What Market Knowledge Online does

Market Knowledge Online (MKO) is a privately held B2B market research services company headquartered in Morristown, New Jersey. The company serves market research firms and corporate clients across verticals including media/financial (Bloomberg, Dow Jones), professional services (PwC, Accenture), advertising/marketing (IPG, McCann, Initiative), data/analytics (Acxiom, Claritas, GeoScape), automotive (Valvoline), technology (Vonage), and supply chain (GS1). MKO provides a full range of services — sample provision, survey programming and hosting, crosstabulation development, translations, statistical applications, data analytics, and focus group recruitment — positioning itself as a full-service research partner rather than a transactional sample vendor.

The technology stack is built around three proprietary assets: the MKO Survey Portal (which routes and manages sample across multiple providers), the ISS and Querous survey platforms (for survey development and hosting), and the MKO Sample Matrix (an aggregation of partner relationships with nearly every major and minor sample source in the industry, including international panels and country-specific sources). The company also describes a rigorous quality control process designed to eliminate BOTS and Survey Farms.

MKO operates a project-based professional services revenue model with multi-year contracts and a unique industry-wide pricing guarantee that caps total study costs and absorbs incremental sample costs. Go-to-market is sales-led, relying on direct phone outreach ((973) 964-6802) and website contact forms; the company has not disclosed headcount, funding history, ownership structure, leadership team, founding date, or financial results.

Name

Market Knowledge Online

Legal name

Market Knowledge Online

Website

https://marketknowledgeonline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Market Knowledge Online is a privately held B2B market research services firm in Morristown, NJ that provides sample provision, survey programming, data analytics, and focus group recruitment to market research companies and corporate clients across media, financial, advertising, and professional services verticals.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industries

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO), Market Research & Consumer Insights (BPAHALAA)

Keywords

• Market research services
• Online sample provision
• Survey programming
• Data analytics
• Focus group recruitment

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Market Research Services: Provides full range of market research services including sample provision, survey programming and hosting, development of crosstabulations, translations, statistical applications, and data analytics. Revenue generated through project-based pricing for research services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Market Knowledge Online provides full-service online market research solutions combining sample provision, proprietary survey programming and hosting via the ISS and Querous platforms, and integrated sample management through the MKO Survey Portal and Sample Matrix. Services span survey development, crosstabulations, translations, statistical applications, data analytics, and focus group recruitment for market research firms and corporate clients.

Product overview

Market Knowledge Online is a B2B market research services company offering a multi-platform portfolio of proprietary technologies and full-service research capabilities. The core offering consists of the MKO Survey Portal platform (combining multiple sample sources), two proprietary survey platforms (ISS and Querous) for survey programming and hosting, and the MKO Sample Matrix for sampling management. These platforms are complemented by a full range of market research services including sample provision, survey development, data analytics, and focus group recruitment. The company differentiates through rigorous quality control processes, a pricing guarantee on all projects, and aggressive field times.

Differentiator

Problem solved

Functional benefit

Products and services

• MKO Survey Portal
• ISS Survey Platform
• Querous Survey Platform
• MKO Sample Matrix
• Market Research Services

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dynata: Largest online sample provider offering first-party panels, programmatic sampling, and full-service research capabilities — the most direct competitor to MKO's sample matrix and full-service model.
• Schlesinger Group: Full-service market research provider with qualitative recruitment and quantitative capabilities — comparable to MKO's full-service positioning, including focus group recruitment.
• Toluna: Operates owned consumer panels and a survey platform, offering sample provision plus full-service research tooling — directly comparable to MKO's ISS/Querous + sample model.
• PureSpectrum: Sample marketplace and research platform with strong data quality positioning; competes with MKO on programmatic and quality-controlled sample delivery.
• Prolific: Online sample provider known for verified, high-quality respondents — directly competing for the same QC-sensitive buyers that MKO targets with its BOTS/Survey-Farm eradication pitch.
• Cint: Operates a global sample exchange marketplace aggregating supply from many panel partners; competes head-on with MKO's multi-source sample matrix approach and routing capabilities.
• Lucid (by Merged Group): Sample aggregation platform connecting buyers to a network of panel providers — overlaps with MKO's multi-source sample matrix philosophy and enterprise research buyer base.
• QuestionPro: Survey platform plus sample access and research services — directly overlapping with MKO's survey programming/hosting and panel-based offering.

Broad incumbents

• Kantar: Global research incumbent with broad portfolio across panels, analytics, and brand tracking — competes for the same enterprise marketing and insights buyers MKO serves, but at much larger scale and scope.
• Ipsos: Large global market research firm with strong online panel and custom research capabilities; competes with MKO for corporate research budgets across multiple study types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/market-knowledge-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Knowledge Online