Rome Marriott Park Hotel

What Rome Marriott Park Hotel does

Rome Marriott Park Hotel is a private, operating property in Rome, Italy, under the Marriott Hotels brand. The firmographic record lists 51-100 employees but gives no room count or property-level financial results. The supplied corporate data identify Marriott International, Inc. as a publicly traded company associated with the brand, while not resolving the Rome property's legal owner or managed-versus-franchised status. The property is positioned to serve individual leisure travelers, corporate and business travelers, and groups using meetings, events, weddings, and social occasions; Marriott Hotels is described as a full-service brand with lodging, dining, meeting, and wellness-related offerings.

At the Marriott platform level, the hotel is associated with Marriott.com, mobile applications, mobile check-in, digital key access, loyalty-account management, customer-service systems, property-management infrastructure, geolocation services, and AI-assisted chat. The material also describes a multi-year WCAG 2.1 Level AA accessibility plan and privacy-compliance certifications, but does not identify a property-specific technology stack, proprietary AI model, adoption rate, or performance result.

Commercial activity is transaction-based, centered on room bookings, with additional food and beverage, meetings and events, spa/fitness/wellness, and other property services. Marriott also reports loyalty, co-branded credit-card, franchise/licensing, and partner-commission economics at the platform level. Direct booking, in-property sales, OTAs, corporate eFolio, and partner channels are described; room pricing is not public and varies by property, room, dates, and channel, while Bonvoy members receive at least a 2% discount on standard rooms. No property revenue, ADR, occupancy, RevPAR, customer mix, or contract values are supplied, so the property's commercial performance cannot be quantified.

Name

Rome Marriott Park Hotel

Legal name

Marriott International, Inc.

Website

https://marriott.it

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

Rome Marriott Park Hotel is an operating Marriott Hotels property in Rome that serves leisure, business, and event guests through lodging, dining, meetings, and loyalty-linked digital booking; property-level ownership, room count, occupancy, and revenue are not disclosed.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Suburban Full-Service Hotels (THAGAAAC)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA)

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from guest room bookings at properties. Members and non-members can book rooms through direct channels or third parties, with different benefit eligibility based on booking channel.
2. Food and Beverage Services: Revenue from restaurants, bars, room service, and dining facilities within properties. Eligible for points accumulation when charged to room.
3. Meetings and Events: Revenue from conference facilities, event spaces, catering services for corporate meetings, weddings, and social events.
4. Spa, Fitness, and Wellness Services: Revenue from spa treatments, fitness facilities, beauty services, and wellness offerings at properties.
5. Loyalty Program Membership and Co-branded Credit Cards: Partnership revenue from co-branded credit cards with American Express, Chase, and other banks. Points monetization through credit card spending.
6. Franchise Fees and Licensing: Revenue from franchise agreements with property owners, and licensing of Marriott brand names and operational standards.
7. Partner Services and Commissions: Commissions from partners including car rentals (Hertz, Dollar, Thrifty), cruise bookings, vacation packages, and restaurant partnerships (Eat Around Town).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Rome Marriott Park Hotel operates as a full-service hotel property under the Marriott Hotels brand, providing guest room accommodations, food and beverage service, meeting and event spaces, and fitness/wellness facilities to leisure and business travelers visiting Rome. The property participates in Marriott International's Marriott Bonvoy loyalty program and is bookable through Marriott.com, the Bonvoy mobile app, third-party online travel agencies, and direct corporate sales channels.

Product overview

Marriott International operates a unified hospitality platform under the Marriott Bonvoy loyalty program, encompassing over 30 distinct brands spanning luxury, full-service, select-service, and extended-stay categories across more than 10,000 properties worldwide. The core offering includes the Marriott Bonvoy loyalty program for earning and redeeming points, the Marriott Bonvoy mobile application for booking and guest services, and Marriott Bonvoy co-branded credit cards. Brands include ultra-luxury properties (The Ritz-Carlton, St. Regis, EDITION, W Hotels, JW Marriott, The Luxury Collection), full-service hotels (Sheraton, Westin, Marriott Hotels, Le Méridien, Renaissance, Gaylord), select-service properties (Courtyard, Four Points, Aloft, Moxy, AC Hotels, Fairfield, Protea), extended-stay accommodations (Residence Inn, TownePlace Suites, Element, StudioRes, Marriott Executive Apartments), vacation offerings (Marriott Vacation Club, Homes & Villas), and specialty brands (Design Hotels, Autograph Collection, Tribute Portfolio, citizenM, Sonder). The ecosystem also includes The Ritz-Carlton Yacht Collection for luxury cruises and the Outdoor Collection for nature-focused experiences.

Differentiator

Problem solved

Functional benefit

Brands

• The Ritz-Carlton: Ultra-luxury hotel brand with highest level of service and amenities
• St. Regis Hotels & Resorts
• W Hotels
• JW Marriott
• Marriott Hotels
• Sheraton Hotels & Resorts
• Westin Hotels & Resorts
• Renaissance Hotels
• Autograph Collection Hotels
• Delta Hotels by Marriott
• Courtyard by Marriott
• Four Points by Sheraton
• Residence Inn by Marriott
• Marriott Bonvoy

Products and services

• Rome Marriott Park Hotel Guest Room Accommodations Full-service hotel rooms offered at the Rome Marriott Park Hotel property, bookable through Marriott.com, the Bonvoy mobile app, third-party OTAs, or in-person. Rooms are eligible for Marriott Bonvoy points earning and member-exclusive rates.

Quantifiable outcome

• Members receive at least 2% discount on member rates compared to standard public rates

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• American ExpresscoreGTM or Marketing PartnerCo-branded Marriott Bonvoy American Express credit card partnership enabling card members to earn points on spending and access exclusive benefits.
• ChasecoreGTM or Marketing PartnerCo-branded Marriott Bonvoy Chase credit card partnership providing points earning on card transactions and promotional offers.
• Prokard ExplorerminorGTM or Marketing PartnerMarketing subscription program offering benefits at select properties in Africa. Operates alongside Marriott Bonvoy loyalty program for dual members.
• Betterwood (Delonix Group)minorGTM or Marketing PartnerAffiliation system from Delonix Group offering benefits at select Asia properties. Dual members can designate primary program for each stay.
• mycitizenM+ (citizenM)minorGTM or Marketing PartnerAnnual subscription program for citizenM hotels. Linked members receive Marriott Bonvoy Gold Elite status through the partnership.
• Hertz, Dollar, ThriftycoreGTM or Marketing PartnerCar rental partnership enabling members to earn Marriott points and receive discounts on rentals. Elite members receive complimentary Hertz Gold Plus Rewards status.
• Airline Frequent Flyer ProgramscoreGTM or Marketing PartnerPartnership with multiple airline programs allowing members to earn airline miles instead of hotel points, or convert points to miles.
• Eat Around Town by Marriott BonvoyminorGTM or Marketing PartnerDining partnership program allowing members to earn points when dining at participating restaurants.
• Vacations by Marriott BonvoyminorChannel Partner/ Reseller/ DistributorVacation package booking service operated by third-party travel partner, offering hotel and flight packages.
• The Ritz-Carlton Yacht CollectioncoreGTM or Marketing PartnerLuxury yacht cruise experience partner with specific loyalty program terms for point earning and redemption aboard yacht voyages.
• UberminorGTM or Marketing PartnerTransportation partnership enabling members to earn points on eligible Uber rides and related transportation services.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Regional players

• Boscolo Hotels: Italian-based luxury and upscale hotel operator with historic properties in Rome and other Italian cities. Boscolo is a regional competitor in the luxury and upper-upscale segments of the Roman hotel market.
• Starhotels: Italian-owned luxury and upscale hotel group with multiple properties in Rome and other Italian cities. Starhotels competes directly in the upper-upscale full-service segment in Rome with locally-rooted hospitality and Italian design positioning.

Direct peers

• InterContinental Hotels Group (IHG): Operates full-service brands including InterContinental, Crowne Plaza, and Kimpton, with the IHG One Rewards loyalty program. IHG competes directly with Marriott for full-service urban and suburban business and leisure travel in European cities including Rome.
• NH Hotel Group: European urban hotel operator (NH Hotels, NH Collection) with strong presence in Spain, Italy, and other European business cities. NH is a direct competitor in the mid-upscale to upscale urban full-service segment in Rome.
• Accor SA: European-headquartered global hotel group operating brands including Sofitel, MGallery, Pullman, and Novotel. Accor is a major competitor in the full-service and luxury segments across European cities, with a strong loyalty program (ALL - Accor Live Limitless).
• Hyatt Hotels Corporation: Operates the World of Hyatt loyalty program and full-service brands (Park Hyatt, Hyatt Regency, Grand Hyatt). Hyatt competes with Marriott in the upper-upscale and luxury segments, with multiple properties in Rome targeting similar corporate and leisure travelers.
• Hilton Worldwide Holdings: Operates a global portfolio of full-service and luxury hotel brands (Conrad, Hilton Hotels & Resorts, DoubleTree) with a comparable loyalty program (Hilton Honors). Hilton is Marriott's most direct global competitor in the full-service hotel category in Rome.

Broad incumbents

• Choice Hotels International: Global franchisor focused on midscale and economy segments (Comfort, Quality, Sleep Inn). Choice competes with Marriott's lower-tier brands and for traveler loyalty share, though with less overlap in the upper-upscale segment.
• Best Western Hotels & Resorts: Global hotel chain with a broad portfolio spanning midscale to upper-midscale, including properties in Rome. While less directly competitive at the luxury end, Best Western competes in the broader full-service lodging market in the city.
• Wyndham Hotels & Resorts: Global franchisor of mostly midscale and economy hotels with a loyalty program (Wyndham Rewards). Wyndham is a less direct competitor at the full-service level but competes for traveler share-of-wallet via its loyalty ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/rome-marriott-park-hotel
• Instagraminstagram.com/marriottbonvoy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rome Marriott Park Hotel