MARRAKECH FINE FOOD

What MARRAKECH FINE FOOD does

Marrakech Fine Food SARL (MFF) is a privately held Moroccan artisan food and beverage company headquartered in Marrakech that manufactures and sells premium coffees, teas, chocolates, dates, honey, shortbreads, wafers, and dried fruits under a portfolio of six sub-brands (Marrakech Coffee, Tchaba, Khamssa, Keiken, Maison Amaury, Jajjah). Its core production technology centers on daily in-house coffee roasting by a dedicated Master Roaster, artisanal tea blending (spanning Moroccan and Japanese traditions including matcha), chocolate making, and hand-stuffing of Majhool dates with premium nuts in Marrakech workshops. Products are packaged in sophisticated gift-oriented formats and presented through elegant concept stores.

The company generates revenue through direct-to-consumer retail sales via two channels: an e-commerce platform (www.marrakechfinefood.com) supporting multi-currency, multi-lingual checkout and a network of 14 MFF Concept Stores — 13 across Morocco (Marrakech, Agadir, Casablanca, Rabat, Cabo Negro) and one in Lijnden, Netherlands. Revenue model is transactional unit-pricing (15 MAD to 1,500 MAD per item), with a heavy gift-set mix tied to seasonal occasions (Ramadan, Easter, Valentine's Day) and a secondary corporate/B2B gifting segment. International shipping to 240+ countries is fulfilled through a partnership with Aramex, while domestic delivery is free above 500 DH. Customer service, payment processing (PAYZONE, CMI with 3D Secure), and click & collect complete the omnichannel stack. The company operates as an independent SARL under Moroccan law with no disclosed venture capital, private equity, or institutional ownership.

Name

MARRAKECH FINE FOOD

Legal name

MARRAKECH FINE FOOD SARL

Website

https://marrakechfinefood.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marrakech Fine Food is a Moroccan artisan producer of premium coffees, teas, chocolates, dates, and gourmet grocery products, selling through 14 owned concept stores in Morocco and the Netherlands plus a multi-currency e-commerce platform shipping internationally to 240+ countries.

Ownership category

akta.pro rank

NAICS

Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Artisan coffee roasting
• Premium tea blends
• Artisan chocolate making
• Gourmet grocery products
• Hand-stuffed dates

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of artisan coffees, teas, chocolates, gourmet groceries (dates, shortbreads, wafers, honey, dried fruits), and accessories through e-commerce and physical stores.
2. Gift Box Sales: Premium gift sets and collections (coffee gift sets, tea collections, chocolate boxes, themed collections) representing a significant portion of product offerings.
3. B2C E-commerce: Online sales with delivery across Morocco via Aramex (free for orders 500 DH+) and international delivery to 240+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Marrakech Fine Food produces and sells premium artisan food and beverage products including daily-roasted coffees, tea blends (Moroccan and Japanese-inspired), artisan chocolates, hand-stuffed dates, gourmet honeys, shortbreads, wafers, dried fruits, and tea ceremony accessories. Products are sold under six in-house sub-brands (Marrakech Coffee, Tchaba, Khamssa, Keiken, Maison Amaury, Jajjah) through own e-commerce and a network of 14 concept stores across Morocco and the Netherlands, with international delivery to 240+ countries.

Product overview

Marrakech Fine Food (MFF) operates as a luxury artisan emporium offering a diverse portfolio of premium food and beverage products. The core offering centers on three pillars: artisan coffee (roasted daily in-house), tea mastery (spanning Moroccan and Japanese traditions), and artisan chocolate making. Supporting product lines include gourmet grocery (premium dates, honey, shortbread, wafers, dried fruits), accessories (tea ceremony tools, matcha sets), and curated gift boxes. The portfolio is organized under six sub-brands: Marrakech Coffee (in-house coffee), Tchaba (Moroccan teas), Khamssa (Moroccan cultural celebrations), Keiken (Japanese tea culture including Matcha), Maison Amaury (gourmet chocolates and stuffed dates), and Jajjah. Products are available through MFF Concept Stores in Morocco and internationally via e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Marrakech Coffee: In-house artisan coffee brand featuring 100% Arabica coffees, flavored blends, and drip bag formats.
• Tchaba
• Khamssa
• Keiken
• Maison Amaury

Products and services

• Artisan Coffees Daily-roasted in-house coffee range including single-origin, blends, flavoured, decaffeinated, and coffee gift boxes (Coffrets). Roasted at MFF's own roastery in Marrakech.
• Teas & Infusions Comprehensive tea range including green, black, white, oolong teas, infusions, iced tea, BioGarden, Chai Latté, and tea gift sets covering Moroccan and Japanese traditions.
• Chocolates Artisan chocolate products including tablets (bars), neapolitans, and Salon De La Lune collections including specialty white chocolate with matcha.
• Gourmet Grocery (Épicerie) Fine grocery products including shortbreads (Sablés), wafers (Gaufrettes), dates (Majhool and Super Dates), dried fruits, and honey varieties.
• Gift Boxes (Coffrets Cadeaux) Curated gift sets combining various products in elegant packaging for gifting occasions such as Ramadan, Easter, Valentine's Day, and baptisms.
• Accessories Tea and coffee accessories including Japanese Kyusu teapots, tea cups, matcha sets (whisk, bowl, spoon), coffee accessories, mugs, and essentials.
• Matcha Whisk (Chasen) Bamboo whisk used in Japanese tea ceremony for preparing traditional Matcha tea, creating a rich, frothy texture.
• Matcha Bowl Ceramic bowl used for preparing and serving Matcha tea in the traditional Japanese ceremony.
• Ice Tea Ready-to-brew iced tea sachets in various flavours including Grenadine, Grapefruit, Yuzu Lime, Lemonada, Mojito, Pina Colada, Green Colada, and Bellini.
• Chai Latté Black tea with spices served with hot milk, inspired by Indian masala chai. Available in Masala and Golden Chai varieties.
• Miel au Gingembre (Ginger Honey) Honey infused with 500mg of ginger per stick, presented in boxes of 10 sachets (100g total). Natural antioxidant with energizing properties.
• Majhool Dates Premium Medjool/Majhool dates, hand-stuffed with roasted almonds, pistachios, pecans, and cashews. Hand-prepared in MFF workshops in Marrakech.
• Super Dates Enhanced dates filled with natural honey and premium nuts (almonds, pistachios, pecans). Available in Nature, Ginger, Saffron, and Rose varieties.

Quantifiable outcome

• Free domestic delivery for orders 500 DH+
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• AramexcoreChannel Partner/ Reseller/ DistributorStrategic logistics partnership for both domestic and international delivery. Aramex handles order fulfillment from MFF warehouses to customer addresses. Domestic delivery within Morocco (24-48 hours to major cities). International delivery to 240+ countries worldwide with 4-10 day transit times. Door-to-door service with full tracking capability. Free delivery for Moroccan orders ≥500 DH.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Godiva: Global premium chocolate brand with boutiques, gift boxes, and broad international distribution. Comparable to Maison Amaury on premium chocolate positioning and gifting, though at significantly larger scale and broader product range.
• Dilmah: Global single-origin tea brand with broad retail and foodservice presence. Comparable on premium tea blends, gift collections, and international shipping, but operates at much larger scale and broader category scope than MFF.
• Illy: Global Italian premium espresso brand with broad distribution in foodservice and retail. Comparable on premium coffee positioning and gift-set assortment, though at significantly larger scale and broader reach than MFF's artisan model.

Direct peers

• Dammann Frères: Long-established French tea company selling flavoured and origin teas through owned boutiques and e-commerce. Comparable on tea blending expertise, premium gift assortment, and boutique-led retail — directly overlaps Tchaba and Keiken offerings.
• Ladurée: French luxury patisserie and confiserie brand with iconic boutiques and globally recognised gift boxes. Comparable to MFF on artisan confections, elegant packaging, premium gifting positioning, and concept-store experience, particularly for chocolates and biscuits.
• Café Richard: French coffee roaster with retail presence and a premium positioning in beans, capsules, and gift collections. Comparable to Marrakech Coffee on in-house roasting capability, flavoured coffee blends, and gift-box retail strategy.
• Mariage Frères: Iconic French premium tea house with retail boutiques and a wide portfolio of single-origin and flavoured teas. Highly comparable to MFF Tchaba and Keiken sub-brands on premium tea curation, gift-set merchandising, and concept-store retail format.
• Malongo: French artisan coffee roaster selling premium roasted beans, espresso, and gift sets through retail and online channels. Closely comparable to MFF's daily in-house roasting, single-origin and flavoured coffee portfolio, and Coffret Cafés gift boxes.
• La Maison du Chocolat: French luxury chocolate maker with boutiques and gift-box focus. Directly comparable to MFF's Maison Amaury chocolate line on premium tablets, napolitains, elegant packaging, and gift-driven chocolate retail.
• Palais des Thés: French specialty tea retailer and educator with boutique stores and direct e-commerce. Directly comparable on artisanal tea blending, premium gift collections, and concept-store experience; competes for similar gift-occasion tea buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marrakechfinefood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARRAKECH FINE FOOD