eo ipso Marke & Erlebnis GmbH

What eo ipso Marke & Erlebnis GmbH does

eo ipso Marke & Erlebnis GmbH is a German private limited company (GmbH) headquartered at Talangerstraße 7 in Krailling near Munich, operating as a boutique marketing and experience communication agency. Founded more than 30 years ago, the firm has built its identity around a proprietary play-based (gamification) methodology applied to sustainable brand and knowledge communication — the company explicitly positions itself as a pioneer in this niche. Its offering is organized into five interconnected service lines: Brand Profiling (strategy and positioning), Brand and Theme Worlds (immersive environments, roadshows, camps, trade show platforms), Event Marketing & 360° Exhibits (interactive marketing modules with analog/digital extensions), HumanBrands (personal branding for athletes, actors, and public figures), and the WerteRaum workshop concept for values-based team development.

Name

eo ipso Marke & Erlebnis GmbH

Legal name

eo ipso Marke & Erlebnis GmbH

Website

https://marke.eo-ipso.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

eo ipso Marke & Erlebnis GmbH is a Munich-based boutique agency specializing in play-based (gamification) brand experience communication, serving enterprise clients and public figures across the DACH region with brand profiling, theme worlds, exhibits, and personal branding services.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Experiential marketing services
• Brand experience consulting
• Brand profiling services
• Brand and theme worlds
• Human branding services

Headquarters

HQ city

Krailling-München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Experience Consulting and Implementation: Full-service agency providing holistic experience consulting, brand staging, 360° exhibits, theme worlds, and Human Brands services. Revenue generated through project-based consulting and implementation fees for customized brand communication concepts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

eo ipso Marke & Erlebnis GmbH is a full-service agency that designs and produces brand experience and brand communication projects for enterprises and public figures. Its service portfolio covers brand profiling, immersive brand and theme worlds, 360° event exhibits and roadshows, human branding for personalities, and the WerteRaum workshop concept, all built around a proprietary play-based methodology for sustainable brand communication and organizational development.

Product overview

eo ipso Marke & Erlebnis GmbH is a marketing and experience communication agency that operates as a unified service offering rather than a software platform. The company provides five interconnected service lines: Markenprofilierung (Brand Profiling) for brand positioning and strategy, Marken- und Themenwelten (Brand and Theme Worlds) for immersive experience environments, Erlebnismarketing & 360° Exponate (Event Marketing & 360° Exhibits) for interactive marketing modules and roadshows, and HumanBrands for personal branding of public figures. The WerteRaum workshop concept supports values-based team development. The agency uses play as its core methodology for sustainable brand communication and organizational development, serving corporate clients with tailored, goal-oriented concepts across all brand experience touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Markenprofilierung (Brand Profiling) Brand positioning and profiling service for enterprise clients encompassing brand and marketing strategy, brand identity, brand image development, and brand activation with integrated experience-oriented marketing concepts.
• Marken- und Themenwelten (Brand and Theme Worlds) Design and realization of immersive brand and theme worlds for enterprises, including discovery environments, roadshows, action modules, knowledge parcours, camps, and trade show platforms delivered from concept through execution.
• Erlebnismarketing & 360° Exponate (Event Marketing & 360° Exhibits) Interactive event marketing modules, exhibits, and roadshows that engage target audiences multisensorially, with analog and digital exhibits extended through digital and social media for maximum brand message reach.
• HumanBrands Strategic human branding service for public figures such as athletes, actors, and personalities, developing unique brand identities, image profiling, activation strategies, awareness building, and experiential campaigns grounded in personal values and authenticity.
• WerteRaum Workshop-based experience concept focused on values exploration and team development using the agency's play-based methodology.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• eo ipso Strategie & Entwicklung GmbHcoreStrategic or Co-development PartnerStrategic partner agency enabling combined service offering from consulting through conception to realization. The team consists of experts for strategic and implementation-oriented organizational and personnel development, complementing eo ipso Marke & Erlebnis's experience marketing services.
• spiel & sport team GmbHcoreImplementation/ SI/ Consulting PartnerCreative event agency partner providing complete teambuilding solutions, conferences, and events for small and large groups domestically and internationally. Enables comprehensive packages for teambuilding measures and event management from A to Z.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insglück Gesellschaft für Erlebniskommunikation mbH: Berlin-based experiential and event marketing agency serving enterprise clients with brand experiences, live communications, and event concepts. Directly comparable to eo ipso in offering multisensory, project-based brand activations to a similar DACH enterprise clientele.
• VOK DAMS Events GmbH: German events and live-marketing agency delivering corporate events, brand experiences, and conferences. Comparable to eo ipso in service scope around live experiences and event marketing, with deeper reach into corporate event production.
• Uniplan GmbH & Co. KG: Köln-based brand experience agency specializing in brand spaces, events, and live marketing for global brands. Closely comparable to eo ipso's brand and theme worlds service line and 360° exhibit work, with a similar enterprise client profile.
• Kolle Rebbe GmbH (TBWA\Group Germany): Hamburg-based creative agency part of TBWA\Group Germany, offering brand strategy, creative campaigns, and experience-driven work. Comparable to eo ipso across brand profiling and creative experience, though with broader digital and advertising capabilities.
• TEAMS. Brand Experience GmbH: German brand experience agency delivering live communications, brand environments, and event concepts for enterprise clients. Comparable to eo ipso in immersive brand experiences and theme-world execution.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, with house-of-brand model covering strategy, creative, media, and experience. Comparable to eo ipso across brand strategy and integrated experience, but at substantially larger scale and broader service depth.
• Scholz & Friends Group GmbH: Established German brand and advertising agency group with integrated brand, content, and experience capabilities. Comparable to eo ipso's brand profiling and integrated marketing work, with a broader portfolio and deeper client roster.
• Grabarz & Partner Werbeagentur GmbH: Hamburg-based creative agency with strong brand-building and campaign expertise. Comparable to eo ipso in brand strategy and creative differentiation, with a broader advertising and digital scope.
• Jung von Matt AG: One of Germany's largest independent creative agencies, offering full-service brand strategy, advertising, and experience design. Comparable to eo ipso in brand strategy and creative differentiation, but operates at significantly larger scale across more channels.

Emerging players

• Antoni GmbH: Berlin-based creative agency known for content-driven and influencer-integrated campaigns. Comparable to eo ipso in creative brand-building work and premium German client base, with a stronger digital and content marketing emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eo-ipso-marke-erlebnis

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eo ipso Marke & Erlebnis GmbH