Multi Turkey - Marmara Forum

Name

Multi Turkey - Marmara Forum

Legal name

MARMARA FORUM 25 EMLAK GELİŞTİRME YATIRIM İNŞAAT VE TİCARET A.Ş.

Website

https://marmaraforum.com.tr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Amusement Parks and Arcades (7131), Bowling Centers (71395), General Merchandise Retailers (455)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830), Retail-Department Stores (5311)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Shopping mall operations
• Retail property leasing
• Entertainment venue
• Dining establishments
• Family shopping center

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Rental Income: Marmara Forum generates primary revenue through renting retail space to national and international brands. The mall hosts 300+ brands across 135,000 square meters of leasable area, charging rent to tenants including Carrefoursa, Bauhaus, Decathlon, MediaMarkt, D&R, Boyner, H&M, Zara, Marks & Spencer, Teknosa, Play Bowling, Flo, and many others.
2. Entertainment and Food & Beverage: Revenue from entertainment venues including World Cinezone (16-screen cinema) and Play Bowling, as well as the food court area featuring 60+ dining brands. These tenants pay rent and potentially revenue share arrangements.
3. Promotional Campaigns and Advertising: The mall generates revenue through promotional campaigns and advertising, featuring tenant campaigns such as Derimod summer sale, Benetton discounts, Sina Pirlanta special offers, Huawei store opening, Lizay diamond campaigns, and other promotional activities.
4. Event Sponsorship: Marmara Forum organizes events and festivals that may include sponsorship elements, such as the Forum Wishland Christmas festival and K-FEST Korean cultural festival.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Operates Marmara Forum, a 135,000 sqm enclosed shopping mall in Bakırköy, Istanbul, housing 300+ retail brands, 60+ food and beverage outlets, a 16-screen cinema, and a bowling center. The business leases retail and entertainment space to brand tenants and delivers consumer-facing shopping, dining, and entertainment experiences. Additional services include marketing campaigns, seasonal events, and family-oriented activities.

Product overview

Marmara Forum is a large-scale shopping center operated by MARMARA FORUM 25 EMLAK GELİŞTİRME YATIRIM İNŞAAT VE TİCARET A.Ş., featuring 135,000 square meters of leasable retail space with over 300 national and international brands. The mall offers a diverse brand mix including fashion (H&M, Zara, Boyner, Benetton), electronics (MediaMarkt, Teknosa, Arçelik, Bosch, HUAWEI, Dyson), sports (Decathlon, Nike, Adidas, Puma), jewelry (Atasay, Altınbaş, Lizay Pırlanta), and home goods (Bauhaus). The property includes Turkey's largest food court with 60+ dining options, World Cinezone cinema complex with 16 screens, Play Bowling entertainment, and extensive family services. Transportation access via M1A metro line, multiple metrobüs routes, and numerous bus lines.

Differentiator

Problem solved

Functional benefit

Brands

• Marmara Forum Food Court: Turkey's largest food court area featuring 60 different brands.
• World Cinezone
• Marmara Forum Children's Streets

Products and services

• Marmara Forum Shopping Mall
• Cinema Operations
• Bowling Center
• Food and Beverage Court

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Make-a-Wish (Bir Dilek Tut Derneği)coreStrategic or Co-development PartnerMarmara Forum partnered with Make-a-Wish (Bir Dilek Tut Derneği) during the Forum Wishland Christmas festival to make wishes come true for children. This collaboration transforms the festival into a charitable initiative, where visitor engagement contributes to fulfilling children's dreams.
• Artas HoldingcoreOthersArtas Holding is the parent company and real estate developer behind Marmara Forum. The company operates as a retail asset management, property management, and (re)development company. More information available at artasholding.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Ankara Panora: A major enclosed shopping mall in Ankara, Turkey's capital. Comparable to Marmara Forum as a multi-anchor Turkish mall with a similar entertainment-and-F&B-led tenant mix, serving a different city but the same national retailing ecosystem.

Direct peers

• Mall of Istanbul: A large Istanbul shopping mall in the Başakşehir district operated by Torunlar REIT. Comparable to Marmara Forum as a multi-anchor mega-mall serving the broader Istanbul retail catchment with mixed retail, dining, and entertainment offerings.
• Zorlu Center: A mixed-use Istanbul complex in Beşiktaş combining retail, F&B, entertainment, and cultural venues. Comparable to Marmara Forum as a multi-purpose retail-plus-experiential destination in Istanbul's urban core.
• İstinye Park: A premium Istanbul shopping mall with a high-end international tenant mix. Comparable to Marmara Forum as a major Istanbul retail destination competing for the same shopper catchment and premium brand tenants.
• Akmerkez: A landmark Istanbul shopping mall in the Etiler district operated as a REIT (AKMGY). Comparable to Marmara Forum as a premium-positioned Turkish mall with a strong international brand mix serving a similar shopper demographic.
• Emaar Square Mall: A large Istanbul shopping mall in Üsküdar on the Asian side, opened by Emaar Properties. Comparable to Marmara Forum as a multi-anchor, multi-entertainment mall serving the Istanbul shopper base with similar retail and F&B positioning.
• Cevahir İstanbul: One of Istanbul's largest enclosed shopping malls located in the Şişli/Mecidiyeköy district. Comparable to Marmara Forum in operating as a major mid-market to upper-mid retail and entertainment destination serving Istanbul's European side.
• Forum Istanbul: A sister Forum-brand shopping mall operated by the same Multi Turkey / Multi REIT operator platform. Directly comparable to Marmara Forum in brand, format, tenant mix, and event-led operating model, providing portfolio-level insight into the operator's strategy.
• Kanyon: An open-air mixed-use Istanbul complex in Levent combining shopping, dining, office, and residential. Comparable to Marmara Forum in offering a multi-purpose urban retail and lifestyle destination that competes for the same Istanbul mall shopper.

Broad incumbents

• Unibail-Rodamco-Westfield: A global operator of large-format 'destination' shopping centers across Europe and the US. Comparable to Marmara Forum as a large-scale, entertainment-led mall operator benchmark, providing a reference point for international institutional mall strategies even though it does not operate in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarmaraForum
• YouTubeyoutube.com/user/MarmaraForumAvm2011
• Facebookfacebook.com/marmaraforum
• Instagraminstagram.com/marmaraforum
• Pinteresttr.pinterest.com/marmaraforum
• LinkedInlinkedin.com/company/marmaraforum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Turkey - Marmara Forum