What AC Hotel Nice by Marriott does

AC Hotel Nice by Marriott is a single select-tier hotel property located on the French Riviera in Nice, Provence-Alpes-Côte d'Azur, France, operating under the AC Hotels by Marriott sub-brand within Marriott International, Inc.'s portfolio of 30+ brands and 8,700+ properties. The property serves a horizontally segmented customer base of leisure travelers seeking Mediterranean tourism, business travelers using the region for corporate trips, and group/event organizers, with leisure as the primary segment.

The hotel is plugged into Marriott Bonvoy, the unified loyalty platform introduced in February 2019 that consolidated Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest into a single program with millions of members earning points across 10,000+ destinations globally. Underlying technology includes Marriott's central reservation system, the Marriott Bonvoy mobile app (iOS and Android) supporting mobile check-in and digital key functionality, WCAG 2.1 Level AA-compliant digital experiences, and member account infrastructure. Distribution runs through Marriott.com direct booking, the Bonvoy app, global phone reservations, travel agents, third-party OTAs (which do not earn loyalty points), and corporate/group sales channels.

Revenue is generated primarily from room bookings (the dominant stream), supplemented by on-site food and beverage, ancillary services (spa, parking, business center), and indirect partnership revenue flowing through the parent from co-branded Marriott Bonvoy American Express credit cards and partner integrations. Member pricing offers at least a 2% discount versus best available public rates, and points can be redeemed for free nights, experiences, flights, and other services. The property operates as one node within a vastly larger parent system; Marriott International, Inc. (NASDAQ: MAR) is a Delaware-incorporated public company founded in 1927, with 101–250 employees attributed to this specific hotel location.

Name

AC Hotel Nice by Marriott

Legal name

Marriott International, Inc.

Website

https://marriott.fr

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Lifestyle & Social Hotels (THAGADAB)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodations
• Hospitality services
• Loyalty rewards program
• Business travel lodging
• Leisure travel lodging

Headquarters

HQ city

Nice, Provence-Alpes-Côte d’Azur

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Hotel room bookings through direct Marriott channels, OTAs, travel agents, and corporate agreements. Members earn 10 base points per USD spent on eligible rates. Room revenue represents the primary income stream.
2. Food and Beverage: On-site restaurants, bars, and room service. Members earn points on dining and beverage purchases (excluding alcohol where prohibited by law) when charged to the room.
3. Ancillary Services: Spa services, golf, business center, parking, and other guest services. Members earn points on eligible ancillary charges during stays.
4. Marriott Bonvoy Co-branded Credit Cards: Partnership revenue from co-branded credit cards (Marriott Bonvoy American Express cards) that drive customer acquisition and spending.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

AC Hotel Nice by Marriott operates as a contemporary European-inspired hotel property in Nice, France, offering guest room accommodations, on-site food and beverage services, and ancillary guest amenities. The property participates in the Marriott Bonvoy loyalty program, enabling guests to earn and redeem points across Marriott's global network of 30+ brands and 10,000+ destinations.

Product overview

AC Hotel Nice by Marriott operates under the AC Hotels by Marriott brand within the Marriott International portfolio. The hotel participates in the Marriott Bonvoy loyalty program, enabling guests to earn and redeem points across Marriott's global network of properties. The brand emphasizes modern design, intuitive service, and carefully curated experiences in urban and suburban destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodations at AC Hotel Nice Contemporary European-inspired guest room accommodations at AC Hotel Nice, available for booking by individual travelers, corporate guests, and groups. Members of Marriott Bonvoy earn 10 base points per USD spent on eligible rates and receive member-exclusive pricing.
• Food and Beverage Services On-site restaurants, bars, and room service available to hotel guests and walk-in diners. Marriott Bonvoy members earn points on dining and beverage purchases (excluding alcohol where prohibited by law) when charged to the room.
• Meeting and Event Spaces Meeting rooms and event facilities at AC Hotel Nice for business meetings, conferences, corporate events, weddings, reunions, and group functions, bookable through Marriott's group and meeting planning channels.
• Ancillary Guest Services Ancillary guest amenities including business center, parking, and other guest services available at the property. Marriott Bonvoy members earn points on eligible ancillary charges during stays.

Quantifiable outcome

• Members receive at least 2% off best available public rates at participating properties
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor, major and regional.

• Airline Partners (Various)coreStrategic or Co-development PartnerMarriott Bonvoy members can earn airline miles instead of points, or convert points to miles across multiple airline frequent flyer programs including Delta SkyMiles, United MileagePlus, American AAdvantage, and other participating carriers globally.
• American ExpresscoreGTM or Marketing PartnerCo-branded Marriott Bonvoy American Express credit cards (Personal and Business versions) enabling cardmembers to earn points on daily spending and access exclusive benefits. Cards offer automatic elite status, free night awards, and enhanced earning rates.
• Hertz, Dollar, ThriftyminorGTM or Marketing PartnerCar rental partnership enabling members to earn points and receive special discounts on vehicle rentals. Elite members qualify for complimentary Hertz Gold Plus Rewards elite status.
• UberminorGTM or Marketing PartnerMembers with US phone numbers can link accounts to earn Marriott Bonvoy points on eligible Uber transactions by selecting Marriott as the earning partner in the Uber app.
• Starbucks RewardsminorGTM or Marketing PartnerPartnership allowing members to earn bonus points and double Starbucks Stars on qualifying activities. Members can link accounts to maximize rewards across both programs.
• MGM Resorts International (MGM Collection)majorStrategic or Co-development PartnerMGM Collection with Marriott Bonvoy allows members to earn and redeem points at participating MGM properties in Las Vegas, with cross-program point transfer capabilities (10 Marriott points = 8 MGM Rewards points).
• RakutenminorGTM or Marketing PartnerMembers can convert Rakuten points to Marriott Bonvoy points at 3 Rakuten points to 1 Marriott point ratio. Minimum conversion of 3,000 Rakuten points.
• Bilt RewardsminorGTM or Marketing PartnerMembers can convert Bilt Rewards points to Marriott Bonvoy points at 1:1 ratio. Requires linking accounts and designation as Starwood Executive Traveler (SET) in Bilt app.
• BetMGM RewardsminorGTM or Marketing PartnerMembers can convert BetMGM Rewards points to Marriott Bonvoy points at 1:1 ratio, up to 100,000 points per calendar year.
• Cruise PartnersminorGTM or Marketing PartnerMembers can earn points when booking cruises through Cruise with Points program. The Ritz-Carlton Yacht Collection operates under separate terms with unique participation rules.
• Prokard Explorer (Africa)regionalGTM or Marketing PartnerSubscription-based marketing program offering benefits at participating properties in Africa. Functions as standalone or alongside Marriott Bonvoy. Members can earn benefits from both programs but only earn/redeem points through Marriott Bonvoy.
• Betterwood (Delonix Group)regionalGTM or Marketing PartnerMembership system launched by Delonix Group offering benefits at select properties in Asia. Dual members can designate primary program for each stay and earn benefits from both programs.
• citizenM HotelscoreStrategic or Co-development PartnercitizenM hotels participate in Marriott Bonvoy program. mycitizenM+ subscribers receive automatic Marriott Bonvoy Gold Elite status when linked to loyalty account. Members earn points at citizenM properties and access both programs' benefits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accor: Largest European-headquartered hotel group with the deepest French and Mediterranean footprint. Operates competing select-tier brands (Ibis, Mercure, Novotel) directly in Nice and the broader French Riviera.
• InterContinental Hotels Group (IHG): Global hospitality incumbent with comparable brand tiering (luxury, premium, select, extended-stay) and IHG One Rewards loyalty program. Competes with Marriott across multiple brands including select-tier properties similar to AC Hotels.
• Hilton Hotels & Resorts: Global hospitality incumbent operating parallel loyalty, distribution, and brand tiering to Marriott. Operates competing select and premium properties across European cities and is a brand-portfolio peer to Marriott International's parent structure.

Direct peers

• Westminster Hotel & Spa Nice: Four-star urban hotel in central Nice serving business and leisure travelers. Comparable size, urban Nice location, and mid-to-upper tier pricing positioning against AC Hotel Nice.
• Hyatt Regency Nice Palais de la Méditerranée: Upscale branded hotel operating on the Nice Promenade des Anglais, directly competing with AC Hotel Nice for leisure, cruise, and corporate travelers in the same destination. Comparable urban coastal positioning with global loyalty program (World of Hyatt) attachment.
• Le Méridien Nice: Sibling Marriott Premium-tier property on the Nice seafront competing for overlapping demand. Directly comparable in customer base, distribution (Marriott Bonvoy), and destination exposure, but positioned one tier above AC Hotels.
• Hotel Negresco: Iconic luxury landmark hotel on the Promenade des Anglais. Represents the upper-bound of Nice's lodging competitive landscape and competes for high-end leisure and event demand that AC Nice also pursues.
• Boscolo Exedra Nice, Autograph Collection: Marriott Autograph Collection property in Nice offering a more design-forward, premium experience. Competes for the same upper-mid and premium leisure segment in Nice while sharing Marriott Bonvoy distribution.
• Radisson Blu Hotel Nice: International branded hotel on the Nice seafront targeting leisure and business travelers with Radisson Rewards loyalty. Comparable scale and positioning to AC Hotel Nice in the same competitive set.

Emerging players

• citizenM Hotels: Lifestyle select-tier brand that now participates in Marriott Bonvoy. Targets design-conscious travelers with compact, tech-forward rooms — directly overlapping with AC Hotels' modern, streamlined positioning while competing on European city-center locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/achotelnice
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AC Hotel Nice by Marriott