United Way of Marshall County - Indiana

What United Way of Marshall County - Indiana does

United Way of Marshall County, Inc. is a 501(c)(3) nonprofit charitable organization (EIN# 23-7220922) founded in 1960 and headquartered in Plymouth, Indiana. It operates as a local chapter of the United Way network and a member of Indiana United Ways, serving Marshall County, Indiana through community mobilization, grant administration, and direct program delivery. The organization focuses on four impact areas: healthy community, youth opportunity, financial security, and community resiliency, addressing food insecurity, housing instability, childcare affordability, and early literacy gaps for county residents. With approximately 8 employees, it functions primarily as a coordinator and steward of community resources rather than a direct service provider.

The organization's core programs include the TriShare Pilot Program (a childcare cost-sharing initiative funded by a $750,000 Indiana Family and Social Services Administration grant launched in early 2024), the Marshall County Imagination Library (free monthly books for children under 5, with 9,471 books distributed), and the ALICE program targeting the 28% of Marshall County families classified as Asset Limited, Income Constrained, Employed. It administers several grant vehicles including R4 Grants, Community Impact Grants, and capital grants channeled through the Indiana United Ways Statewide Capital Projects Initiative ($80 million statewide from Lilly Endowment Inc.). Fundraising is executed through workplace payroll-deduction campaigns, recurring donation programs, signature events (Blueberry Half Pot 50/50 raffle, Give & Golf card), and a tiered Cornerstone Partner recognition program.

Revenue is generated through diversified streams: individual donations (one-time, monthly, quarterly, annual), planned giving and bequests, employer workplace campaigns, cornerstone corporate sponsorships ($2,500–$10,000 tiers), grant funding from state and philanthropic sources, and licensed raffle revenue (Indiana Gaming Commission License #014728). Distribution of services occurs through a network of 35+ certified community partner nonprofits, the 211 resource hotline, direct program delivery, and employer-based models such as the TriShare three-way cost-sharing structure between employees, employers, and community funding. Technology infrastructure is minimal — Bill.com is used for TriShare billing, VolunteerHub for volunteer coordination, and OneEach Technologies maintains the website; no proprietary technology or AI capabilities are disclosed.

Name

United Way of Marshall County - Indiana

Legal name

United Way of Marshall County, Inc.

Website

https://marshallcountyuw.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Marshall County is a 501(c)(3) nonprofit in Plymouth, Indiana that mobilizes community resources to address food insecurity, childcare affordability, early literacy, and financial stability for Marshall County residents through grants, workplace campaigns, and direct programs like TriShare and Imagination Library.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (8134), Child and Youth Services (62411), Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Philanthropic & Charitable Trust Services (FSAAANAI), Community Health & Health Equity/Social Determinants Units (HLAJAAAO)

Keywords

• Community social services
• Nonprofit fundraising
• Childcare cost sharing
• Grant administration
• Volunteer coordination

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring donations (monthly, quarterly, or annual) through the organization's website, mail, or workplace campaigns. The organization also accepts IRA Qualified Charitable Distributions and gifts of stocks/securities.
2. Campaign Contributions: Annual United Way campaign where employers facilitate payroll deductions for employees who wish to contribute. Top 10 givers in 2023 included City of Plymouth, U.S. Granules Corporation, Plymouth Foundry, Inc., Oliver Ford Lincoln, Bremen Public Schools, Plymouth Community School Corporation, 1st Source Bank, Culver Educational Foundation, Miller Insurance Group, and Mid-City Supply Co., Inc.
3. Raffle/Gaming Revenue: The Blueberry Half Pot (50/50 raffle) generated $30,165 in 2025, with the full pot benefiting United Way and nonprofits serving Marshall County. Licensed through Indiana Gaming Commission.
4. Grant Funding: United Way of Marshall County receives grant funding from Indiana United Ways, including the Statewide Capital Projects Initiative ($80 million statewide from Lilly Endowment Inc.) and administers grants to local nonprofits through its Community Impact Grants program.
5. Planned Giving: The organization accepts planned gifts and bequests, with donors invited to include United Way in their wills or estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

United Way of Marshall County is a 501(c)(3) nonprofit that mobilizes community resources to address health, youth opportunity, financial security, and community resiliency in Marshall County, Indiana. Its core offerings include the TriShare childcare cost-sharing pilot program, Marshall County Imagination Library, ALICE financial stability support, R4 and Community Impact Grants to local nonprofits, and signature fundraising programs like the Give & Golf Card and Blueberry Half Pot raffle.

Product overview

United Way of Marshall County operates as a community services organization offering a portfolio of programs including the TriShare childcare cost-sharing initiative, the Imagination Library book distribution program, ALICE financial assistance, various grant programs (R4 Grants, Community Impact Grants, Capital Projects Initiative), and fundraising events (Blueberry Half Pot raffle, Give & Golf). These programs work together to advance health, youth opportunity, financial stability, and community resiliency in Marshall County.

Differentiator

Problem solved

Functional benefit

Brands

• TriShare: Childcare cost-sharing program that splits childcare costs between employees, employers, and community funding.
• Marshall County Imagination Library
• Give & Golf Card
• Blueberry Half Pot

Products and services

• TriShare Program A childcare cost-sharing initiative that splits the cost of quality childcare three ways between employees, employers, and the community through FSSA grant funding, serving working families in Marshall County with household income between 150-300% of Federal Poverty Level.
• Marshall County Imagination Library A program ensuring children under age 5 in Marshall County receive free monthly books to support early childhood literacy, part of Dolly Parton's Imagination Library network.
• ALICE Program Financial assistance and resources program for families living at 150-300% of Federal Poverty Level who are employed but struggling to afford basic needs.
• R4 Grants Grants supporting nonprofits working in Marshall County to help meet basic needs of community residents.
• United Way Community Impact Grants Grants investing in nonprofit organizations and collaborative initiatives working to advance health, youth opportunity, financial stability, and basic needs across Marshall County.
• Statewide Capital Projects Initiative A five-year initiative distributing $80 million in matching capital grants for real estate needs to increase availability of essential health and human services in Indiana counties.
• Blueberry Half Pot Raffle Annual 50/50 raffle event licensed through the Indiana Gaming Commission (License Number 014728) generating funds for United Way and a network of nonprofits serving Marshall County. Generated $30,165 in 2025.
• Give & Golf Card Program A donation-based fundraising program offering golf cards with six free rounds (2 per course) at Pretty Lake Golf Club, Swan Lake Resort, and Woodbury Golf Course, plus 10% off merchandise, for a $60 donation with $314 value, valid through 12/31/2026.

Quantifiable outcome

• 55,446 food insecure individuals received healthy meals since 2024
• +5 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Dustin’s PlacecoreStrategic or Co-development Partner · 29 April 2024Dustin’s Place received a $316,000 capital grant from Indiana United Ways, with United Way of Marshall County recommending the project. The organization will occupy 6,000 sq ft in the LifePlex Building to expand grief support services for children and families.
• Indiana United WayscoreStrategic or Co-development PartnerUnited Way of Marshall County is a member of Indiana United Ways, the state membership association for local United Ways serving Indiana counties. This membership enables access to statewide initiatives including the Statewide Capital Projects Initiative ($80 million from Lilly Endowment) and capital grant programs like the $316,000 grant to Dustin’s Place.
• Marshall County Community FoundationcoreStrategic or Co-development PartnerUnited Way shares a special relationship with the Marshall County Community Foundation. Donors can make grants from MCCF funds to United Way, and both organizations collaborate on community initiatives including the Marshall County Philanthropy Center.
• Plymouth Foundry, Inc.coreGTM or Marketing PartnerCornerstone Partner at the Keystone of Community level ($10,000 corporate), recognized on United Way campaign materials, letterhead, website, and at campaign events.
• PregiscoreGTM or Marketing PartnerCornerstone Partner providing corporate sponsorship at Keystone or Pillar level, recognized in publicity efforts.
• Coca-ColacoreGTM or Marketing PartnerCornerstone Partner at Gold level for the 2025 Blueberry Half Pot raffle, with logo displayed on event materials.
• 1st Source BankcoreGTM or Marketing PartnerTop 10 Giver in 2023 and Cornerstone Partner supporting the annual campaign.
• Community TableminorStrategic or Co-development PartnerMonthly collaboration of community leaders and local organizations seeking to relieve social service needs in Marshall County. Meets second Monday of each month.
• Marshall County Imagination LibrarycoreStrategic or Co-development PartnerProgram ensuring children under age 5 in Marshall County receive a free monthly book. Part of Dolly Parton’s Imagination Library network.
• Early Learning MarketplaceminorChannel Partner/ Reseller/ DistributorResource for families to find childcare providers. The marketplace is periodically updated by providers and linked from the TriShare employee application page.
• Food Bank of Northern IndianacoreChannel Partner/ Reseller/ DistributorCommunity partner providing food bank services to food-insecure individuals in Marshall County, part of the 55,446 meals served since 2024.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boys & Girls Club of America: National youth-development organization with an active Marshall County chapter that is a direct United Way community partner. Comparable as a large incumbent in youth services, fundraising, and corporate partnership development, operating through a network of local clubs.
• Catholic Charities USA: National network of social service agencies providing food, housing, family, and refugee services across Indiana. Comparable as a broad incumbent in the same social-services sector competing for the same donor, employer, and volunteer pools as United Way.
• United Way Worldwide: The national umbrella organization for the United Way network. Sets brand standards, campaign infrastructure, and 211 resource line used by all local chapters including Marshall County. As a local chapter operating under this parent network, it is most comparable as a broad incumbent rather than a direct peer.
• Habitat for Humanity International: National housing nonprofit addressing affordable homeownership — directly relevant to United Way's Financial Security / housing programs. Comparable as a broad incumbent operating in housing stability, volunteer mobilization, and community partnerships across the U.S.
• Indiana United Ways: State membership association that aggregates Indiana's local United Way chapters, including Marshall County. Administers the Statewide Capital Projects Initiative ($80M Lilly Endowment) through which Marshall County has channeled grants. A peer as a statewide coordinating body but not a direct operational competitor.
• Salvation Army USA: National faith-based nonprofit providing emergency assistance, food, shelter, and disaster relief — overlapping substantially with United Way's basic-needs mission. Comparable as a broad incumbent in social services and donor-supported community assistance.

Direct peers

• Marshall County Community Foundation: Co-located community foundation sharing staff and offices with United Way of Marshall County. Operates as a parallel local philanthropic institution with donor-advised funds, planned giving, and community grantmaking — the closest same-geography peer for fundraising, governance, and community-impact competition.
• United Way of Central Indiana: Largest Indiana-based United Way chapter serving central Indiana. Operates the same model of workplace campaigns, donor-advised giving, grantmaking to community partners, and program delivery (e.g., early literacy, financial security), making it the most directly comparable peer within the same state and United Way network.
• Community Foundation of St. Joseph County: A larger neighboring Indiana community foundation serving South Bend / St. Joseph County with the same community-foundation operating model. Comparable as a regional peer organization focused on philanthropic asset stewardship, grantmaking, and donor-advised giving in north-central Indiana.
• Food Bank of Northern Indiana: A direct community partner of United Way of Marshall County and one of the largest regional hunger-relief nonprofits serving the same 11-county service area. Comparable as a regional food-security and anti-hunger operator that overlaps Marshall County service delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-of-marshall-county---plymouth-in

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about United Way of Marshall County - Indiana