Marketing Digital ZGZ

What Marketing Digital ZGZ does

Marketing Digital ZGZ is a full-service digital marketing agency founded in 2014 and headquartered in Zaragoza, Spain, operating with a small specialist team (approximately 5–10 people) under founder and CEO Guillermo Viñuales. The firm delivers an integrated 360° portfolio centered on three core pillars: custom web design and development (Diseño de Páginas Web), search engine optimization (Posicionamiento SEO using white-hat methodology), and professional audiovisual production (Productora Audiovisual) in 4K. Adjacent offerings include wedding videography (Videógrafo de Bodas), social media management (Gestión de Redes Sociales), and participation in the Spanish government–subsidized Kit Digital program for SMB digitalization.

The underlying technology stack is conventional rather than proprietary: latest-market 4K video recording and production equipment for audiovisual work, responsive web design tooling for cross-device site builds, and standard SEO optimization platforms with continuous algorithm-change monitoring. No AI/ML capabilities, APIs, SDKs, or patents are disclosed. The website serves simultaneously as the primary marketing channel, lead capture mechanism, and proof-of-competence (the firm ranks for its own target keywords in the Zaragoza digital marketing search space).

The business model combines one-time project fees (web design, audiovisual production) with recurring subscription contracts (SEO retainers, social media management) and government-subsidized professional services via Kit Digital (up to €2,000 per website, €2,500 per social media engagement). Pricing is bespoke and consultative, with free initial consultations and quotes tailored per project. The go-to-market is direct, sales-led, and relationship-driven, targeting primarily SMBs (PYMEs) and freelancers in Aragón and Spain, with a secondary enterprise and wedding-couple segment and episodic international projects in Norway, Italy, and Australia. Distribution is entirely direct via website forms, email, and phone — no resellers or intermediaries. The firm is privately held with no external funding, subsidiaries, or M&A activity.

Name

Marketing Digital ZGZ

Legal name

Marketing Digital ZGZ

Website

https://marketingdigitalzgz.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Digital ZGZ is a founder-led, full-service digital marketing agency in Zaragoza, Spain offering web design, SEO, 4K audiovisual production, and social media management to primarily SMBs and freelancers in Aragón, with episodic enterprise and international projects.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAHAEAC

Customer Experience (CX) & Digital Experience

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYHDAEAGAK

Web Content Management (WCM) & Experience Platforms (Content Services)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

Keywords

• Digital marketing services
• Web design services
• Search engine optimization
• Audiovisual production
• Social media management

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design Services: Custom website development from scratch or redesign, including corporate sites, transactional sites, and e-commerce platforms with domain, hosting, and maintenance included
2. SEO Services: Search engine optimization including keyword analysis, on-page/off-page SEO, monthly reports, and ongoing optimization
3. Audiovisual Production: Corporate videos, social media content, wedding videography, event coverage, music videoclips, and promotional videos with various package options
4. Social Media Management: Social network management including content creation, posting, monitoring, and engagement optimization for platforms like Instagram and Facebook
5. Kit Digital Solutions: Government-subsidized digital transformation solutions for small businesses and freelancers including website presence and social media management

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marketing Digital ZGZ is a full-service digital marketing agency based in Zaragoza offering integrated 360-degree solutions covering custom web design and development, search engine optimization (SEO), professional 4K audiovisual/video production, social media management, and wedding videography. All services are custom-quoted and tailored to each client's needs, with free initial consultations provided. The agency also serves as an authorized agent for Spain's government-subsidized Kit Digital digitalization program.

Product overview

Marketing Digital ZGZ is a full-service digital marketing agency based in Zaragoza offering an integrated 360° portfolio of digital services. The core offering centers on three main pillars: custom web design and development (Diseño de Páginas Web), search engine optimization (Posicionamiento SEO), and professional audiovisual production (Productora Audiovisual). The agency also provides specialized wedding videography services (Videógrafo de Bodas) and social media management (Gestión de Redes Sociales). Through the Kit Digital government program, they offer subsidized digital transformation solutions for small businesses. All services are delivered with a focus on personalization, competitive pricing, and measurable results, serving clients across Spain and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Diseño de Páginas Web (Web Design)

Quantifiable outcome

• SEO results visible within first months of optimization work
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gobierno de España - Kit DigitalcoreOthers · 1 January 2023Authorized agent for the Spanish government's Kit Digital initiative, co-financed by European Next Generation EU funds. The program subsidizes digital solutions for small businesses and freelancers, providing up to 2,000 EUR for web presence and 2,500 EUR for social media management services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Human Level: Spanish digital agency offering web design, SEO, social media and content production; comparable mid-sized boutique agency with integrated service offering.
• Elogia (now part of the Making Science group): Barcelona-based digital marketing agency covering SEO, social media, e-commerce, and content production; similar service portfolio and SMB-to-enterprise client mix.
• Territorio Creativo: Spanish creative digital agency covering content, social, branding and audiovisual production; comparable on integrated creative and digital production services.
• Cyberclick: Spain-based digital marketing agency offering SEO, paid media, content, and marketing automation to SMB and enterprise clients; directly comparable on service mix and Spanish market focus.
• Bitlab (Spanish digital agency): Spanish digital agency offering web design, SEO, social media management and audiovisual services; closely comparable boutique digital agency with similar service portfolio and SMB target market.
• T2O media: Spanish performance marketing and SEO agency working with enterprise clients across Spain and LATAM; comparable on SEO-led digital marketing and enterprise client roster.
• Internet República: Madrid-based digital agency focused on SEO, web design, social media and content; comparable on service mix and Spanish SMB/enterprise positioning.
• Making Science: Madrid-headquartered digital marketing and adtech agency with SEO, web, content, and audiovisual capabilities; comparable on full-stack digital services and Spanish client base.

Broad incumbents

• VMLY&R (Spain): Global advertising network with Spanish operations offering full-service advertising, content, and digital experience; comparable on integrated marketing services but at vastly larger scale.

Regional players

• Productora audiovisual local en Zaragoza (e.g., 601 Producciones): Regional Zaragoza-based audiovisual production company; comparable on local market presence and corporate/event video production overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marketingdigitalzgz
• Xtwitter.com/marketingdigitalzgz
• Instagraminstagram.com/marketingdigitalzgz
• LinkedInlinkedin.com/company/marketing-digital-zgz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Digital ZGZ