Wirtschaftsförderungsgesellschaft

What Wirtschaftsförderungsgesellschaft does

Stadt Marktredwitz is a municipal government entity (Körperschaft des öffentlichen Rechts) and the largest city in the Landkreis Wunsiedel im Fichtelgebirge in Bavaria, Germany. It functions as a regional administrative, economic development, and tourism hub, operating through the Rathaus Egerstraße and four additional town hall locations, plus a Tourist Information office in the Historisches Rathaus. Its Wirtschaftsförderungsgesellschaft remit covers business site selection, permit facilitation, Förderungen (grant administration), networking, and investment attraction for SMEs and external investors; concurrent urban development projects include BENKER-AREAL, an EDEKA logistics center, and Quartier am Stadtpark. The city operates a Digitales Rathaus portal (appointment booking, Mängelmelder, Fundbüro, council information systems) with a Cosmema-powered "MAKSI KI" chatbot and digi·access accessibility tooling.

The entity is funded primarily via municipal taxes (Gewerbesteuer, Grundsteuer) and administrative fees, with commercial revenue streams generated by two wholly-owned subsidiaries: Kommunalunternehmen Marktredwitz (KUM), which runs water/wastewater, GIS, swimming pools (MAKBAD), and renewable energy; and Stadtentwicklungs- und Wohnungsbau GmbH (STEWOG), the largest landlord in the district at approximately 10% of housing stock. Tourism monetization flows through the MAK Online Shop (Rawetz merchandise, CUBE E-Bike rentals, Wandern ohne Gepäck packages, tour bookings, Eventim/okticket pre-sales) and the annual Marktredwitzer Kinosommer at GLASSCHLEIF. The MAKmit citizen information system, MAKkultur exhibitions, and partnerships with Tourismuszentrale Fichtelgebirge e.V., feratel media technologies AG, OBS OnlineBuchungService GmbH, komoot, and Usercentrics underpin the digital service layer. Strategic positioning leverages the A93 Autobahn, the Nuremberg–Cheb/Munich–Hof rail junction, and proximity to the Czech border to market Marktredwitz as a central European Wirtschaftsstandort.

Name

Wirtschaftsförderungsgesellschaft

Legal name

Stadt Marktredwitz

Website

https://marktredwitz.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadt Marktredwitz is a Bavarian municipal government and economic development agency providing administrative services, business site selection, tourism promotion, and utility/housing services through wholly-owned subsidiaries KUM and STEWOG to residents, SMEs, investors, and visitors.

Ownership category

akta.pro rank

Product category

Municipal Economic Development Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

• Economic development services
• Municipal administration
• Tourism promotion
• Public utilities
• Urban development

Headquarters

HQ city

Marktredwitz

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Tax Revenue: As a municipal entity (Wirtschaftsförderungsgesellschaft), the organization is funded primarily through municipal taxes (Gewerbesteuer, Grundsteuer) and administrative fees collected by the city of Marktredwitz.
2. Tourism Services and Merchandise: Revenue generated from the MAK Online Shop selling merchandise (Rawetz merchandise, souvenirs), tour bookings, E-Bike rentals, and event tickets.
3. Utility Services (KUM): The Kommunalunternehmen Marktredwitz (KUM), a municipal utility company, generates revenue from water/wastewater services, public infrastructure management, and renewable energy services.
4. Housing and Real Estate (STEWOG): The Stadtentwicklungs- und Wohnungsbau GmbH (STEWOG) manages approximately 10% of the city's housing stock, making it the largest landlord in the district, generating rental income.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wirtschaftsförderungsgesellschaft Marktredwitz is the municipal economic development agency of Stadt Marktredwitz, providing business consulting, site selection assistance, permit facilitation, funding guidance, and networking for companies and investors. It also operates tourism services through the Tourist Information office and MAK Online Shop (including merchandise, E-Bike rentals, guided tours, and event tickets), and coordinates municipal administrative services via the Digitales Rathaus portal, with utility services delivered through subsidiary KUM and housing/real estate through subsidiary STEWOG.

Differentiator

Problem solved

Functional benefit

Brands

• MAK-Online-Shop: Online merchandise shop for Marktredwitz branded items including Rawetz hoodies, T-shirts, umbrellas, and beer mugs
• MAKkultur
• MAKBAD
• MAKmit

Products and services

• Tourist Information Services In-person tourist services at the Historisches Rathaus (Markt 29) providing free leisure tips, brochures, hiking and cycling maps, tour bookings, E-Bike rentals, event tickets (including Luisenburg Festspiele), and souvenirs for visitors to Marktredwitz and the Fichtelgebirge region.
• MAK Online Shop E-commerce platform for Marktredwitz-branded merchandise (Rawetz hoodies, T-shirts, umbrellas, beer mugs), guided tour bookings, E-Bike rentals (CUBE brand, April through October), hiking packages (Wandern ohne Gepäck), and activity platform reservations.
• Digitales Rathaus (Digital City Hall) Online administrative services portal offering appointment booking, online procedures (Meldewesen, Standesamt), defect reporting (Mängelmelder), lost and found (Fundbüro), council information systems, and the MAKSI KI AI chatbot for citizen queries.
• Economic Development Consulting (Wirtschaftsförderung) Direct business development support for SMEs, startups, and investors offering site selection, permit facilitation, funding/grant program guidance, networking opportunities, and market entry support for the Marktredwitz region.
• KUM Utility Services Municipal utility services provided through wholly-owned subsidiary Kommunalunternehmen Marktredwitz (KUM), including water/wastewater services, public infrastructure management, swimming pools (MAKBAD Naturbad outdoor pool and Hallenbad indoor pool), GIS services, and renewable energy solutions.
• STEWOG Housing and Urban Development Urban development and housing services delivered through wholly-owned subsidiary Stadtentwicklungs- und Wohnungsbau GmbH (STEWOG), managing approximately 10% of the city's housing stock as the largest landlord in Landkreis Wunsiedel, including property management and urban renewal trusteeship.
• Cultural Venue Events (GLASSCHLEIF, Stadthalle, Egerland-Kulturhaus) Cultural events and venue hosting including the annual Marktredwitzer Kinosommer open-air cinema (four-day outdoor film festival), theater and concert events (Luisenburg Festspiele), and cultural exhibitions at MAKkultur.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• OBS OnlineBuchungService GmbHcoreTechnology or IntegrationBooking and distribution service partner for the MAK Online Shop. OBS acts as intermediary between customers and service providers for tour bookings, E-Bike rentals, and activity reservations. Located at Im Gewerbepark D80, 93059 Regensburg.
• feratel media technologies AGcoreTechnology or IntegrationProvides the Deskline booking/shop platform technology powering the MAK Online Shop and tourism booking systems. Enables online reservation capabilities for accommodations, tours, and activities.
• ProComp Professional Computer GmbHcoreTechnology or IntegrationWeb hosting provider for the Stadt Marktredwitz website. Operates the webserver infrastructure supporting all digital services and online presence.
• Tourismuszentrale Fichtelgebirge e.V.flagshipStrategic or Co-development PartnerRegional tourism association for the Fichtelgebirge area. Coordinates cross-regional tourism promotion, operates the FichtelApp, and collaborates on hiking and activity content. Located at Rathaus, 95686 Fichtelberg.
• CUBE (E-Bike Brand)minorChannel Partner/ Reseller/ DistributorE-Bike rental program through the Tourist Information uses CUBE brand electric mountainbikes and trekking bikes available April through October.
• ADFC Wunsiedel (Allgemeiner Deutscher Fahrradclub)minorStrategic or Co-development PartnerLocal cycling association providing guided cycling tours. Partners with the city to offer organized group rides with local knowledge of routes and recommendations.
• Radio EuroherzminorGTM or Marketing PartnerRegional radio station collaboration for the annual Open-Air Cinema event (Marktredwitzer Kinosommer). Provides event promotion and entertainment programming for the four-day outdoor film festival.
• Local and Regional Sponsors (BAUEN+LEBEN, Fabrik der Fäden, söll.vertrieb, S&P Elektrotechnik, etc.)minorGTM or Marketing PartnerApproximately 20 local and regional businesses sponsor the annual Kinosommer event, covering admission costs for visitors. Sponsors include construction, textile, electrical, and other local companies.
• Eventim & okticket (Ticket Providers)minorChannel Partner/ Reseller/ DistributorPre-sale ticket providers for theater and concert events, including tickets for Luisenburg Festspiele Wunsiedel, available at the Tourist Information office.
• KUM (Kommunalunternehmen Marktredwitz)flagshipStrategic or Co-development PartnerMunicipal utility company providing water/wastewater services, public infrastructure management, swimming pools (MAKBAD), GIS services, and renewable energy solutions.
• STEWOG (Stadtentwicklungs- und Wohnungsbau GmbH)flagshipStrategic or Co-development PartnerUrban development and housing company managing approximately 10% of city housing stock as the largest landlord in the district. Operates as urban renewal trustee and property manager.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• München Tourismus (Landeshauptstadt München): Municipal tourism marketing and Tourist-Information arm of the City of Munich. Performs an identical set of activities (visitor information, tours, merchandise, event ticketing) at far greater scale, providing a direct functional comparison for the Marktredwitz Tourist Information office.
• Stadtwerke München GmbH: Munich's municipal utility company. Comparable to KUM as a publicly-owned multi-utility (water, energy, swimming pools, public infrastructure) — useful for benchmarking the scale, scope, and revenue model of municipal utility subsidiaries.
• Berlin Partner für Wirtschaft und Technologie GmbH: Berlin's municipal economic development agency. Performs the same investor-attraction, business-consulting, and cluster-marketing role as Marktredwitz's Wirtschaftsförderung, but at substantially greater scale and budget — a useful incumbent benchmark.

Regional players

• Bayern Tourismus Marketing GmbH: State-level tourism marketing company for Bavaria. Operates the overarching destination brand under which Marktredwitz's MAK tourism activities are sub-positioned, with shared marketing channels and content integration.
• Metropolregion Nürnberg: Regional economic development association for the Nuremberg metropolitan area, of which Marktredwitz is a member in the broader Upper Franconia / northern Bavaria orbit. Comparable as a cross-municipal economic-coordination body with shared business-development and infrastructure-promotion goals.
• Tourismus Marketing GmbH Baden-Württemberg: State DMO for Baden-Württemberg with a comparable mandate of regional destination promotion, content platforms, and partnership networks. Useful benchmark for the scale and operating model of a state-level tourism marketing organization.

Direct peers

• Wirtschaftsförderung Bremen GmbH (WFB): City-level economic development corporation. Operates a similar integrated mandate of business consulting, site marketing, and tourism promotion (including Bremer Touristik), making it one of the closest functional analogs to Marktredwitz's combined economic-development-plus-tourism structure.
• Wirtschaftsförderung Sachsen GmbH: State-level economic development agency for Saxony. Comparable as a publicly-backed entity performing site selection, investor attraction, and business consulting for a regional territory, paralleling Marktredwitz's Wirtschaftsförderung mandate.
• Tourismusverband Franken e.V. Regional tourism association for Franconia, the same broader region as Marktredwitz. Comparable as a destination-marketing organization coordinating regional promotion, content, and booking infrastructure for member municipalities and DMOs.

Others

• IHK für Oberfranken Bayreuth: Regional Chamber of Industry and Commerce for Upper Franconia. While legally distinct (statutory self-governance body), it serves overlapping business customers in the same region, providing business consulting, networking, and policy advocacy that complement Marktredwitz's Wirtschaftsförderung activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marktredwitz
• LinkedInlinkedin.com/company/wirtschaftsf%C3%B6rderungsgesellschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschaftsförderungsgesellschaft