Marsman Elektronica en Aandrijvingen

What Marsman Elektronica en Aandrijvingen does

Marsman Elektronica en Aandrijvingen bv is a privately held Dutch family business founded on April 1, 1977 by J.E. Marsman in Wierden and relocated to Almelo in 1988. The company operates as a specialized B2B channel partner and technical advisor, distributing industrial drive and automation technology from six international manufacturers — KEB Automation, WEG, KOSTAL Drives Technology, Advanced Motion Controls, PMW Dynamics, and Kählig Antriebstechnik — to OEM machine builders across the Netherlands and the Twente region in particular.

The portfolio is organized into four lines: control and automation (KEB C6 PLCs, C6 Safety PLC, C6 Smart DIN-rail IPC, C6 X1 Web HMI, HELIO HMI management software, NOA Next Open Automation platform, Remote I/O, VPN routers); frequency and servo drives (KEB Combivert S6 up to 7.5 kW, F6 up to 450 kW, G6, R6, KOSTAL INVEOR modular drives, and Advanced Motion Controls AxCent/DigiFlex Performance/FlexPro series); motors and motor reducers (asynchronous, synchronous servo, torque, brushed and brushless DC, frameless motors, and coaxial, parallel shaft, worm, and bevel gear reducers); and brakes and clutches (spring-applied, electromagnetic, permanent magnet, double safety brakes, electromagnetic and tooth clutches, plus COMBITRON rectifier accessories). Underlying technology spans EtherCAT and PROFINET/PROFIsafe integration, Safety-over-EtherCAT (FSoE) up to SIL 3, KOSTAL's patent-pending pulse-injection encoderless control, and the NOA container-based platform with ML-based anomaly detection and predictive maintenance.

Revenue is generated through hardware sales of distributed components together with technical advisory, application support, commissioning assistance, and after-sales service. Pricing is per-application and not publicly listed. Customer verticals are diversified across food processing, plastics, metalworking, packaging, intralogistics, medical technology, building automation, agricultural machinery, renewable energy, e-mobility, theater and stage, compressors, and wood processing — a horizontal OEM machine-builder base served by a small team of technically skilled commercial account managers.

Name

Marsman Elektronica en Aandrijvingen

Legal name

Marsman Elektronica en Aandrijvingen bv

Website

https://marsman-almelo.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Marsman Elektronica en Aandrijvingen is a Dutch family-owned industrial automation channel partner distributing drive, motor, control, and safety products from six international manufacturers to OEM machine builders across the Netherlands.

Ownership category

akta.pro rank

Product category

Industrial Drive Technology and Automation Components

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Industrial drive technology
• Servo drives
• Frequency converters
• Motion control systems
• Industrial automation components

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Drive Components and Systems: Sale of industrial drive and automation products including servo drives, frequency drives, motors, motor reducers, electromagnetic brakes and couplings, and related components. Products are sourced from manufacturer partners (KEB, WEG, KOSTAL, Advanced Motion Controls, PMW Dynamics, KAG) and sold to OEM machine builders and industrial customers.
2. Technical Advisory and Application Support: High degree of application knowledge and drive technical solutions provided to customers. Services include technical consulting, application support, commissioning assistance, and after-sales service and repair.
3. Custom and Modified Products: Custom servo drives and modified standard products (approx. two-thirds of Advanced Motion Controls production) represent a significant portion of revenue, with customization ranging from specific connectors and housing forms to fully custom designs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Marsman Elektronica en Aandrijvingen distributes and supports industrial drive and automation technology products sourced from six international manufacturer partners (KEB Automation, WEG, KOSTAL, Advanced Motion Controls, PMW Dynamics, Kählig Antriebstechnik). The offering spans PLC controllers (C6 series), servo drives (KEB Combivert S6/F6, KOSTAL INVEOR, Advanced Motion Controls FlexPro/AxCent/DigiFlex), frequency inverters, electric motors, gear motor reducers, electromagnetic brakes and clutches, the NOA open automation platform, and HELIO HMI software. The company also provides technical advisory, application support, commissioning, and after-sales service to OEM machine builders across the Netherlands.

Product overview

Marsman Elektronica en Aandrijvingen offers a comprehensive industrial automation and motion control portfolio comprising four core product lines: (1) Control and Automation — the C6 series of PLC controllers (C6 Compact 3, C6 Compact II, C6 Safety PLC, C6 Smart), C6 X1 Web HMI, HELIO HMI management software, NOA Next Open Automation platform with cloud portal, Remote I/O, routers, and software tools; (2) Frequency and Servo Drives — KEB Combivert S6 (up to 7.5 kW), F6 (up to 450 kW), G6, R6, and KOSTAL INVEOR modular drives, plus ADVANCED Motion Controls AxCent, DigiFlex Performance, and FlexPro servo drive families; (3) Motors and Motor Reducers — three-phase asynchronous motors, synchronous servomotors, torque motors (direct drive), DC brushed and brushless motors, frameless motors, and coaxial, parallel shaft, worm, and bevel gear motor reducers; (4) Brakes and Clutches — spring-applied, electromagnetic, permanent magnet, and double safety brakes, electromagnetic and tooth clutches, plus brake/clutch accessories (COMBITRON rectifiers). The NOA platform provides an open, containerised automation and IIoT layer enabling machine learning for anomaly detection and predictive maintenance. Safety technology includes Safety over EtherCAT (FSoE) for SIL 3 applications. Power electronics include filters, chokes, and resistors for drive system integration.

Differentiator

Problem solved

Functional benefit

Products and services

• C6 Compact 3 PLC Controller Compact PLC controller in the C6 series for industrial automation and control applications.
• C6 Compact II PLC Controller Second-generation compact PLC controller variant in the C6 series for industrial automation and control applications.
• C6 Safety PLC with Safety I/O Modules Safety-rated PLC controller with Safety I/O modules for functional safety applications up to SIL 3.
• C6 Smart DIN-Rail IPC Compact DIN-rail IPC (47 mm x 122 mm x 124 mm) with integrated real-time controller, visualization, micro-UPS, and remote maintenance via COMBIVIS connect. Features EtherCAT, DVI, USB, Ethernet, CANopen, and RS232/485 interfaces.
• C6 X1 Web HMI Panel Web-based Human Machine Interface panel for machine visualization and operator control.
• HELIO HMI Management System Web-based HMI development platform enabling intuitive HMI creation without programming, with live data in editor and no compile step. Platform-independent runtime with certified UX templates.
• NOA - Next Open Automation Platform Linux- and container-based automation platform with open standards for industrial automation and IIoT. Supports KEB hardware and third-party devices, includes NOA Core, App Manager for HMI, ML-based anomaly detection, predictive maintenance, monitoring, and the cloud-based NOA Portal for device management, asset management, and OTA software delivery.
• Industrial PCs (C6 E22, P33, P34) Industrial-grade panel PCs in the C6 series for machine control and visualization applications.
• Remote I/O Modules (C6 Series) Remote input/output expansion modules for the C6 automation system enabling distributed I/O connectivity via EtherCAT.
• Industrial Routers (C6 E1/M1, C6 E2/M2) VPN routers for remote maintenance of industrial installations. E1/M1 series for exclusive remote maintenance; E2/M2 series add integrated COMBIVIS studio HMI for visualization, datalogging, alarm management, and SMS/email notifications. Optional integrated 4G/LTE modem.
• KEB Combivert S6 Servo Drive High-performance servo drive supporting EtherCAT, EtherNet/IP, Modbus TCP/IP, ProfiNet IRT, Powerlink, CAN, and VARAN up to 7.5 kW. Features 250% overload for 3s, 200% for 60s, 8 kHz switching frequency, integrated SIL3 STO and SBC, optional SS1/SS2/SOS/SLS/SLP/SLI/SDI/SSM safety functions, and integrated 32-bit positioner.
• KEB Combivert F6 Servo/Frequency Drive Versatile servo and frequency drive covering 0.75 kW to 450 kW with 230V and 400V variants. Supports EtherCAT, EtherNet/IP, Modbus TCP/IP, ProfiNet, and Powerlink. Drives induction, PM-servo, linear, torque, and high-speed motors up to 60,000 rpm. Up to 16 kHz switching frequency with multiple cooling options including forced air, push-through, and liquid cooling.
• KEB Combivert G6 Frequency Drive Frequency inverter for speed control of standard induction motors in industrial applications.
• KEB Combivert R6 Regenerative Drive Regenerative drive controller for energy recovery and DC bus sharing in dynamic drive applications.
• KOSTAL INVEOR Modular Frequency Drive Modular frequency inverter with proprietary pulse injection control method enabling sensorless positioning. Supports induction, permanent magnet synchronous, and reluctance motors. Features integrated vibration monitoring for predictive maintenance, encoderless control, and adapter plates for motor-mount installation.
• Advanced Motion Controls Servo Drive Series (AxCent, DigiFlex Performance, FlexPro) Comprehensive servo drive portfolio including FlexPro (machine-embedded, panel-mount, and vehicle-mount variants), AxCent (panel-mount series), and DigiFlex Performance (high-performance with analog/digital/vehicle control signals and IP65 rugged housing for mobile applications). Approximately two-thirds of production consists of custom and modified variants.
• Three-Phase Asynchronous Motors Three-phase asynchronous (induction) motors for general industrial drive applications, also referred to as squirrel cage motors.
• Synchronous Servo Motors Brushless synchronous servo motors (BLDC/PMSM) with high torque density using neodymium permanent magnets for precision motion control applications.
• Torque Motors (Direct Drive) Direct drive torque motors delivering high continuous torque at low speeds or standstill without mechanical transmission. Available as integrated units or frameless (stator and rotor only) with hollow shaft options for cable/shaft passthrough. Suitable for CNC machines, robotics, and medical equipment.
• DC Brush Motors Brushed DC motors with permanent magnets. Supply voltage 12V or 24V, torque range 3 to 70 Ncm, rated speed 2000-3500 rpm, insulation class E. Available with planetary, worm, or spur gearboxes, magnetic or optical encoders, and spring-loaded or power-on brakes.
• DC Brushless Motors (BLDC) Brushless DC motors with electronic commutation offering high efficiency, maintenance-free operation, and precise speed/position control. Applications include medical equipment, access systems, elevators, industrial automation, and packaging machines.
• Frameless Motors Frameless motors supplied as separate stator and rotor without housing or bearings, offering maximum design freedom, high power density, and hollow shaft options for robot joints, medical technology, aerospace, and industrial automation.
• Gear Motor Reducers (Coaxial, Parallel Shaft, Worm, Bevel) Industrial gearbox portfolio including coaxial (inline with two gear sets for efficient speed reduction), parallel shaft (helical gearing for compact smooth power transmission), worm (right-angle power transmission with high reduction ratios), and bevel gearboxes (right-angle spiral-toothed for smooth quiet operation).
• Electromagnetic Brakes (Spring-Applied, Permanent Magnet, Double Safety) Industrial brake portfolio including spring-applied electrically-released safety brakes (fail-safe), COMBIPERM P1 permanent magnet brakes (safety brake on power loss with short switching times, suitable for servo motors and medical sector), and COMBISTOP 38D double spring-applied brakes with two independent redundant safety circuits meeting DIN 56950 (BGV C1) for theater/stage applications.
• Electromagnetic Clutches (Friction and Tooth) Electromagnetic clutches including friction clutches for torque transmission and COMBINORM T tooth clutches providing positive backlash-free engagement, transmitting very high torques in both directions via hardened splines within compact dimensions. Torque range 0.5 to 500 Nm.
• Power Electronics Accessories (Filters, Chokes, Brake Resistors, Cables) Drive system accessories including brake resistors (regenerative energy dissipation), harmonic filters, sinus filters (PWM output smoothing with reduced bearing currents and motor noise), network/line filters (EMC compliance), motor chokes (du/dt reduction, insulation protection), line chokes (power quality improvement), and voltage/feedback cables (motor power supply and encoder signal transmission).
• COMBITRON Brake and Clutch Rectifiers (91 and 98 Series) Single-way and bridge rectifiers (COMBITRON 91, up to 720V AC) and fast-switching rectifiers with overexcitation (COMBITRON 98) for optimized switching times of spring brakes and electromagnets. COMBITRON 98 offers up to 94% power reduction and over-excitation capability.
• Technical Advisory, Application Support, Commissioning, and After-Sales Service Services bundled with product sales covering technical consulting, application support, commissioning assistance, after-sales service and repair, and supply chain management including production planning and forecasts for OEM machine builders in the Netherlands.

Quantifiable outcome

• Over 45 years of experience serving industrial customers across diverse sectors
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• KEB AutomationcoreTechnology or IntegrationKey manufacturer partner supplying servo drives (S6, F6), frequency converters, safety technology (FSoE, STO, SBC), EtherCAT and PROFINET communications, and functional safety drives. Marsman offers KEB products as core components of its drive technical solutions for industrial automation.
• Württembergische Elektromotoren GmbH (WEG)coreTechnology or IntegrationManufacturer partner supplying industrial electric motors, including asynchronous and servo motors, as part of Marsman's comprehensive drive technology portfolio.
• KOSTAL Drives TechnologycoreTechnology or IntegrationManufacturer partner supplying the INVEOR modular frequency converter series featuring proprietary pulse injection control technology for sensorless motor control. Also provides vibration monitoring and predictive maintenance functions integrated into the drive.
• Advanced Motion ControlscoreTechnology or IntegrationManufacturer partner specializing in servo drives offering the broadest portfolio including FlexPro, AxCent, and DigiFlex Performance series. Approximately two-thirds of their production consists of custom and modified servo drive products.
• PMW DynamicssecondaryTechnology or IntegrationManufacturer partner supplying precision motors for specialized applications including precision agriculture robotics and motor redesign/redesign services for end-of-life motor replacement.
• Kählig Antriebstechnik GmbH (KAG)secondaryTechnology or IntegrationManufacturer partner supplying DC brushed motors for applications in transport, medical devices, automation, automotive, agricultural, logistics, security systems, and maritime. Products include compact DC motors with IP40/IP50 protection and custom modifications.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• WEG: Global manufacturer of motors, drives, and automation products. Comparable in product categories (industrial motors, drives) and is simultaneously one of Marsman's manufacturer partners, making it both a vendor and a competitor for direct OEM relationships.
• Beckhoff Automation: Global PC-based automation platform provider (controllers, drives, I/O). Comparable at the technology layer (EtherCAT, motion control) but a much larger incumbent offering a broader portfolio than Marsman's distribution model.
• Bosch Rexroth: Major incumbent in factory automation, drives, and motion control. Comparable product overlap (drives, motors, controllers) for industrial OEMs, but operates at vastly larger scale with in-house manufacturing.
• Baumüller Group: German manufacturer and system integrator of drive and automation technology for industrial machinery. Comparable in product scope (servos, drives, controllers, motors) but operates as a broader incumbent with in-house manufacturing rather than pure distribution.
• Siemens (Digital Industries / Motion Control): Global automation incumbent with SIMATIC controllers, SINAMICS drives, and motors serving industrial OEMs. Comparable as the dominant end-to-end competitor whose direct sales compete with Marsman's partner-sourced offering.

Direct peers

• Infranor: European supplier of servo drives, motors, and motion control for OEM machine builders. Comparable in target customers (industrial OEMs) and product mix (servo/frequency drives and motors), with a similar specialist focus.
• Alewijnse: Dutch industrial automation systems integrator and technical distributor serving OEM machine builders. Comparable as a Netherlands-based B2B provider of drive, motor, and control solutions with engineering-led sales.
• Biesheuvel Techniek: Dutch distributor and service provider for industrial automation, drives, and motors. Comparable in business model (technical distribution plus application support) and Dutch OEM customer base.
• ESR Pollmeier: German specialist in servo drives, frequency inverters, and motor control for industrial automation. Comparable as a focused drive-and-control vendor/partner-type business serving European machine builders.
• Elincom Electronics: Dutch technical distributor of industrial automation, drives, and motion-control components serving Benelux OEMs. Closely comparable as a similarly sized, specialist-channel partner in the same geography with overlapping vendor relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marsman-elektronica-en-aandrijvingen-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsman Elektronica en Aandrijvingen