What Human Level does

Human Level Communications, S.L.U. is a privately held Spanish digital marketing agency specializing in SEO and online discoverability. Founded by Fernando Macià in Alicante, Spain, the firm traces its origin to the publication of the first Spanish-language SEO book in 2006 and has since built an eleven-title best-seller franchise. Headquartered in Sant Joan d'Alacant with 11-50 employees, the company holds ISO 9001:2015 (quality), ISO/IEC 27001:2022 (information security), and ISO 22301 (business continuity) certifications, audited by ICDQ, which support enterprise-grade procurement requirements.

Human Level delivers a comprehensive SEO service portfolio organized across four pillars: (1) core services including full SEO audits, technical SEO, content SEO, and an emerging GEO (Generative Engine Optimization) / SEO en IA practice addressing AI-powered search visibility; (2) specialized offerings such as WPO audits, web migrations, international SEO, local SEO, and development-stage SEO; (3) multi-platform visibility including ASO, YouTube SEO, and digital PR; and (4) supporting resources such as web analytics, the 'Encontrables' newsletter, and a digital marketing dictionary. The company serves enterprise and mid-market clients across eight verticals — e-commerce, online media, banking and insurance, tourism and hospitality, healthcare, education, B2B, and energy — with named clients including Signify, Reale Seguros, and Iberia. Operations are delivered in Spanish, English, French, and Portuguese.

The business model is professional services: revenue is generated through custom-quoted SEO retainers and projects sold via direct sales engagement, with multi-year contract structures and no publicly disclosed pricing. Demand generation relies on organic content marketing (blog, dictionary, newsletter, conference presentations) and the firm's own SEO practice as a proof-of-capability demonstration. The company has no disclosed external funding, no parent company, and operates as an independent, founder-led entity registered in Spain as a private limited company (CIF ESB54072756).

Name

Human Level

Legal name

Human Level Communications, S.L.U.

Website

https://humanlevel.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Level is a Spain-based SEO agency founded in 2006, offering technical, content, international, and GEO/AI-search optimization services to enterprise and mid-market clients across eight verticals in Spanish, English, French, and Portuguese-speaking markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional SEO Services: Human Level provides professional SEO consulting and digital marketing services to businesses. The revenue model is based on service contracts for SEO audits, implementation, ongoing optimization, and digital PR services. Services are tailored to client needs with project-based and retainer engagement structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Human Level is a Spain-based SEO agency founded in 2006 that delivers professional search engine optimization consulting to businesses. Its services span technical SEO, content SEO, international SEO, GEO/AI search optimization, App Store Optimization (ASO), YouTube SEO, and Digital PR. The firm works with companies across multiple sectors including e-commerce, banking, insurance, tourism, healthcare, education, B2B services, and energy.

Product overview

Human Level is an SEO agency providing professional consulting services rather than a SaaS product. Their core offering is a comprehensive suite of SEO services that includes technical SEO audits, content optimization, and AI-powered visibility strategies. The service portfolio is organized around: (1) Core SEO services including full SEO audits, technical SEO, content SEO, and GEO/SEO in AI; (2) Specialized optimization services such as WPO audits, web migrations, international SEO, local SEO, and development-stage SEO; (3) Multi-platform visibility including ASO, YouTube optimization, and digital PR; and (4) Supporting resources including web analytics, a newsletter (Encontrables), published books, presentations, and a digital marketing dictionary. The services are designed for multi-sector clients across e-commerce, media, banking, tourism, healthcare, education, B2B, and energy industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical SEO Services
• Content SEO Services
• International SEO Services
• GEO and AI Search Optimization
• App Store Optimization (ASO)
• YouTube SEO Services
• Digital PR Services

Quantifiable outcome

• Brand visibility increases through AI-driven process automation and comprehensive SEO optimization
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Link AffinitycoreTechnology or IntegrationHuman Level is a Link Affinity Certified Partner, indicating specialized expertise in link building strategies and backlink analysis. This partnership demonstrates capabilities in off-page SEO and link acquisition strategies that are crucial for domain authority building.
• ICDQminorOthers

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Webpositer: Spain-based SEO agency with multi-vertical SEO services including international SEO, content, and technical optimization. Comparable geographic and service scope targeting Spanish and international enterprise clients.
• SEO Sherpa: Independent SEO-focused agency offering technical SEO, content SEO, and link building services to enterprise and mid-market clients globally. Highly comparable in pure-play SEO agency model and B2B service delivery.

Regional players

• Good Rebels: Spanish digital agency offering SEO, content, and digital transformation services to enterprise clients. Comparable in serving large Spanish enterprises with integrated digital marketing offerings.
• Internet Republica: Spanish digital marketing agency with strong SEO practice serving enterprise clients across multiple verticals. Comparable positioning in the Spanish market with overlapping service portfolio.
• SeoX: Spain-based digital agency offering SEO and digital marketing services. Directly comparable as a regional Spanish competitor targeting similar enterprise and mid-market clients with SEO-focused offerings.
• Mango Marketing: Spain-based digital marketing agency with SEO and content specialization serving Spanish-speaking markets. Comparable in targeting Latin American and Spanish enterprise clients with SEO-led offerings.

Broad incumbents

• Ahrefs: Major SEO tooling platform that also publishes extensive educational content on technical SEO and content optimization. Competes indirectly by enabling in-house SEO teams that reduce reliance on agencies like Human Level.
• Semrush: Global SEO/SEM platform with agency services arm. Comparable as an SEO authority that competes for both tooling budgets and agency engagements, particularly with English-speaking enterprise clients.
• Llorente & Cuenca (LLYC): Large Spanish-language PR and communications consultancy with digital and SEO offerings. Comparable in serving enterprise clients across Spanish-speaking markets and offering Digital PR services directly overlapping with Human Level's portfolio.
• Kantar Media: Global research and analytics firm with adjacent digital marketing measurement capabilities. Comparable as an enterprise-grade vendor serving some of the same regulated verticals (banking, insurance, consumer goods).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/humanlevel
• YouTubeyoutube.com/@humanlevel
• Facebookfacebook.com/HumanLevel
• LinkedInlinkedin.com/company/human-level-communications
• Instagraminstagram.com/humanlevel
• Pinterestpinterest.com/humanlevel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Level