What Malongo does

Malongo (legal entity CMC MALONGO) is a privately held French specialty coffee roaster, retailer, and coffee-machine manufacturer founded in 1934 and headquartered in La Gaude, near Nice, France. The company operates a vertically integrated model spanning green coffee sourcing from 11 producer countries, slow-roasting (torréfaction à l'ancienne, 20-minute cycle) at its Nice-area facility, packaging, and distribution. Malongo also manufactures its own EOH and DUO espresso/pod machines at its La Roche-sur-Yon factory in Vendée, carrying the Origine France Garantie certification. It positions itself as France's leading operator in biological and equitable (organic and fair-trade) coffee, with over 40 whole bean varieties and 50+ dosette references carrying Fairtrade/Max Havelaar, AB (Agriculture Biologique), and PEFC certifications.

The company serves four primary segments: individual consumers through its e-commerce platform malongo.com (ranked TOP 3 in Capital's 2026 French food e-commerce ranking, Thé & Café category, 8.4/10) and four Atelier Barista coffee-shop boutiques in Nice (Jean Médecin, Gare du Sud), Saint-Laurent-du-Var (CAP3000), and Paris (Saint-André des Arts); the professional CHR (Café, Hôtel, Restaurant) channel via a dedicated pro division (pro.malongo.com); GMS retail distribution; and an export channel serving Spain and Italy. Revenue is generated through coffee product sales (one-time purchases and a subscription service with a 6-month minimum commitment and 10% recurring discount), coffee machine hardware sales (EOH from €59, DUO at €125), and machine-consumable lock-in via the proprietary 1,2,3 Spresso paper dosette system that is compatible exclusively with Malongo's own machines. A loyalty program (1 point per €1 spent, each point worth €0.10) and referral program (€10 to both referrer and new customer) provide retention mechanics.

Malongo runs direct sourcing partnerships with producer cooperatives across 11 countries, including a UNODC-sponsored Myanmar alternative-livelihood program (~850 producer families in Shan State) and the Cooperative Vanmaï in Laos (~1,800 families on the Bolovens Plateau). It has executed cultural brand collaborations including a Renault 5 EOH limited edition and a Keith Haring Foundation EOH edition. The company employs 251–500 people, is led by Director General Jean-Pierre Blanc, and shows no disclosed private equity, venture capital, or institutional ownership in the input data.

Name

Malongo

Legal name

CMC MALONGO

Website

https://malongo.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Malongo is a privately held French specialty coffee roaster founded in 1934 that sources organic and fair-trade Arabica from 11 producer countries, operates in-house machine manufacturing in Vendée, and sells through e-commerce, four Atelier Barista coffee shops, B2B distribution, and export to Spain and Italy.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee roasting
• Organic fair trade coffee
• Espresso machine manufacturing
• Coffee subscription services
• Paper pod coffee systems

Headquarters

HQ city

Carros

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Product Sales (Direct-to-Consumer E-commerce): Malongo generates the majority of its revenue from direct online sales of coffee products through its e-commerce site (malongo.com), offering Arabica coffee in formats including whole beans, ground coffee, paper dosettes, and freeze-dried soluble sticks. The company holds a TOP 3 position in Capital's ranking of France's best food e-commerce sites in the Thé & Café category (score: 8.4/10). Volume discounts of up to 10% are offered on whole bean coffee purchases.
2. Coffee Subscription: Malongo offers monthly, bi-monthly, or quarterly coffee subscription plans delivering dosettes, whole beans, or ground coffee directly to consumers. Subscribers receive a 10% discount on their total order and free shipping. A second subscription tier 'Machine EOH & Café' bundles the French-made EOH machine from €59 with a 10% coffee discount and free delivery. All subscriptions carry a 6-month minimum commitment.
3. Loyalty and Referral Program: Malongo operates a loyalty points program where customers earn 1 point per €1 spent (excluding subscriptions), with each point redeemable for €0.10 off future orders, effectively returning 10% of order value. Referral bonuses provide both the referrer and new customer 100 points (€10) upon the new customer's first order.
4. Coffee Machine Sales: Malongo sells its proprietary EOH and DUO espresso/pod machines, including limited-edition collaborations (Renault 5, Keith Haring), as well as third-party partner machines (De'Longhi, Krups) through its e-commerce platform. Machines carry 2-year warranties, with the Renault 5 edition featuring a 5-year warranty.
5. Retail Coffee Shop (Atelier Barista): Malongo operates branded Atelier Barista coffee shop boutiques in Nice (Jean Médecin, Gare du Sud, CAP3000) and Paris (Saint-André des Arts), serving as both a physical retail channel and a brand experience venue for coffee beverages, recipes, and product education.
6. B2B / Professional (CHR, GMS, Export): Malongo serves the professional hotel-restaurant-café (CHR) channel, grande et moyenne surface (GMS) retail, and international export markets through dedicated divisions. A separate B2B ordering catalog and bon de commande system exists for professional clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Malongo is a French artisan coffee roaster founded in 1934 that sources, slow-roasts, and distributes organic and fair-trade Arabica coffees (whole bean, ground, paper dosettes, freeze-dried) under its proprietary 1,2,3 Spresso system. The company also designs and manufactures its own EOH and DUO espresso/filter coffee machines at its factory in La Roche-sur-Yon, Vendée, and sells them alongside consumables through e-commerce, subscription plans, branded retail shops, B2B professional channels, and international export.

Product overview

Malongo is a French specialty coffee roaster and retailer founded in 1934, headquartered in Nice, positioning itself as the leading French operator in biological and equitable coffee (1er intervenant Français des cafés biologiques et équitables). The company operates a vertically integrated model spanning green coffee sourcing, roasting, packaging, and retail. Its product portfolio centers on roasted coffee and espresso machines, organized around three pillars: (1) Own-brand coffee machines — the EOH espresso dosette machine (made in France, La Roche-sur-Yon) and the DUO 2-in-1 combined espresso and filter machine, both using Malongo's proprietary 1,2,3 Spresso paper dosette system; (2) A wide-ranging coffee catalog in multiple formats — dosettes (La Tierra, La Grande Réserve, Déca Aqua, Moka d'Éthiopie, Italian Style, and 50+ references), whole bean coffees (La Grande Réserve, Ristretto Italien, Goût Italien, Les Petits Producteurs, Laos Bolovens, Myanmar Shan, Brésil Yellow Bourbon, Pérou, and 40+ varieties), ground coffees (bio & équitable), and freeze-dried instant coffees in sticks; and (3) Complementary products including teas and infusions, slow-coffee manual brewing equipment (Bodum French press, Chemex, Hario V60, AeroPress, Moka pot), coffee grinders (Wilfa Aroma, Bodum Bistro, Hario), third-party automatic bean-to-cup machines (De'Longhi Magnifica EVO, Krups Quattro), and machine maintenance accessories. The company also operates a subscription service, physical Atelier Barista coffee shops, a barista training school, and an e-commerce platform. All Malongo coffees are slow-roasted (torréfaction à l'ancienne, 20 minutes) and emphasize bio/équitable sourcing with fair trade (Fairtrade/Max Havelaar) and organic (AB) certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• EOH Espresso Machine Malongo's own-brand espresso machine manufactured in France at La Roche-sur-Yon (Vendée), compatible exclusively with Malongo's 1,2,3 Spresso paper dosettes. Available in multiple colors/finishes and limited editions (Keith Haring, Renault 5). 15-bar pressure, 0.8L tank, 2-year warranty (5 years on Renault 5 edition), eco-design with auto-standby. Targets individual consumers and HORECA professionals.
• DUO 2-in-1 Combined Coffee Machine Malongo's own-brand 2-in-1 machine combining espresso (using 1,2,3 Spresso dosettes) and filter coffee in a single compact appliance manufactured in France. Features a Slow Coffee mode with pre-infusion and optimized aspersion compatible with V60, Chemex, and piston brewing methods. Bundled with a Hario V60 filter kit. Targets individual home consumers seeking both espresso and filter coffee from one machine.
• Cafés en Dosettes (1,2,3 Spresso Paper Dosettes) Malongo's flagship pod format using proprietary 1,2,3 Spresso natural paper fiber dosettes compatible exclusively with Malongo EOH and DUO machines. Over 50 references including La Tierra bio & équitable, La Grande Réserve, Déca Aqua, Moka d'Éthiopie, and Italian Style. Dosettes are individually sealed, biodegradable, compostable, and packaged with 70% PEFC-certified cardboard lids. For individual consumers and HORECA professionals.
• Cafés en Grains (Whole Bean Coffees) Over 40 whole bean coffee varieties including pure-origin and blended Arabica coffees such as La Grande Réserve (8-Arabica blend), Ristretto Italien, Goût Italien, Les Petits Producteurs, Laos Bolovens bio & équitable, Myanmar Shan bio & équitable, Brésil Yellow Bourbon, and Pérou. Slow-roasted at Malongo's facility near Nice. Recyclable 500g and 1kg packaging with up to 10% volume discount. Targets individual consumers and HORECA professionals.
• Cafés Moulus (Ground Coffees) Pre-ground coffees in bio and/or équitable varieties such as Laos Bolovens and Congo Virunga, designed for use with various brew methods. Packaged in recyclable metal tins to preserve freshness and protect from light, oxygen, and humidity. Targets individual consumers and HORECA professionals.
• Café Soluble / Lyophilisé (Freeze-Dried Instant Coffee) Freeze-dried instant coffees available in bio & équitable formats, presented in stick format for convenient preparation. Positioned for travel and on-the-go consumption with aroma quality close to ground and whole bean coffee. Targets individual consumers seeking certified ethical coffee in portable formats.
• Thés et Infusions Bio et/ou Équitables (Organic/Fair-Trade Teas and Infusions) Organic and/or fair-trade teas and infusions in loose-leaf (en vrac), sachets (en sachets), and dosette formats with natural fiber woven tea bags, including herbal and fruit infusions. Targets individual consumers seeking ethical hot beverages beyond coffee.
• De'Longhi Magnifica EVO Next (ECAM310.80.SB) Bean-to-Cup Machine Third-party De'Longhi automatic bean-to-cup machine with integrated grinder, distributed via Malongo's e-commerce. Features 13 coffee and milk drinks, LatteCrema Hot automatic milk system, 2.4" color TFT screen, 3 user profiles, adjustable coffee strength (5 levels), cup size (4 sizes), and temperature (3 levels). 1450W, 15-bar pressure, 1.9L water tank, 250g bean hopper, 13-level grinder. 2-year manufacturer warranty. Targets individual consumers seeking premium automatic machines.
• Krups Arabica Silver Bean-to-Cup Machine Third-party French-made Krups bean-to-cup machine with built-in stainless steel conical burr grinder, distributed via Malongo's e-commerce. Features 3 drinks (Espresso, Strong Espresso, Coffee), 15-bar pressure, 1450W, 260g grinder capacity, 1.7L water tank, steam wand for milk frothing, adjustable grind (3 levels) and temperature (3 levels). Auto rinse, cleaning, and descaling programs. Targets individual consumers.
• Coffee Subscription Service (Abonnement Café) Recurring coffee subscription service with two tiers: a 'Café' plan allowing customers to compose their own selection from dosettes, beans, and ground coffees (10% discount, monthly/bimonthly/quarterly delivery); and a 'Machine EOH & Café' plan combining the EOH machine (from €59) with a 10% coffee discount and free shipping. Both tiers carry a 6-month minimum commitment. Targets individual consumers seeking recurring coffee delivery.
• Atelier Barista Retail Coffee Shops Branded 'Atelier Barista' coffee shop concept with locations in Nice (Jean Médecin, Gare du Sud), Saint-Laurent-du-Var (CAP3000), and Paris (Saint-André des Arts). Offers professionally prepared coffee beverages, tasting experiences, and product demonstrations. Functions as both a physical retail channel and an immersive brand-experience venue. Targets individual consumers, tourists, and local residents.
• École du Café (Malongo Barista School) Barista training school operated by Malongo from its Atelier Barista coffee shop locations, offering coffee education modules including coffee preparation techniques, latte art, and professional barista skills. Targets individual consumers and aspiring coffee professionals seeking structured coffee education.

Quantifiable outcome

• TOP 3 in Capital magazine's ranking of best French food e-commerce sites in the Thé & Café category, with a score of 8.4/10 (2026)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UNODC (Office des Nations Unies contre la Drogue et le Crime)coreStrategic or Co-development PartnerSince approximately 2020, Malongo has partnered with the United Nations Office on Drugs and Crime (UNODC) in Myanmar's Shan State to implement an alternative development program replacing opium poppy cultivation with organic Arabica coffee farming. Through the Green Gold cooperative (approximately 850 families across 52 villages, 1,000 hectares at 1,400-1,800m altitude), the program contributes to territorial pacification, biodiversity preservation, and providing farmers with a legal, sustainable, and profitable livelihood. The partnership positions Malongo as a socially impactful ethical coffee supplier.
• Keith Haring FoundationminorStrategic or Co-development PartnerMalongo released a limited-edition Keith Haring-branded EOH espresso machine featuring the iconic 1980s pop artist's graphic style—simple expressive forms, vivid colors, and dynamic silhouettes in motion. The collaboration celebrates Haring's commitments to sharing and fighting inequality, aligning with Malongo's social values. The machine is manufactured in France, in the Keith Haring Foundation's white-on-white aesthetic. © Keith Haring Foundation. Licensed by Artestar, New York.
• RenaultminorStrategic or Co-development PartnerMalongo collaborated with Renault on a limited-edition EOH espresso machine collection in the iconic colors of the new Renault 5 electric vehicle (yellow, green, blue), manufactured in Vendée and labeled Origine France Garantie. The collaboration celebrates shared values of French manufacturing, durability, quality, and sustainable development. The partnership supported the launch of the Renault 5 EV assembled in the Hauts-de-France region.
• Cooperative Vanmaï (Laos)coreStrategic or Co-development PartnerMalongo has partnered since approximately 2008 with the Vanmaï cooperative in northern Laos, sourcing organic and fair-trade Arabica coffee. The cooperative brings together producers from northern Laos regions. This partnership is part of Malongo's broader sourcing strategy across 11 producer countries, emphasizing direct relationships with small-producer cooperatives.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• illy: Italian premium coffee company with proprietary E.S.E. pod system and illy X1 machines. illy shares Malongo's premium positioning, Italian/European heritage, and proprietary pod system approach, competing in HORECA and specialty retail channels across Europe.
• Cafés Lugat: French specialty coffee roaster and e-commerce operator specializing in single-origin and specialty coffees. Lugat directly competes with Malongo's premium whole-bean and specialty single-origin portfolio in the French online coffee market, with similar positioning around quality and origin storytelling.
• Carte Noire (Lavazza Group): Major French mainstream coffee brand now owned by Lavazza. Carte Noire competes with Malongo across French supermarket (GMS) shelves and roast-and-ground coffee, sharing the same French consumer base and similar product formats, though Carte Noire targets mainstream mass-market positioning while Malongo targets ethical/premium.
• MaxiCoffee: French online coffee specialist and e-commerce retailer offering machines, beans, capsules, and accessories. MaxiCoffee is a direct competitor in French online coffee sales, overlapping on product catalog breadth and B2C subscription-style offerings.
• Maison du Café (JDE Peet's): French coffee brand owned by JDE Peet's (Jacobs Douwe Egberts). Maison du Café is a major French mass-market coffee competitor with comparable product formats (beans, ground, capsules) distributed through the same GMS and HORECA channels Malongo serves.

Broad incumbents

• Keurig Dr Pepper: North American leader in single-serve pod coffee (K-Cup system). Keurig represents the largest-scale analog to Malongo's locked hardware-consumable coffee model, demonstrating the structural economics of the pod machine business that Malongo's 1,2,3 Spresso system pursues at smaller scale.
• Nespresso (Nestlé): Global leader in portioned coffee with proprietary pod machines and boutiques. Nespresso is the dominant direct competitor to Malongo's 1,2,3 Spresso pod ecosystem, sharing the locked hardware-consumable business model and direct-to-consumer focus, but with vastly greater scale, brand recognition, and global boutique footprint.
• Segafredo Zanetti (Massimo Zanetti Beverage Group): Italian coffee brand with global HORECA distribution and retail presence. Segafredo competes with Malongo in French HORECA channels and Italian-adjacent markets, sharing espresso heritage and a comparable B2B go-to-market motion.
• Senseo (JDE Peet's): Pod-based coffee machine and pad system owned by JDE Peet's. Senseo is a direct competitor to Malongo's 1,2,3 Spresso pod ecosystem, particularly in mainland European markets, with a broader installed base but a less premium positioning.
• Lavazza: Italian family-owned coffee roaster with full vertical integration including proprietary machines (A Modo Mio pod system), espresso blends, and global distribution. Lavazza competes directly with Malongo in France via Carte Noire and in HORECA channels, with comparable product breadth and a similar Italian/French family-ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cafesmalongo
• TikToktiktok.com/@cafesmalongo
• Xx.com/CafesMalongo
• Facebookfacebook.com/lescafesMalongo
• LinkedInlinkedin.com/company/malongofrance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malongo