St. James Theatre
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
St. James Theatre firmographics
Firmographics- Name
- St. James Theatre
- Legal name
- StJamesTheatre.co.uk
- Website
- https://stjamestheatre.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
St. James Theatre industry classification
Industry- Product category
- Online Gambling Affiliate Content
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
St. James Theatre business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Distribution channels1 record
Marketing channels1 record
St. James Theatre product offering
Product offeringCore offering
St. James Theatre (stjamestheatre.co.uk) operates an editorial content and affiliate referral website that publishes curated reviews, rankings, and bonus comparisons of non-GamStop online casinos accessible to UK players. The site independently tests each casino by signing up, playing, and cashing out, and provides transparency on licensing, game fairness, payment methods, and bonus terms. Revenue is generated through affiliate referral links to offshore casino operators.
Product overview
St. James Theatre operates as a content publication and comparison platform providing editorial reviews and bonus listings for non-GamStop casino sites targeting UK players. The company does not offer its own proprietary software products, platforms, or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-GamStop Casino Reviews Editorial reviews and star ratings of offshore online casinos accessible to UK players, evaluating game variety, payment methods, withdrawal speeds, customer support, and licensing.
- Casino Bonus Comparison Side-by-side comparison of welcome bonuses, free spins, and promotional offers across listed non-GamStop casinos for UK players.
- Responsible Gambling Guidance Educational guides and responsible gambling content aimed at informing UK players about the risks and protections associated with offshore casino play.
Companies that use St. James Theatre
Customer profileSegments1 record
Ideal customer profiles1 record
St. James Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. James Theatre partnerships and signals
Strategic signalRecent moves3 records
St. James Theatre competitors and assessment
Company assessmentDirect peers
- ThePogg: ThePogg is an affiliate review site that emphasises hands-on testing, dispute resolution, and transparency — very similar to St. James Theatre's editorial methodology. Comparable in niche focus on trust-driven casino recommendations and player-protection themes.
- LatestCasinoBonuses: LatestCasinoBonuses is a casino affiliate and review site focused on bonus listings, casino reviews, and player complaints. Comparable affiliate revenue model, audience, and content mix to St. James Theatre.
- CasinoGuru: CasinoGuru is one of the largest global casino affiliate and review platforms, with a comparable user-generated review model and similar SEO-driven content strategy targeting casino comparison shoppers. Directly comparable in core activity: ranking, reviewing, and routing users to online casinos.
- AskGamblers: AskGamblers is a long-running casino affiliate and review site that combines editorial reviews, player complaints, and casino rankings. Directly comparable in business model (affiliate commissions), audience (online casino players), and content format (reviews and ratings).
- BonusFinder: BonusFinder is a casino and sportsbook affiliate site that ranks operators by bonus value and regional suitability. Directly comparable in affiliate monetization, comparison-shopper audience, and SEO content strategy.
- Time2Play: Time2Play is an iGaming affiliate site that ranks casinos and sportsbooks by bonus, region, and feature. Directly comparable in content structure and affiliate revenue model.
Broad incumbents
- Oddschecker: Oddschecker is a major UK sports betting and casino comparison site operating as an affiliate. Comparable in being a UK-focused gambling affiliate using SEO comparison content, though broader in scope (sports-led) and larger in scale.
- Gambling.com Group: Gambling.com Group is a publicly listed, large-scale gambling affiliate operator with a broad portfolio of country-specific and vertical-specific review sites. Comparable in business model (affiliate-driven, SEO-led) but materially larger and more diversified across regulated markets.
- Catena Media: Catena Media is a publicly listed gambling affiliate operator with a global portfolio of casino, sports, and fintech comparison sites. Comparable business model and target vertical, but operates at significantly greater scale and across multiple regulated jurisdictions.
Emerging players
- SlotCatalog: SlotCatalog is a slot-focused affiliate and aggregator site that ranks casinos and games for comparison shoppers. Comparable in affiliate monetization and SEO-driven casino reviews, with a more game-centric angle than St. James Theatre.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
St. James Theatre social profiles
Digital presenceSt. James Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. James Theatre leadership team
Management profileNumber of profiles
Profiles1 record
St. James Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. James Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. James Theatre
What does St. James Theatre do?
St. James Theatre (stjamestheatre.co.uk) operates an editorial content and affiliate referral website that publishes curated reviews, rankings, and bonus comparisons of non-GamStop online casinos accessible to UK players. The site independently tests each casino by signing up, playing, and cashing out, and provides transparency on licensing, game fairness, payment methods, and bonus terms. Revenue is generated through affiliate referral links to offshore casino operators.
Is St. James Theatre a public or private company?
St. James Theatre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. James Theatre founded?
St. James Theatre was founded in 2019. It employs 11 to 50 people.
Who are St. James Theatre's main competitors?
Direct peers on record are ThePogg, LatestCasinoBonuses, CasinoGuru, AskGamblers, BonusFinder and Time2Play. Broad incumbents are Oddschecker, Gambling.com Group and Catena Media. SlotCatalog is listed as an emerging player.
Does St. James Theatre have an API?
No public API is recorded for St. James Theatre.
What industry is St. James Theatre in?
St. James Theatre's product category is Online Gambling Affiliate Content. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 713290.