The Westin London City
The Westin London City is a premium hotel property in London, UK, opened in 2021 and operating under the Westin brand within Marriott International's global portfolio. It serves premium business and leisure travelers through the Marriott Bonvoy loyalty and booking ecosystem.
- Company typePublic
- Founded1927
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Westin London City does
The Westin London City is a premium hotel property located in London, United Kingdom, operating as part of Marriott International's portfolio of over 30 hotel brands under the Westin Hotels & Resorts sub-brand. Founded in 2021 with 51-100 employees, the property serves premium business and leisure travelers seeking wellness-focused accommodations, as well as members of the Marriott Bonvoy loyalty program. The Westin brand was originally part of Starwood Hotels & Resorts, which Marriott acquired in 2016; the property therefore benefits from inherited brand equity and integration into the unified Marriott Bonvoy ecosystem formed in February 2019 from the merger of Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).
The property's core product is full-service hotel accommodation complemented by elevated dining, fitness, and meeting experiences consistent with the Westin brand standard. Underlying technology and platform infrastructure are entirely inherited from Marriott International, including the Marriott.com direct booking platform with Best Rate Guarantee, the worldwide telephone reservations center, and the Marriott Bonvoy mobile application available on iOS and Android. Guests gain access to the Marriott Bonvoy loyalty program (points earning and redemption across the global Marriott brand portfolio), exclusive member rates, free in-room Wi-Fi for direct bookers, and mobile check-in functionality. Distribution and marketing are operated at the parent-brand level, leveraging organic social media presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
The business model operates on a per-room-night transaction basis with revenue derived from room rates, food and beverage, meetings and events, and ancillary services typical of premium London hotels. Pricing is not publicly disclosed and is managed through the Marriott Bonvoy booking platform, with member-exclusive rates available via direct booking channels. As a branded property within Marriott's franchise/management operating model, The Westin London City does not have separately reported financials; revenue, strategic decisions, and capital allocation are consolidated at the parent-company level under Marriott International, Inc. (NASDAQ: MAR).
The Westin London City firmographics
Firmographics- Name
- The Westin London City
- Legal name
- Marriott International, Inc.
- Website
- https://marriott.co.uk
- Company type
- Public
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Westin London City is a premium hotel property in London, UK, opened in 2021 and operating under the Westin brand within Marriott International's global portfolio. It serves premium business and leisure travelers through the Marriott Bonvoy loyalty and booking ecosystem.
- Ownership category
- akta.pro rank
The Westin London City industry classification
Industry- Product category
- Upscale Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where The Westin London City is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Westin London City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Distribution channels3 records
Marketing channels4 records
The Westin London City product offering
Product offeringCore offering
The Westin London City is a premium hotel property in London that sells upscale guest accommodations, wellness-focused amenities including fitness facilities, elevated dining experiences, and meeting/event spaces. The property operates under Marriott International's Westin brand and participates in the Marriott Bonvoy loyalty program, offering guests access to exclusive member rates, free in-room Wi-Fi for direct bookers, and mobile check-in functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Marriott Bonvoy Loyalty Program A loyalty program that enables members to earn and redeem points across Marriott International's global portfolio of 30+ hotel brands, with benefits including exclusive member rates, free in-room Wi-Fi for direct bookers, and mobile check-in.
Companies that use The Westin London City
Customer profileSegments2 records
Ideal customer profiles2 records
The Westin London City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Westin London City partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
The Westin London City competitors and assessment
Company assessmentDirect peers
- Corinthia London: A full-service luxury hotel in central London competing for the same premium business and leisure traveler segments as The Westin London City, with comparable room count, F&B, and meeting facilities.
- InterContinental London Park Lane: Full-service premium hotel in Mayfair under IHG, targeting the same business and leisure traveler segments with comparable F&B, event space, and loyalty benefits as The Westin London City.
- Mandarin Oriental Hyde Park, London: Luxury full-service hotel in Knightsbridge serving premium leisure and corporate travelers; overlaps with The Westin London City on rate band, amenities, and traveler profile.
- JW Marriott Grosvenor House London: Sibling Marriott full-service property in Mayfair; same parent brand portfolio and Bonvoy distribution, competing for premium corporate and group demand in London with overlapping positioning.
- The Langham, London: Iconic luxury full-service hotel in Marylebone targeting premium leisure and business travelers; competes for similar high-end demand and event/group business in central London.
- The Savoy: Iconic full-service luxury hotel on the Strand serving premium leisure and corporate travelers in central London, directly competing for the same upper-upscale and luxury demand pool.
- Sheraton Grand London Park Lane: Another Marriott full-service property in Mayfair, offering comparable amenities and Bonvoy access; competes directly for the same upper-upscale corporate and leisure demand as The Westin London City.
- Four Seasons Hotel London at Park Lane: Luxury full-service hotel in Mayfair competing for the same premium leisure and corporate demand pool; a relevant upper-tier comparable for The Westin London City on positioning and amenities.
- Hilton London Park Lane: Large full-service hotel in Mayfair operated by a global chain (Hilton), competing for the same premium corporate, leisure, and group demand as The Westin London City, with comparable amenities and loyalty program.
- Sofitel London St James: Premium full-service hotel in the West End under Accor, targeting business and leisure travelers with comparable F&B and meeting offerings to The Westin London City.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Westin London City social profiles
Digital presenceThe Westin London City financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Westin London City leadership team
Management profileNumber of profiles
The Westin London City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Westin London City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Westin London City
What does The Westin London City do?
The Westin London City is a premium hotel property in London that sells upscale guest accommodations, wellness-focused amenities including fitness facilities, elevated dining experiences, and meeting/event spaces. The property operates under Marriott International's Westin brand and participates in the Marriott Bonvoy loyalty program, offering guests access to exclusive member rates, free in-room Wi-Fi for direct bookers, and mobile check-in functionality.
Is The Westin London City a public or private company?
The Westin London City is a public company. It is classified as corporate owned and is currently operating.
When was The Westin London City founded?
The Westin London City was founded in 1927. It employs 51 to 100 people.
Where is The Westin London City based?
The Westin London City is headquartered in London, United Kingdom, in the Europe region.
Who are The Westin London City's main competitors?
Direct peers on record are Corinthia London, InterContinental London Park Lane, Mandarin Oriental Hyde Park, London, JW Marriott Grosvenor House London, The Langham, London, The Savoy, Sheraton Grand London Park Lane, Four Seasons Hotel London at Park Lane, Hilton London Park Lane and Sofitel London St James.
Does The Westin London City have an API?
No public API is recorded for The Westin London City.
What industry is The Westin London City in?
The Westin London City's product category is Upscale Hotel Hospitality. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.