spiel & sport team gmbh

What spiel & sport team gmbh does

spiel & sport team GmbH is a privately held German event agency founded in 1993 and headquartered in Krailling-München. The company designs, plans, and implements creative event concepts and gamified experiences for corporate clients and family/kids audiences, operating a sales-led B2B go-to-market focused on German enterprises. Its service portfolio is organized into two main lines: Team Events (including Team Experience, Team Challenge, Themed Events, and iPad Rallyes) and Corporate Events (large-scale events, conferences, company events, talent recruiting events, and family/kids days), supported by a Games & Tools product module covering brand and product games. Notable customers include Allianz, EY, REWE, Molkerei Müller, MCI, AOK Bayern, MSD Sharp & Dohme, Lotto Bayern, Stadtwerke Augsburg, Alphabet, and Planisware, with event sizes ranging from 20 to 1,000+ participants.

The underlying technology is centered on a custom iPad Rallyes platform that uses proprietary apps, QR codes, and geocaches to deliver digital scavenger hunts and interactive challenges, paired with a broader gamification framework that anchors the company's play-based engagement methodology. The company runs over 300 team events per year and has been recognized with multiple industry awards, including the MICE Team Award 2018, MICE Hall of Fame 2013, and Wirtschaftspreis Landkreis Starnberg 2013. It maintains strategic partnerships with two eo ipso entities to integrate strategy, organizational development, and brand experience capabilities into its offerings.

The business model is professional services-based, with revenue generated through custom project-based pricing tied to event scope, size, duration, and specific client requirements. The company is founder/owner-operated under Managing Director Wolfgang Berchtold, with a small core management team supplemented by trained event personnel. There is no disclosed external funding, M&A activity, or institutional ownership. Geographic execution extends from its Munich/Bavaria base across Germany, with projects documented in Berlin, Brandenburg, Hamburg, and other states.

Name

spiel & sport team gmbh

Legal name

spiel & sport team GmbH

Website

https://spiel-sport-team.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

spiel & sport team GmbH is a German B2B event agency founded in 1993, designing and executing gamified team events, corporate events, and conferences for enterprise clients. Operating from Krailling-München with 11–50 employees, it runs 300+ events annually using iPad-based rally technology and a play-based engagement methodology.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Corporate event management
• Team building services
• Experiential marketing agency
• Event gamification
• Conference organization

Headquarters

HQ city

Krailling

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning & Execution Services: Full-service event agency providing complete planning, design, project management, logistics, execution and follow-up for team events, corporate events, conferences and large-scale events. Revenue generated through professional service fees for custom event concepts and implementations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

spiel & sport team GmbH is an event agency that designs, plans, and executes creative concepts, games, and experiences for corporate events, team-building events, conferences, family days, and large-scale events. The company delivers full-service event management including concept development, project management, logistics, on-site execution, and post-event follow-up for groups ranging from 20 to over 1,000 participants, with a signature gamification methodology built around play as a catalyst for emotional engagement.

Product overview

spiel & sport team GmbH is an event agency offering a comprehensive portfolio of team-building, corporate event, and experiential marketing services. The core offerings are organized into two main categories: Team Events (including Team Experience, Team Challenge, Themen Events, and iPad Rallyes) and Corporate Events (including Großveranstaltungen, Tagungen, Firmenevents, Talent Recruiting Events, and Family & Kids Days). Supporting their event services are Games & Tools products including Marken- und Produktspiele (Brand & Product Games). The company operates from Munich/Krailling and has been serving corporate clients for 30 years, planning over 300 team events annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Events Full-service team-building events for corporate groups, covering concept design, planning, on-site execution, and follow-up. Formats include team experiences, themed events, challenges, and iPad rallyes aimed at strengthening collaboration, motivation, and team spirit.
• Corporate Events End-to-end corporate event services for businesses, including large-scale events, conferences, talent recruiting events, company celebrations, and family days. Includes concept development, project management, logistics, and execution for groups from 20 to 1,000+ participants.
• iPad Rallyes

Quantifiable outcome

• 300+ successful team events per year
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• eo ipso Strategie & Entwicklung GmbHcoreStrategic or Co-development PartnerStrategic partnership with eo ipso for strategic and implementation-oriented organizational and personnel development. eo ipso provides experts for strategic consulting and organizational development, complementing spiel & sport team's event execution capabilities. Together they develop comprehensive concepts aligned with client strategy and objectives.
• eo ipso Marke & Erlebnis GmbHcoreStrategic or Co-development PartnerPartnership with eo ipso Marke & Erlebnis GmbH for brand and experience marketing. Their marketing specialists make topics and messages tangible in three dimensions and with all senses, enhancing the experiential event offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MCI Group: Global meetings, events, and association management agency with strong presence in Germany and Europe. Closely comparable to spiel & sport team in B2B corporate event planning, and notably already a customer (MCI München and MCI Stuttgart appear in spiel & sport team's case studies).
• insglück Gesellschaft für Erlebniskommunikation mbH: Berlin-based corporate event agency specializing in live communication, brand experiences, and employee events for German and international clients. Directly comparable to spiel & sport team in delivering creative, large-scale corporate events and team experiences in the German B2B market.
• KOGGE GmbH: Specialized German agency for team events, kick-offs, and corporate experiences with a focus on gamification and creative event concepts. Direct peer given overlapping product offerings (team challenges, rallies) and shared customer base of German corporates.
• Teamgeist GmbH: German team-building and event agency specializing in creative team experiences and gamified events for corporate clients. Closely comparable to spiel & sport team in niche focus on gamified team events and B2B corporate customer base across Germany.
• motum GmbH & Co. KG: German agency focused on team events, corporate events, and incentive programs for B2B clients. Closely comparable to spiel & sport team in target market (German corporates), service offering (team building and gamified experiences), and scale (small to mid-sized German GmbH).
• Together Team Events GmbH: German agency specializing in team events, employee engagement, and corporate experiences. Directly comparable in service offering (team challenges, outdoor activities, creative event concepts) and target customer profile (German corporates seeking gamified experiences).
• EVENTUS GmbH: German corporate event agency providing team events, conferences, and incentive programs for medium and large enterprises. Comparable to spiel & sport team in customer segment (DACH corporates), event types (team-building, conferences), and scale of operations.
• event it AG: Germany-based event agency offering event management, team events, and live communication services for corporate clients. Direct peer in the DACH market with similar B2B focus on corporate team-building and large-format events.

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events management company with extensive presence in Germany. Broader and larger-scale than spiel & sport team but operates in the same B2B corporate event space, often competing for the same enterprise clients on larger programs.
• Cvent: Global event management technology platform offering venue sourcing, registration, and event marketing software. Adjacent incumbent that increasingly competes with traditional event agencies via technology-enabled offerings, representing both a potential partner and competitive threat to spiel & sport team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spielsportteam
• LinkedInlinkedin.com/company/spiel-sport-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about spiel & sport team gmbh