Marquis Theatre

What Marquis Theatre does

Marquis Theatre is a 1,611-seat Broadway venue located at 210 W 46th St inside the Marriott Marquis Hotel in Times Square, New York City. Opened on August 10, 1986, it is operated under a long-term lease by The Nederlander Organization as one of its nine Broadway theatres, and is currently hosting the production 'Stranger Things: The First Shadow.' The venue was designed for audience and performer comfort, featuring an expansive backstage, high ceilings, state-of-the-art acoustics, wide aisles, and shared hotel amenities including parking, restrooms, and dining.

The theatre's commercial activity centers on ticket sales (via the on-site box office and the Broadway Direct online platform), group bookings for parties of 12 or more, and concessions across four bars (three orchestra-level, one mezzanine). It offers an unusually broad accessibility stack: wheelchair seating, assisted-listening headsets, I-Caption hand-held captioning devices, and the GalaPro mobile app providing automated closed captioning, audio description, and multilingual commentary in nine languages. Marketing and distribution are managed through Broadway Direct, which operates the website, social channels (Facebook, Instagram, YouTube), email newsletters, a digital lottery, and partnerships with SpotHero (parking) and Audience Rewards (loyalty).

Revenue mechanics flow primarily through ticket sales and concession transactions, with the venue functioning as a leased house rather than a producer. Customer segments are general theatregoers, group bookings (schools, corporates, friends), and patrons with disabilities. Operational staff is lean — seven disclosed employees, including Theatre Manager Eric Brown and Treasurer Jose Hernandez — reflecting that programming, ticketing, and broader marketing infrastructure are owned and executed at the parent-organizer (Nederlander/Broadway Direct) level rather than at the venue level.

Name

Marquis Theatre

Legal name

Marquis Theatre

Website

https://marquistheatre.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Marquis Theatre is a 1,611-seat Broadway venue in Times Square operated by The Nederlander Organization, hosting productions such as 'Stranger Things: The First Shadow' and generating revenue from ticket sales, group bookings, and concessions for general theatregoers, groups, and accessibility-needs patrons.

Ownership category

akta.pro rank

Product category

Live Theatre Venue

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Broadway theatre venue
• Live theatrical performances
• Broadway ticket sales
• Group theatre bookings
• Theatre concessions services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from individual and group ticket sales for Broadway performances. Tickets can be purchased online through Broadway Direct or at the theatre box office.
2. Concessions: Revenue from three bars on the orchestra level and one bar on the mezzanine level selling alcoholic and non-alcoholic beverages and snacks. Bars serve 30 minutes prior to performances and at intermission.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Marquis Theatre is a 1,611-seat Broadway venue inside the Marriott Marquis Hotel in Times Square that hosts live theatrical productions such as "Stranger Things: The First Shadow." It sells tickets to individual patrons and groups of 12 or more, provides accessibility accommodations, and operates on-site concessions and bars.

Product overview

Marquis Theatre is a single Broadway venue operated by the Nederlander Organization, located inside the Marriott Marquis Hotel in New York City. The theatre offers ticket sales services for Broadway productions, currently hosting 'Stranger Things: The First Shadow.' Additional services include group booking (12+), accessibility accommodations (assisted listening, captioning, audio description), and concessions. The venue features 1,611 seats with state-of-the-art acoustics and is one of nine Broadway theatres operated by the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Ticket Sales — "Stranger Things: The First Shadow"

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Nederlander OrganizationcoreChannel Partner/ Reseller/ Distributor · 1 January 1986The Marquis Theatre has been leased by the Nederlander Organization since its opening in 1986. The theatre is one of The Nederlander Organization's nine Broadway theatres. The Nederlander Organization operates and manages the venue's Broadway programming and operations.
• SpotHerominorGTM or Marketing PartnerBroadway Direct has partnered with SpotHero to provide guests with convenient and affordable parking reservations near the theatre.
• Audience RewardsminorGTM or Marketing PartnerAudience Rewards is listed as a partner of the Marquis Theatre, providing loyalty rewards for theatre attendees.
• Marriott Marquis HotelcoreStrategic or Co-development PartnerThe Marquis Theatre is located inside the Marriott Marquis Hotel in Times Square. Theatre patrons can dine at restaurants located throughout the hotel before or after shows.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Richard Rodgers Theatre: Sister Nederlander Broadway theatre in Times Square with similar scale, programming model, and shared Broadway Direct distribution. Most directly comparable peer given shared operating company and identical revenue mechanics.
• Gershwin Theatre: Another Nederlander Broadway theatre in Times Square, the largest Broadway venue (1,900+ seats), operating under the same Broadway Direct platform with identical ticketing and concessions infrastructure.
• Minskoff Theatre: Large Shubert Organization Times Square Broadway theatre hosting major productions (currently The Lion King). Comparable operating model, target audience, and premium Times Square positioning.
• Palace Theatre: Nederlander Times Square Broadway theatre (recently renovated and reconfigured) operating premium Broadway productions with similar revenue mechanics and accessibility infrastructure.
• Lyric Theatre: Sister Nederlander Times Square Broadway theatre (1,900+ seats) hosting Harry Potter and the Cursed Child. Directly comparable IP-driven blockbuster programming strategy.
• St. James Theatre: Major Jujamcyn Broadway theatre in the Theatre District hosting top productions. Operates under same Broadway economics and audience targeting as Marquis despite different ownership.
• Broadhurst Theatre: Shubert Organization Times Square Broadway theatre (~1,100 seats) hosting major productions with comparable mid-size economics and direct competition for the same production pool.

Broad incumbents

• The Shubert Organization: Largest Broadway theatre operator with 17+ Broadway venues and a producing arm. Competes with Nederlander for top productions but operates at portfolio scale across Broadway and beyond, making individual venue decisions less central.
• Madison Square Garden Entertainment: Diversified live entertainment operator (MSG sphere, Radio City Music Hall, Beacon Theatre) that competes more broadly for premium live entertainment content and audiences in NYC, though with different venue economics.
• Jujamcyn Theaters: Third major Broadway theatre operator with five Broadway venues (including St. James, Al Hirschfeld, and August Wilson). Comparable operating model but smaller portfolio than Shubert and Nederlander.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BroadwayDirect
• YouTubeyoutube.com/user/BroadwayDirect
• Facebookfacebook.com/BroadwayDirect
• LinkedInlinkedin.com/company/marquis-theatre
• Instagraminstagram.com/broadwaydirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquis Theatre