Atelier Marko Brajovic

What Atelier Marko Brajovic does

Atelier Marko Brajovic is a privately held, founder-led design studio headquartered in São Paulo, Brazil, operating across four integrated disciplines: architecture (houses, hotels, masterplans, commercial spaces), scenography (immersive thematic spaces for exhibitions, events, and brand activations), education (workshops, lectures, and field programs including the Architectural Association Visiting School Amazon), and product design (storytelling objects such as the Herba lamp and HOM workspace capsule). The studio employs 19 people and serves premium enterprise clients — including Camper, Natura, Nubank, Embraer, Hermès, Faena, and CCBB — alongside cultural institutions and social impact projects such as the Community Schools of Rio Negro.

The studio's core methodology is biomimicry-driven design centered on a proprietary concept called Permarquitetura (Permarchitecture), which conceptualizes buildings as metabolic systems in symbiosis with their natural, cultural, and productive surroundings. Technical capabilities include advanced bamboo structural systems using Guadua Angustifolia (demonstrated in the AYURU temple's 16 pillars of 11m height), floating architecture prototypes for climate change adaptation developed with Ecofloat, and modular construction systems for community schools. The studio has exhibited internationally at the Venice Architecture Biennale (2021), São Paulo Biennale, and COP30 in Belém (2025).

Revenue is generated through three streams: (1) project-based design fees for architecture and scenography commissions sourced through direct engagement, competitive bidding, and reputation; (2) product design licensing and royalties via manufacturing partnerships with Bertolucci and Oca Brasil; and (3) education and workshop fees from academic programs and field workshops. Pricing is bespoke and custom-quoted per project. Geographic reach spans Brazil, Spain, Australia, USA, China, Thailand, Argentina, Peru, and Montenegro, though the studio maintains a single headquarters in São Paulo. The studio is independent with no disclosed external investment, parent company, or venture funding.

Name

Atelier Marko Brajovic

Legal name

Atelier Marko Brajovic

Website

https://markobrajovic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atelier Marko Brajovic is a São Paulo–based, founder-led design studio specializing in biomimicry-driven architecture, scenography, product design, and education for premium enterprise clients (Camper, Natura, Nubank, Embraer, Hermès) and cultural institutions internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Architecture and Scenography Projects: Project-based design fees for immersive architecture, houses, hotels, masterplans, commercial spaces, and theme park equipment. Includes full-service design from concept through construction coordination.
2. Product Design: Design and development of narrative objects and products like the Herba lamp, HOM workspace capsule, and Amazon Research Wear series. Includes manufacturing partnerships with brands like Bertolucci.
3. Education and Workshops: Workshops, lectures, and training programs both in-house and in-the-field, including Architecture Association Visiting School Amazon programs and academic courses at IED Barcelona and São Paulo.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Atelier Marko Brajovic is a São Paulo-based design studio delivering immersive multisensory architecture, scenography, education, and product design services. The studio designs houses, hotels, masterplans, commercial spaces, exhibition scenography, and branded environments using a biomimicry-driven methodology that integrates buildings with natural, cultural, and productive surroundings.

Product overview

Atelier Marko Brajovic is an architecture and design studio offering a unified portfolio of four core service offerings: Arquitetura (Architecture), Cenografia (Scenography), Educação (Education), and Produto (Product Design). The studio specializes in immersive multisensory experiences manifesting deep connection with nature. Architecture projects include houses, hotels, masterplans, commercial spaces, and park equipment. Scenography creates thematic, interactive spaces with multidimensional narrative interfaces inspired by natural phenomena. Education encompasses workshops, lectures, and trainings for architecture in the Anthropocene era. The Product line includes design objects, furniture, and lighting such as HOM (workspace capsule) and Herba (lamp). The studio also develops proprietary concepts like Permarquitetura (metabolic architecture) and Ninho (bio-urban equipment). Projects span Brazil and international locations including Barcelona, Hong Kong, Melbourne, Miami, and Milan.

Differentiator

Problem solved

Functional benefit

Products and services

• Arquitetura (Architecture) Immersive architectural projects including custom houses, hotels, masterplans, commercial spaces, and park equipment, all aligned with an ecological vision that connects built environments with nature. Targeted at high-end residential clients, hospitality operators, and brand clients.
• Cenografia (Scenography) Thematic and interactive spaces with multidimensional narrative interfaces inspired by natural phenomena, producing immersive sensory experiences for exhibitions, events, and brand activations. Used by museums, cultural institutions, and consumer brands.
• Educação (Education) Workshops, lectures, and training programs (in-house or in-the-wild) focused on synergistic cognitive, physical, and spiritual learning about architecture in the Anthropocene era, including the Architecture Association Visiting School Amazon program.
• Produto (Product Design) Objects that tell stories, provoke feelings, and stimulate evolutions, including furniture, lighting, and design objects created through generative design processes (e.g., Herba lamp, HOM workspace capsule, Amazon Research Wear series).
• HOM Workspace Capsule A workspace interface and extension of the senses in the digital era, delivering an integrated online workspace for connecting with the professional world and oneself, suitable for study and meditation. Sold direct-to-consumer.

Quantifiable outcome

• Community Schools of Rio Negro - Design For a Better World Award 2022 and IF Design Award 2024 recognition
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Centro Cultural Banco da AmazôniaminorStrategic or Co-development Partner · 1 January 2025Exhibition partnership for 'Habitar a Floresta' (Habitate the Forest) showcasing 13 architectural projects at COP30 in Belém, with curatorial collaboration with Fernando Serapião and Marcelo Rosenbaum.
• Fundação Almerinda Malaquias (FAM)coreStrategic or Co-development Partner · 1 January 2021Pro bono architectural design donation for Community Schools of Rio Negro project, part of Ribereira Education Project in partnership with Novo Airão municipality. Construction supported by Expedição Katerre and Mirante do Gavião.
• Oca BrasilminorChannel Partner/ Reseller/ Distributor · 1 January 2020Manufacturing and distribution partnership for HOM workspace capsule product - direct-to-consumer model targeting post-digital era remote workers.
• ℓiⱴε AgencyminorGTM or Marketing Partner · 1 January 2020Marketing and data partnership for HOM product line - managing performance media, sales metrics, and consumer connections using Instagram as primary platform.
• Daniela Ruiz (Landscape Architect)coreStrategic or Co-development Partner · 1 January 2019Partnership on Permarquitetura concept development and Vila da Terra project combining architecture with landscaping and agroforestry systems in São Paulo.
• BertolucciminorOEM/ Whitelabel/ Licensing Partner · 1 January 2018Manufacturing partnership for Herba lamp product - integrating traditional craftsmanship with generative design process using parameters from Gramineae plant growth.
• VRDResearchminorStrategic or Co-development Partner · 1 January 2016Collaboration on Vila da Copa project combining architecture, scenography, and interior design inspired by football stadium dynamics for FIFA World Cup fan experience.
• Architectural Association Visiting School Amazon (AAVSA)coreStrategic or Co-development Partner · 1 January 2015Co-direction partnership with Nacho Marti for annual architecture workshops in the Amazon. Directors and coordinators of international educational programs exploring adaptive architecture for climate change in tropical environments. Supported by Ecofloat for floating architecture experiments.
• CampercoreStrategic or Co-development Partner · 1 January 2014CAMPER TOGETHER collaboration model - multiple concept store designs creating exclusive products and notable retail spaces integrating Brazilian cultural elements with Camper's global brand identity. Projects in Hong Kong, São Paulo (JK Shopping), Melbourne, Milan, and Munich.
• Istituto Europeo di Design (IED)coreStrategic or Co-development Partner · 1 January 2003Academic partnership for graduate and undergraduate courses in Barcelona and São Paulo. Teaching theatrical set design, interior design, digital architecture, and 3D animation from 2003-2010.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Es Devlin Studio: London-based scenography and design studio creating immersive experiences for museums, brands, and cultural institutions. Comparable in producing multisensory narrative spaces for clients like Hermès, Nike, and major museums — a near-direct overlap with Atelier's scenography practice.
• Olson Kundig: Seattle-based architecture and design firm known for craft-driven, immersive residential and hospitality projects. Comparable in boutique scale, premium positioning, and integration of architecture with scenography-style experiential design.
• Heatherwick Studio: London-based architecture and design studio working across architecture, product design, and public installations with biomimicry influences. Directly comparable as a multidisciplinary studio blending architecture, scenography, and product work with similar scale and global brand clients.
• Snøhetta: Norwegian architecture and design studio working across architecture, landscape, product design, and scenography. Comparable as a multidisciplinary studio with similar service breadth, nature-driven design philosophy, and international brand/cultural clients.
• Studio Mumbai: India-based architecture and design practice led by Bijoy Jain, focused on craft, local materials, and building traditions. Directly comparable to Atelier in its emphasis on indigenous knowledge, biomimicry, sustainable materials (bamboo), and small-scale studio practice.
• Studio Gang: Chicago-based architecture and urban design practice led by Jeanne Gang, known for biomimicry-informed design and integration with natural systems. Comparable in applying nature-inspired methodology to architecture with cultural and ecological emphasis.
• Studio Drift: Amsterdam-based art and design studio creating immersive, nature-inspired installations and scenography for global brands and museums. Closely comparable to Atelier Marko Brajovic in combining biomimicry, scenography, and brand experience commissions for premium international clients.
• Sou Fujimoto: Japan-based architect and studio known for nature-integrated, immersive architecture. Comparable in small-scale studio practice producing experimental, sensory architecture with international brand and cultural commissions.

Broad incumbents

• Renzo Piano Building Workshop: Globally renowned Italian architecture firm designing museums, cultural buildings, and scenography. Comparable as an established architecture studio working across architecture and exhibition/cultural design, though at much larger scale.

Regional players

• Roberto Burle Marx Site (Burle Marx & Cia): Brazilian landscape architecture and design practice continuing Roberto Burle Marx's legacy of tropical, nature-integrated design. Comparable as a Brazilian studio with biomimicry and tropical-design DNA, sharing geographic and cultural context with Atelier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ateliermarkobrajovic
• Facebookfacebook.com/AtelierMarkoBrajovic
• Instagraminstagram.com/markobrajovic
• LinkedInlinkedin.com/company/atelier-marko-brajovic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier Marko Brajovic