Markar Contabilidade

Name

Markar Contabilidade

Legal name

MARKAR CONTABILIDADE E AUDITORIA

Website

https://markarcontabil.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Accounting and Auditing Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

Audit & Assurance Services (BPAHABAA), Payroll Tax Filing, Compliance & Regulatory Reporting (BPAAAHAB)

Keywords

• Accounting services
• Tax advisory
• Payroll processing
• Audit services
• School accounting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Auditing Services: Recurring professional services revenue generated from ongoing accounting, tax advisory, payroll processing, legal, and consulting engagements with B2B clients across multiple sectors (education, service providers, holdings, nonprofits). Services are billed on a recurring retainer basis, typical for accounting firms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Markar Contabilidade e Auditoria is a Brazilian accounting and auditing firm that delivers integrated professional services—accounting, tax, labor/payroll, legal, and consulting—to business clients across specialized sectors. Its services include bookkeeping under all tax regimes, tax planning, payroll processing with online payslip delivery, company formation and contract drafting, DIRPF/DCBE consulting, and offshore company accounting prepared under IFRS and BR GAAP.

Product overview

Markar Contabilidade e Auditoria is a traditional accounting and auditing firm offering a unified portfolio of professional services rather than a software product. The core service suite consists of five integrated advisory areas: Contábil (Accounting), Fiscal e Tributária (Tax), Trabalhista (Labor), Legal (Legal), and Consultoria (Consulting). These services are complemented by downloadable template resources. The firm specializes in serving private educational institutions, service providers, holdings, offshore companies, and non-profit organizations, providing specialized expertise for each sector while maintaining a unified service approach under its accounting and auditing practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria Contábil (Accounting Advisory) Accounting advisory services including bookkeeping under all taxation regimes (Simples Nacional, Lucro Presumido, Lucro Real), customized report generation to support decision-making, external audit support, general consulting in compliance with accounting and legal standards, and accounting for offshore companies.
• Assessoria Fiscal e Tributária (Tax Advisory) Tax advisory services covering tax planning, accessory obligation auditing through data cross-referencing, electronic invoice capture, support during tax inspections and external audits, and general tax and fiscal consulting.
• Assessoria Trabalhista (Labor Advisory) Labor advisory services including preventive guidance on labor legislation and regulatory changes, payroll processing and management, online delivery of payslips (holerites) and income statements, and ongoing labor-related consulting.
• Assessoria Legal (Legal Advisory) Legal advisory services covering company formation, alterations, and closures; preparation of board meeting minutes and account approval minutes; drafting of various contracts (loan, loan-for-use, lease, etc.); tax installment arrangements; digital certificate issuance and renewal; and issuance of negative certificates.
• Consultoria (Consulting Services) Consulting services covering DIRPF (Brazilian individual income tax return), DCBE (Declaration of Brazilian Capital Abroad), foreign income and expatriate tax consulting, tax compensation and restitution processes, and condominium auditing.
• Serviços Especializados para Escolas Particulares (Specialized Services for Private Schools) Specialized accounting, tax, and labor services tailored for private educational institutions, including cost center accounting, specific management reports for tuition pricing, tax studies for revenue allocation, payroll management for teachers and staff, and education-specific labor law guidance.
• Serviços para Prestadores de Serviços (Services for Service Providers) Specialized accounting, tax, and labor services for service providers of various sizes, including tax regularity monitoring and personalized guidance adapted to the dynamic nature of service-sector business models.
• Serviços para Holdings e Administradoras de Imóveis (Services for Holdings and Property Managers) Accounting, tax, and labor services for holding companies and property administrators, including feasibility studies for company formation, equity planning, centralized asset management, simplified succession planning, asset protection, and tax optimization.
• Serviços para Empresas Offshore (Services for Offshore Companies) Complete accounting services for foreign-headquartered companies following IFRS and BR GAAP standards, including financial statement preparation in both USD and BRL to address Brazilian and international regulatory obligations.
• Serviços para Terceiro Setor (Services for Third Sector / Non-profits) Accounting, tax, and labor services adapted for non-profit entities (associations, NGOs, foundations), including detailed reports for members, donors, and regulatory bodies to ensure adherence to third-sector legislation and tax benefit compliance.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EMBRASI Governança e C. Tecnológica (LGPD Data Protection Officer)minorImplementation/ SI/ Consulting PartnerEMBRASI Governança e C. Tecnológica serves as Markar's designated Data Protection Officer (DPO) under Brazil's LGPD framework. Responsible: Miqueias Micheletti. This partnership ensures the firm's compliance with Brazil's General Data Protection Law.
• Gestão AR Shop (Parceiro de Certificado Digital)minorChannel Partner/ Reseller/ DistributorMarkar partners with Gestão AR Shop to facilitate digital certificate issuance and renewal for clients, acting as a referral/reseller channel partner for this compliance product.

Scale indicators1 record

Recent moves6 records

Direct peers

• Crowe Macro Auditores Consultores: Brazilian member of the Crowe Global accounting network, providing audit, tax, and advisory to mid-market clients across sectors. Comparable in scale, services, and mid-market B2B focus.
• Grant Thornton Auditores Consultores: Brazilian member of the Grant Thornton international network, providing audit, tax, and advisory to mid-market companies. Comparable in scale, structure, and B2B professional services model.
• BDO RCS Auditores Independentes: Mid-tier international audit and accounting network operating in Brazil, offering accounting, tax, and advisory services to mid-market clients across multiple verticals. Closest tier to Markar in terms of mid-market positioning and integrated service lines.
• RSM Brasil Auditores Independentes: Brazilian member of the RSM international network, focused on mid-market audit, tax, and consulting. Similar in positioning to Markar with comparable multi-vertical client coverage.
• Baker Tilly Brasil: Brazilian arm of Baker Tilly's international accounting network, delivering audit, tax, and consulting to mid-market clients. Directly comparable in tier, service breadth, and target client profile.
• Mazars Cabernite Auditores Independentes: Brazilian mid-tier audit and advisory firm (Mazars network), offering accounting, tax, and consulting to mid-market businesses. Operates at a similar tier and service breadth.

Broad incumbents

• Deloitte Touche Tohmatsu Auditores Independentes: Big-4 firm in Brazil providing audit, consulting, tax, and advisory. Sets the competitive ceiling for full-service professional services; not a direct Markar competitor on mid-market niches.
• PwC Brasil: Big-4 audit and advisory firm in Brazil with full national coverage. Operates broadly across audit, tax, and consulting—not a direct niche competitor to Markar, but the upper-end incumbent whose scale and brand set the competitive ceiling.
• KPMG Auditores Independentes: Big-4 audit, tax, and advisory firm with significant Brazilian presence. Larger incumbent covering a far broader client range; relevant as the competitive benchmark for full-service accounting offerings.

Others

• Conta Azul: Brazilian SaaS accounting and management platform serving SMBs with bookkeeping, invoicing, and tax compliance automation. Adjacent competitor representing the technological disruption risk to traditional accounting firms like Markar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/markar-contabilidade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markar Contabilidade