (Persoonlijk Wijnadvies, Online Wijn-Spijs Wijzer), organizes in-person tasting events (Proeverijen), runs pre-sale allocations of upcoming wines from specific producers such as Mas Doix, and sells gift-oriented products including Wijnpakketten, a Welkomstbox, and Cadeaubon gift vouchers. Distribution is exclusively domestic (Netherlands) with no cross-border shipping disclosed. The company markets through Instagram and Facebook organic social, an email newsletter, and a content hub focused on wine-food pairing education.

The business model is straightforward one-time transactional retail with no subscription or recurring revenue component. Pricing is per-bottle with case discounts (example: Château Puech-Haut Pays d'Oc Argali Rosé 2025 at €16.95 per bottle versus a regular €18.90), prices displayed inclusive of VAT. Customer segments are two-tiered: individual wine enthusiasts and gift purchasers as the primary persona, and HORECA (hospitality) accounts as a secondary B2B unit served by a dedicated HORECA service. The company is independent and owner/founder-operated, with no parent, no institutional investors, and no disclosed funding rounds; it operates with 11-50 employees.

Name

OONIVOO

Legal name

OONIVOO

Website

https://oonivoo.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wine and beverage product sales: Direct retail sales of wines, spirits, and accessories through e-commerce webstore and physical showroom. One-time purchase transactions with no subscription component.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

OONIVOO Wines & More is a Dutch specialty wine retailer that sells approximately 2,500+ wines (red, white, rosé, sparkling, sweet/fortified) from France, Italy, Spain, Germany, Austria, South Africa, and other regions through an e-commerce webstore and a physical showroom in Uden. Alongside wines, it offers distilled spirits, Riedel glassware, Murano wine openers, Private Preserve wine preservation systems, olive oil, gift packages and vouchers, wine and food pairing advice, pre-sale of exclusive producer wines, and organized wine tasting events.

Product overview

OONIVOO Wines & More operates as a Dutch online wine retail platform selling wines organized by color (red, white, rosé, sparkling, sweet/fortified), taste profile, country, region, and grape variety. The company offers approximately 2,500+ wine SKUs from France (Bordeaux, Bourgogne, Champagne, Rhône, Languedoc, etc.), Italy (Piemonte, Toscane, Veneto, etc.), Spain (Rioja, Ribera del Duero, Priorat, etc.), Germany (Mosel, Rheinhessen, Pfalz), Austria (Wachau, Burgenland), South Africa (Stellenbosch, Elgin), and other regions. Beyond wine retail, the platform provides wine accessories (Riedel glassware, Murano wine openers, Private Preserve preservation systems, olive oil), distilled spirits, gift packages (Wijnpakketten, Welkomstbox, gift vouchers), wine and food pairing advisory services, pre-sales of limited wines, and wine tasting events (Proeverijen).

Differentiator

Problem solved

Functional benefit

Products and services

• Red wines (Rode wijn)

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record.

• RiedelOthersPartnership for Riedel glassware products including Performance, Superleggero, and Carafes lines. Offers specialized wine glasses for optimal wine experience.
• Private PreserveOthersWine preservation system sold through OONIVOO for maintaining opened wine freshness.
• Mas DoixOthers
• De Grote HamersmaOthers

Recent moves5 records

Expansion highlights5 records

Emerging players

• Vivino: Global wine marketplace and rating app connecting consumers to wine retailers. Comparable in providing discovery, ratings, and e-commerce linkage for wine purchases, particularly relevant for Dutch online consumers.

Direct peers

• Grapedistrict: Dutch online wine retailer curating wines from small producers, with discovery-led merchandising. Highly comparable to OONIVOO's curated-assortment, education-rich positioning in the same Dutch market.
• Wijn.nl: Dutch online wine shop offering broad assortments with food-pairing guidance and tasting notes. Comparable curated retail model serving Dutch consumers with similar category coverage.
• Wijnvoordeel: One of the largest Dutch online wine clubs, offering curated wine selections on a recurring subscription basis. Directly comparable as a Dutch online wine retailer with assortment breadth and direct-to-consumer delivery model.
• De Wijnhoek: Dutch specialty wine retailer with both online and physical presence, emphasizing expert advice and curated selection. Directly comparable omnichannel model targeting Dutch wine enthusiasts.

Others

• Wine-Searcher: Wine price comparison and marketplace platform widely used by Dutch consumers to find retailers. Functionally adjacent to OONIVOO as a discovery and price-comparison layer for wine purchasing decisions.
• De Grote Hamersma: Dutch wine journalism and rating platform referenced as a partner by OONIVOO. Adjacent ecosystem participant that influences Dutch wine consumer perception and product validation.

Broad incumbents

• Gall & Gall: The dominant Dutch off-premise alcohol specialty retailer with a national store network and online presence. Overlaps directly in wine retail and serves the same Dutch consumer base with much greater scale.
• Bol.com: Leading Dutch e-commerce marketplace carrying an extensive wine category. Indirectly comparable as a broad retailer of wines, accessories, and gifts to the same Dutch consumer base.
• Albert Heijn: Largest Dutch grocery chain with a substantial wine assortment across private-label and branded SKUs. Comparable as a major off-premise alcohol channel in the Netherlands, though lacking specialist curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/Oonivoowinesandmore
• Instagraminstagram.com/oonivoo_winesandmore
• LinkedInlinkedin.com/company/wijnwinkeloonivoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OONIVOO