Sofitel London St James

Name

Sofitel London St James

Legal name

SO LUXURY HMC AND ST JAMES HOTEL LIMITED

Website

https://sofitelstjames.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Hotel spa services
• Wedding and event venue
• Afternoon tea service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Room Accommodation: Revenue from renting rooms and suites to guests, including various room categories from Classic Room (23m²) to Opera Suite (109m²). Pricing varies by season and room type. Includes loyalty benefits through Accor's ALL – Accor Live Limitless program.
2. Food & Beverage: Revenue from dining outlets including Wild Honey St James (Michelin-starred restaurant), Bistrot at Wild Honey, The Rose Lounge (afternoon tea), St James Bar (cocktails), and breakfast service. Also includes private dining and catering for events.
3. Spa & Wellness Services: Revenue from spa treatments and wellness services including facials, body treatments, and massages.
4. Meetings & Events / MICE: Revenue from hosting corporate meetings, conferences, weddings, social events, and filming productions. The hotel offers 12 event spaces including the Mayfair Suite (up to 180 cocktail capacity), and provides catering, AV equipment, and event planning services.
5. Gift Cards / Vouchers: Sale of gift cards and vouchers for hotel stays, dining, and spa experiences.
6. Filming Location Services: Revenue from providing filming locations for film, television, and commercial productions, including private entrances, privatised bedroom floors, on-site catering, and self-contained event floor.
7. Special Experiences: Revenue from curated experiences such as summer picnic baskets (ranging from £114 to £390), children's pastry baking classes (£85 per child), and seasonal packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sofitel London St James operates a luxury five-star hotel at 6 Waterloo Place in London offering 106 individually designed rooms and suites. The property also houses Wild Honey St James, a Michelin-starred restaurant, additional dining and bar venues, a full-service spa, and dedicated event spaces for meetings, weddings, and private functions. The hotel combines heritage architecture (originally opened as Cox's and King's bank in 1923) with contemporary luxury hospitality and French-inspired service standards.

Product overview

Sofitel London St James is a five-star luxury hotel offering a comprehensive portfolio of hospitality services centered around its Grade II-listed neoclassical building at 6 Waterloo Place. The property operates a unified hotel platform providing accommodation (Classic through Opera suites ranging 23-109 m²), dining (Michelin-starred Wild Honey St James, Bistrot at Wild Honey, The Rose Lounge, St James Bar), award-winning Sofitel Spa, and extensive events capabilities (12 versatile spaces accommodating 8-180 guests). Additional offerings include wedding services, filming locations, and seasonal packages. The hotel integrates French art de vivre with British tradition, managed under the Accor portfolio with ALL loyalty program participation.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Honey St James: Michelin-starred restaurant serving modern European cuisine with seasonal British ingredients under Chef Anthony Demetre.
• Bistrot at Wild Honey
• The Rose Lounge
• St James Bar
• Sofitel SPA

Products and services

• Hotel Accommodation

Quantifiable outcome

• Michelin star achieved by Wild Honey St James restaurant (2022)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Charity Begins at HomeminorOthersLondon-based homelessness charity. In 2024, the hotel began volunteering and making regular donations to support those in need locally. This partnership extends the hotel's social responsibility commitment beyond its operations to support the local community.
• Whizz KidsminorOthersUK-based charity supporting disabled children across the country by providing mobility assistance services and equipment, enabling children to live fully despite their differences. Sofitel London St James is committed to supporting this cause as part of its social responsibility initiatives.
• Room to RewardminorOthersCharity partnership through which the hotel offers stays to individuals who dedicate their time to supporting their communities. This initiative allows the hotel to give back by providing luxury accommodation experiences to deserving individuals.
• Accor (Parent Company)coreStrategic or Co-development PartnerSofitel London St James is part of the Accor group, a global hospitality leader. This relationship provides access to Accor's booking platforms (all.accor.com), the ALL – Accor Live Limitless loyalty program, global marketing reach, purchasing power, and operational standards. General Manager Marie-Paule Nowlis also serves as Area General Manager for Sofitel & MGallery UK.
• Accor's ALL Safe Partnership with Bureau Veritas and CliftoncoreStrategic or Co-development PartnerThe hotel implements ALLSAFE hygiene and prevention standards developed with and approved by Bureau Veritas and Clifton, representing new cleaning and prevention standards that guarantee compliance at the hotel.
• AXA Medical Assistance PartnershipcoreStrategic or Co-development PartnerAccor's partnership with AXA, a global insurance leader, provides medical assistance to all hotel guests, enhancing guest safety and wellbeing during their stay.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Ritz London: Iconic five-star luxury hotel on Piccadilly, within walking distance of Sofitel London St James. Direct competitor for the same affluent leisure, corporate, and MICE travelers in the St James's / Piccadilly / Mayfair corridor, with comparable room, F&B, and event offerings.
• Claridge's: Art deco five-star Mayfair landmark operating under the Maybourne Hospitality Group, with comparable suite product, F&B outlets, MICE/event venues, and film/celebrity client base. Competes head-to-head for the same luxury London stay and event demand.
• The Connaught: Five-star Mayfair luxury hotel with multiple dining outlets (including Hélène Darroze at The Connaught, three Michelin stars) and award-winning spa. Directly competes for luxury leisure, business, and culinary tourism in Central London with overlapping Michelin-driven F&B positioning.
• Corinthia London: Five-star luxury hotel near Trafalgar Square with a large spa, multiple dining outlets, and substantial event spaces. Comparable five-star Central London positioning with overlapping room, F&B, and MICE offerings.
• Hotel Café Royal: Five-star luxury hotel on Regent Street with Michelin-accredited dining, spa, and event spaces. Comparable Central London positioning, dining-driven differentiation, and event/MICE capability competing for the same affluent leisure and corporate market.
• The Langham, London: Five-star Marylebone luxury hotel with multiple dining outlets (including The Wigmore), Chuan Spa, and significant event space. Directly comparable five-star London offering competing for similar luxury leisure, MICE, and culinary demand.
• Rosewood London: Luxury High Holborn hotel with extensive event spaces, a destination spa (Sense), and strong F&B. Competes for luxury leisure, corporate, and MICE guests in Central London, with overlapping suite and dining product.
• The Berkeley: Belgravia/Knightsbridge five-star hotel under Maybourne, with comparable luxury room product, destination restaurants, and spa. Targets the same affluent leisure and corporate traveler segment in Central London.
• Le Méridien Piccadilly: Accor-affiliated (originally), now Marriott-operated luxury hotel in Piccadilly, just steps from Sofitel London St James. Comparable five-star Central London positioning, room, F&B, and MICE offerings, with direct overlap in target market and Accor brand ecosystem.
• Sofitel London Heathrow: Sister Sofitel property under the same Accor parent, providing direct brand-level comparability on service standards, MyBed, ALL loyalty integration, and luxury positioning, though focused on airport/business travelers rather than Central London leisure.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sofitel-london-st-james

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofitel London St James