The Marsh Academy Leisure Centre

What The Marsh Academy Leisure Centre does

The Marsh Academy Leisure Centre is a single-site community sports, fitness, and entertainment facility located on Station Road in New Romney, Kent, operating as a constituent arm of The Marsh Academy — itself part of the Skinners' Academies Trust network. The facility operates as a one-stop local leisure destination, with a main gym, dedicated group exercise studio, crosstraining room, weights room, relaxation suite, sports hall, and an all-weather 3G football pitch. It runs a tiered membership structure spanning Fitness Memberships, full Centre Memberships, and Daily Memberships, alongside scheduled group exercise classes (Zumba, Spinning, Pump, Fitmix, Kettlebell Beats, Legs Bums & Tums, Stretch & Core, Yoga, Circuits, Tai Chi, Power Hour), and a sports-and-activities programme that includes kids clubs, roller disco, and birthday-party hire.

The centre also operates Cinemarsh, an on-site community cinema with its own membership tier and online ticketing via Veezi, and references The Dommett Centre as a sports and events venue connected to The Marsh Academy's theatre ticketing through TicketSource. The operating technology stack is conventional and lightweight: a school CMS-driven website, an online booking interface for fitness sessions and cinema screenings, and standard commerce ticketing platforms; there is no proprietary fitness platform, app, or data product in evidence. The company has 7 employees and operates on a direct-to-consumer, walk-in plus online-booking motion targeting local residents of New Romney and surrounding southeast Kent.

Revenue is generated through subscription-style recurring gym/centre memberships, pay-as-you-go daily access, kids club fees, party-venue hire, 3G pitch rental, and cinema ticket sales. The leisure centre functions primarily as a community amenity within an educational institution rather than a standalone commercial operator — there is no VC/PE funding, no separate legal entity disclosure, and no public listing. Pricing details are referenced but not disclosed publicly beyond the existence of a Prices and Tariffs page; no enterprise contracts, no named corporate accounts, and no segment mix beyond individual consumers and local sports teams.

Name

The Marsh Academy Leisure Centre

Legal name

The Marsh Academy

Website

https://marshacademyleisure.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marsh Academy Leisure Centre is a single-site community fitness, sports, and cinema facility in New Romney, Kent, operating as part of The Marsh Academy under the Skinners' Academies Trust. It serves local residents and families through tiered gym memberships, group exercise classes, a 3G pitch, kids activities, and an on-site cinema.

Ownership category

akta.pro rank

Product category

Community Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Community leisure centre
• Fitness memberships
• Exercise classes
• Sports facilities
• Community recreation

Headquarters

HQ city

New Romney

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Memberships: Recurring membership fees for gym access, fitness classes, and facility usage including various tiers such as centre memberships and daily memberships
2. Daily/Pay-as-you-go Access: One-time fees for daily gym access, class attendance, and facility usage
3. Kids Clubs and Courses: Revenue from children's activities including roller disco and birthday parties
4. 3G Pitch Bookings: Rental income from 3G pitch for football and other sports activities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Marsh Academy Leisure Centre is a community-based sports and recreation facility operated as part of The Marsh Academy school in New Romney, Kent. It sells fitness memberships (centre, fitness, and daily tiers), group exercise classes, sports hall and 3G pitch hire, kids clubs, roller disco, birthday party hire, and an on-site cinema (Cinemarsh) with online ticket booking.

Product overview

The Marsh Academy Leisure Centre is a community sports and recreation facility offering a unified membership-based model with multiple access tiers. The core offering centres on fitness memberships (gym access, exercise classes) and centre memberships providing comprehensive facility access. Key facilities include the main gym, group exercise studio, crosstraining room, weights room, relaxation suite, sports hall, and 3G pitch. The centre also operates Cinemarsh as a cinema entertainment service. Additional services include kids clubs, roller disco, and birthday party hire. Members can choose between fitness-only, full centre, or daily membership options.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness Memberships: Gym and fitness centre membership packages
• Centre Memberships
• Daily Memberships
• Class Timetable
• 3G Pitch
• The Dommett Centre

Products and services

• Fitness Memberships Recurring subscription memberships providing local community members access to gym facilities, exercise classes, and fitness equipment at the leisure centre.
• Centre Memberships
• Daily Memberships
• Exercise Classes
• 3G Pitch Bookings
• Kids Clubs and Courses
• Roller Disco
• Birthday Parties
• Cinemarsh

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Skinners' Academies TrustcoreStrategic or Co-development PartnerThe Marsh Academy Leisure Centre is operated as part of The Marsh Academy, which is a member of the Skinners' Academies Trust. The trust connects multiple schools and academies in Kent.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• PureGym: UK's largest low-cost gym chain with hundreds of sites. Overlaps with the leisure centre's gym and group exercise offerings for fitness members, but operates at much larger scale and without the cinema/kids/community-hall mix.
• Nuffield Health: UK healthcare and fitness operator combining gyms, fitness classes, swimming, and rehabilitation services. Adjacent broad incumbent with multi-site scale and integrated wellbeing positioning.
• David Lloyd Leisure: Premium UK health club operator with clubs offering gyms, classes, racquet sports, swimming, and family facilities. Broader incumbent with overlapping family/sport positioning, but at premium price points.
• The Gym Group: Major UK low-cost gym operator offering 24/7 access and group exercise. Comparable for fitness membership competition, though without sports hall, pitch, cinema, or kids activities.

Direct peers

• Halo Leisure: Charitable leisure trust running community leisure centres, gyms, sports halls, and swimming facilities in the West Midlands and South West. Directly comparable as a regional community leisure centre operator.
• Everyone Active: Operates more than 200 leisure and cultural facilities across the UK under contract with local authorities, offering gyms, classes, swimming, and sports pitches. Directly comparable in product mix and community-leisure operating model.
• Fusion Lifestyle: Operates leisure and cultural facilities in partnership with UK local authorities, providing gyms, classes, sports halls, and children's activities. Comparable multi-product community leisure operator with similar customer segments.
• Places Leisure: UK community leisure trust operating fitness centres, sports halls, and group exercise programmes for local councils. Closely comparable as a non-profit community leisure operator serving small-town catchments.
• Active Nation: Not-for-profit operating community leisure venues, sports facilities, and activity programmes across the UK. Comparable as a community-focused multi-product leisure operator with membership-based revenue.
• Better: UK charitable social enterprise operating community leisure centres, gyms, and sports facilities on behalf of local authorities and partners. Directly comparable as a multi-product community leisure operator with subscription and pay-as-you-go access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-marsh-academy-leisure-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marsh Academy Leisure Centre