Markisen
Werner Markisen is a German master craftsman business founded in 1990 that sells and installs residential sun protection systems (awnings, roller shutters, venetian blinds, plissees) and gates nationwide from its Reichenbach im Vogtland showroom.
- Company typePrivate
- Founded1990
- HeadquartersReichenbach im Vogtland, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Markisen does
Werner Markisen is a privately held German master craftsman business (Meister-, Handwerks- und Innungsbetrieb) founded in 1990 and headquartered at Am Graben 63 in Reichenbach im Vogtland. The company specializes in the sale, planning, and installation of residential sun protection systems and gates, including Markilux awnings, roller shutters (Rollläden), exterior venetian blinds (Raffstoren), interior sun protection such as plissees, and gate/door systems. Approximately 20 qualified staff deliver end-to-end project execution from in-person consultation in the on-site showroom through to ready-to-use final assembly, with service available nationwide across Germany despite the single physical location.
The business operates as a specialist Fachpartner for premium product brands. It maintains a partnership with Markilux for high-quality awnings and Somfy Expert status for motorization and smart-home automation of installed systems, enabling it to bundle automated and connected features into its installation projects. There is no proprietary technology, software platform, or digital product offering; competitive differentiation is grounded in craftsmanship credentials, guild membership, partner-brand access, and a physical showroom where customers can inspect product samples before purchase.
Revenue is generated on a project-quote basis through direct-to-consumer engagement via the showroom, phone, email, and website contact form, with each engagement scoped, measured, and priced individually. The customer base is concentrated in residential property owners across Germany, with no disclosed enterprise accounts, recurring contracts, or subscription layer. Ownership appears to remain with the founding family (Maria Werner is listed as the contact person in the imprint), with no evidence of institutional investment, funding rounds, or M&A activity. The company maintains a small ongoing apprenticeship pipeline, indicating stable workforce investment rather than aggressive expansion.
Markisen firmographics
Firmographics- Name
- Markisen
- Legal name
- Werner Markisen
- Website
- https://markisen-werner.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Werner Markisen is a German master craftsman business founded in 1990 that sells and installs residential sun protection systems (awnings, roller shutters, venetian blinds, plissees) and gates nationwide from its Reichenbach im Vogtland showroom.
- Ownership category
- akta.pro rank
Markisen industry classification
Industry- Product category
- Sun Protection Systems & Gate Installation Services
- NAICS
- Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Curtain, Blind & Shade Installation/Repair (HSAGAAAG)
- akta.pro secondary industry
- Outdoor Stairs & Ramps (Deck/Fence-Related) Installation/Repair (HSAIAJAK)
Keywords
Where Markisen is headquartered
LocationHeadquarters
- HQ city
- Reichenbach im Vogtland
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Markisen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Installation Services: Revenue is generated through the sale and installation of custom sun protection systems (awnings, roller shutters, Venetian blinds, interior sun protection) and gates. Services include consultation, planning, and ready-to-use final assembly (gebrauchsfertige Endmontage). Pricing is quote-based, determined by project scope, measurements, and chosen products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom installation projects - pricing determined per project |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Markisen product offering
Product offeringCore offering
Werner Markisen is a certified master craftsman, trade, and guild business (Meister-, Handwerks- und Innungsbetrieb) founded in 1990 that sells, plans, and installs sun protection systems and gates for residential customers. The product portfolio includes Markilux awnings, roller shutters (Rollläden), interior sun protection such as pleated blinds (Plissees), exterior venetian blinds (Raffstoren), and gates (Tore). The company delivers the full project lifecycle from in-person showroom consultation and measurement through to ready-to-use final installation (gebrauchsfertige Endmontage), operating nationwide in Germany from its Reichenbach im Vogtland headquarters.
Product overview
Werner Markisen is a specialized craft business offering a comprehensive range of sun protection systems and gates. The core product portfolio includes Markilux awnings (provided through partnership with markilux.com), roller shutters (Rollläden), interior sun protection products (Innensonnenschutz) including plissees, exterior venetian blinds (Raffstoren), and gates (Tore). The company provides full-service support from consultation and planning through to complete installation, serving customers nationwide from their location in Reichenbach im Vogtland.
Differentiator
Problem solved
Functional benefit
Products and services
- Markilux Awnings (Markisen)
Companies that use Markisen
Customer profileSegments1 record
Ideal customer profiles1 record
Markisen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Markisen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MarkiluxcoreMarkilux is a premium German manufacturer of high-quality awnings. Werner Markisen operates as a specialized Fachpartner (specialist partner) for Markilux products, offering their awnings as part of the company's sun protection portfolio. The partnership provides access to premium awning products with the company's professional installation services.
- SomfycoreSomfy is a leading manufacturer of motors and automation systems for sun protection and gate products. Werner Markisen displays the Somfy Expert logo on their website, indicating they are an authorized Somfy partner. Somfy provides smart home integration and automation technology for awnings and other sun protection systems, enabling motorization and smart control features.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Markisen competitors and assessment
Company assessmentDirect peers
- Roma KG: German manufacturer and specialist partner network operator for roller shutters, awnings, and external blinds. Direct comparable as a vertically integrated brand in the same product categories (Rollläden, Markisen, Raffstoren) with an authorized Fachpartner distribution model.
- erfal GmbH & Co. KG: German manufacturer and Fachpartner network for sun protection products including awnings, roller shutters, and pleated blinds. Operates a partner model closely aligned with Werner Markisen's go-to-market.
- Klaiber Sonnen- und Wetterschutztechnik GmbH: German manufacturer of high-quality awnings (Markisen) with a specialist partner network. Direct comparable in the premium awning segment, competing for the same Fachpartner relationships.
- Reflexa GmbH: German manufacturer of awnings, roller shutters, and external Venetian blinds operating its own specialist partner network. Direct comparable in the premium awning and Raffstoren segment.
- Alukon GmbH: German manufacturer and partner-network operator for roller shutters, external Venetian blinds, and insect protection. Closely comparable in the Rollläden and Raffstoren product categories.
Broad incumbents
- Warema Renkhoff SE: One of Germany's largest sun protection manufacturers and solution providers, offering awnings, external Venetian blinds, roller shutters, and integrated automation. Comparable as a broad incumbent in the same residential and commercial sun protection category Werner Markisen serves.
- MHZ Hachtel GmbH & Co. KG: Established German manufacturer of interior sun protection, blinds, and curtains with a specialist partner network. Comparable in the interior sun protection / plissees category and Fachpartner distribution model.
- Heroal GmbH & Co. KG: German manufacturer of roller shutters, sun protection, garage doors, and gates — a broad incumbent in the same categories Werner Markisen serves through Fachpartner relationships.
- Griesser AG: Swiss-based European manufacturer of external sun protection (awnings, Venetian blinds, roller shutters) with a specialist partner network across DACH. Direct comparable product portfolio with Werner Markisen.
Regional players
- Schlotterer Sonnenschutz Systeme GmbH: Austrian manufacturer of external sun protection (roller shutters, external blinds, awnings) with a Fachpartner distribution model. Operates primarily in Austria and adjacent DACH markets, offering comparable product categories through a similar specialist-partner channel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Markisen social profiles
Digital presenceMarkisen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markisen leadership team
Management profileNumber of profiles
Profiles1 record
Markisen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markisen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markisen
What does Markisen do?
Werner Markisen is a certified master craftsman, trade, and guild business (Meister-, Handwerks- und Innungsbetrieb) founded in 1990 that sells, plans, and installs sun protection systems and gates for residential customers. The product portfolio includes Markilux awnings, roller shutters (Rollläden), interior sun protection such as pleated blinds (Plissees), exterior venetian blinds (Raffstoren), and gates (Tore). The company delivers the full project lifecycle from in-person showroom consultation and measurement through to ready-to-use final installation (gebrauchsfertige Endmontage), operating nationwide in Germany from its Reichenbach im Vogtland headquarters.
Is Markisen a public or private company?
Markisen is a private company. It is classified as family owned and is currently operating.
When was Markisen founded?
Markisen was founded in 1990. It employs 1 to 10 people.
Where is Markisen based?
Markisen is headquartered in Reichenbach im Vogtland, Germany, in the Europe region.
How does Markisen make money?
One revenue line is on record: installation Services.
Who are Markisen's main competitors?
Direct peers on record are Roma KG, erfal GmbH & Co. KG, Klaiber Sonnen- und Wetterschutztechnik GmbH, Reflexa GmbH and Alukon GmbH. Broad incumbents are Warema Renkhoff SE, MHZ Hachtel GmbH & Co. KG, Heroal GmbH & Co. KG and Griesser AG. Schlotterer Sonnenschutz Systeme GmbH is listed as a regional player.
Does Markisen have an API?
No public API is recorded for Markisen.
What industry is Markisen in?
Markisen's product category is Sun Protection Systems & Gate Installation Services. Its primary akta.pro industry code is HSAGAAAG, Curtain, Blind & Shade Installation/Repair, with a secondary code of HSAIAJAK, Outdoor Stairs & Ramps (Deck/Fence-Related) Installation/Repair. Its NAICS code is 33792 and its SIC code is 3442.