Marotta & Cafiero Store

What Marotta & Cafiero Store does

Marotta & Cafiero editori is an independent book publishing house based in Melito di Napoli, in Italy's Campania region, operating as a brand under the Coppola Editore umbrella. It produces and sells a large catalog of curated, low-priced book collections and limited editions across multiple sub-imprints: Marotta & Cafiero (literary collections such as Le Zanzare, Le Mosche Bianche, I Cervi Volanti), Coppola (general fiction and culture), Coppola Bros (pop culture and video games), Garrincha (sports, especially football/soccer), Edizioni San Gennaro, and Cavalluccio Rosso, plus a community-driven 'Libri dal basso' line and branded merchandise.

The publisher sells directly to consumers through its own e-commerce storefront (coppolaeditore.it), which supports EUR and USD pricing and standard card/PayPal payments, and through a mobile pop-up concept called the 'Libreria Volante' (flying library). A permanent physical library in Secondigliano is planned. Revenue is generated on a one-time unit-pricing basis from book sales (typically €6–€17, with limited editions at €30–€35) and merchandise such as t-shirts (€15) and posters (€3). With only 6 employees, no external funding, and a self-described identity as '#SpacciatoriDiLibri' (book dealers) focused on Neapolitan and Southern Italian cultural content, the business operates as a micro-niche, community-anchored publisher rather than a scalable commercial enterprise.

Name

Marotta & Cafiero Store

Legal name

Marotta&Cafiero editori

Website

https://marottaecafiero.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marotta & Cafiero editori is an independent, 6-employee book publishing house in Naples operating multiple literary sub-brands focused on Neapolitan culture, sports, and community publishing, selling directly to Italian readers via e-commerce, mobile pop-ups, and a planned permanent library.

Ownership category

akta.pro rank

Product category

Independent Book Publishing

NAICS

Book Publishers (51313), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Hardcover & Premium Editions Publishing (MPAJAAAE)

akta.pro secondary industry

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

Keywords

• Independent publishing
• Book collections
• Collectible editions
• Branded merchandise
• Neapolitan literature

Headquarters

HQ city

Melito di Napoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: Direct sales of published books through e-commerce platform and physical locations. The company operates as an independent publisher under the 'SpacciatoriDiLibri' (book dealers) brand, selling various collections and limited editions.
2. Merchandise/Gadget Sales: Sale of branded merchandise including t-shirts and other promotional items.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Marotta&Cafiero editori is an Italian independent publishing house that publishes and sells curated book collections across multiple editorial imprints (Marotta&Cafiero, Coppola, Coppola Bros, Garrincha, Edizioni San Gennaro, Cavalluccio Rosso), including standard editions, limited editions, mini-books, and themed football/Neapolitan-culture series. It also retails branded merchandise such as t-shirts, posters, and special box sets (e.g., Made in Scampia Box), distributing them through its own e-commerce platform and mobile pop-up events.

Product overview

Marotta&Cafiero editori is an Italian independent publishing house operating primarily in the Scampia/Secondigliano area of Naples. The company operates under multiple sub-brands: Marotta&Cafiero (collections including Le Zanzare, Le Mosche Bianche, I Cervi Volanti, Le Api, Le Farfalle, Le Lucciole, Perseo, Le foglie di Gray, I Moscerini), Coppola (including I Fiammiferi mini-books, Le Musicassette, I Bookboy on video games, Il Gastronomo, and more), Coppola Bros (I Bookboy, I Floppy, Gli Alfieri), and Garrincha (Le Figurine, Gli Scudetti, Monstars football/basketball legends, Bubamara, Pelota). Additional imprints include Edizioni San Gennaro, Cavalluccio Rosso, and community publishing through Libri dal basso. The company also retails branded merchandise (Gadget) including t-shirts and special box sets. Products are sold through an e-commerce platform with pricing in EUR and USD.

Differentiator

Problem solved

Functional benefit

Brands

• Le Zanzare: Book series/collection under Marotta&Cafiero
• Le Mosche Bianche
• I Cervi Volanti
• Le Api
• Le Farfalle
• Le Lucciole
• Perseo
• Le foglie di Gray
• I Moscerini

Products and services

• Le Zanzare Book collection within the Marotta&Cafiero publishing line, sold to readers seeking independent Italian literature.
• Le Mosche Bianche Book collection within the Marotta&Cafiero publishing line.
• I Cervi Volanti Book collection within the Marotta&Cafiero publishing line.
• Le Api Book collection within the Marotta&Cafiero publishing line.
• Le Farfalle Book collection within the Marotta&Cafiero publishing line, including titles such as Ayrton Senna.
• Le Lucciole Book collection within the Marotta&Cafiero publishing line.
• Perseo Book collection within the Marotta&Cafiero publishing line.
• Le foglie di Gray Book collection within the Marotta&Cafiero publishing line.
• I Moscerini Book collection within the Marotta&Cafiero publishing line.
• Le Musicassette Book collection featuring cassette-inspired titles such as Dint' 'o scuro.
• I Fiammiferi Small-format mini book series featuring classic tales including 'A bella addurmentata, Viaggio In Occidente, La ragazza invisibile, and Sepolti vivi.
• Le Cartoline Book collection featuring titles such as Napoli 1943.
• Le Biglie Book collection within the Coppola publishing line.
• I Bouquet Book collection featuring titles such as Leggende Italiane.
• Biplane Book collection within the Coppola publishing line.
• Le Pellicole Book collection within the Coppola publishing line.
• Il Gastronomo Book collection focused on culinary topics.
• I Tamagolibri Book collection within the Coppola publishing line.
• I Pizzini Book collection within the Coppola publishing line.
• Best of Curated selection of best titles from the Coppola publishing line.
• La Bibliotechina Book collection within the Coppola publishing line.
• Le Leggendine Compact legend stories mini-book series.
• 56 K Book collection within the Coppola publishing line.
• I Bookboy Book collection featuring titles about video games and pop culture including Videogame OST, Pac-Man, and music-related topics.
• I Floppy Book collection within the Coppola Bros publishing line.
• Gli Alfieri Book collection featuring titles about games from ancient China and traditional games.
• Le Figurine Football-focused book collection featuring trading card style biographies such as Zico, Conti, and Mekhloufi.
• Figurine special Special edition trading card style sports books.
• Gli Scudetti Football-themed book collection within the Garrincha publishing line.
• Le Rabone Football-themed book collection within the Garrincha publishing line.
• Monstars Sports book collection featuring basketball legends such as Abdul-Jabbar and Ginobili.
• Maracanà Football-themed book collection within the Garrincha publishing line.
• Bubamara Football-themed book collection within the Garrincha publishing line.
• Le Cineteche del Gol Football film archive themed book collection within the Garrincha publishing line.
• Pelota Sports book collection covering the connection between football and war.
• Libri dal basso Community-driven publishing initiative featuring books from the local area.
• Gadget Branded merchandise including t-shirts (e.g., "Maglietta Non sarò mai un uomo comune" at €15), posters (from €3), and special promotional items such as the Libreria Volante and Made in Scampia Box.
• Gli scalzi Book collection within the Edizioni San Gennaro publishing line.
• Gli svincoli Book collection within the Edizioni San Gennaro publishing line featuring titles such as Santa Sanità and Amici perduti.
• Pietre scartate Book collection within the Edizioni San Gennaro publishing line.
• Lingue di leone Book collection within the Cavalluccio Rosso publishing line featuring titles such as 'Papà quando torni a casa'.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• add editore: Independent Italian publisher known for small-format, design-forward books and curated niche catalogs — a close structural analogue to Marotta&Cafiero's mini-book series and curated imprint strategy.
• Blackie Books: Italian independent publisher recognized for witty, design-driven, specialty-format books — closely comparable in spirit to Marotta&Cafiero's gift and specialty format offerings.
• Edizioni E/O: Rome-based Italian independent publisher known for foreign literature and genre fiction — a comparable independent editorial model in the Italian market.
• Marcos y Marcos: Established Italian independent publisher with a literary and international fiction list — comparable in operating as an independent trade house competing against larger national publishers.
• NN editore: Italian independent publisher focused on high-quality fiction and curated translations — comparable in scale and indie positioning within the Italian trade publishing landscape.
• Iperborea: Milan-based Italian independent publisher specializing in translated world literature and curated niche titles — a comparable cultural indie model in the Italian market.
• 66thand2nd: Rome-based Italian independent publisher with a curated, culturally focused list across fiction and non-fiction — comparable in scale, independent ownership, and editorial positioning to Marotta&Cafiero.
• minimum fax: Italian independent literary publisher with a strong cultural and genre-fiction focus — comparable as a mid-sized Italian indie operating without a major corporate parent.

Emerging players

• Edizioni Sur: Italian independent publisher with a curated list of translated and contemporary literature — comparable as a smaller indie with a similar cultural-editorial orientation.
• Quarantadue: Smaller Italian independent publisher with a focused, curated catalog — comparable in scale and indie approach to Marotta&Cafiero's boutique publishing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCKCk5Rq5SsXcRS3gMROj0Xg
• Facebookfacebook.com/marottaecafiero
• Instagraminstagram.com/marottaecafiero
• LinkedInlinkedin.com/company/marotta-&-cafiero-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marotta & Cafiero Store